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Subaru Case Study - The Arthur Page Society

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Gay Organizations Recognize Ford’s Efforts…………………………………………....22<br />

Jaguar, Volvo, and Land Rover Begin Advertising in Gay Media……………………...23<br />

AFA Boycotts Ford for “Homosexual Agenda”………………………………………...24<br />

Contrasting <strong>Subaru</strong> and Ford Motor Company…………………………………………………..26<br />

<strong>Subaru</strong>’s Current Dilemma: IMC Sustainability…………………………………………………27<br />

Appendix I……………………………………………………………………………………….28<br />

Appendix II………………………………………………………………………………………29<br />

Appendix III………………………………………………………………………………….…..30<br />

Appendix IV……………………………………….……………………………………………..31<br />

Appendix V………………………………………………………………………………………32<br />

Appendix VI……………………………………………………………………………………...34<br />

References……………………………………………………………………………………......35<br />

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