Gun Buy Back Scheme - The Australian National Audit Office
Gun Buy Back Scheme - The Australian National Audit Office
Gun Buy Back Scheme - The Australian National Audit Office
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• advising the ‘client department’ (that is, the department responsible for<br />
the information activity) on advertising issues;<br />
• assisting with the competitive selection process;<br />
• arranging for the planning and production of advertising and<br />
associated projects; and<br />
• arranging placement of all advertising in the media.<br />
3 137 Creative agencies are contracted through this system to deliver the<br />
relevant advertising and public relations services. Creative<br />
agencies are selected through a process of competitive tendering.<br />
OGIA is required to manage this selection process in close<br />
consultation with the client department.<br />
<strong>The</strong> Ministerial Committee on Government Communications<br />
3 138 <strong>The</strong> Ministerial Committee on Government Communications<br />
(MCGC) is responsible for ensuring that information activities<br />
reflect the Government’s priorities and objectives, are justified, well<br />
informed, appropriately directed and properly evaluated. <strong>The</strong><br />
MCGC scrutinises proposed information and advertising activities,<br />
and selects the agencies from a shortlist provided by OGIA in<br />
consultation with the client department. <strong>The</strong> process is outlined at<br />
Error! Reference source not found. below.<br />
3 139 OGIA advised the ANAO that it plays a facilitating role in helping<br />
departments with their communication activities. OGIA is not a key<br />
decision maker as this is the role of the MCGC and the client<br />
department’s Minister.<br />
<strong>The</strong> selection process<br />
Policy and procedures<br />
3 140 Management of the selection process is guided principally by:<br />
• Guidelines for <strong>Australian</strong> Government Information Activities -<br />
Principles and Procedures;<br />
• OGIA operating procedures; and<br />
• OGIA quality procedures.<br />
<strong>The</strong> <strong>Gun</strong> <strong>Buy</strong>-<strong>Back</strong> <strong>Scheme</strong> 73