Subaru Case Study - The Arthur Page Society
Subaru Case Study - The Arthur Page Society
Subaru Case Study - The Arthur Page Society
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millions of gay men and lesbians. See Table II for a historical overview of ad spending in gay<br />
and lesbian media:<br />
<br />
8 <br />
Source: Prime Access, Inc. 24<br />
Table III illustrates the percentage change in ad revenue between each year. 1997 and<br />
2000 both saw large increases, upwards of 36%, illustrating the pre-9/11 boom:<br />
Source: Prime Access, Inc. 25
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