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Gun Buy Back Scheme - The Australian National Audit Office

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• advising the ‘client department’ (that is, the department responsible for<br />

the information activity) on advertising issues;<br />

• assisting with the competitive selection process;<br />

• arranging for the planning and production of advertising and<br />

associated projects; and<br />

• arranging placement of all advertising in the media.<br />

3 137 Creative agencies are contracted through this system to deliver the<br />

relevant advertising and public relations services. Creative<br />

agencies are selected through a process of competitive tendering.<br />

OGIA is required to manage this selection process in close<br />

consultation with the client department.<br />

<strong>The</strong> Ministerial Committee on Government Communications<br />

3 138 <strong>The</strong> Ministerial Committee on Government Communications<br />

(MCGC) is responsible for ensuring that information activities<br />

reflect the Government’s priorities and objectives, are justified, well<br />

informed, appropriately directed and properly evaluated. <strong>The</strong><br />

MCGC scrutinises proposed information and advertising activities,<br />

and selects the agencies from a shortlist provided by OGIA in<br />

consultation with the client department. <strong>The</strong> process is outlined at<br />

Error! Reference source not found. below.<br />

3 139 OGIA advised the ANAO that it plays a facilitating role in helping<br />

departments with their communication activities. OGIA is not a key<br />

decision maker as this is the role of the MCGC and the client<br />

department’s Minister.<br />

<strong>The</strong> selection process<br />

Policy and procedures<br />

3 140 Management of the selection process is guided principally by:<br />

• Guidelines for <strong>Australian</strong> Government Information Activities -<br />

Principles and Procedures;<br />

• OGIA operating procedures; and<br />

• OGIA quality procedures.<br />

<strong>The</strong> <strong>Gun</strong> <strong>Buy</strong>-<strong>Back</strong> <strong>Scheme</strong> 73

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