4/2009 - Dachser GmbH und Co. KG

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Network: Brazil Brazil celebrates: eruptions of joy at winning the bid to host the 2016 Olympic Games Good prospects from Sugar Loaf Mountain Together with Russia, India and China, Brazil is one of the major growth markets in the world. This year, Dachser has further strengthened its position in the biggest country in South America. >> The rack railway winds its way up through dense urban forest – over 700 metres to the top of Corcovado mountain. It’s well worth the ascent: at the peak, the statue of “Cristo Redentor” – Christ the Redeemer – arms outstretched towards the rising sun, overlooks the 11-million-inhabitant metropolitan region of Rio de Janeiro. Erected in 1932 and standing 32 metres high, the Redeemer monument is one of Brazil’s most iconic landmarks, alongside Sugar Loaf Mountain. It symbolizes serenity, faith in God and optimism. And that’s something 10 DACHSER magazine South America’s most populous country (190 million inhabitants), which in October garnered the highly acclaimed bid for the 2016 summer Olympics, has by the bucket load. From its position atop Corcovado, the statue of Christ is not only one of the best vantage points over Sugar Loaf Mountain and one of the most pulsating cities on the Atlantic coast, but also over the emergence of Brazil from a developing country to an industrialized nation. When the idea for the monumental statue of Christ was born, Brazil was still a predomi- >> We are aiming to consolidate our position in the Brazilian growth market and reinforce our global air and sea freight network Thomas Reuter nantly agrarian state. Coffee, soy bean, sugar cane and other agricultural commodities filled the export coffers. It wasn’t until the world economic crisis in the 1920s that the first push towards industrialization came. However, this development only really started to gain momentum after the enactment of the democratic constitution in 1988. Since then – despite a number of crises in the interim – political, economic and social development progress has continued steadily. With the onset of globalization of the world’s markets, Brazil came under increasing pressure to modernize its archaic structures. This was achieved in 1994 under the government of Fernando Collor de Mello with a stability programme that was widely supported by the population and also won international approval. Today, Brazil is the dominant
Richard Frank Schües, managing director of Dachser Brasil Logística Ltda. country in South America in terms of area, po pulation and economic power, as well as being one of the world’s biggest national economies. One important milestone in this development is Mercosul, the “Southern Common Market”, which Brazil founded in 1991 together with Argentina, Paraguay and Uruguay. The purpose of the internal market of over 260 million inhabitants this created was to strengthen its members’ economies and enhance South America’s status on the world map. It succeeded. Trade was considerably fostered within this community by the establishment of a customs union on 1 January 1995. Other international associations and partnerships, such as the Free Trade Area of the Americas, or the association between the European Union and Mercosul followed. The resulting low inflation and political continuity of the past few years have also fostered successful privatizations and boosted mass purchasing power. “What makes the Brazilian market so exciting is the vast potential for growth,” stresses Richard Frank Schües, managing director of Dachser Brasil Logística Ltda. in Indaiatuba, near Sao Paulo. Dachser had reorganized its Setting sights on a golden age: In Brazil, all signs are pointing to growth and diversity >> What makes the Brazilian market so exciting is the vast potential for growth Richard Frank Schües business activities in Brazil earlier this year, ending its joint venture with Logimasters. Dachser now coordinates air and sea freight services as well as international special and project business from and to Brazil at 13 locations. In the coming years, Schües aims to further integrate the company into Dachser’s international Air & Sea Logistics network and more firmly establish the Dachser brand on the Brazilian market. This shouldn’t prove difficult. The 50-year-old has lived in Brazil since childhood and is therefore well-versed in the local customs and mentality. This personal association has always stood him in good stead, especially when it comes to understanding national idiosyncrasies. “The law and its application are fairly complex, for example,” Schües points out. In order to hold one’s own in the market, it’s essential to have an understanding of the full social and economic context. Sustainable boom As a logistics specialist, Schües is fascinated by the “enormous possibilities of the Brazilian market”. And with good reason: for a number of years, suppliers and consumer goods manufacturers in Brazil have been chalking up double-digit increases in sales. Although the country has also been hit by worldwide economic and financial crisis, experts are predicting good prospects for a sustainable boom. Annual growth of around four percent is considered realistic. Such optimistic expectations are supported by the favourable consumer sentiment throughout the country. An annual growth in the population of 1.3 percent means more and more consumers are pushing into the internal market. Added to this are massive commodity supplies. These include iron, manganese, coal, bauxite, nickel, crude oil, tin, silver, diamonds, gold and natural gas. 1.5 million barrels of crude oil are produced every day. Together with Russia, India and China, the Latin American country belongs to the socalled BRIC states. These are considered to be the most promising growth markets of the Brazil factfile Network: Brazil Brazil is a federal republic and the fifth largest country in the world. With a land area of 8.5 million square kilometres, it covers almost half of the South American subcontinent and is nearly as big as Europe. Today, the population numbers 191.5 million. In 1970, this figure was just 93 million, which means that over the past 24 years the population has more than doubled. The national language is a Brazilian version of Portuguese. future. For its part, Brazil can boast export articles such as machines, including cars and aircraft, steel, aluminium and tin, as well as coffee, soy bean, sugar and meat. Many of these goods are destined for Germany, one of Brazil’s main trading partners. Excellent reasons, therefore, for Dachser to continue to invest in this market. “We are aiming to consolidate our position in the Brazilian growth market and reinforce our global air and sea freight network. This will also pave the way for the major upcoming integration of our logistics systems,” says Thomas Reuter, managing director of Air & Sea Logistics at Dachser. Here, the same applies as atop the Corcovado: it’s well worth the ascent because the prospects are good. K. Fink You can find more news and information about Dachser in Brazil on the Internet at www.dachser.com.br DACHSER magazine 11
Page 1 and 2: EDITION 4/2009 magazine THE FUTURE
Page 3 and 4: Forum 04 People & markets: Motivati
Page 5 and 6: TION Forum: People & markets Perfor
Page 7 and 8: Solar logistics Reaching for the su
Page 9: A lot is already gained if top perf
Page 13 and 14: Safety first Dangerous goods and ha
Page 15 and 16: Developing scenarios for tomorrow's
Page 17 and 18: Y southern Germany. It has long bee
Page 19 and 20: Transporting herbs to the USA The r
Page 21 and 22: The father of the present-day owner
Page 23 and 24: Take part and win in the Dachser co

4/2009 - Dachser GmbH und Co. KG

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