The Annual Monterey Issue

e Magazine
I really don’t know how this magazine
got started. Well, I do but I don’t. It all started when
I purchased a new Mac computer. It had a program
called Publisher. It was a bare-bones program that was
most likely geared towards kids and school projects.
I started playing around with it and thought, “wow,
maybe I could do something.” It seemed like a wacky
idea but, hell, why not? So I sat down to design my rst
magazine. Now, I can assure you that some nine-yearold
kid could probably have done it better but, to me it
looked pretty good. (Looking back, ouch!) I was once
mentored by a regular at the coee shop who explained,
“Sometimes it is just better to get something done” and
then grow it.
So I designed the rst Driven World Magazine.
Again, I thought it looked great. I really do not
remember the content or the layout, but I walked down
to Kinko’s in the shopping center and printed three
hundred copies. is was right before a “big Sunday”
so I had no idea what to expect. I laid out copies of the
magazine on the condiment stand in the coee shop
and put them in every car with an open window until I
ran out. What would happen after? Who knows. What
would people think? No idea.
e following morning I woke up, went into
the shop bright and early, and I had ve emails from
people wanting to advertise in the new magazine. I was
in shock. No, really in shock! Looking back, I should
have passed out. But, maybe I was on to something.
Shortly thereafter, the shop closed, we lost the Supercar
Sunday location, and things went on hold.
A few months later, we got the event back
and something drove me to again start the magazine.
I really don’t know why; I guess it is something that is
inside of me. I know I like to communicate with others
and I love people so I guess that is it. Well, perhaps
there is more. I know that I like to try to send a nice
message. I see so many amazing people on a regular
basis—so much potential on so many dierent levels—
and I now have a medium to share that. I nd great
pleasure in highlighting positive people in our community.
How lucky I am to be able to do that?
I am very lucky to know most of the top car
event photographers in the state. Our friendships have
all been very organic. I have watched them grow and
become better and better photographers. I have seen
them gain so much recognition and seen career doors
open. eir passions and roles in the community are
truly unparalled. ey are the living documenters of
our lifestyle. Decades later, we will be able to illustrate
where we have been and what we have done with their
photographs. ank you boys! One thing I wanted to
do with the magazine is to give them an outlet to reach
more people. I am very lucky that they trust me with
their work and that I am able to include their photos
in the magazine. ey bring a tremendous value to
Driven World. Many of them have also started writing
articles. is makes me so very happy because some of
them have never previously done that. I do have to say
that when you put your thoughts out publicly, it can
be stressful. It can be a hurdle and you will see that the
regular contributors are really doing a ne job. ank
you gentlemen.
I know my “Letter from the editor” can
be a little wacky and unorthodox. Once I even did a
poem—it was just what came out. Over the last year or
so, I have received some very nice comments regarding
the magazine. ey usually have something to do with
the message being really heartfelt. I assure you, with
me, what you see is what you get. I have said it over
and over, I love our community. I love that more and
more people are participating in the magazine and that
people see value in it. My goal is to only be from the
heart. My message will only be positive. I believe in you
Save the date!
e 9th Annual Motor4toys
Charity Car Show is upon us!
Our goal is 40,000 toys for needy
kids in California! Invite all your
friends, pick up some toys and
let’s have a whole lot of fun!
www.motor4toys.com
from the editor
and our community and I hope the feeling is mutual.
Suce to say, I cannot do any of the things that I do
without any of you. is magazine went from being me,
to the photographers, to attendees, to an attorney, to
friends going out on a limb. But, I assure you with 100%
certainty, everybody who is a part of this magazine is
in it for the right reason; they too love our community
and lifestyle. I think the only way this magazine will
ever make sense is if it is true and honest. I have told
you before that I am making it up as I go along and I am.
I don’t necessarily know what it means to be a proper
publisher or designer, but the trust that so many of you
have given me is one of the greatest compliments a man
can ask for. ank you.
So here is what I promise to you. Driven
World Magazine will always come from the heart. It
will always be true and it will always be positive. e
magazine will continue to grow, slowly and organically.
My goal is to build a strong foundation over time. I will
not compromise the magazine as I do not think that
is right. Similarly, if you don’t like it, that is your right
and I respect it. If I can do something positive for our
community with the magazine, I will do it. at is truly
one of my motivations. I can tell you that this is an
extension of me—that guy in an orange hat in a parking
lot at Supercar Sunday.
ank you all for the trust, support, and the
opportunity to be a part of your lives. ank you taking
a moment to read this; I know you don’t have to. ank
you for all the wonderful Sundays and all the amazing
generosity with all of our charitable endeavors. I am
proud to be a part of your community. ank you to my
advertisers for the same trust, dedication, and support.
Without you...well, this might not be possible.
Dustin