22_CAN122807lettersi.. - California Apparel News
22_CAN122807lettersi.. - California Apparel News
22_CAN122807lettersi.. - California Apparel News
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POSITION WANTED<br />
DESIGNER, PATTERNMAKER, SAMPLEMAKER<br />
Freelance<br />
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NEWSPAPER 2ND CLASS<br />
<strong>Apparel</strong><strong>News</strong><br />
For spacereservations<br />
call 213-627-3737<br />
January 4<br />
Waterwear<br />
Finance Advertorial<br />
THE VOICE<br />
OF THE<br />
INDUSTRY FOR<br />
63<br />
years<br />
Where fashion gets down to business $2.95 ($3.50 OUTSIDE CALIFORNIA) VOLUME 63, NUMBER 55 DECEMBER 28, 2007–JANUARY 3, 2008<br />
SM<br />
Plus-Size Designers<br />
Fill the Sizing Gap<br />
By Robert McAllister<br />
TECHNOLOGY EDITOR<br />
Some of <strong>California</strong>’s plus-size designers are finding<br />
new opportunities beyond their target customers—and<br />
they are adjusting their sizing below traditional plus-size<br />
boundaries.<br />
The plus-size segment traditionally has addressed sizes<br />
14 and up, but a group of young <strong>California</strong> companies is<br />
bringing those sizes down a notch to address a changing<br />
marketplace.<br />
San Francisco–based Igigi will lower size offerings to<br />
12 for January deliveries. Santa Ana, Calif.–based Svoboda<br />
expanded into a size 12 last season, and Anaheim,<br />
Calif.–based Kiyonna Clothing made the move a few<br />
years ago.<br />
These companies have found a gap between what mainstream<br />
manufacturers and retailers offer and what the<br />
plus-size market offers. Typically plus sizes are graded<br />
proportionally larger than misses sizes, according to designer<br />
Jessica Svoboda, who said there is also a vanity aspect,<br />
which means a plus size 14 tends to run larger than<br />
a misses size 14.<br />
Plus Size page 5<br />
2007 in Review<br />
It was a year of both the mega-deal and the quiet merger.<br />
7 For All Mankind sold for $775 million and American<br />
<strong>Apparel</strong> for $774 million, while Chicago menswear<br />
company Hartmarx quietly swooped in and bought its<br />
third Los Angeles label, Monarchy.<br />
Private-equity company Veronis Suhler Stevenson<br />
picked up MAGIC Marketplace parent Advanstar<br />
Communications for about $1.14 billion. And Fashion<br />
Coterie parent ENK International bought WSA Global<br />
Holdings, the producer of the biannual World Shoe Association<br />
show, for an undisclosed amount.<br />
<strong>California</strong>’s minimum wage increased, as did employers’<br />
health-care costs and lawmakers’ attempts to correct<br />
the state’s health-care system.<br />
Gap shuttered its Forth & Towne baby-boomer concept<br />
business, and Pacific Sunwear exited its One Thousand<br />
Steps shoe concept and began to look for ways to<br />
get out of the urban market by exploring opportunities for<br />
its demo stores.<br />
Christian Audigier and the owners of Ed Hardy artwork<br />
fought over royalties, and Paul Frank Industries<br />
and Paul Frank Sunich fought over the Paul Frank name.<br />
The Year in Review begins on page 8. <strong>California</strong> Couture<br />
Inside:<br />
LLOYD KLEIN<br />
Technology … p. 3<br />
Surf Report …p.6 L.A. Designers Use Personal Touch to Inspire Sales<br />
By Erin Barajas<br />
MANUFACTURING EDITOR<br />
What’s Checking …p.7 Fashion shows and the glamorous madhouse images “best of” and red-carpet favorites, and a new collection of<br />
www.apparelnews.net<br />
they conjure up are great for building buzz. But some Los sexy knitwear.<br />
Angeles–based couture designers are turning the idea of Klein, who greeted his guests after the show and<br />
the fashion show on its head to showcase their designs discussed the finer points of his gowns, said these tiny<br />
better and close sales.<br />
gatherings have become indispensable to his business.<br />
On a sunny afternoon in December, a dozen well-to-do “We got the idea to do monthly fashion shows in-house,<br />
women gathered in designer Lloyd Klein’s couture atelier and now they have become part of our protocol. They are<br />
in Los Angeles for an intimate fashion show. Guests sipped such a success,” Klein said.<br />
champagne and nibbled fancy cookies while models strut- Launched in October in collaboration with the Costed<br />
down a small catwalk in couture evening gowns, Klein’s tume Council of the Los Angeles County Museum<br />
Couture page 6<br />
VOLKER CORELL<br />
January 4<br />
Cover: Fashion<br />
New Resources<br />
Spot Check<br />
Waterwear<br />
Finance Advertorial<br />
PATTERN<br />
MAKERS<br />
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COMING SOON IN<br />
<strong>California</strong> <strong>Apparel</strong> <strong>News</strong><br />
January<br />
Bonus Distribution<br />
AccessoriesTheShow/Moda<br />
Manhattan/FAME 1/6–8<br />
Designers & Agents NY 1/6–8<br />
Surf Expo 1/10–13<br />
Designers & Agents LA 1/11–13<br />
LA Market Week 1/11–15<br />
LA Gift & Home Market 1/15–<strong>22</strong><br />
Brighte Cos. TBA<br />
January 11<br />
T-shirt Advertorial<br />
Accessories Slick<br />
Trend Watch: Basics<br />
HELP!!<br />
WE NEED FABRIC<br />
RAGFINDERS OF CA<br />
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ADVERTISE<br />
YOUR<br />
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January 11<br />
Cover: Fashion<br />
Surf Report<br />
What’s Checking<br />
Webwatch<br />
T-shirt Advertorial<br />
Accessories Slick^<br />
Trend Watch: Basics<br />
Bonus Distribution<br />
Designers & Agents LA 1/11–13<br />
LA Market Week 1/11–15<br />
Direction NY 1/15–17<br />
LA Gift & Home Market 1/15–<strong>22</strong><br />
Imprinted Sportswear Show Long Beach<br />
1/18–20<br />
<strong>California</strong> Gift Show 1/18–21<br />
Outdoor Retailer 1/23–26<br />
POSITION WANTED<br />
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January 18<br />
Cover: ASR Must Buys<br />
Market Wrap<br />
2007 Financial Review/2008 Financial<br />
Forecast<br />
Eco Special Section^<br />
Denim Special Section<br />
ASR Resource Guide<br />
January 18<br />
Eco Special Section<br />
Denim Special Section<br />
ASR Resource Guide<br />
Bonus Distribution<br />
Imprinted Sportswear Show Long<br />
Beach 1/18–20<br />
<strong>California</strong> Gift Show 1/18–21<br />
San Francisco Market Week 1/19–<strong>22</strong><br />
Outdoor Retailer 1/23–26<br />
Agenda 1/24–26<br />
ASR San Diego 1/24–26<br />
Dallas Market Week 1/24–27<br />
Atlanta Market Week 1/26–29<br />
ADVERTISE<br />
YOUR SPACE<br />
HERE<br />
January 25<br />
Cover: Fashion<br />
Fashion Slick<br />
Technology<br />
Special Section+*<br />
Bonus Distribution<br />
Agenda 1/24–26<br />
ASR San Diego 1/24–26<br />
Chicago StyleMax 2/3–5<br />
Trafik Miami 2/3–5<br />
MRket 2/11–13<br />
ASAP Global Sourcing Show 2/11–14<br />
WWIN 2/11–14<br />
AccessoriesTheShow/Las Vegas<br />
2/12–14<br />
POOL 2/12–14<br />
Project LV 2/12–14<br />
United Trade Show 2/12–14<br />
ISAM 2/12–15<br />
CurveNV 2/14–16<br />
MAGIC, WWDMAGIC 2/12–15<br />
Sourcing@MAGIC 2/12–15<br />
Boutique Lingerie 2/14–16<br />
Westcoast Exclusive TBA<br />
January 25<br />
Fashion Slick<br />
Technology Special Section<br />
DECEMBER 28, 2007–JANUARY 3, 2008 CALIFORNIA APPAREL NEWS 15