The Travel & Tourism Competitiveness Report 2013

Table 2: Top three performing economies per pillar
Country/Economy Policy rules and regulations
Environmental sustainability
Safety and security
Health and hygiene
Prioritization of Travel &
Tourism
1.1: The Travel & Tourism Competitiveness Index 2013
Australia 14 56 13 40 39 4 49 20 18 137 22 38 2 20
Austria 37 6 7 1 22 30 15 1 20 131 17 12 49 12
Barbados 41 27 32 28 8 32 9 26 19 113 23 2 133 50
Brazil 119 30 73 70 102 48 129 60 55 126 62 83 1 23
Brunei Darussalam 126 135 24 65 123 45 67 86 65 2 36 63 53 95
Canada 10 41 18 53 37 1 33 21 23 124 5 34 10 16
Cyprus 88 38 27 45 2 36 19 5 40 102 24 10 96 48
Finland 7 3 1 15 53 11 20 44 13 118 4 64 54 26
Gambia, The 65 34 84 105 25 81 50 126 110 3 111 21 114 121
Germany 33 4 14 2 77 7 6 23 11 125 18 61 31 4
Greece 98 72 69 13 28 20 58 3 33 127 50 55 40 25
Hong Kong SAR 3 118 3 50 12 6 1 71 2 32 8 3 84 42
Iceland 48 19 4 7 5 17 38 9 8 121 3 11 63 57
Iran, Islamic Rep. 124 101 106 79 130 102 76 133 93 1 87 128 74 45
Italy 100 53 44 29 79 24 39 1 31 134 41 72 34 7
Kazakhstan 99 124 99 3 90 82 80 87 48 73 71 121 120 117
Korea, Rep. 50 69 39 19 75 31 16 51 1 96 33 81 89 10
Lebanon 115 127 116 33 38 67 110 27 84 68 64 1 136 68
Mauritius 28 77 36 66 3 60 37 48 69 75 49 6 134 110
New Zealand 2 22 9 17 21 12 46 11 22 74 13 17 26 52
Seychelles 55 70 91 63 1 27 31 29 58 120 56 5 65 64
Singapore 1 23 5 56 4 14 2 38 9 66 2 8 92 35
Spain 67 25 23 24 10 10 10 5 28 106 34 39 29 1
Sweden 16 1 8 38 74 19 17 36 3 129 12 33 45 2
Switzerland 17 2 2 10 11 9 3 5 6 139 1 25 19 6
United Arab Emirates 13 91 50 61 36 3 26 24 39 35 15 24 71 33
United Kingdom 8 7 22 48 40 5 13 22 10 138 6 45 15 3
United States 23 112 57 51 30 2 27 13 17 94 14 69 3 5
express their sense of the great value of the tourism on
offer in their respective economies.
The top countries in the natural resources pillar
span four continents: Brazil, Australia, the United States,
and Tanzania. All host several World Heritage natural
sites, have wide expanses of protected land, and
boast a rich fauna as measured by the total number of
known species living in them. These countries have the
great fortune to be endowed with inherent attractions
for tourists interested in nature tourism, yet they also
bear the responsibility of protecting some of the most
essential ecosystems on the planet.
Finally, at the top of the cultural resources pillar—
which takes into account attributes such as the number
of World Heritage cultural sites, creative industries’
exports, and sports stadium capacity—we find Spain,
Sweden, and the United Kingdom, with Italy and France
also in the top 10. All these countries have many World
Air transport infrastructure
Ground transport
infrastructure
© 2013 World Economic Forum
Tourism infrastructure
ICT infrastructure
Price competitiveness
in the T&T industry
Heritage cultural sites and are among the leading
exporters of creative industries’ products, such as
movies and music. They also organize many international
fairs and exhibitions and have a high sports stadium
capacity. These attributes come together to provide a
variety of cultural attractions for leisure and business
visitors.
More details on the T&T competitiveness of specific
economies will be discussed in the section below.
REGIONAL RANKINGS
This section will consider some of the highlights of the
rankings in a regional context, grouping countries into
the following five regional groups: Europe, the Americas,
Asia Pacific (including Central Asia), the Middle-East and
North Africa, and sub-Saharan Africa. For further details
for each of the 140 economies included in this Index, we
provide two-page profiles in Part 2 of the Report. The
Human resources
Affinity for Travel & Tourism
Natural resources
Cultural resources
The Travel & Tourism Competitiveness Report 2013 | 13