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<strong>Co</strong>mpetence: <strong>Dachser</strong> DIY-Logistics<br />
Systematic<br />
puzzle design<br />
<strong>Dachser</strong> DIY-Logistics offers a wide range of services<br />
for the DIY industry and makes daily deliveries to 18,000 DIY<br />
outlets across Europe. The example of France shows<br />
how individual modules can be puzzled together to create<br />
a successful industry solution.<br />
>> Worldwide DIY store logistics sometimes<br />
resembles a complicated puzzle made<br />
up of many national pieces. In order to fit<br />
these pieces together to create a complete picture,<br />
logistics providers have to overcome a<br />
number of challenges. “As an independent<br />
industry solution, <strong>Dachser</strong> DIY-Logistics<br />
optimizes the entire value chain from manufacturer<br />
to consumer,” explains Boris Pierre,<br />
DIY-Logistics manager for <strong>Dachser</strong> France.<br />
This includes procurement and distribution<br />
logistics, as well as inventory-optimized warehouse<br />
management. With value-added services<br />
right up to direct merchandising at the<br />
point of sale, <strong>Dachser</strong> offers its customers all<br />
modules from a single source. “<strong>Co</strong>operation<br />
and competence are the key to success,”<br />
Pierre says. From France, he not only organizes<br />
product imports from Europe and Asia;<br />
he is also responsible for their onward distribution<br />
to the retail outlets. Altogether,<br />
12 DACHSER magazine<br />
<strong>Dachser</strong> delivers to 2,500 independent DIY<br />
stores across France on a daily basis. One example<br />
of a successful integrated solution is the<br />
cooperation between Russia and France in the<br />
DIY sector. “We are the only DIY logistics<br />
provider able to provide both manufacturers<br />
and retailers with all relevant services as a onestop<br />
solution,” says Boris Pierre, describing<br />
the industry specialist’s unique selling pro -<br />
position.<br />
“The optimal integration of industry, international<br />
and local retailers via intelligent<br />
logistics solutions has turned the classic value<br />
A strong confederation for Europe<br />
The European DIY supplier association FEDIYMA<br />
(European Federation of DIY Manufacturers) was fo<strong>und</strong>ed in March 2000.<br />
Its members are:<br />
BHETA (British Home Enhancement Trade Association), UK<br />
Bau + DIY and IVG (Industrieverband Garten), Germany<br />
FEBIN (Federation of Belgian Industry), Belgium<br />
BLF (Byggevare Leverandor Foreningen), Scandinavia<br />
Unibal (Union Nationale des Industriels du Bricolage, du Jardinage<br />
et de l’Amenagement du Logement), France<br />
www.fediyma.com<br />
>><br />
<strong>Co</strong>operation and<br />
competence are the<br />
keys to success Boris Pierre<br />
chain into a ‘pipeline’ that ensures the efficient<br />
flow of goods right up to the consumer.”<br />
<strong>Dachser</strong>’s globally ramified network assures<br />
the continuity of goods flows across all borders.<br />
This sometimes involves overcoming<br />
challenging regulatory hurdles arising from<br />
different national standards concerning customs<br />
and tax law or product standardization.<br />
This is just one reason why <strong>Dachser</strong> has<br />
cooperated closely for many years with<br />
national DIY trade associations such as<br />
“Unibal” in France or “BHETA” in the UK,<br />
as well as with the European supplier association<br />
“Fediyma”. “The permanent exchange<br />
at international level allows us to react<br />
flexibly to market opportunities,” Boris<br />
Pierre points out.<br />
Such opportunities are currently presenting<br />
themselves in eastern Europe, for example:<br />
“Despite the crisis, the Russian DIY market<br />
is growing by 20 to 25 percent a year,” Pierre<br />
explains. From France – supported by its<br />
cooperation in national and international<br />
DIY associations – <strong>Dachser</strong> DIY-Logistics<br />
already organizes all relevant services: from<br />
sea freight imports from the Far East,<br />
through intra-European trade and classic local<br />
warehousing, to distribution to the local<br />
DIY outlets. The processes are optimized,<br />
goods shelving is reduced on average from<br />
4.5 days to a single day. The puzzle is complete:<br />
all products are on retailers’ shelves<br />
gap-free at all times. Anywhere in Europe.<br />
“Synergies with <strong>Dachser</strong>’s pan-European<br />
DIY network are definitely desired,” Boris<br />
Pierre stresses. “They create decisive added<br />
value for all players in the sector – industry,<br />
retailers and also consumers.” P. Beutgen