Sept 2012 - Issue 6 - National Federation of Fish Friers

THE fish friers REVIEW
30
Meadow Vale – Diversification with coated, chicken
Snowbird Foods –
Sausages make
meals special
Adding an attractive and different
dimension to fast food meal occasions is
Snowbird foods, the largest supplier to
caterers of fully cooked and frozen
sausages in the UK.
Cooked to a golden brown at the factory
stage, the food safe sausages can be
microwaved in seconds from frozen as well
as oven baked or grilled in bulk in minutes.
In natural casings which deliver a
homemade appearance, Snowbird’s
Gourmet range of sausages is available as
traditional links, as horseshoe shapes and
as rings in a variety of flavours including the
award-winning Lincolnshire, Highland,
Wiltshire, Old English Pork, Cumberland,
Lincolnshire, Scotch Beef, Pork & Stout and
Pork & Leek. New is a Curried Beef variant.
Meat content varies from recipe to recipe
but is never less than 74 per cent.
Part of the VION Food Group, Snowbird has
perfected low fat, low salt recipes which
accord with all FSA requirements and have
been welcomed, particularly by those
providing food for children.
www.snowbirdfoods.co.uk
Issue 6 September 2012
When competition for trade is fiercer than ever, diversification is essential to keeping
footfall high. Many friers have been offering chicken burgers as a supplement to
their menu for a number of years and in a lot of cases, these come in the shape of
reformed Battered Chicken Steaks.
Meadow Vale’s Sales and Marketing Director Paul Broster said: “Reformed is and
always has been a strong market for us, but something we’re increasingly seeing
from the frying trade is more demand for some of the products traditionally
associated with other branches of the foodservice sector. The prime example of this
is our whole muscle, coated chicken breast fillet range, which makes for fantastic,
hearty burgers.”
Meadow Vale’s Crispy Battered Chicken Fillets are pre-flattened to ensure an equal
depth across the product – this means it will cook evenly when regenerated by deep
fat frying, helping to avoid cold spots in the middle or burnt, dry edges. Just as easy
to serve as the Battered Chicken Steaks, both products are fully cooked, consistent
in size and can be regenerated straight from frozen in less than five minutes.
The Crispy Battered Chicken Fillets are also available in two sizes – 90g (to
compare with our 85g Steak) or a bun-busting 120g and if you’re looking for
something really different, Meadow Vale also offer Southern Fried, Hot & Spicy or
Breaded Chicken Breast Fillets for an extra twist on the traditional burger and to add
a competitive edge.
All of the products are fully cooked, Halal and can be cooked straight from the
freezer in just a few minutes.
www.meadowvalefoods.co.uk