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IN BRIEF<br />

E-commerce is king ROLLING-OUT<br />

Martec report reveals e-commerce is top investment priority<br />

E-commerce will be UK retailers’ biggest IT<br />

investment priority over the next three<br />

years, according to Martec’s ‘IT in Retail<br />

2013’ Report. The report, sponsored by JDA<br />

Software Group, asked IT directors and senior<br />

managers from the UK’s leading 150 retailers<br />

about their IT strategies and spending.<br />

Store systems were retailers’ second biggest<br />

investment priority, yet the gap between these<br />

and e-commerce had widened signifi cantly over<br />

the last year. Third in investment priority were<br />

supply chain and systems integration, which<br />

were followed by CRM systems.<br />

The report also revealed overall IT spending<br />

across the retail sector had fallen. IT spend as a<br />

percentage of sales was 0.9 per cent in 2012,<br />

compared to one per cent in 2011. Prior to<br />

2011, IT spend was on average 1.3 per cent of<br />

sales for a period of four years.<br />

When it comes to the deployment of IT<br />

systems, there is a growing trend towards using<br />

cloud-based applications. Thirty-fi ve per cent of<br />

Video screening AND analytics in ONE application<br />

Is he a known shoplifter?<br />

How old is she?<br />

When, where did he enter?<br />

the retailers surveyed said they were currently<br />

using them, with a further 28 per cent saying<br />

they plan to do so in the future. Interestingly<br />

23 per cent said they don’t have a transactional<br />

website. However, those retailers with one saw<br />

online sales represent 7.3 per cent of total<br />

sales, up from 6.3 per cent the previous year.<br />

The report also revealed m-commerce as an<br />

area of increased focus for retailers. Forty-nine<br />

per cent of retailers stated they were already<br />

using m-commerce, with a further 13 per cent<br />

saying they plan to do so.<br />

Department stores and mass merchandisers<br />

thought online sales would peak at 30-40 per<br />

cent of total sales. Small format stores thought<br />

20-30 per cent, while food and drug and large<br />

format speciality retailers thought it would<br />

be 10-20 per cent. Finally, the survey revealed<br />

more retailers are looking to offer free Wi-Fi<br />

in-store. Twenty-three per cent of retailers<br />

surveyed said they already offered free Wi-Fi,<br />

while 12 per cent said they plan to provide this.<br />

How often was she here this month?<br />

Is she an employee?<br />

Is this valued customer Jim Jones?<br />

How many people are here? Is it too crowded in this area?<br />

Cognitec develops market-leading face recognition technologies and applications<br />

for enterprise and government customers around the world.<br />

In various independent evaluation tests, our FaceVACS® recognition software has<br />

proven to be the premier technology available on the market.<br />

www.cognitec.com<br />

news<br />

Kiddicare continued its rapid multi-channel<br />

acceleration with its fi rst superstore<br />

launch of 2013. The store opened on 27<br />

February at Parkgate Shopping, Rotherham.<br />

Rotherham is the fi rst of seven<br />

Kiddicare superstores opening in 2013.<br />

NEW WEBSITE<br />

Joules will utilise the ‘out of the box’<br />

hybris Commerce Accelerator to support<br />

the launch of their new website, which<br />

has been facilitated through hybris partner,<br />

Eclipse Group. Commerce Accelerator<br />

helps deploy a truly integrated solution.<br />

IPADS IN-STORE<br />

SOLE|TRADER has introduced iPads to<br />

its UK stores with a private WiFi network<br />

from Vodat International. The system enables<br />

SOLE|TRADER to securely process<br />

transactions through the store checkout<br />

as well as online, giving customers access<br />

to in-store and online stock.<br />

Face Recognition Technology<br />

for real-time video screening,<br />

people analytics, crowd detection<br />

and VIP recognition<br />

FaceVACS-VideoScan instantly<br />

detects, tracks, recognizes and analyzes<br />

people in video streams.<br />

Users can detect and identify persons<br />

of interest while receiving demographic<br />

and behavioral data, making it the<br />

only video technology on the market<br />

that can support security staff and<br />

operations management simultaneously.<br />

See it live at RBTE, booth 132!<br />

RS

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