Subaru Case Study - The Arthur Page Society

110 Elliott, Stuart. “Subaru Turns to the Land of Forbidden Secrets.” New York Times, July 10, 2007, p. 4, Late
edition.
111 Bush, 2007, Aug. 20
112 Advertising Age. http://www.adage.com (accessed December 6, 2009).
113 Tierney, John. “Your Car: Politics on Wheels.” New York Times, April 1, 2005.
114 Elliott, Stuart. “Trying to Connect in a Crowd.” New York Times, April 24, 2008, p. 9, Late edition.
115 Wasserman, Todd. “Thrifty Fans Help Subaru Weather the Recession.” Brandweek, September 19, 2009.
116 Ibid.
117 Ibid.
118 Ibid.
119 Ebenkamp, Becky. “Study Identifies the Least Price-Sensitive Consumers.” Brandweek, September 19, 2009.
120 Wilke, Mike. “Subaru Adds Lesbians to Niche Marketing Drive.” Advertising Age, March 4, 1996.
121 Che, Cathay. “Martina Navratilova: A Winner at More than Tennis, She has Raised $1 Million for Gay Causes
with the Rainbow Credit Card.” The Advocate, April 25, 2000.
122 Rothman, Cliff. “A Welcome Mat for Gay Customers.” New York Times, August 17, 2001, pg. 1, Late Edition.
123 Wilke, Mike. “Subaru Adds Lesbians to Niche Marketing Drive.” Advertising Age, March 4, 1996.
124 Ibid.
125 Suris, Oscar. “Mum's the Word in Subaru Ads for Gays.” Wall Street Journal, March 22, 1996, B2, Eastern
Edition.
126 Ibid.
127 Logo Online. “Logo Legacy Campaign.” http://www.logoonline.com/shows/events/legacy-campaign/ (accessed
December 6, 2009).
128 Halliday, Jean. “Gay Ride.” Advertising Age, February 25, 2002.
129 Wilke, Mike. “Gay-Coded Subaru Ads Return to Mainstream.” Commercial Closet Association, April 18, 2002,
http://www.commercialcloset.org (accessed December 6, 2009).
130 Palmer, Kimberly Shearer. “Gay Consumers in the Driver's Seat: Subaru's New Ad Campaign is Among Those
Signaling to Homosexual Buyers.” Washington Post, July 4, 2000, http://infoweb.news bank.com.libproxy.lib.
unc.edu/iw-search/we/InfoWeb?p_product=NewsBank&p_theme= aggregated5&p_action=doc&p_docid=
0EB2C4435DA842E0&p_docnum=1&p_queryname=1 (accessed October 19, 2009); Kuhr, Fred. “Driving Sales:
Car Companies Find Success Advertising To Gay Consumers and Supporting Groups that work for Equality,” The
Advocate, November 9, 2004, http://www.accessmylibrary.com/article-1G1-126164421/driving-sales-carcompanies.html
(accessed September 29, 2009).
131 Alsop, Ronald. “Cracking the Gay Market Code: How Marketers Plant Subtle Symbols in Ads.” Wall Street
Journal, June 29, 1999, B.1., Eastern edition.
132 Curry, Sheree R. “Mulryan/Nash Vet Out on Own.” Advertising Age, June 19, 2000.
133 Alsop, Ronald. “Cracking the Gay Market Code: How Marketers Plant Subtle Symbols in Ads.” Wall Street
Journal, June 29, 1999, B.1., Eastern edition.
134 Usborne, David. “Pink Smoke and Secret Codes in Battle for the Gay Dollar.” The Independent, July 9, 2000.
135 Rothman, Cliff. “A Welcome Mat for Gay Customers.” New York Times, August 17, 2001, pg. 1, Late Edition.
136 Fitzgerald, Kate. “Highly Targeted Interests Drive Magazine Growth.” Advertising Age, June 19, 2000.
137 The Auto Channel. “Subaru of America, Inc. Offers Expanded Benefits for Employees.” http://www.theauto
channel.com/news/press/date/20000523/press016384.html (accessed December 6, 2009).
138 Zammit, Deanna. “Subaru Mainstreams Its 'G-and-L' Advertising.” Adweek, November 10, 2003.
139 Steinberg, Don. “From Cyclist to Symbol: More and More, Lance Armstrong is Becoming a Marketable Man.”
Philadelphia Inquirer, July 24, 2004, p. A1, City Edition.
140 Prince, C.J. “Designated Driver.” The Advocate, March 18, 2003, p. 31.
141 Suris, Oscar. “Mum's the Word in Subaru Ads for Gays.” Wall Street Journal, March 22, 1996, B2, Eastern
Edition.
142 Goldstein, Josh and Raghavan, Sudarsan. “An Event All About Getting Together: A Party Ends a Week that
Showed the Strength and Diversity of the City’s Gay and Lesbian Community.” Philadelphia Inquirer, May 3,
1999, p. B1, SF City Edition.
143 Rothman, Cliff. “A Welcome Mat for Gay Customers.” New York Times, August 17, 2001, pg. 1, Late Edition.
144 Jones, Jerry. “Atlanta Pride Marshals Announced.” Out and About Newspaper, April 1, 2006, http://www.out
andaboutnewspaper.com/article/463 (accessed December 6, 2009).
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