Q32-Comms-Engt-Strategy

The CCG’s Priorities 2013-2016
The CCG plans to prioritise six areas for change over the next three years:
• Unscheduled Care
• Long-Term & Complex Conditions
• Quality
• Demand Management & Clinical Effectiveness
• Staying Healthy
• Reform.
Members of the public expressed general support for the areas the CCG has chosen to prioritise.
It was felt that more education is needed for the public about the costs of Unscheduled Care and using services
inappropriately. Services need to work together to ensure that support is available in the community to prevent
emergency admissions and to allow patients to be discharged quicker.
There was strong support for more working around long-term conditions and complex care needs, with an emphasis on
different services working together to make it easier for vulnerable patients. As well as treating the conditions, there was
a lot of support for the GPs’ focus on the link between long-term conditions and mental health problems. Mental health
services were a high priority locally, as was support for carers and their own health.
The focus on quality was very much welcomed and was an area where the public saw a real benefit of GP leadership.
A number of discussions were held around demand management – in particular it was felt that any changes to prescribing
need to be well communicated to patients if they are to be effective. It was also noted that messages should be targeted
properly so that vulnerable groups are not given the impression they should not access care when they need it.
Prevention was a key priority mentioned by all stakeholders and public groups. It was felt that education and training
would be the key to success. Lifestyle Services and Expert Patient programmes were highly praised by patients.
Stakeholder Views on the CCG – January - June 2012 | www.stockportccg.org Page 50