41119_Niro jubilaeumsbog_blok_uk - GEA Niro

Niro’s global network
Since the company’s founding in 1933, Niro’s family of subsidiary
and sister companies has grown to become large and closely knitted.
Johan Ernst Nyrop was very globally oriented and had already
prior to the establishment of A/S Niro Atomizer spent a great
deal of time in England. So when Johan Ernst Nyrop established
Niro in 1933, the intention was for the company in the
long run to have offices or agents in countries all around the
world. The first agents Niro used were the same agents and
contacts the old Danish machinery and hydro-extractor factory
Titan A/S used. Part of that story is the fact that Titan A/S,
besides producing Nyrop’s early atomizers in 1925, also made
office space and workshops available during Niro’s early years.
Therefore there was a natural and very close connection to
Titan A/S, and the fact that Johan Ernst Nyrop's brother Aage
was among the employees at Titan A/S did not harm the
connection.
In time, Niro established contacts itself, set up agencies and
provided licenses for foreign companies. Niro’s first subsidiary
was established by somewhat of a coincidence in France in
Brazil
18 | 19
1952-53. Niro’s former agent and licensee had violated the
contract, so in order to maintain Niro’s office and service in
the French market, they denounced the license and the agency
agreement and formed their own company in France. Now
the foundation was laid for foreign subsidiary companies,
which were established gradually as the need arose.
The reasons for the establishment of the subsidiary companies
are many: one was established because Niro had three agencies
in one country who got into a fight over customers. Some
companies were established because there suddenly was an
increase in the sale of a specific type of plant. And others were
established because it was impossible to import plants, which
therefore needed to be manufactured locally, or because the
traveling time would be too long if employees had to travel
from Denmark. Today, transportation times and technical
trade barriers are, after all, less than they used to be.
Australia
The photos in this
article show some
of our former
subsidiary
companies.