Subaru Case Study - The Arthur Page Society

35 Wilke, Mike. “Target Focus: AmEx and Bud Light First Ran Mainstream Ads in Gay Markets Before Creating
Gay-Specific Advertising.” Advertising Age, June 22, 1998.
36 Ibid.
37
Ibid.
38
Ibid.
39
Wilke, Mike and Applebaum, Michael. “Peering Out of the Closet.” Brandweek, November 5, 2001.
40
Wilke, Mike. “Big Advertisers Join Move to Embrace Gay Market.” Advertising Age, August 4, 1997.
41
Ibid.
42
Yin, Sandra. “Coming Out in Print.” Advertising Age, February 1, 2003.
43
Alsop, Ronald. “Cracking the Gay Market Code: How Marketers Plant Subtle Symbols in Ads.” Wall Street
Journal, June 29, 1999, B.1., Eastern edition.
44
Wilke, Mike. “Ad Survey Shows Appeal of Gay Themes.” Advertising Age, May 6, 1996.
45
Wilke, Mike. “United is First Major Airline to Target Gays: Advocate Included in Media Plan for New Ad Push.”
Advertising Age, June 2, 1997.
46 Wilke, Mike. “Target Focus: AmEx and Bud Light First Ran Mainstream Ads in Gay Markets Before Creating
Gay-Specific Advertising.” Advertising Age, June 22, 1998.
47 Ibid.
48 Wilke, Mike. “Big Advertisers Join Move to Embrace Gay Market.” Advertising Age, August 4, 1997.
49 Wilke, Mike. “Gay Print Media Ad Revenue Up 36%: Mulryan/Nash Research Projects $100.2 Million in
Revenues.” Advertising Age, October 6, 1997.
50 Ibid.
51 Wilke, Mike. “Target Focus: AmEx and Bud Light First Ran Mainstream Ads in Gay Markets Before Creating
Gay-Specific Advertising.” Advertising Age, June 22, 1998.
52 Wilke, Mike and Applebaum, Michael. “Peering Out of the Closet.” Brandweek, November 5, 2001.
53 Ibid.
54 Suris, Oscar. “Mum's the Word in Subaru Ads for Gays.” Wall Street Journal, March 22, 1996, B2, Eastern
Edition.
55 Wilke, Mike. “Ikea Revisits Gay Couples, While Southwest Airlines, Sears and Sprint.” Commercial Closet
Association, http://www.commercialcloset.org (accessed December 6, 2009).
56 Wilke, Mike. “Big Advertisers Join Move to Embrace Gay Market.” Advertising Age, August 4, 1997.
57 Wilke, Mike. “AT&T Calls Gays Back.” Commercial Closet Association, http://www.commercialcloset.org
(accessed December 6, 2009).
58 Wilke, Mike. “Sponsors Ponder ‘Ellen” Plotline.” Advertising Age, October 7, 1996.
59
Ibid.
60
Halliday, Jean. “Gay Ride.” Advertising Age, February 25, 2002.
61
Wilke, Mike and Applebaum, Michael. “Peering Out of the Closet.” Brandweek, November 5, 2001.
62
Wilke, Mike. “Volkswagen, Volvo and Jaguar Make Gay Drive.” Commercial Closet Association, July 20, 2001,
http://www. commercialcloset.org (accessed December 6, 2009).
63
Suris, Oscar. “Mum's the Word in Subaru Ads for Gays.” Wall Street Journal, March 22, 1996, B2, Eastern
Edition.
64
Wilke, Mike. “Subaru Adds Lesbians to Niche Marketing Drive.” Advertising Age, March 4, 1996.
65
Rothman, Cliff. “A Welcome Mat for Gay Customers.” New York Times, August 17, 2001, p. 1, Late Edition.
66
Wilke, Mike. “Big Advertisers Join Move to Embrace Gay Market.” Advertising Age, August 4, 1997.
67
Wilke, Mike. “Subaru Adds Lesbians to Niche Marketing Drive.” Advertising Age, March 4, 1996.
68
LaMuraglia, Joe. “Pride and Prejudice: The Auto Industry and ‘The Gays.’” Between the Lines, October 16, 2008,
p. 25.
69 Prince, C.J. “Designated Driver.” The Advocate, March 18, 2003, p. 31.
70 Suris, Oscar. “Mum's the Word in Subaru Ads for Gays.” Wall Street Journal, March 22, 1996, B2, Eastern
Edition.
71 Wilke, Mike. “Volkswagen, Volvo and Jaguar Make Gay Drive.” Commercial Closet Association, July 20, 2001,
http://www. commercialcloset.org (accessed December 6, 2009).
72 Alsop, Ronald. “Cracking the Gay Market Code: How Marketers Plant Subtle Symbols in Ads.” Wall Street
Journal, June 29, 1999, B.1., Eastern edition.
73 Rothman, Cliff. “A Welcome Mat for Gay Customers.” New York Times, August 17, 2001, pg. 1, Late Edition.
37