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no signs of slowing down. Most now have at least 25 per cent of<br />
their traffic from mobile devices and we predict that by 2014<br />
this figure will be in excess of 40 per cent following increased<br />
iPad/mobile sales and greater broadband penetration.<br />
“Eight-two per cent of shoppers refer to their social communities<br />
before purchasing and Sky TV this spring will introduce<br />
targeted advertising through Zeebox allowing interaction<br />
through all these media. Retailers need rich, personalised, engaging<br />
and relevant content across all media to keep pace with their<br />
demanding consumers. Redfish EPiServer delivers client solutions<br />
that create this brand experience responding directly to the<br />
needs and requirements of the consumer. Redfish drives the 61<br />
sites globally for Next. We can help retailers capture, engage and<br />
retain more customers with powerful technology that has the<br />
agilityto respond to the rapidly changing marketplace.”<br />
Proxama, (at stand 590 at the eCommerce pavilion). the leading<br />
provider of near field communications (NFC) in mobile wallet<br />
and mobile marketing technology, will have an active presence<br />
at this year’s RBTE. Neil Garner, CEO and founder, and Miles Quitmann,<br />
managing director, will join the speaking line-up to deliver<br />
several keynote speeches, which will highlight the role of NFC in<br />
retailing. The presentations will offer insight into both NFC marketing<br />
and mobile payment strategy that can offer significant<br />
value to the retailing industry.<br />
Nearfield communication<br />
With NFC expected to break through as a mainstream technology<br />
this year, Proxama will demonstrate how NFC can add significant<br />
value for retailers: enabling consumers to make payments,<br />
collect and redeem offers, as well as connect with brands. More<br />
significant is NFC’s ability to connect the retailer’s physical and<br />
digital worlds, allowing for a seamless multi-channel strategy<br />
that optimises the use of both channels. Recent developments<br />
that have occurred on the UK High Street have highlighted the<br />
hurdles that e-commerce presents for many retailers, many of<br />
whom face challenges inintegratingonline and offline as part of<br />
their multi-channel strategy.<br />
Kevin Skurski, director of marketing communications at<br />
Bronto Software, says: “Consumers continue to use tablets,<br />
smartphones and computers in tandem to shop. They receive<br />
more marketing messages than ever before. Mobile device adoption<br />
rates will continue to rise and new digital communication<br />
channels will emerge making it essential for marketers to evolve<br />
their messaging to capture the attention of their customers<br />
across multiple channels and devices.<br />
“Between email, social media, mobile, websites and apps, the<br />
typical consumers can be exposed to thousands of marketing<br />
messages per day. In this promotional cacophony, how do you<br />
reach your customer? Your message content, timing and channel<br />
must be relevant.<br />
RBTE preview<br />
“What data is most important? 70 per cent of baskets are<br />
abandoned, making this an ideal starting place. Much of this lost<br />
revenue can be recaptured with timely, dynamic reminder emails<br />
triggered by the abandonment. Next, leverage past-purchase<br />
data. Only three per cent of new customers who purchase from<br />
a site will purchase again. With past-purchase data, marketers<br />
can segment customers based on products or product categories<br />
purchased, total order value or recency of purchase, all of<br />
which reveal possibilities for targeted, personal messages.<br />
“Bronto Software gives retailers to ability to quickly import,<br />
analyse and segment past-purchase data from e-commerce<br />
platforms like Magento, Demandware, as well as any other<br />
e-commerce or point-of-sale system. For example: Send automated<br />
messages promoting relevant cross- and up-sells based<br />
on past product or product category data; Identify your best<br />
customers and send VIP or loyalty campaigns; Target lapsed purchasers<br />
with a relevant offer to get them back; And automatically<br />
trigger dynamic reminders when a basket is abandoned.”<br />
Danny Hughes, innovation and marketing manager at Fastway<br />
Couriers, who will be exhibiting at RBTE stand 380, adds: “We<br />
at Fastway Couriers (Ireland) invite delegates to experience our<br />
Operational Excellence Culture first hand at RBTE this year by<br />
coming to see our mind blowing 3D video. In only a few minutes<br />
the 3D video clearly illustrates our groundbreaking philosophy<br />
along with our industry leading and award-winning excellence<br />
standards. Fastway are not merely responding to industry<br />
trends, but striving to guide them from our Dublin based Innovation<br />
Centre of Excellence, the ICE Lab. We are consistently<br />
exceeding customer’s expectations by introducing new services<br />
that make shopping online more convenient, cost effective<br />
and enjoyable. Missing a delivery is a thing of the past with our<br />
recently launched ParcelConnect outlets that allow customers<br />
to collect and send from any of 500 local convenience stores.<br />
“In addition to this, our low-cost and convenient returns<br />
service PostPlus.ie saturates the customer with convenience by<br />
enabling them to send or return parcels from their homes.”<br />
• For more information about the Retail Business<br />
Technology Expo visit www.retailbusinesstechnologyexpo.com.<br />
To register for Cards & Payments Solutions<br />
visit www..vendorcom.com/c-and-p-solutions.php<br />
RS<br />
February - March 2013 RS 17
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