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Chopard
CChanel
Chopard debuted the Happy Diamond line in 1976 as a tuxedo
watch for men but over the past three decades, it’s become closely
linked to the brand’s jewelry. Featuring free-floating diamonds
sandwiched between thin slices of bezel-set crystal, the collection
welcomes yet another variation into its midst with this spring’s
launch of the Teddy Bear pendant in 18-karat rose gold. Set with
three mobile diamonds, the pendant also comes in a mini version,
conveniently just in time for Mother’s Day.
Coco Chanel preferred the camellia to the rose — “for its sobriety,
its almost geometrical roundness and the classical arrangement of
its perfectly regular petals” — so it’s no surprise that the house she
built has made the white flower its emblem. Paired with one of
Mademoiselle’s timeless little black dresses and glistening with
diamonds, the camellia, seen here in the Fil de Camelia bracelet, is
a seductive flower, indeed.
De Beers
With the Diamond Trading Co. focusing its marketing message on
the notion of owning “fewer, better things,” it makes sense that its
retail progeny, De Beers, is back to promoting the classics. Simple
studs, bridal basics and straightforward solitaires, as in this selection
of single-stone pendants, will be front and center throughout the
company’s global network of retail stores this spring, proving that
when times get tough, the tough embrace that which is timeless.
COUTURE International Jeweler l Basel 2009 l 15