The Hotel Price Index

Brighton
Top spenders
One new piece of research
included for the first time
in this report looks at the
average price paid for a
hotel room in the UK by
visiting country.
This shows that, of the
39 nations included in the
report, 34 paid less in 2012
than the previous year in
the country as a whole
with four flat and just one
higher, in line with the
results in the first part of
this chapter which shows
UK rates falling overall.
With a spread of nearly
£100 a night between the
top and bottom of the
table, it was visitors from
the Middle East who parted
with the most money
to stay in this country at
£172, down 3% on 2011, way
ahead of the rest of the
field.
After that, it would seem
that those who travelled
the furthest to reach the
country also paid the
most when they arrived.
In second place was one
of three Latin American
countries in the Top 10,
Brazil on £138, the same
as in 2011. The Japanese
held the third spot at £132,
the only nation to pay
more at 1% higher, with the
Americans, Britain’s most
valuable source market,
down 2% but not far behind
on £131.
The highest paying
Europeans were the
Russians at No 8 on £122,
in spite of 14% drop on the
previous year.
The amount paid by the
Chinese showed the
largest drop of 18% to £121,
although this still placed
them in the Top 10 highest
payers at No 9, followed by
the Hungarians dropping
17% to £98 at tied 28th with
Iceland and France, and
the Polish at No 38, down
16% to £83 respectively.
Those paying the least
were more of the country’s
closest neighbours with
the last 15 places in the
chart all held by European
countries. Lithuania was
at the bottom of the table
on an average £73 a night,
down 15%.
The Hotel Price Index review of global hotel prices: Jan - Dec 2012
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