Writing a Business Plan: A Guide for Small Premium Wineries
Writing a Business Plan: A Guide for Small Premium Wineries
Writing a Business Plan: A Guide for Small Premium Wineries
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How does volume affect your distribution strategy<br />
o Will you place a limit on how many bottles a customer may purchase?<br />
• Marketing Budget<br />
o How much money will you allocate towards marketing your wines?<br />
So many dollars per case, a percentage of sales, a fixed amount<br />
each year<br />
o Who is responsible <strong>for</strong> marketing your wines?<br />
The following references may help in writing your industry analysis:<br />
White, Gerald and Wen-fei Uva. “Developing a Strategic Marketing <strong>Plan</strong> <strong>for</strong> Horticultural<br />
Firms.” Cornell University, Ithaca, NY, 2000.<br />
Pisoni, Mark. An Investment Analysis of <strong>Small</strong> <strong>Premium</strong> Finger Lakes <strong>Wineries</strong>. MS thesis. Cornell<br />
University, Ithaca, NY 2001.<br />
Vine, Richard. Winemaking from Grape Growing to Marketplace. Chapman and Hall Publishing,<br />
New York, NY, 1997.<br />
Yamashita, Takaaki. A Descriptive Study of <strong>Small</strong> <strong>Wineries</strong> in the Finger Lakes Region from the<br />
Marketing Viewpoint. Cornell University, Ithaca 1991.<br />
Wines & Vines, Wine <strong>Business</strong> Monthly, and Wine East.<br />
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