The Travel & Tourism Competitiveness Report 2013

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About the Authors John Kester John Kester is Manager of the Market Trends and Marketing Strategies Programme at the World Tourism Organization (UNWTO, www.unwto.org), a specialized agency of the United Nations, in Madrid, Spain. He started his career in the UNWTO Secretariat in January 1997 and, since August 2006, he has been supervising the team that carries out the activities with regard to shortterm and long-term trends in tourism and forecasting, marketing, promotional techniques, and competiveness. Since its inception in 2003, he has been involved in the development and compilation of the UNWTO World Tourism Barometer, a publication aimed at monitoring the short-term evolution of tourism. He has been in charge of the update of the long-term forecast Tourism Towards 2030. On behalf of the UNWTO, he has participated in the development of the Travel & Tourism Competitiveness Index of the World Economic Forum since the first Travel & Tourism Competitiveness Report in 2007. Mr Kester holds a Master in Social Science from the University of Leiden (the Netherlands). Geoffrey Lipman Geoffrey Lipman is Director of Greenearth.travel and Gatetrip.com, former Assistant Secretary General of the UNWTO, former President of WTTC, and former Executive Director of IATA. He is a Visiting Professor at Victoria University, Melbourne, Australia, and at Oxford Brookes University in the United Kingdom. He is a member of the World Economic Forum’s Global Agenda Council on New Models of Travel & Tourism. Professor Lipman has lectured around the world and written widely on aviation, tourism, and travel-related issues. He is a co-author of Green Growth and Travelism: Letters from Leaders. He is a creative and out-of-the-box thinker committed to the cause of sustainable mobility and green growth. Julie Perovic Julie Perovic is a Senior Economist at the International Air Transport Association (IATA), with over six years of experience in economic analysis and modeling. Within the Chief Economist Department, she is responsible for analysis and evaluation of air transport markets, including the suite of IATA Economics publications on airline industry performance. Previously she worked as a consultant on a variety of assignments, including macroeconomic strategy development in emerging Asia, valuing economic benefits of transport safety in the Middle East, and a host of transport and infrastructure economic assessments in Australia. Ms Perovic received a BBA in Economics from the University of Louisiana and an MA in Economics from Wichita State University (both in the United States). Timm Pietsch Timm Pietsch is a Senior Research Analyst of Booz & Company, based in Düsseldorf, and a member of the company’s global transportation group. As such, Dr Pietsch focuses on market assessments, competitive intelligence, and trend analysis on an international basis. His main areas of expertise include Travel & Tourism and passenger and freight transport across aviation, railways, and infrastructure sectors in European and Middle East geographies. Prior to joining Booz & Company in 2005, he worked as a journalist concentrating on passenger rail markets. Dr Pietsch holds an MA and a PhD from Düsseldorf University, Germany. 480 | The Travel & Tourism Competitiveness Report 2013 © 2013 World Economic Forum Jürgen Ringbeck Jürgen Ringbeck is a senior Partner at Booz & Company, based in Düsseldorf. Dr Ringbeck is a well-recognized international expert working with leading industry players such as airlines, tour operators, and railways as well as governments mainly in Europe, the Middle East, and Asia. Since 2002, he has acted as a senior adviser to the World Economic Forum and leads the work of Booz & Company as a strategic partner of the Forum’s Aviation, Travel & Tourism group. Dr Ringbeck holds a diploma in Mathematics from the University of Münster, Germany, and he obtained a PhD in Economics from the University of Osnabrück, Germany. Dr Ringbeck started his career as an Assistant/Guest Professor in Management Science at the University of Toronto, Canada, and the University of Osnabrück, Germany. From 1988 until 2001 he worked as a Strategy Consultant/Partner at McKinsey & Company. Dr Ringbeck is the author of numerous publications in the areas of management science, strategy, and operational management, and has received several international awards for his academic work. Zachary Sears Zachary Sears is a Senior Economist at Oxford Economics in the Tourism Economics Division. He performs a broad range of industry analysis, econometric modeling, inputoutput impact modeling, and report drafting, and also provides consulting services to public- and private-sector clients. Prior to joining Oxford Economics, he was an Economist and Regional Analyst at Moody’s Analytics. Mr Sears holds a BA in Justice from American University in Washington, DC; an MA in International Relations from Saint Mary’s University in San Antonio, Texas; and an MS in Community Development and Applied Economics from the University of Vermont. Rochelle Turner Rochelle Turner joined the World Travel & Tourism Council (WTTC) as Research Manager in September 2012. Her responsibilities include planning and conducting policy and economic research studies that feed recommendations to governments as well as managing the relationship with WTTC’s economic research partner, Oxford Economics. Ms Turner has a background in consumer and market research and has conducted research in or for the travel industry for nearly 15 years. Prior to joining WTTC, Ms Turner was the Head of Travel Research at Which?, the United Kingdom’s consumer organization. She holds a BA in Anthropology and Economics from the University of Manitoba, Canada, and an MSc in Tourism Management from the University of Surrey in the United Kingdom. Paul A Whitelaw Paul A Whitelaw is a Senior Lecturer at the College of Business at Victoria University and the Centre for Tourism and Services Research, where he lectures in quantitative and computer-based hospitality management systems in undergraduate and postgraduate programs. Prior to this appointment, Mr Whitelaw was Foundation Executive Director of the Centre for Hospitality and Tourism Research, also at Victoria University. Before joining academe in 1991, he enjoyed nearly 15 years of experience in various line and executive positions in the tourism and hospitality industry. He spent his childhood actively exposed to his family’s hotel, restaurant, and motel business interests.
The World Economic Forum would like to thank the following organizations for their invaluable support of this Report. Airbus is a leading aircraft manufacturer with the most modern and comprehensive family of airliners on the market, ranging in capacity from 107 to 525 seats. Over 9,800 Airbus aircraft have been sold to more than 400 customers and operators worldwide and more than 6,400 of these have been delivered since the company first entered the market in the early seventies. As an ecoefficient enterprise Airbus provides leadership by delivering responsible solutions for a demanding world, so the aviation sector can continue to prosper with less impact on the environment. Airbus is an EADS company. BAE Systems is a global defence, aerospace and security company with approximately 93,500 employees worldwide and a primary focus on five home markets: the US, the UK, Kingdom of Saudi Arabia, Australia and India. The company delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. In 2011, it reported sales of US$ 30.7 billion. The Bahrain Economic Development Board (EDB) is a dynamic public agency with overall responsibility for attracting inward investment into Bahrain, and is focusing on target economic sectors in which the Kingdom offers significant strengths. Key areas include manufacturing, ICT, and logistics and transport services. The financial services sector in Bahrain is particularly strong and the EDB supports in the continuing growth of the banking industry and key sub-sectors, including Islamic finance, wealth management, asset management, insurance and re-insurance. Bombardier is the world’s only manufacturer of both planes and trains. Looking far ahead while delivering today, it is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable transportation everywhere. Bombardier is headquartered in Montreal, Canada. Its shares are traded on the Toronto Stock Exchange (BBD) and it is listed on the Dow Jones Sustainability World and North America indexes. In the fiscal year ended 31 December 2011, it posted revenues of US$ 18.3 billion. Booz & Company is a leading global management consulting firm, helping the world’s top businesses, governments and organizations. The founder, Edwin Booz, defined the profession when he established the first management consulting firm in 1914. Today, with more than 3,300 people in 60 offices around the world, the company brings foresight and knowledge, deep functional expertise and a practical approach to building capabilities and delivering real impact. Booz & Company works closely with its clients to create and deliver essential advantage. The independent White Space report ranked Booz & Company number one among consulting firms for “the best thought leadership” in 2011. © 2013 World Economic Forum The Travel & Tourism Competitiveness Report 2013 | 481
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Insight Report The Travel & Tourism
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The Travel & Tourism Competitivenes
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© 2013 World Economic Forum
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Partner Institutes Burundi Universi
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Preface aviation sector creates sus
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Executive Summary Table 1: The Trav
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Executive Summary of commitment in
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Executive Summary Dirk Glaesser and
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1.1: The Travel & Tourism Competiti
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1.2: How to Succeed as a Tourism De
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1.2: How to Succeed as a Tourism De
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1.3: Visa Facilitation certain cate
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1.4: The Economic Benefits of Aviat
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1.4: The Economic Benefits of Aviat
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1.5: Travel & Tourism as a Driver o
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1.6: Competiveness, Jobs, and Green
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2.2 Data Tables © 2013 World Econo
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The Travel & Tourism Competitiveness Report 2013

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