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4/2009 - Dachser GmbH und Co. KG

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<strong>Co</strong>mpetence: <strong>Dachser</strong> DIY-Logistics<br />

Systematic<br />

puzzle design<br />

<strong>Dachser</strong> DIY-Logistics offers a wide range of services<br />

for the DIY industry and makes daily deliveries to 18,000 DIY<br />

outlets across Europe. The example of France shows<br />

how individual modules can be puzzled together to create<br />

a successful industry solution.<br />

>> Worldwide DIY store logistics sometimes<br />

resembles a complicated puzzle made<br />

up of many national pieces. In order to fit<br />

these pieces together to create a complete picture,<br />

logistics providers have to overcome a<br />

number of challenges. “As an independent<br />

industry solution, <strong>Dachser</strong> DIY-Logistics<br />

optimizes the entire value chain from manufacturer<br />

to consumer,” explains Boris Pierre,<br />

DIY-Logistics manager for <strong>Dachser</strong> France.<br />

This includes procurement and distribution<br />

logistics, as well as inventory-optimized warehouse<br />

management. With value-added services<br />

right up to direct merchandising at the<br />

point of sale, <strong>Dachser</strong> offers its customers all<br />

modules from a single source. “<strong>Co</strong>operation<br />

and competence are the key to success,”<br />

Pierre says. From France, he not only organizes<br />

product imports from Europe and Asia;<br />

he is also responsible for their onward distribution<br />

to the retail outlets. Altogether,<br />

12 DACHSER magazine<br />

<strong>Dachser</strong> delivers to 2,500 independent DIY<br />

stores across France on a daily basis. One example<br />

of a successful integrated solution is the<br />

cooperation between Russia and France in the<br />

DIY sector. “We are the only DIY logistics<br />

provider able to provide both manufacturers<br />

and retailers with all relevant services as a onestop<br />

solution,” says Boris Pierre, describing<br />

the industry specialist’s unique selling pro -<br />

position.<br />

“The optimal integration of industry, international<br />

and local retailers via intelligent<br />

logistics solutions has turned the classic value<br />

A strong confederation for Europe<br />

The European DIY supplier association FEDIYMA<br />

(European Federation of DIY Manufacturers) was fo<strong>und</strong>ed in March 2000.<br />

Its members are:<br />

BHETA (British Home Enhancement Trade Association), UK<br />

Bau + DIY and IVG (Industrieverband Garten), Germany<br />

FEBIN (Federation of Belgian Industry), Belgium<br />

BLF (Byggevare Leverandor Foreningen), Scandinavia<br />

Unibal (Union Nationale des Industriels du Bricolage, du Jardinage<br />

et de l’Amenagement du Logement), France<br />

www.fediyma.com<br />

>><br />

<strong>Co</strong>operation and<br />

competence are the<br />

keys to success Boris Pierre<br />

chain into a ‘pipeline’ that ensures the efficient<br />

flow of goods right up to the consumer.”<br />

<strong>Dachser</strong>’s globally ramified network assures<br />

the continuity of goods flows across all borders.<br />

This sometimes involves overcoming<br />

challenging regulatory hurdles arising from<br />

different national standards concerning customs<br />

and tax law or product standardization.<br />

This is just one reason why <strong>Dachser</strong> has<br />

cooperated closely for many years with<br />

national DIY trade associations such as<br />

“Unibal” in France or “BHETA” in the UK,<br />

as well as with the European supplier association<br />

“Fediyma”. “The permanent exchange<br />

at international level allows us to react<br />

flexibly to market opportunities,” Boris<br />

Pierre points out.<br />

Such opportunities are currently presenting<br />

themselves in eastern Europe, for example:<br />

“Despite the crisis, the Russian DIY market<br />

is growing by 20 to 25 percent a year,” Pierre<br />

explains. From France – supported by its<br />

cooperation in national and international<br />

DIY associations – <strong>Dachser</strong> DIY-Logistics<br />

already organizes all relevant services: from<br />

sea freight imports from the Far East,<br />

through intra-European trade and classic local<br />

warehousing, to distribution to the local<br />

DIY outlets. The processes are optimized,<br />

goods shelving is reduced on average from<br />

4.5 days to a single day. The puzzle is complete:<br />

all products are on retailers’ shelves<br />

gap-free at all times. Anywhere in Europe.<br />

“Synergies with <strong>Dachser</strong>’s pan-European<br />

DIY network are definitely desired,” Boris<br />

Pierre stresses. “They create decisive added<br />

value for all players in the sector – industry,<br />

retailers and also consumers.” P. Beutgen

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