The Travel & Tourism Competitiveness Report 2013

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Acknowledgments 484 | The Travel & Tourism Competitiveness Report 2013 Deutsche Lufthansa/Swiss International Air Lines serves 69 destinations in 37 countries worldwide (winter schedule 2012/13) from its Zurich hub and the Swiss international airports of Basel and Geneva with a fleet of 91 aircraft. As part of the Lufthansa Group and a member of Star Alliance, its mission is to provide quality air services that link Switzerland with Europe and the world. The World Tourism Organization (UNWTO: www.UNWTO.org), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 154 countries, 7 territories, 2 permanent observers and over 400 Affiliate Members. A global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to digital currency. VisaNet, one of the world’s most advanced processing networks, is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Its services enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit product. The World Travel & Tourism Council (WTTC) is the global business leaders’ forum for Travel & Tourism. Its Members are the Chairs and Chief Executives of around 100 of the world’s foremost companies representing all regions of the world and all sectors of the industry. Travel & Tourism is one of the world’s largest industries, contributing US$5,834.5 billion to global GDP, 9.3% of the total in 2010. It also supports over 235 million jobs, and these are forecast to increase to just over 303 million by 2020. As the voice of the private sector, WTTC promotes the importance of the industry as a generator of economic growth, encourages public-private partnerships, and persuades governments to adopt policies that will enable the industry to thrive. WTTC’s extensive economic research provides public and private sector decision-makers with estimates and forecasts for the direct and total contribution of Travel & Tourism activity. The research identifies Travel & Tourism’s share of capital investment, exports, gross domestic product and jobs for 181 countries around the world. © 2013 World Economic Forum
The fifth edition of The Travel & Tourism Competitiveness Report is released at time when the Travel & Tourism (T&T) industry is navigating through an economic outlook characterized by a fragile global recovery, high unemployment in many countries, macroeconomic tensions, and increased interconnectivity. Over the past few years, the industry has remained resilient and continues to be a critical sector worldwide, providing significant potential for economic growth and development. A growing national T&T sector contributes to employment, raises national income, and can improve a country’s balance of payments. The sector is an important driver of growth and prosperity and, particularly within developing countries, it can play a leading role in reducing poverty. The Travel & Tourism Competitiveness Report 2013 measures and analyzes the drivers of T&T competitiveness in economies around the world. Its main goal is to provide a useful tool for governments and business leaders in overcoming the obstacles to T&T competitiveness, thus allowing them to benefit fully from the sector’s development. The Report includes an analysis of the rankings of the Travel & Tourism Competitiveness Index (TTCI), which aims to measure the factors and policies that make it attractive to develop the T&T sector in 140 industrialized and emerging economies. It also features a variety of essays on key T&T issues by prominent industry thinkers. This year’s Report, published under the theme “Reducing Barriers to Economic Growth and Job Creation,” stresses the importance of addressing the many complexities that still face the industry and the difficulties that must be overcome to ensure strong sectoral growth going into the future. The topics covered in the analytical chapters explore issues such as how visa facilitation can play a relevant role in stimulating economic growth, the importance of policymakers leveraging local competitive advantages to thrive in a volatile environment, the impact of the tourism sector on employment creation, how the connectivity that the aviation sector creates sustains economic development, and the essential role of green growth in enhancing the resilience of the sector. The last part of the Report contains detailed profiles for the 140 economies covered, together with data tables for each indicator used in the Index’s computation. Written in a non-technical style, the Report appeals to a broad audience including policymakers, business leaders, and members of the academic community. As part of the series produced by the World Economic Forum’s Global Competitiveness and Benchmarking Network, the Report also brings together a range of leading experts in the field. The full version of the Report with Country/Economy Profiles and Data Tables is available at: www.weforum.org/ttcr. © 2013 World Economic Forum World Economic Forum 91–93 route de la Capite CH-1223 Cologny/Geneva Switzerland Tel.: +41 (0) 22 869 1212 Fax: +41 (0) 22 786 2744 contact@weforum.org www.weforum.org
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1.1: The Travel & Tourism Competiti
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1.2: How to Succeed as a Tourism De
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1.3: Visa Facilitation certain cate
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1.4: The Economic Benefits of Aviat
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2.2 Data Tables © 2013 World Econo
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Page 512 and 513: About the Authors John Kester John
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