Writing a Business Plan: A Guide for Small Premium Wineries

Table of Contents
INTRODUCTION.............................................................................................................. 1
DEVELOPMENT OF THE BUSINESS PLAN............................................................... 2
Executive Summary........................................................................................................ 2
Business Description ...................................................................................................... 4
Plan of Operations.......................................................................................................... 6
Management Team ......................................................................................................... 8
Industry Analysis .......................................................................................................... 10
Competitor Analysis...................................................................................................... 12
Marketing Plan ............................................................................................................. 14
Financial Plan .............................................................................................................. 20
Conclusion .................................................................................................................... 32
Appendix ....................................................................................................................... 32
References ........................................................................................................................ 34
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