4/2009 - Dachser GmbH und Co. KG

Richard Frank Schües,
managing director of
Dachser Brasil Logística
Ltda.
country in South America in terms of area,
po pulation and economic power, as well as
being one of the world’s biggest national
economies.
One important milestone in this development
is Mercosul, the “Southern Common
Market”, which Brazil founded in 1991 together
with Argentina, Paraguay and
Uruguay. The purpose of the internal market
of over 260 million inhabitants this created
was to strengthen its members’ economies
and enhance South America’s status on the
world map. It succeeded. Trade was considerably
fostered within this community by the
establishment of a customs union on 1 January
1995. Other international associations
and partnerships, such as the Free Trade Area
of the Americas, or the association between
the European Union and Mercosul followed.
The resulting low inflation and political continuity
of the past few years have also fostered
successful privatizations and boosted mass
purchasing power.
“What makes the Brazilian market so exciting
is the vast potential for growth,” stresses
Richard Frank Schües, managing director of
Dachser Brasil Logística Ltda. in Indaiatuba,
near Sao Paulo. Dachser had reorganized its
Setting sights on a golden age:
In Brazil, all signs are pointing to
growth and diversity
>>
What makes the
Brazilian market
so exciting is the vast potential
for growth Richard Frank Schües
business activities in Brazil earlier this year,
ending its joint venture with Logimasters.
Dachser now coordinates air and sea freight
services as well as international special and
project business from and to Brazil at 13 locations.
In the coming years, Schües aims to
further integrate the company into Dachser’s
international Air & Sea Logistics network
and more firmly establish the Dachser brand
on the Brazilian market. This shouldn’t prove
difficult. The 50-year-old has lived in Brazil
since childhood and is therefore well-versed
in the local customs and mentality. This personal
association has always stood him in
good stead, especially when it comes to understanding
national idiosyncrasies. “The law
and its application are fairly complex, for example,”
Schües points out. In order to hold
one’s own in the market, it’s essential to have
an understanding of the full social and economic
context.
Sustainable boom
As a logistics specialist, Schües is fascinated
by the “enormous possibilities of the Brazilian
market”. And with good reason: for a
number of years, suppliers and consumer
goods manufacturers in Brazil have been
chalking up double-digit increases in sales.
Although the country has also been hit by
worldwide economic and financial crisis,
experts are predicting good prospects for a
sustainable boom. Annual growth of around
four percent is considered realistic.
Such optimistic expectations are supported
by the favourable consumer sentiment
throughout the country. An annual growth in
the population of 1.3 percent means more and
more consumers are pushing into the internal
market. Added to this are massive commodity
supplies. These include iron, manganese,
coal, bauxite, nickel, crude oil, tin, silver,
diamonds, gold and natural gas. 1.5 million
barrels of crude oil are produced every day.
Together with Russia, India and China, the
Latin American country belongs to the socalled
BRIC states. These are considered to
be the most promising growth markets of the
Brazil factfile
Network: Brazil
Brazil is a federal republic and the
fifth largest country in the world.
With a land area of 8.5 million
square kilometres, it covers almost
half of the South American subcontinent
and is nearly as big as
Europe. Today, the population
numbers 191.5 million. In 1970, this
figure was just 93 million, which
means that over the past 24 years
the population has more than
doubled. The national language is
a Brazilian version of Portuguese.
future. For its part, Brazil can boast export articles
such as machines, including cars and
aircraft, steel, aluminium and tin, as well as
coffee, soy bean, sugar and meat. Many of
these goods are destined for Germany, one
of Brazil’s main trading partners. Excellent
reasons, therefore, for Dachser to continue to
invest in this market. “We are aiming to consolidate
our position in the Brazilian growth
market and reinforce our global air and sea
freight network. This will also pave the way
for the major upcoming integration of our
logistics systems,” says Thomas Reuter,
managing director of Air & Sea Logistics
at Dachser. Here, the same applies as atop
the Corcovado: it’s well worth the ascent
because the prospects are good. K. Fink
You can find more news and information
about Dachser in Brazil on the Internet at
www.dachser.com.br
DACHSER magazine 11