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C&I Lending<br />

in Challenging Times<br />

A smart lender can still find<br />

solid opportunities in C&I_p.12<br />

December 2011–January 2012<br />

Credit Risk<br />

Certified<br />

RMA’s Credit Risk<br />

Certification (CRC) is<br />

a key to training at two<br />

large banks_p.28


12<br />

Economic Environment<br />

December 2011–January 2012 The RMA Journal<br />

Hemera/THinksTock


<strong>Through</strong> <strong>the</strong> <strong>Cycle</strong> <strong>Cycle</strong><br />

by Rick buczynski<br />

How to Identify<br />

<strong>the</strong> Best C&I<br />

Lending Opportunities<br />

in Challenging Times<br />

As of this writing in early September, <strong>the</strong>re is no<br />

beacon to light a clear course through stormy economic<br />

seas. The financial markets continue to ebb<br />

and flow on <strong>the</strong> unpredictable tides of good<br />

and bad economic news. Consumer confidence<br />

remains weak and fragile. Households<br />

are tightening <strong>the</strong>ir belts and working off<br />

<strong>the</strong>ir heavy debts<br />

Keynes’s “paradox of thrift” warns us that<br />

starving this financial fever may just leave us<br />

all dead from hunger. Still, it is not bad news,<br />

just a necessary adjustment to <strong>the</strong> overleveraged<br />

spending spree that was a key factor in<br />

<strong>the</strong> euphoric run-up of household debt, a<br />

harbinger of <strong>the</strong> Great Recession (Figure 1).<br />

Business investment and private-sector<br />

job creation, both necessary catalysts for a<br />

solid, sustainable recovery, seem trapped in<br />

a maelstrom of uncertainty despite generally<br />

strong profits and a corporate America awash<br />

Markets can remain irrational longer<br />

than you can remain solvent.<br />

Figure 1<br />

$2,600<br />

$2,550<br />

$2,500<br />

$2,450<br />

$2,400<br />

$2,350<br />

$2,300<br />

John Maynard Keynes, British economist (1883-1946)<br />

in cash. Profits have been robust, while <strong>the</strong> national<br />

unemployment rate remains stubbornly high (Figure<br />

2). The unemployment numbers (14 million)<br />

Total Consumer Credit Outstanding:<br />

Stepping Down from (or Falling Off?)<br />

<strong>the</strong> Mountain of Debt<br />

Billions, Seasonally Adjusted<br />

$2,250<br />

2007-01 2007-07 2008-01 2008-07 2009-01 2009-07 2010-01 2010-07 2011-01 2011-06<br />

Source: Federal Reserve Board<br />

The RMA Journal December 2011–January 2012<br />

13


14<br />

Figure 2<br />

$2,000<br />

$1,900<br />

$1,800<br />

$1,700<br />

$1,600<br />

$1,500<br />

$1,400<br />

$1,300<br />

$1,200<br />

$1,100<br />

Figure 3<br />

15<br />

10<br />

5<br />

0<br />

-5<br />

-10<br />

-15<br />

Profits Rise Amid Weak Job Creation<br />

$1,000 2008 2009 2010 QI 2011 QII 2011<br />

underestimate <strong>the</strong> underemployed (8.8 million part-time<br />

workers seeking full-time work) and discouraged workers<br />

(those who have dropped out of <strong>the</strong> labor market, probably<br />

ano<strong>the</strong>r 6 or 7 million people).<br />

Unlike <strong>the</strong> fiscal stimulus provided by <strong>the</strong> American<br />

Recovery and Reinvestment Act of 2009 (ARRA), federal,<br />

state, and local governments are facing <strong>the</strong> prospects of<br />

unprecedented austerity as <strong>the</strong> debate to contain growth<br />

of public debt has taken center stage (Figure 3).<br />

President Obama’s recent job creation initiative is a step<br />

in <strong>the</strong> right direction, albeit a small one given <strong>the</strong> dearth<br />

of fiscal ammunition <strong>the</strong> administration needs to prime its<br />

governmental guns. To be sure, traction will clearly have<br />

to come from <strong>the</strong> private sector as U.S. policy makers have<br />

December 2011–January 2012 The RMA Journal<br />

Corp Profits (B)<br />

Unemploy (%)<br />

Sources: Bureau of Economic Analysis and Bureau of Labor Statistics<br />

Real Government Spending: Goodbye Stimulus?<br />

Seasonally Adjusted, Annualized<br />

Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011<br />

10<br />

Source: Bureau of Economic Analysis<br />

9<br />

8<br />

7<br />

6<br />

5<br />

Federal Defense<br />

Federal Nondefense<br />

State and Local<br />

yet to find <strong>the</strong> Holy Grail that will pull <strong>the</strong> U.S. out of <strong>the</strong><br />

malaise.<br />

Compounding jitters are problems brewing overseas,<br />

including China’s fight to control inflation and <strong>the</strong> European<br />

Union’s struggle to contain <strong>the</strong> region’s sovereign debt<br />

crisis.<br />

According to September’s National Association of Business<br />

Economists survey, GDP growth this year will be a<br />

paltry 1.7% and will <strong>the</strong>n accelerate slightly to 2.3% in<br />

2012. These forecasts are down 1% from <strong>the</strong> May survey.<br />

Unquestionably, <strong>the</strong> likelihood of a deleterious double-dip<br />

recession has increased.<br />

So… Where Do We Go from Here?<br />

An article in <strong>the</strong> December 2009-January 2010 RMA Journal 1<br />

offered some suggestions for finding solid C&I lending<br />

opportunities, which may be worth rereading since much<br />

of that analysis remains relevant. As underscored above,<br />

however, <strong>the</strong> economic landscape has changed dramatically<br />

and several of <strong>IBISWorld</strong>’s banking clients recommended<br />

that we revisit <strong>the</strong> topic.<br />

Obviously, this article can’t possibly delineate all of <strong>the</strong><br />

lending opportunities or risks. None<strong>the</strong>less, its aim is to<br />

provide some insights and, in particular, offer a methodology<br />

for seeking sensible opportunities. Our criteria will<br />

identify sectors that:<br />

• Are in <strong>the</strong> growth phase of <strong>the</strong>ir industry life cycle and<br />

are well positioned to take advantage of a sustained, if<br />

not spotty, economic rebound.<br />

• Do not present inordinate risks should a double-dip<br />

recession or shallow growth path result.<br />

• Are not excessively volatile.<br />

• Possess some attractive attributes regarding <strong>the</strong> level of<br />

competition and barriers to entry (based on <strong>the</strong> work of<br />

Anita McGahan and Michael Porter 2 ).<br />

• Are capital-intensive, implying a large borrowing<br />

capacity.<br />

• Can be potentially targeted as small business or midmarket<br />

clients.<br />

• Have strong growth potential over <strong>the</strong> next five years.<br />

Not an easy task indeed! But we believe we have a strong<br />

algorithm that takes advantage of <strong>the</strong> winds of change to<br />

clear <strong>the</strong> fog.<br />

What Can We Learn from History and <strong>the</strong> Recent <strong>Cycle</strong>?<br />

Although each cycle has its own unique characteristics, a<br />

long-term analysis of past economic recoveries reveals a<br />

concrete starting point.<br />

Using real value-added 3 data at <strong>the</strong> two-digit NAICS<br />

(North American Industry Classification System) level<br />

from <strong>the</strong> Bureau of Economic Analysis and <strong>the</strong> timing<br />

of recession troughs as defined by <strong>the</strong> National Bureau<br />

of Economic Research, <strong>IBISWorld</strong> examined <strong>the</strong> last 10


ecoveries going back to 1950 (Great Recession data was<br />

excluded). The research measured sectoral growth and its<br />

volatility versus that of GDP. Table 1 combines this data<br />

with figures from <strong>the</strong> 2008–09 recession and 2010, <strong>the</strong><br />

year of recovery.<br />

Table 1<br />

Industry Sector<br />

Gross domestic<br />

product (GDP)<br />

Agriculture, forestry,<br />

fishing & hunting<br />

Value Added by Industry (Average Annual Growth, % Change)<br />

Great<br />

Recession<br />

Growth<br />

Recovery<br />

Year 2010<br />

Average of<br />

Previous<br />

Recoveries<br />

Difference<br />

2010 and<br />

Previous<br />

-2.6% 2.9% 5.0% -2.1%<br />

Historical<br />

Volatility<br />

Index<br />

14.4% 0.9% 1.8% -0.9% Very High<br />

Mining 24.0% 3.0% 1.5% 1.5% High<br />

Utilities -3.0% 1.3% 4.3% -3.0% Medium<br />

Construction -21.3% -3.7% 3.1% -6.8% High<br />

Manufacturing -13.5% 5.8% 7.8% -2.0% Medium-High<br />

Wholesale trade 2.7% 4.2% 7.2% -3.0% Medium-High<br />

Retail trade -8.9% 5.2% 6.3% -1.1% Medium<br />

Transportation &<br />

warehousing<br />

-12.2% 1.8% 5.9% -4.1% Medium-High<br />

Information 1.6% 4.9% 5.2% -0.3% Low<br />

Finance and insurance 2.2% 3.2% 2.4% 0.8% Medium<br />

Real estate & rental<br />

and leasing<br />

Professional, scientific<br />

& technical services<br />

Administrative &<br />

waste mgmt services<br />

0.7% 0.7% 4.7% -4.0% Medium<br />

0.8% 2.3% 3.9% -1.6% Medium<br />

-10.4% 5.4% 5.1% 0.3% Medium<br />

Educational services 0.3% 0.2% 3.1% -2.9% Medium<br />

Health care &<br />

social assistance<br />

Arts, entertainment<br />

& recreation<br />

Accommodation<br />

& food services<br />

O<strong>the</strong>r services,<br />

except government<br />

5.8% 2.8% 4.7% -1.9% Low<br />

-9.4% 5.4% 5.0% 0.4% Medium<br />

-14.6% 3.2% 5.0% -1.8% Medium<br />

-11.6% 1.5% 2.4% -0.9% Medium<br />

Sources: Chain-Type Quantity Indexes for Value Added by Industry, Bureau of Economic Analysis; <strong>IBISWorld</strong><br />

Notes: Great Recession growth was cumulative over <strong>the</strong> 2008–09 period. The column “Difference 2010 and Previous” is <strong>the</strong> “Recovery<br />

Year 2010” column minus <strong>the</strong> “Average of Previous Recoveries” column. Historical volatility is measured using standard deviations<br />

of <strong>the</strong> value-added data in recovery years. It was built using standard deviations of <strong>the</strong> economic recovery years since 1950.<br />

Below is a selected summary of Table 1. The next section<br />

drills down to a more granular five-digit level.<br />

• Agriculture and mining: We decided to group <strong>the</strong>se toge<strong>the</strong>r<br />

since commodity prices can be highly correlated<br />

(see our July–August 2011 Journal article on oil prices 4 ).<br />

These highly volatile industries expanded rapidly during<br />

<strong>the</strong> Great Recession, riding <strong>the</strong> wave of buoyant prices<br />

bucking historical trends, until <strong>the</strong> “destructive demand”<br />

factor kicked in. To quote our July piece: “Higher (commodity)<br />

prices undermine demand in a weakened economy,<br />

trimming <strong>the</strong> sails of hyped-up energy (commodity)<br />

prices.” There are none<strong>the</strong>less a myriad of lending opportunities<br />

that we’ll address.<br />

• Utilities: This relatively low-risk, low-variance sector<br />

seems to run in tandem with general economic performance.<br />

It does not lead or lag.<br />

• Construction: This sector is, in a word, horrible. Residential<br />

housing remains in <strong>the</strong> doldrums and <strong>the</strong> commercial<br />

real estate<br />

market is weak. Public<br />

works spending,<br />

<strong>the</strong> centerpiece of <strong>the</strong><br />

ARRA, seems doubtful<br />

in <strong>the</strong> near future<br />

given <strong>the</strong> burden of<br />

government debt.<br />

• Manufacturing: This<br />

sector typically out-<br />

Higher (commodity)<br />

prices undermine<br />

demand in a weakened<br />

economy, trimming <strong>the</strong><br />

sails of hyped-up energy<br />

(commodity) prices.<br />

performs o<strong>the</strong>r industry segments in recovery years and<br />

2010 was no exception, growing 5.8% compared with a<br />

2.9% climb in GDP. Durable goods production was up<br />

nearly 10%.<br />

• Trade: Historically, both wholesale and retail trade rebound<br />

sharply during recoveries. However, <strong>the</strong>re are<br />

many caveats on <strong>the</strong> retail side given broad, powerful<br />

structural changes. Inroads made by warehouse clubs<br />

and super-centers, toge<strong>the</strong>r with consumers’ growing<br />

preference for buying online, have cut so deeply into<br />

traditional retail shopping that many of <strong>the</strong>se retailers,<br />

sturdy 10 to 15 years ago, are barely surviving today.<br />

• Transportation and warehousing: This highly procyclical<br />

sector tracks GDP very closely and is <strong>the</strong>refore vulnerable<br />

to downside risks. In fact, this group declined a<br />

whopping 12.2% during 2008–09. Air transportation fell<br />

12.5% during <strong>the</strong> two-year recessionary period, while<br />

rail went off <strong>the</strong> tracks even far<strong>the</strong>r, dropping more than<br />

16%. Warehousing and storage fell “only” 6.6%, possibly<br />

on <strong>the</strong> need to find space for unsold inventories.<br />

• Information: This industry has been dominated by rapid<br />

structural and technological change. It’s populated by<br />

industries in <strong>the</strong> growth phase of <strong>the</strong>ir life cycles (software<br />

publishing) as well as those in serious declines (audio<br />

production studios). Hence, <strong>the</strong> analysis of aggregates<br />

simply dilutes <strong>the</strong> granular realities. The following section<br />

will help identify some key sweet spots.<br />

• Finance and insurance: This sector is a laggard during economic<br />

recoveries. Although it actually expanded slightly<br />

during <strong>the</strong> recession, if we do <strong>the</strong> math for <strong>the</strong> 2007–09<br />

period <strong>the</strong> group as a whole contracted. Hit especially<br />

hard were investment banks and related entities (NAICS<br />

523)—think Lehman Bro<strong>the</strong>rs and WaMu—which contracted<br />

more than 30% in <strong>the</strong> three-year time frame.<br />

• Professional, scientific, and technical services: This segment<br />

held up well during <strong>the</strong> recession, but experienced a<br />

tepid upturn in 2010. None<strong>the</strong>less, we think <strong>the</strong>re are<br />

positive points of interest, as will be articulated below.<br />

• Administrative and waste management services: This sector<br />

The RMA Journal December 2011–January 2012 15


16<br />

contracted more than 10% during <strong>the</strong> recession, but seems<br />

to be on <strong>the</strong> uptick. Garbage in, garbage out, so this group<br />

emerges from recessions without much volatility.<br />

• Educational and health care services: These services tend to<br />

be stable historically. However, government budget constraints,<br />

toge<strong>the</strong>r with <strong>the</strong> cautious discretionary spending<br />

patterns of households, are complicating attempts to rank<br />

lending opportunities in <strong>the</strong>se important areas.<br />

• Arts, entertainment, and recreation and Accommodation and<br />

food services: These two industry sectors mirror GDP performance<br />

in recovery years, which doesn’t augur well in an<br />

iffy economic climate. They declined precipitously during<br />

<strong>the</strong> Great Recession (9.4% and 14.6%, respectively).<br />

Some Selected Opportunities<br />

Agriculture and Forestry<br />

Many banks have a long history of lending successfully to<br />

this sector despite its volatility. Some notable areas going<br />

forward are shown in Table 2.<br />

Table 2<br />

Industry<br />

(5-Digit NAICS)<br />

Agriculture a Safe Bet, with Some Strong Lending Opportunities<br />

Revenue 2011 MM$<br />

5-Year Average<br />

Growth 2011-15<br />

Soybean, oilseed, and corn farming may continue to benefit<br />

from government policies to support renewable energy<br />

sources. However, an article on alternative energy in <strong>the</strong><br />

September 2011 Journal 5 pointed out that biofuels are not<br />

cost effective without government support. None<strong>the</strong>less,<br />

economic recovery will buttress farm prices. As for soybeans<br />

and corn, depleted stocks suggest firm prices through 2012,<br />

which could spill over to o<strong>the</strong>r basic commodities.<br />

Generally, high capital requirements indicate a strong<br />

capacity to borrow fur<strong>the</strong>r, enhancing <strong>the</strong> allure of this<br />

sector. Riding <strong>the</strong> wave of <strong>the</strong> trend to outsource, excellent<br />

opportunities can be found in agriculture and forestry<br />

support services in this capital-hungry group.<br />

Energy and Utilities<br />

An article in <strong>the</strong> July–August 2011 Journal 6 addressed opportunities<br />

and risks associated with exposure to <strong>the</strong> natural<br />

December 2011–January 2012 The RMA Journal<br />

Capital Intensity<br />

Dairy farms 33,500 2.3% High<br />

Forest support services 2,230 3.6% Medium<br />

Soybean farming 29,789 1.1% High<br />

Oilseed farming 867 3.9% High<br />

Corn farming 72,063 3.4% High<br />

Cotton farming 11,453 1.3% High<br />

Chicken & turkey<br />

meat production<br />

27,940 1.5% High<br />

Crop services 13,671 3.3% High<br />

Livestock production<br />

support<br />

4,821 2.6% Medium<br />

Timber services 1,043 2.9% High<br />

Source: <strong>IBISWorld</strong>, Inc.<br />

gas supply chain. One bright area singled out was smallscale<br />

gas exploration and production, where lending would<br />

range between $5 million and $50 million.<br />

To be sure, care must be taken when accessing plans in<br />

this arena. As <strong>the</strong> September Journal article points out, <strong>the</strong>re<br />

is a clear disparity between firms that generate alternative<br />

energy and those that manufacture equipment. One case in<br />

point is solar power providers, an emerging industry that<br />

made our short list in Table 3. In contrast, solar panel<br />

producers face adverse competition from low-cost producers<br />

overseas, such as China. The recent bankruptcy of<br />

government-supported solar panel manufacturer Solyndra<br />

underscores this risk.<br />

Table 3<br />

Industry<br />

(5-Digit NAICS)<br />

Energy and Utilities: Strong Growth and Borrowing Appetite<br />

Revenue 2011 MM$<br />

5-Year Average<br />

Growth 2011-15<br />

Capital Intensity<br />

Solar power 79 7.9% High<br />

Water supply<br />

& irrigation<br />

Sewage treatment<br />

facilities<br />

59,995 3.5% High<br />

41,587 1.8% High<br />

Source: <strong>IBISWorld</strong>, Inc.<br />

Construction<br />

Despite record-low interest rates, housing remains in <strong>the</strong><br />

doldrums and commercial real estate is a nonstarter at this<br />

juncture. As analyzed in a July 2011 <strong>IBISWorld</strong> special<br />

report, 7 public works projects are likely to experience heavy<br />

cuts as <strong>the</strong> government retreats from <strong>the</strong> free-spending days<br />

of <strong>the</strong> ARRA.<br />

For <strong>the</strong> longer term, we are more bullish on <strong>the</strong> residential<br />

side. Household formation, a leading driver of growth,<br />

is still robust. When <strong>the</strong> U.S. finally achieves sustained<br />

GDP growth and job creation, home builders and hired<br />

contractors will benefit, and <strong>the</strong>re is a grand upside here as<br />

housing starts have been at dreadfully low levels for more<br />

than four years. The $64,000 question is when a revival<br />

will take place (Table 4).<br />

Table 4<br />

Industry<br />

(5-Digit NAICS)<br />

Construction’s Bright Spots<br />

Revenue 2011 MM$<br />

5-Year Average<br />

Growth 2011-15<br />

Capital Intensity<br />

Water well drilling 4,704 4.2% Medium<br />

Oil & gas pipeline<br />

construction<br />

Road & highway<br />

maintenance<br />

38,880 5.0% Medium<br />

46,000 3.0% Medium<br />

Excavators 25,475 5.3% Medium<br />

Demolition & wrecking 4,478 4.9% Medium<br />

Source: <strong>IBISWorld</strong>, Inc.<br />

Manufacturing<br />

There are some gold nuggets in manufacturing and, hopefully,<br />

we hit some highlights in our December 2009 article,


particularly in <strong>the</strong> areas of biotechnology and nanomaterials.<br />

A distilled version of our current research is found in<br />

Table 5.<br />

We are cautiously optimistic for <strong>the</strong> mature auto industry<br />

given restructuring and pent-up demand. By August 2011,<br />

car sales were up 9.3% from a year earlier, spurred by a<br />

15.5% jump in purchases of small vehicles. Growth for light<br />

trucks was in double digits as well. GM, Ford, and Chrysler<br />

all gained market share, mainly at <strong>the</strong> expense of Toyota<br />

and Honda. Despite <strong>the</strong> “cash for clunkers” tax break, <strong>the</strong><br />

average age of cars on <strong>the</strong> road peaked in 2010 at 8.8 years.<br />

So as Americans retire <strong>the</strong>ir personal vehicles and replace<br />

<strong>the</strong>ir business fleets, mostly with small cars and light trucks,<br />

many banks’ vehicle financing portfolios will put <strong>the</strong> pedal<br />

to <strong>the</strong> metal and enjoy some fast growth!<br />

Table 5<br />

Industry<br />

(5-Digit NAICS)<br />

American Manufacturing Still Has Some Life in Its Legs<br />

Revenue 2011 MM$<br />

5-Year Average<br />

Growth 2011-15<br />

Capital Intensity<br />

Biotechnology 92,396 9.6% Medium<br />

Mining, oil & gas<br />

machinery manufacturing<br />

Medical instrument &<br />

supply manufacturing<br />

19,588 4.9% Medium<br />

100,802 4.4% Medium<br />

Tortilla production 3,031 3.6% Medium<br />

Wineries 15,920 5.2% Medium<br />

Vitamin & supplement<br />

manufacturing<br />

Automobile engine &<br />

parts manufacturing<br />

27,855 4.5% High<br />

25,413 3.4% High<br />

Distilleries 6,937 4.1% High<br />

Generic pharmaceutical<br />

manufacturing<br />

Medical device<br />

manufacturing<br />

Wire & cable<br />

manufacturing<br />

48,844 7.3% High<br />

60,243 6.4% Medium<br />

17,827 5.8% Medium<br />

Source: <strong>IBISWorld</strong>, Inc.<br />

The Information Sector<br />

What a morass! This broad sector is so diverse and is becoming<br />

so integrated with o<strong>the</strong>r business lines that <strong>the</strong> lines of<br />

NAICS definitions are blurring. Never<strong>the</strong>less, <strong>the</strong> sector’s<br />

divergent prospects merit some attention.<br />

Obviously, this sector is riding <strong>the</strong> roller coaster of <strong>the</strong><br />

digital revolution. Traditional publishing is in decay, content<br />

industries are seeking new distribution channels, and<br />

technologically advanced companies are looking to fur<strong>the</strong>r<br />

leverage <strong>the</strong>ir infrastructure to maximize returns. While<br />

print media get taken for a ride, information ga<strong>the</strong>rers are<br />

finding o<strong>the</strong>r thrill-ride channels. Table 6 lists a selection<br />

of <strong>the</strong> few promising potential growth segments presenting<br />

low risk.<br />

Business Services<br />

The professional and business services sector usually plods<br />

Table 6<br />

Industry<br />

(5-Digit NAICS)<br />

Information’s Sweet Spots<br />

Revenue 2011 MM$<br />

5-Year Average<br />

Growth 2011-15<br />

Capital Intensity<br />

Software publishing 156,317 2.5% Low<br />

Database, storage<br />

& backup software<br />

publishing<br />

Business analytics &<br />

enterprise software<br />

publishing<br />

23,917 4.3% Low<br />

23,917 5.4% Low<br />

Cable networks 16,742 3.0% Low<br />

Cable, Internet &<br />

telephone providers<br />

Wireless telecommunications<br />

carriers<br />

133,359 6.4% Medium<br />

204,437 3.2% High<br />

News syndicates 2,535 2.2% Medium<br />

Internet service providers 43,100 6.0% High<br />

Voice over Internet<br />

protocol<br />

14,116 17.4% High<br />

Search engines 24,485 3.8% Medium<br />

Internet publishing<br />

& broadcasting<br />

along with relatively slow but stable growth. Many industries<br />

in this group are relatively secure and should do nicely<br />

even in a gradual recovery. Business outsourcing, as noted<br />

in our December 2009 RMA Journal article, will support<br />

traditional opportunities including:<br />

• Law firms.<br />

• Accounting, tax, bookkeeping, and payroll services.<br />

• Engineering services.<br />

• Scientific research and development.<br />

• Debt collection agencies.<br />

• Security, burglar, and fire alarm services.<br />

Ano<strong>the</strong>r group of niche industries, listed in Table 7, is<br />

poised in a growth mode and providing safe, solid returns.<br />

Table 7<br />

Industry<br />

(5-Digit NAICS)<br />

Laboratory testing<br />

services<br />

38,694 6.8% High<br />

Business and Administrative Services on <strong>the</strong> Rise<br />

Revenue 2011 MM$<br />

5-Year Average<br />

Growth 2011-15<br />

Source: <strong>IBISWorld</strong>, Inc.<br />

Capital Intensity<br />

16,277 5.2% Medium<br />

Environmental consulting 19,084 9.4% Low<br />

Scientific & economic<br />

consulting<br />

23,693 3.8% Low<br />

Veterinary services 29,317 3.8% Low<br />

Human resources &<br />

benefits administration<br />

56,467 4.2% Low<br />

Correctional facilities 36,242 7.5% Low<br />

Credit bureaus &<br />

rating agencies<br />

9,159 7.8% Medium<br />

Pest control 10,568 5.6% Low<br />

Landscaping services 59,205 3.7% Low<br />

Packaging &<br />

labeling services<br />

8,395 5.1% Medium<br />

Recycling facilities 4,598 7.7% High<br />

Source: <strong>IBISWorld</strong>, Inc.<br />

The RMA Journal December 2011–January 2012 17


18<br />

Education<br />

We are very cold and introspective on education at <strong>the</strong> moment.<br />

According to <strong>IBISWorld</strong>’s July special report, budget<br />

pressures threaten public schools, <strong>the</strong> testing and educational<br />

support services, colleges and universities, and a whole host<br />

of o<strong>the</strong>r education-related industries. On <strong>the</strong> o<strong>the</strong>r hand, one<br />

area that we are relatively sanguine on is trade and technical<br />

schools, which tend to be countercyclical.<br />

Be alert, though, because <strong>the</strong> risk of lending to <strong>the</strong> once<br />

high-flying for-profit universities is expected to escalate (for<br />

more on this, see <strong>the</strong> <strong>IBISWorld</strong> article on for-profit universities<br />

in <strong>the</strong> November 2011 RMA Journal 8 ). This industry has<br />

seen its reputation suffer as a result of controversial practices<br />

that accompanied its recent surge in growth.<br />

For-profit universities, also called proprietary colleges,<br />

have a unique place in <strong>the</strong> education world. Unlike traditional<br />

public and private institutions, <strong>the</strong>se schools are<br />

publicly traded. By investing a huge proportion of dollars<br />

into marketing, for-profit universities have attained massive<br />

enrollment rates. On <strong>the</strong> basis of revenue and enrollment<br />

numbers alone, <strong>the</strong> steady growth of <strong>the</strong>se universities<br />

makes <strong>the</strong> industry enticing for lenders. However, even<br />

though <strong>the</strong>ir growth status allows <strong>the</strong>m to rise above nonprofit<br />

schools in terms of profit and revenue, for-profit universities<br />

are coming under increased government regulation.<br />

So beware.<br />

Health Care<br />

Though typically considered a low-risk industry characterized<br />

by low unemployment and smooth growth, health care<br />

finds itself in <strong>the</strong> murky waters of low returns. Several factors<br />

present challenges, notably <strong>the</strong> relentlessly rising costs<br />

and lingering doubts over <strong>the</strong> course and effectiveness of<br />

<strong>the</strong> Obama administration’s health care initiatives.<br />

The jury is still out on how health care reform will affect<br />

Medicare and Medicaid. In <strong>the</strong> August 2011 issue of<br />

Commercial Insights, 9 <strong>IBISWorld</strong> colleague Sophia Snyder<br />

identified <strong>the</strong> top 10 health care industries that garner <strong>the</strong><br />

highest share of revenue from private insurance companies.<br />

Lending to <strong>the</strong>se industries is a definite hedge against uncertainties<br />

in funding Medicare and Medicaid:<br />

“… <strong>the</strong> Department of Health and Human Services<br />

December 2011–January 2012 The RMA Journal<br />

(HHS) released health insurance exchange rules that<br />

will govern how states set up and run marketplaces<br />

where individuals and small businesses can shop for<br />

health insurance coverage. This new framework will<br />

impact several industries that derive a significant percentage<br />

of revenue from private insurance coverage.<br />

In <strong>the</strong> next five years, <strong>IBISWorld</strong> forecasts <strong>the</strong> top 10<br />

industries to see additional growth in revenue and<br />

operating profit as a result of <strong>the</strong> new rules…” (see<br />

Table 8).<br />

Table 8<br />

Health Care Revenues<br />

Health Care Industry Revenue % from Private Insurance<br />

Specialist doctors 55.5%<br />

Primary care doctors 55.0%<br />

Podiatrists 51.5%<br />

Dentists 45.0%<br />

Diagnostic and medical laboratories 43.5%<br />

Pharmacies and drug stores 42.0%<br />

Ambulance services 40.0%<br />

Emergency and o<strong>the</strong>r outpatient care centers 37.5%<br />

Hospitals 34.5%<br />

Mental health and substance abuse centers 25.0%<br />

Source: <strong>IBISWorld</strong>, Inc.<br />

Despite <strong>the</strong> changing face of traditional health-carerelated<br />

businesses, however, risks remain low. After all, no<br />

pain, no gain. Some of <strong>the</strong> juiciest areas are found in Table 9.<br />

Table 9<br />

Industry<br />

(5-Digit NAICS)<br />

Growth Areas in Health Care<br />

Revenue 2011 MM$<br />

5-Year Average<br />

Growth 2011-15<br />

Capital Intensity<br />

Dentists 109,494 3.5% Medium<br />

Optometrists 13,140 2.3% Low<br />

Physical <strong>the</strong>rapists 27,401 6.9% Low<br />

Podiatrists 4,637 3.6% Low<br />

Alternative health<br />

care providers<br />

Mental health &<br />

substance abuse clinics<br />

Emergency & o<strong>the</strong>r<br />

outpatient care centers<br />

Diagnostic & medical<br />

laboratories<br />

11,595 4.3% Low<br />

11,810 3.7% Low<br />

86,660 5.0% Medium<br />

46,759 4.2% Medium<br />

Ambulance services 13,934 5.4% Low<br />

Blood, organ & ambulatory<br />

health services<br />

10,545 7.0% Low<br />

Hospitals 756,952 4.1% Medium<br />

Specialty hospitals 36,193 5.8% Low<br />

Mental retardation<br />

facilities<br />

Mental health &<br />

substance abuse centers<br />

Elderly & disabled<br />

services<br />

20,842 3.0% Low<br />

9,408 2.6% Low<br />

28,137 6.2% Low<br />

Source: <strong>IBISWorld</strong>, Inc.


For more on this industry, see <strong>the</strong> additional articles<br />

on ambulatory care, senior care facilities, and hot start-up<br />

industries. 10<br />

Miscellaneous Opportunities<br />

Finally, Table 10 presents a hodgepodge of o<strong>the</strong>r promising<br />

industries to be targeted.<br />

Table 10<br />

Industry<br />

(5-Digit NAICS)<br />

Revenue 2011 MM$<br />

O<strong>the</strong>r Smart Picks<br />

5-Year Average<br />

Growth 2011-15<br />

Capital Intensity<br />

Mining services 88,160 4.8% High<br />

Stone mining 13,006 3.6% High<br />

Sand & gravel mining 7,002 4.1% High<br />

Mineral & phosphate<br />

mining<br />

E-commerce &<br />

online auctions<br />

Credit card processing<br />

& money transferring<br />

4,888 1.9% High<br />

186,384 9.4% Medium<br />

43,689 4.3% Medium<br />

Public transportation 38,077 2.3% High<br />

Source: <strong>IBISWorld</strong>, Inc.<br />

Conclusion: It’s <strong>the</strong> Best and <strong>the</strong> Worst of Times<br />

When Charles Dickens wrote A Tale of Two Cities in 1859,<br />

his 60-year perspective on <strong>the</strong> French Revolution allowed<br />

him to see both <strong>the</strong> good and <strong>the</strong> bad in that historical event.<br />

Eighty years removed from <strong>the</strong> Great Depression and two<br />

years after <strong>the</strong> Great Recession, we have drawn on <strong>the</strong> records<br />

of those difficult times to find some potential bright spots<br />

in <strong>the</strong> current downward adjustment to economic growth.<br />

Most of us thought we would be on a steady, albeit slow,<br />

recovery path by now. The first-half stall in growth is disconcerting,<br />

but corporate profits remain reasonably healthy and<br />

<strong>the</strong>re is plenty of cash in <strong>the</strong> system. Instability in Europe<br />

is a mild contagion, but it’s not a pandemic.<br />

To be blunt, it’s up to all of us in <strong>the</strong> private sector to<br />

lead <strong>the</strong> way, starting with smart lending. This article has<br />

identified roughly 80 industries here worthy of lender<br />

investigation, evaluation, and underwriting. Maybe we<br />

can learn from economic history and back some winners<br />

in this 80-horse recessionary race. v<br />

••<br />

Rick Buczynski, Ph.D., is a senior vice president and chief economist at <strong>IBISWorld</strong>. He<br />

thanks Dev Strischek of SunTrust Banks, Inc. for his continuing support and guidance.<br />

<strong>IBISWorld</strong> papers are available from Rick by request. He can be reached at rickb@<br />

ibisworld.com.<br />

Notes<br />

1. Rick Buczynski, “Where Do We Go from Here?” The RMA Journal,<br />

December 2009–January 2010.<br />

2. Anita McGahan and Michael Porter, “How Much Does Industry<br />

Matter, Really?” Strategic Management Journal 18 (1997).<br />

3. Industry value added is also called industry gross product. In<br />

short, it describes <strong>the</strong> market value of goods and services produced<br />

by an industry minus <strong>the</strong> cost of goods and services used by <strong>the</strong><br />

industry in <strong>the</strong> production process.<br />

4. Rick Buczynski and Justin Molavi, “$150 Oil? What Would This<br />

Mean for Your Bank?” The RMA Journal, July-August 2011.<br />

5. Justin Molavi and Deborah Stampli, “Alternative Energy: Government<br />

Incentives Ignite Growth,” The RMA Journal, September<br />

2011.<br />

6. Justin Molavi and Rick Buczynski, “The U.S. Is Stepping on <strong>the</strong><br />

Gas: Lending Opportunities in Natural Gas and Related Industries,”<br />

The RMA Journal, July–August 2011.<br />

7. <strong>IBISWorld</strong> Research Staff, “Top 25 Industries Negatively Affected<br />

by Federal Spending Cuts,” <strong>IBISWorld</strong> Special Report, July 2011.<br />

8. Kevin Culbert and Deborah Stampli, “The Risky Business of For-<br />

Profit Universities,” The RMA Journal, November 2011.<br />

9. Sophia Snyder, “Top 10 Industries to Benefit from Health Insurance<br />

Exchange Rules,” Commercial Insights, American Bankers Association,<br />

August 2011.<br />

10. Sophia Snyder and Deborah Stampli, “Ambulatory Care Offers<br />

Significant Opportunities for Lenders,” The RMA Journal, June 2011;<br />

Mary Jo Taylor, “Lending to Senior Care Facilities,” The RMA Journal,<br />

October 2011; and <strong>IBISWorld</strong> Research Staff, “5 Hot Start-Up Sectors,”<br />

<strong>IBISWorld</strong> Special Report, September 2011.<br />

For additional information, consider <strong>the</strong> RMA course<br />

Analyzing <strong>the</strong> Commercial Borrower’s Industry, Market,<br />

and Competitive Risk.<br />

The RMA Journal December 2011–January 2012<br />

19

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