The Hotel Price Index

some years with Vilnius
providing the best value in
Europe with a rate of £53
after a 1% fall, followed by
neighbouring Riga on £54
and a drop of 3%. Tallinn
painted a different picture
with its average price rising
13%, the highest in Europe,
to £68.
With the Pound
strengthening in the first
half of the year, Eurozone
rates in major city break
destinations tumbled.
Athens led the way as a
result of a 10% fall to £72,
Rome next falling 9% to
£106, Amsterdam and
Madrid both down 8% to
£106 and £82 respectively,
with 7% falls for Milan
to £103 and Lisbon to
£76. Some sunshine
destinations saw a similar
picture with average rates
in Alicante down 10% to £64,
although this was primarily
due to rates readjusting
following The Volvo Ocean
Race held there in 2011.
Prices in Antalya fell 7% to
£99 and Benidorm was
down 4% to £71. Elsewhere,
Marrakech
however, the picture was
reversed with a 7% rise in
both Palma de Mallorca to
£101 and Torremolinos to
£63 with Cannes up 6% to
£149 and Ibiza up 4% to £105,
due to strong demand
in the high season
particularly.
The strength of the
German economy helped
rates rise in Munich by
5% to £106, boosted by an
increase in both business
and leisure travellers. The
capital Berlin, traditionally
with some of the best
value rooms in the country,
was up 2% to £75. This can
be attributed to higher
demand but also to an
improvement in the hotel
stock with older properties
closing and being replaced
with more niche and
upmarket products.
Frankfurt, however, fell 4%
to an average £100.
The Hotel Price Index review of global hotel prices: Jan - Dec 2012
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