Writing a Business Plan: A Guide for Small Premium Wineries
Writing a Business Plan: A Guide for Small Premium Wineries
Writing a Business Plan: A Guide for Small Premium Wineries
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Competitor Analysis<br />
The competitor analysis is an objective comparison between your winery and<br />
your competitors. Direct and indirect competitors are identified and their strengths and<br />
weaknesses pointed out. Each competitor’s product mix, production history, reputation,<br />
location, marketing strategy, customer base, etc. should be identified. The goal is to<br />
accurately describe your competitors and show how your winery fits in the market.<br />
Use the following questions to help in writing your competitor analysis:<br />
• List and describe other your competitors- both direct and indirect<br />
o What are their general characteristics?<br />
Location, years in business, managers, philosophy<br />
o What is their marketing strategy?<br />
Target market, product mix, promotion campaign, tasting room<br />
o What is their financial position?<br />
o Why are they successful?<br />
• How is your winery different from your competitors?<br />
o What is your sustainable competitive advantage?<br />
o Why will customers buy your wine<br />
The following references may help in writing your competitor analysis:<br />
Uncork New York www.uncorkny.com<br />
Wines and Vines staff. Wines & Vines 2001 Buyers <strong>Guide</strong>. The Hiaring Company, San<br />
Francisco, CA 2001<br />
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