BUSINESS Location Salzburg

BUSINESS LOCATION
SALZBURG
A HUB OF ECONOMIC ACTIVITY
IN THE HEART OF EUROPE

SALZBURG. IMAGE
Dr. Heinz Schaden,
Mayor of the City of Salzburg
Salzburg has a reputation throughout the world as a city of culture. Inextricably linked to
the name of Wolfgang Amadeus Mozart the city continues to profit both culturally and
economically from the works of this genius loci. While the legend lives on the present day
economy is determined by other factors. In recognition of this fact we have pursued a consistent
economic policy in the City of Salzburg for the past few decades.
Know-how is the key to future success for the City of Salzburg. Expertise attracts companies
and jobs. Young people benefit from an ideal educational and training environment including
universities, universities of applied sciences, as well as all-round educational establishments and
vocational schools. The university has an excellent science department and the Mozarteum is
a worldwide brand. Salzburg constantly tries to strengthen those areas which correspond with
our requirements.
It is no coincidence we offer excellence in the fields of electronics, media and IT. Sustained efforts
are also being made to enhance Salzburg‘s status as a centre of trade. Our forward-looking
policies have enabled the City of Salzburg to develop into a centre of quality and excellence.
However, we don‘t wish to rest on our laurels. We intend to continue to build up the attraction
of Salzburg as a vibrant base for business. The “StandortAgentur“ was founded by both the city
and regional governments to deal with any questions about investment.
Dr. Wilfried Haslauer,
Deputy Prime Minister of Salzburg
Salzburg is located halfway between Switzerland and the Slavic countries,
halfway between Northern Germany and the Lombardic Italy, it lies midway
between north and south, between mountains and lowlands, between the
heroic and the idyllic.
“SALZBURG REGION IS THE HEART OF THE
HEART OF EUROPE.”
This quote from Hugo von Hofmannsthal renders every other attempt to
describe the business potential of Salzburg superfluous.
Salzburg, “the heart of the heart of Europe”, offers everything you need as
a base to expand your business in Europe and around the world.
We, the people of Salzburg, are very proud of the region, its mountains and lakes, villages,
towns and cities, the rich variety of cultural events on offer, the Salzburg Festival and the
wealth provided by this region. Salzburg offers a unique quality of life.
Our economic achievements stand up well to the international competition. Trade, businessrelated
services, commerce, industry and tourism are the main pillars of Salzburg‘s economy, in
a highly crisis-resistant mix. Similarly, the region offers excellent ultra-modern infrastructure in
every field, from traffic to telecommunication.
Another highly relevant fact for those interested in investing in the region is that we have the
quickest bureaucratic processing in the whole of Austria! But who can claim to offer a coach for
each employer looking to set-up in Salzburg? We can! If you are considering establishing a subsidiary
or headquarters in Salzburg, or you are looking for production or distribution partners, or
wish to develop a property according to your own needs, or want to enter into a joint venture,
the “StandortAgentur“ opens all doors for you and builds bridges – all free of charge. To find
out how this network works and what else there is to know about Salzburg as a base for your
investment can be read in this brochure. As the region‘s speaker on economic matters I hope
the professional and expert service provided by “StandortAgentur“ plays a role in your choosing
Salzburg as a base for your business activities.

SALZBURG. TOP LOCATION
Salzburg offers attractive tax rates for employers and advantageous conditions in the range of R&D. However, not only employers will get their
money‘s worth in Salzburg; the high quality of life is also valued by employees. There are many ways to recharge one’s batteries after a long day at
work; Salzburg excites with its wide range of cultural and artistic offerings. A variety of well-maintained bike paths, idyllic jogging routes, and some
of the best golf courses in Austria allow for relaxation through exercise. And the beautiful natural surroundings make it easy to calm down after a
stressful day at work.
SPENDING CAPACITY
GRP 2010 Salzburg EUR 20.3 bn
GDP 2010 Salzburg EUR 37,700
TOURISM 2010
Tourism year 2009/2010
24 million overnight stays
EMPLOYMENT SIZE
1- 9 employees 81.60%
10-49 employees 15.30%
50-249 employees 2.60%
250 + employees 0.40%
SALZBURG REGION
AT A GLANCE
BASIC DATA
Area in sq. km. 7,154.2
Percentage of national territory 8.5
Length of national border in km. 174
Communities 119
Towns 10
Market towns 24
POPULATION
Population 531,721
Employed persons 234,908
ECONOMIC STRUCTURE 2010
Agricultural sector 1.20%
Industrial sector 26.90%
Service sector 71.90%
EMPLOYMENT DATA 2010
Agricultural sector 3.80%
Industrial sector 24.30%
Service sector 71.90%
UNEMPLOYMENT RATE 2010
Salzburg 4.70%
CATCHMENT AREA
50 km = 884,000 inhabitants
100 km = 2,600,000 inhabitants
150 km = 4,030,000 inhabitants

SALZBURG. HUB
AN ECONOMIC HUB
IN THE HEART OF EUROPE
As a member of the European Union, Austria will find itself at the center of the community after the EU expansion into Central and Eastern Europe.
This will give Salzburg an even more important role as an economic hub between north and south, east and west. In fact, Salzburg‘s central geographic
location makes it an ideal place from which to do business in the new EU member countries.
SALZBURG AIRPORT
Salzburg Airport serves as a modern regional airport for the European region, creating jobs and playing an ever greater role as a powerful investor in the
economy and the tourism sector. Processing 2 million passengers annually, Salzburg is Austria‘s second biggest airport.
INFRASTRUCTURE
SALZBURG
IN THE SPOTLIGHT
DISTANCES FROM SALZBURG
(Flying time in hours)
Düsseldorf 1:15
Frankfurt 1:15
Hamburg 1:15
Münster 1:30
London 50 min.
Zurich 1:05
Berlin 1:05
Cologne 1:15
Vienna 40 min.
DISTANCES FROM SALZBURG
(By road)
Munich 150 km
Stuttgart 380 km
Milan 580 km
Zurich 450 km
Bolzano 300 km
Prague 380 km
Vienna 280 km
Ljubljana 290 km
Trieste 380 km
Frankfurt 540 km
Salzburg‘s international integration into the trans-national road, rail and air travel network is only to be expected for a business, tourism and cultural
metropolis. Salzburg lies on Europe‘s most important north-south and east-west road and rail corridors.
EXHIBITION AND CONFERENCE CENTRE
For over a quarter-century, “Messezentrum Salzburg“ has been Austria‘s most successful trade fair venue. Some 591,000 visitors attend the 37 trade fairs
and exhibitions held there every year. In addition to 10 exhibition halls with a total size of more than 36,000 m 2 , new conference rooms for larger events
will be available from summer 2012, with space for 2,000-4,000 participants. With the “Salzburgarena“ the centre features also a stage for all sorts of
sporting, cultural and fair-related events for more than 6,000 visitors.

SALZBURG. BUSINESS
GDP PER CAPITA
EU 27=100 Source: Eurostat
Austria 124
Germany 116
Finland 113
France 108
Italy 104
Czech Republic 82
AVAILABILITY OF SKILLED WORKFORCE
Skala: 0-10 Source: World Competitiveness Yearbook 2011
Austria 6.00
Czech Republic 5.33
Germany 4.92
Hungary 4.11
Denmark 3.71
Italy 3.28
STRIKE DURATION (INT. COMPARISON)
Working days lost per 1000 employees/Yearly average Source: ILO
France 116
Italy 52.6
UK 38
Germany 8.1
Switzerland 1.6
Austria 0.0
SALZBURG –
A STRONG LOCATION
FOR YOUR BUSINESS
Dr. Jürgen Serafin,
Vice President of Corporate Marketing, Sirona Dental GmbH
“A 15% sales increase in the first six months of the fiscal year 2011 shows
how successful and profitable Sirona is. The company is a leader in innovation
and technology and has a well-integrated global distribution and
service structure available. It has headquarters around the world and is listed
in the NASDAQ stock exchange. Since 2007, the main base of operations
for Sirona has been Salzburg. The company’s highly-qualified specialists
work here in sales, marketing, finance, and human resources. Why Salzburg?
Because the location is perfectly suited to a global, successful company like
Sirona. The geographic location and transportation capabilities are exceptional.
This makes the location a hub to all our most important markets,
which is essential for our international distribution team. This excellent infrastructure,
as well as the good education system and high quality of life,
also make us a more attractive employer. New, well-educated employees
like to come to Salzburg: so much so, in fact, that our team has doubled
since the beginning, and we could increase the staff size by 20 employees
in the last year alone to 67 employees today.”
Heinz Urban,
Area Manager of Brunel Austria GmbH
“Brunel is an internationally active company. Brunel Austria is headquartered
in Salzburg and offers at five locations in all of Austria flexible engineering
services as well as management and organisational consulting.
Salzburg is a dynamic region – the central geographic location will give
Salzburg an even more important role as an economic hub within Europe.
Small and medium-sized enterprises represent a powerful economic engine
and the State of Salzburg is also home of a number of headquarters of national
and international businesses. Besides the favourable infrastructure,
Salzburg also scores with an extraordinary education system that trains a
highly skilled workforce.“
LABOUR PRODUCTIVITY
EU-Comparison (EU 27=100) Source: Eurostat
France 120.9
Austria 113.1
Italy 111.8
Spain 109.8
Germany 105
Czech Republic 72.9

SALZBURG. INTERNATIONAL
SALZBURG‘S TOP 20 COMPANIES
1. Porsche Holding GmbH in Salzburg (12.23 billion, 20,299 employees)
2. SPAR Österreichische Warenhandels-AG in Salzburg (4.93 billion, 34,500 employees)
3. Alpine Bau GmbH in Wals (3.365 billion, 15,234 employees)
4. Red Bull GmbH in Fuschl am See (3.268 billion, 6,900 employees)
5. dm-drogerie markt GmbH in Wals-Himmelreich (1.574 billion, 13,387 employees)
6. Salzburg AG für Energie, Verkehr und Telekommunikation in Salzburg (1.537 billion, 1,964 employees)
7. MB-Automobilvertriebs GmbH (Pappas Group) in Salzburg (990 million, 2,495 employees)
8. Hogast Einkaufsgenossenschaft für das Hotel- und Gastgewerbe reg. Gen. m.b.H. in Anif (709.566 million, 90 employees)
9. Wüstenrot Versicherungs-AG in Salzburg (518 million, 845 employees)
SALZBURG‘S COMPANIES
IMPRESS
INTERNATIONALLY
DID YOU KNOW:
• Salzburg‘s PORSCHE HOLDING is Europe’s largest car dealer, with
432,191 passenger vehicles sold?
• PALFINGER, the world market leader in knuckle boom crane production,
is based in Salzburg?
• ATOMIC, with its headquarters in Altenmarkt, is the no. 1 ski sales
spot in the world?
• RED BULL in Fuschl sells over 4.2 billion cans worldwide?
• SONY DADC in Salzburg employs more than 1,000 people and
boasts the most productive factory in the whole Sony group?
• MACO from Salzburg is one of the world’s top three companies in
the market for window and door fittings?
• GEISLINGER GMBH, the market leader for flexible couplings and
vibration absorbers, is based in Hallwang near Salzburg?
• COMMEND INTERNATIONAL GMBH, the world‘s leading company
in security and communication technology, has its headquarters in
Salzburg?
• SKIDATA is based in Grödig and has installed over 7,000 systems
worldwide in over 25 countries, making it one of the world‘s leading
access system producers?
• CARBO TECH, one of the most successful manufacturers of highend
composite components for the motor racing industry, has its
headquarters in Salzburg?
10. Palfinger AG in Bergheim (505.365 million, 4,517 employees)
11. BMW Austria GmbH in Salzburg (499.296 million, 347 employees)
12. Sony DADC Austria AG in Anif (485.1 million, 1,110 employees)
13. M. Kaindl in Wals (444 million, 800 employees)
14. Municipality of the City of Salzburg (427.909 million, 3,000 employees)
15. Conoco Phillips Austria GmbH in Salzburg (423.363 million, 36 employees)
16. Kuhn Holding GmbH in Eugendorf (398 million, 649 employees)
17. Mercedes-Benz Österreich Vertriebs GmbH in Salzburg (371 million, 131 employees)
18. Alphamed Arzneimittel GmbH & CoKG in Wals (349.290 million, 13 employees)
19. Salzburger Aluminium AG in Lend (339 million, 1,175 employees)
20. Gemeinnützige Salzburger Landeskliniken Betriebs GmbH (331.5 million, 4,322 employees)

SALZBURG. RESEARCH
The Paris Lodron University, with 2,600 employees and approximately 17,000 students, offers high-level research in the various fields of scientific study.
International contacts and co-operations with over 80 partner universities as well as industrial enterprises nation-wide and internationally characterize
the intensive collaborative research of the University of Salzburg.
The initiative “University Meets Business” was founded to encourage co-operations with companies in the region and further afield. Potential business
partners receive assistance and support as they come in contact with researchers from the university.
The vice rector for Research at the University of Salzburg, Univ.-Prof. Dr. Albert Duschl, emphasizes this: “All kinds of business benefit from their cooperation
with the University of Salzburg. They profit from the access to brand-new technology and devices used in research just as much as from the
discoveries we make.” The Department of Research Funding at the University of Salzburg is the drop-in centre in the search for specialists and new
technologies, research co-operations as well as contract research, patenting and licensing.
Paracelsus Private Medical University Salzburg -
Main research areas:
• Neurological and psychiatric diseases
• Allergies and immunological diseases
• Oncological diseases
• Musculoskeletal disorders, biomechanics, sports medicine
• Metabolic diseases and atherosclerosis
UNIVERSITIES,
UNIVERSITIES OF
APPLIED SCIENCES AND
RESEARCH COMPETENCE
IN SALZBURG
• Paris Lodron University Salzburg
• Mozarteum University Salzburg
• Paracelsus Private Medical University Salzburg
• Salzburg University of Applied Sciences
• University of Education Salzburg
• Private University Seeburg Castle
• SMC Study and Management Center Saalfelden
• Salzburg Research Forschungsgesellschaft m.b.H.
• Fachhochschule Salzburg Forschungsgesellschaft mbH
• Five Christian Doppler Laboratories (University of Salzburg)
• Three endowed professorships
• Austrian Academy of Sciences,
Research Centre “Geographic Information Science“
• 15 Bachelor‘s Degrees at the Salzburg University of Applied Sciences
• 7 Master‘s Degrees at the Salzburg University of Applied Sciences
• 24,000 students
Among the main research areas at the Paris Lodron University Salzburg are life sciences, applied psychological research, geographic information systems,
sports and movement sciences, and materials research. The university offers Bachelor‘s students in engineering and Master‘s students in materials science
double degrees in co-operation with the Technical University in Munich.
Salzburg University of Applied Sciences - Main research areas:
• Centre for future studies
• Information technologies
• Wood and biogenic technologies
• Business and tourism
• Media and design
• Health and social work

SALZBURG. SERVICE
WHAT CAN WE DO FOR YOU?
The investment promotion and investor service agency of the State and City of Salzburg is always at your side to facilitate the investment process,
establishes contacts, prepares useful information, gives important tips, connects you with experts, and much more. In the modern, globalized world of
business, one thing is essential: speedy and uncomplicated acting. This attitude is ranked first by the StandortAgentur, from the initial contact to the
successful start of a business and After-Sale-Service.
Each investor receives a business coach from the StandortAgentur who accompanies the investment process, facilitating connections and providing
important information. The service is free of charge and offers a variety of options to make the step towards direct investment much simpler.
SERVICES OF THE
STANDORTAGENTUR
SALZBURG
FULL SERVICE FOR INVESTORS
Salzburg offers companies and investors speedy, unbureaucratic profes-
sional support. The central source of information and services for all
companies planning to invest in Salzburg is the StandortAgentur Salzburg
GmbH.
WHAT DOES THAT MEAN
FOR YOU AS AN INVESTOR?
• Full service for international investors
• Advice on finding and selecting sites
• Compilation of funding and subsidy packages for investment projects
• Expert pool advises on taxes and finances
• Regional, national and international network management
• Assistance with administrative procedures
(fastest bureaucracy in Austria)
• Relocation Services
• Trouble shooting during and after the entire investment process
At first, the StandortAgentur offers general information on the business location Salzburg – from up-to-date economic data to the structure of economy in
Salzburg. After a suitable location has been found, subsidy packages are compiled based on the tangible investment project. With its promotion of economic
development, the State of Salzburg offers support for innovative projects. The subject “Taxes and Fees” is also of special importance for investors.
This area requires professional advice, especially so that investors can be made aware of the numerous investment privileges that Austrian tax law permits.
Another important element of the investors’ service is the assistance the StandortAgentur provides for the incorporation of an enterprise, contacting
authorities and authorisation procedures.
The contacts of the StandortAgentur with the chambers, administrative authorities, financial services, insurance companies, etc. in Salzburg are capable
of saving the investor a huge amount of time and effort.

Photo Credits: iStock Photo, Salzburger Flughafen GmbH, StandortAgentur Salzburg GmbH
www.salzburgagentur.at
StandortAgentur Salzburg GmbH
Südtiroler Platz 11
A-5020 Salzburg
Postfach 77, A-5021 Salzburg
t: +43- (0) 662-45 13 27 - 0
f: +43- (0) 662-45 13 27 - 11
office@salzburgagentur.at