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22_CAN122807lettersi.. - California Apparel News

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POSITION WANTED<br />

DESIGNER, PATTERNMAKER, SAMPLEMAKER<br />

35 Yrs. Exp.<br />

1st thru prod. patterns,<br />

samples, fitting, grading,<br />

sportswear, menswear,<br />

lingerie, Kids, Jr, Missy &<br />

all area. Sketches &<br />

pictures available.<br />

Christin 213-627-9191<br />

ORANGE COUNTY'S<br />

BEST<br />

Designs/Patterns. 1st thru<br />

Prod., Samples, Fittings<br />

Designs, etc., all areas<br />

contemporary Junior &<br />

Missy. Lynn<br />

FREELANCE<br />

Patternmaker 1st thru<br />

Production - Patterns<br />

marking/grading service<br />

10 yrs of exp. swimwear,<br />

lingerie, sportswear,<br />

Jr, missy<br />

Call Ana 562-413-4673<br />

DIANE DESPAS<br />

THE BEST FREELANCE<br />

DESIGNS/ PATTERNS/<br />

SAMPLES<br />

(213) 765-07<strong>22</strong><br />

1031 S. Broadway<br />

Suite #1150<br />

ddespas2000@yahoo.com<br />

FREELANCE<br />

Exp'd 1st/Prod. Computerized<br />

Patterns/Marking/<br />

grading service on PAD<br />

SYSTEM. Import specs &<br />

sample making available.<br />

25 yrs. exp. Fast/reliable<br />

Ph. 626-792-40<strong>22</strong><br />

FreelancePatternmaker<br />

15 years experience<br />

In-House Or Out<br />

1st thru Production<br />

Samples, Fittings<br />

Call Margaret<br />

818-679-2007<br />

To place your classified call 213-627-3737<br />

E-MAIL: jeffery@apparelnews.netor zenny@apparelnews.net<br />

POSITION WANTED<br />

DESIGNER, PATTERNMAKER, SAMPLEMAKER<br />

Freelance<br />

Patternmaker<br />

1st thru Production<br />

Patterns Women’s,<br />

Men’s & Kids Sportswear,<br />

contemporary,<br />

Missy & Jr.<br />

Call Mirna:<br />

626-482-4144<br />

714-292-0381 CASH PAID<br />

NEWSPAPER 2ND CLASS<br />

<strong>Apparel</strong><strong>News</strong><br />

For spacereservations<br />

call 213-627-3737<br />

January 4<br />

Waterwear<br />

Finance Advertorial<br />

THE VOICE<br />

OF THE<br />

INDUSTRY FOR<br />

63<br />

years<br />

Where fashion gets down to business $2.95 ($3.50 OUTSIDE CALIFORNIA) VOLUME 63, NUMBER 55 DECEMBER 28, 2007–JANUARY 3, 2008<br />

SM<br />

Plus-Size Designers<br />

Fill the Sizing Gap<br />

By Robert McAllister<br />

TECHNOLOGY EDITOR<br />

Some of <strong>California</strong>’s plus-size designers are finding<br />

new opportunities beyond their target customers—and<br />

they are adjusting their sizing below traditional plus-size<br />

boundaries.<br />

The plus-size segment traditionally has addressed sizes<br />

14 and up, but a group of young <strong>California</strong> companies is<br />

bringing those sizes down a notch to address a changing<br />

marketplace.<br />

San Francisco–based Igigi will lower size offerings to<br />

12 for January deliveries. Santa Ana, Calif.–based Svoboda<br />

expanded into a size 12 last season, and Anaheim,<br />

Calif.–based Kiyonna Clothing made the move a few<br />

years ago.<br />

These companies have found a gap between what mainstream<br />

manufacturers and retailers offer and what the<br />

plus-size market offers. Typically plus sizes are graded<br />

proportionally larger than misses sizes, according to designer<br />

Jessica Svoboda, who said there is also a vanity aspect,<br />

which means a plus size 14 tends to run larger than<br />

a misses size 14.<br />

Plus Size page 5<br />

2007 in Review<br />

It was a year of both the mega-deal and the quiet merger.<br />

7 For All Mankind sold for $775 million and American<br />

<strong>Apparel</strong> for $774 million, while Chicago menswear<br />

company Hartmarx quietly swooped in and bought its<br />

third Los Angeles label, Monarchy.<br />

Private-equity company Veronis Suhler Stevenson<br />

picked up MAGIC Marketplace parent Advanstar<br />

Communications for about $1.14 billion. And Fashion<br />

Coterie parent ENK International bought WSA Global<br />

Holdings, the producer of the biannual World Shoe Association<br />

show, for an undisclosed amount.<br />

<strong>California</strong>’s minimum wage increased, as did employers’<br />

health-care costs and lawmakers’ attempts to correct<br />

the state’s health-care system.<br />

Gap shuttered its Forth & Towne baby-boomer concept<br />

business, and Pacific Sunwear exited its One Thousand<br />

Steps shoe concept and began to look for ways to<br />

get out of the urban market by exploring opportunities for<br />

its demo stores.<br />

Christian Audigier and the owners of Ed Hardy artwork<br />

fought over royalties, and Paul Frank Industries<br />

and Paul Frank Sunich fought over the Paul Frank name.<br />

The Year in Review begins on page 8. <strong>California</strong> Couture<br />

Inside:<br />

LLOYD KLEIN<br />

Technology … p. 3<br />

Surf Report …p.6 L.A. Designers Use Personal Touch to Inspire Sales<br />

By Erin Barajas<br />

MANUFACTURING EDITOR<br />

What’s Checking …p.7 Fashion shows and the glamorous madhouse images “best of” and red-carpet favorites, and a new collection of<br />

www.apparelnews.net<br />

they conjure up are great for building buzz. But some Los sexy knitwear.<br />

Angeles–based couture designers are turning the idea of Klein, who greeted his guests after the show and<br />

the fashion show on its head to showcase their designs discussed the finer points of his gowns, said these tiny<br />

better and close sales.<br />

gatherings have become indispensable to his business.<br />

On a sunny afternoon in December, a dozen well-to-do “We got the idea to do monthly fashion shows in-house,<br />

women gathered in designer Lloyd Klein’s couture atelier and now they have become part of our protocol. They are<br />

in Los Angeles for an intimate fashion show. Guests sipped such a success,” Klein said.<br />

champagne and nibbled fancy cookies while models strut- Launched in October in collaboration with the Costed<br />

down a small catwalk in couture evening gowns, Klein’s tume Council of the Los Angeles County Museum<br />

Couture page 6<br />

VOLKER CORELL<br />

January 4<br />

Cover: Fashion<br />

New Resources<br />

Spot Check<br />

Waterwear<br />

Finance Advertorial<br />

PATTERN<br />

MAKERS<br />

ADVERTISE<br />

HERE<br />

FABRICS WANTED<br />

For linen, wool, silk,<br />

& cotton fabrics.<br />

Call Alex<br />

213-6<strong>22</strong>-0774<br />

APPAREL<br />

CLOSEOUTS<br />

WANTED<br />

We buy it all!!<br />

Call Alex or Peter<br />

213-749-7629<br />

mgwebuy@jps.net<br />

COMING SOON IN<br />

<strong>California</strong> <strong>Apparel</strong> <strong>News</strong><br />

January<br />

Bonus Distribution<br />

AccessoriesTheShow/Moda<br />

Manhattan/FAME 1/6–8<br />

Designers & Agents NY 1/6–8<br />

Surf Expo 1/10–13<br />

Designers & Agents LA 1/11–13<br />

LA Market Week 1/11–15<br />

LA Gift & Home Market 1/15–<strong>22</strong><br />

Brighte Cos. TBA<br />

January 11<br />

T-shirt Advertorial<br />

Accessories Slick<br />

Trend Watch: Basics<br />

HELP!!<br />

WE NEED FABRIC<br />

RAGFINDERS OF CA<br />

213-489-1732<br />

784 S. San Pedro St.<br />

Los Angeles, CA 90014<br />

ADVERTISE<br />

YOUR<br />

FABRICS<br />

HERE<br />

January 11<br />

Cover: Fashion<br />

Surf Report<br />

What’s Checking<br />

Webwatch<br />

T-shirt Advertorial<br />

Accessories Slick^<br />

Trend Watch: Basics<br />

Bonus Distribution<br />

Designers & Agents LA 1/11–13<br />

LA Market Week 1/11–15<br />

Direction NY 1/15–17<br />

LA Gift & Home Market 1/15–<strong>22</strong><br />

Imprinted Sportswear Show Long Beach<br />

1/18–20<br />

<strong>California</strong> Gift Show 1/18–21<br />

Outdoor Retailer 1/23–26<br />

POSITION WANTED<br />

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Plus Size Fit Model<br />

Size 18.<br />

Well Proportioned & Curvy<br />

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SPACE FOR LEASE<br />

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SPACE FOR LEASE<br />

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200 s.f. up to 12,000 s.f.<br />

Convenient Parking and Walking Distance to<br />

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213-626-5321<br />

January 18<br />

Cover: ASR Must Buys<br />

Market Wrap<br />

2007 Financial Review/2008 Financial<br />

Forecast<br />

Eco Special Section^<br />

Denim Special Section<br />

ASR Resource Guide<br />

January 18<br />

Eco Special Section<br />

Denim Special Section<br />

ASR Resource Guide<br />

Bonus Distribution<br />

Imprinted Sportswear Show Long<br />

Beach 1/18–20<br />

<strong>California</strong> Gift Show 1/18–21<br />

San Francisco Market Week 1/19–<strong>22</strong><br />

Outdoor Retailer 1/23–26<br />

Agenda 1/24–26<br />

ASR San Diego 1/24–26<br />

Dallas Market Week 1/24–27<br />

Atlanta Market Week 1/26–29<br />

ADVERTISE<br />

YOUR SPACE<br />

HERE<br />

January 25<br />

Cover: Fashion<br />

Fashion Slick<br />

Technology<br />

Special Section+*<br />

Bonus Distribution<br />

Agenda 1/24–26<br />

ASR San Diego 1/24–26<br />

Chicago StyleMax 2/3–5<br />

Trafik Miami 2/3–5<br />

MRket 2/11–13<br />

ASAP Global Sourcing Show 2/11–14<br />

WWIN 2/11–14<br />

AccessoriesTheShow/Las Vegas<br />

2/12–14<br />

POOL 2/12–14<br />

Project LV 2/12–14<br />

United Trade Show 2/12–14<br />

ISAM 2/12–15<br />

CurveNV 2/14–16<br />

MAGIC, WWDMAGIC 2/12–15<br />

Sourcing@MAGIC 2/12–15<br />

Boutique Lingerie 2/14–16<br />

Westcoast Exclusive TBA<br />

January 25<br />

Fashion Slick<br />

Technology Special Section<br />

DECEMBER 28, 2007–JANUARY 3, 2008 CALIFORNIA APPAREL NEWS 15

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