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New challenges
With the current challenging economical
environment in mind and an evolution in
consumers’ needs and tastes, Picchiotti has
been gradually introducing new lines inspired by
modern concepts and vibrant fashions that
blend together to give an enduring style with
what is clearly a distinctive motif. These collections
include inventive designs and settings that
have been conceived to be worn as an
‘everyday’ accessory. However, every piece of
jewelry that emerges from the workshops still
reflects the high standards of quality and craftsmanship
associated with Picchiotti and is
accompanied by a certificate of authenticity. In
addition, each and every piece in the exclusive
collections is stamped with the ‘Picchiotti’
signature mark. This seal is the purchaser’s
assurance that the jewelry is a genuine creation
by Picchiotti.
Picchiotti’s jewelry is favored by the fashion
conscious, well-dressed, sophisticated woman,
one who does not like to show off, but who
appreciates the beauty of these finely designed
and treasured pieces of jewelry and is very
much aware of the fine craftsmanship behind
Picchiotti creations.
2009 Collection Highlights
To further enhance the unique elements of its
signature pieces, Picchiotti has made extensive
use of one of the rarest and purest metals to be
found on earth: platinum.
Picchiotti’s signature pieces feature important
diamond, emerald and sapphire necklaces,
earrings and rings enhanced by platinum that
give a classic, yet contemporary look.
These collections are designed as a showcase
for the different cuts of the precious stones
chosen by Picchiotti: exquisite and unique solitaires
as rare and eternal as the platinum in
which they are set. The jewelry is simple yet
unique, modern but still classic, in short, a
genuine reflection of contemporary femininity.
A very refined and elegant brooch, the Feather, is the
expression of Picchiotti’s talent in reproducing the complex
beauty found in nature and giving it life as a piece of jewelry. Of
a sinuous and elegant shape, this 18 carat white gold brooch
features sparkling white diamonds and an elegant, thin line of
buff-top baguette sapphires.
COUTURE International Jeweler l Basel 2009 l 13