ParisLeMag N°10 - Spring 2013 - TheLuxuryMagazines

ParisEmag.com . AUTO . NEW Style.
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BlackPack
The countdown is on: in early 2013 the all-new Opel ADAM will be
available in dealerships and start making an impression on our roads.
Opel’s chic, urban small car and champion of individualization will
turn heads in our cities just as it did at its world premiere at the Paris
Motor Show in early September. Its modern, bold and colorful look
ensures this, as does its almost unlimited potential for customization
that makes virtually each and every ADAM unique.
Thanks to this incredibly fresh and audacious approach, ADAM can be
personalized more than any car in the segment with virtually
unlimited exterior and interior color, fabric, décor, wheel, etc.
combination possibilities. The first and core idea is that it can be
individualized more than any other car; ADAM is Opel’s new
champion of personalization.
On the next level of customization, owners can choose from 3 option
packs for each of the 3 trim worlds: so, ADAM JAM, ADAM GLAM and
ADAM SLAM. On the exterior, customers can choose from a spectrum
of 12 body colors, the names of which evoke cultural references movie
lovers will immediately feel familiar with – such as “I’ll be Black”,
“Papa don’t Peach”, “Purple Fiction”, “James Blonde”, etc.
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La personnalisation entre dans
une nouvelle ère, proposant
des options que l’on n’aurait
jamais imaginées.