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It’s all about a more personalised experience<br />
retailers face-to-face with customers wherever they are. Swivel<br />
Virtual Dressing Room gives them product Try-On capabilities<br />
beyond the normal limits. Try-On rich media banners engage<br />
them from their computers and our mobile solutions engage<br />
them from their phones. With FaceCake’s interactive virtual Try-<br />
On, real-time product recommendations and detailed consumer<br />
metrics, building sales with targeted marketing takes on a whole<br />
new reality.<br />
Debuting at Retail’s BIG Show 2013 was the new Swivel Close-<br />
Up by FaceCake, which provides consumers the opportunity to<br />
try on cosmetics and accessories within a two-foot environment<br />
– literally mirroring the in-store experience, but better. Swivel<br />
Close-Up will drive shopper interest and interaction, converting<br />
browsers into buyers.<br />
Sitecore, a leading web content management and customer<br />
experience management software company, participated in this<br />
year’s NRF.<br />
At Microsoft booth 1005, Sitecore and partner Avanade<br />
will demonstrate software solutionsto help marketers deliver<br />
personal, seamless and differentiated customer experiences.<br />
Sitecore helps marketers deliver a connected experience across<br />
web, email, social and mobile interaction points, to increase<br />
conversions and build customer loyalty.<br />
In addition, Sitecore presented how Windows 8 can play an<br />
active role in starting and continuing the customer conversation<br />
and providing a deeper understanding of the customer journey.<br />
Windows 8 provides marketers a canvas for Sitecore’sCustomer<br />
Experience Management software and its native mobile data<br />
connection to interact with customers with relevant and<br />
immediate content and context.<br />
“Being able to quickly and efficiently manage and optimise<br />
multi-channel customer experiences is critical for our customers<br />
to drive better customer engagement and increase profitability,”<br />
said Justin Calvo, global director, digital marketing, Avanade. “By<br />
partnering with Sitecore, we’re able to offer large enterprises<br />
a simple, unified approach to digital marketing and customer<br />
experience management across a number of industries,<br />
including retail, hospitality and travel.”<br />
NRF review<br />
Brand visibility<br />
VisibleBrands announced that it has developed<br />
a Windows 8, Wi-Fi meshretail app for tablets<br />
that quickly indexes product SKUs, precise<br />
location data (store, aisle, section, shelf) and<br />
to include weight, dimensions, warnings,<br />
ingredients and facing images for every item<br />
scanned on the retail shelf. The MOD®Mapapp,<br />
which represents a collaboration between<br />
VisibleBrands and Microsoft Corp developers<br />
with input from HP and supermarkets, was<br />
released at the expo.<br />
“In much the same way that Google indexes<br />
the virtual worldto support search based<br />
advertisingwithbrowsers,” says Timothy Morton, president of<br />
VisibleBrands.<br />
“MODMap indexes shelf products in the real world so that we<br />
can serve digital offers and measure brand engagement with<br />
shoppers at a moment of decision location, where for example,<br />
someone might be trying to decide between Post Raisin Bran<br />
and FiberOne Raisin Bran Clusters.”<br />
Unlike other printed, online or mobile phone coupons,<br />
VisibleBrands-enabled coupons require no clipping, no<br />
downloading, no mobile phone, and no registration or opt-in.<br />
People shop as usual and with a single touch of an in-aisle screen<br />
can accept a digital offer. The offer is ‘clipped to cart’ using<br />
location-based, wireless and cloud technologies and the savings<br />
are credited automatically at checkout.<br />
And Motorola Solutions, Inc., a provider of mission-critical<br />
communication solutions and services for enterprise and<br />
government customers, announced that it would expand its<br />
enterprise mobile computing portfolio to include devices built<br />
on the Microsoft Windows Embedded 8 Handheld platform. This<br />
expansion brings Windows Phone 8 technologies to enterprise<br />
customers, providing an innovative addition to Motorola’s<br />
portfolio of devices built on the Windows Mobile and Windows<br />
Embedded Handheld 6.5 platforms and enhancing Motorola’s<br />
future solutions.<br />
Girish Rishi, senior vice president, Enterprise Solutions,<br />
Motorola Solutions, said: “Together with Microsoft, Motorola<br />
Solutions will deliver specialised, durable, enterprise mobile<br />
devices for line-of-business applications across the retail supply<br />
chain from manufacturing to the retail store floor.<br />
“We have worked closely with Microsoft since the release of<br />
Windows CE 1.0 in 1996 and have shipped millions of devices on<br />
Microsoft’s Windows Mobile and Windows CE operating systems.<br />
Our future direction includes the Microsoft Windows Embedded<br />
8 Handheld platform.”<br />
More than 27,600 retail professionals from around the world<br />
gathered to find solutions, network with their peers and move<br />
the retail industry forward, making this year’s show the largest<br />
Retail’s BIG Show in the event’s 102-year history.<br />
RS<br />
February - March 2013 RS 37