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Why Saying “I'm Sorry” Isn't Good Enough: The Ethics of Corporate ...

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<strong>Ethics</strong> <strong>Corporate</strong> Apologies<br />

Kelts, R.: 2010, ‘Toyota and Trust: Was the Akio Toyoda Apology Lost in Translation’,<br />

Christian Science Monitor, February 25, http://www.csmonitor.com/layout/set/print/<br />

content/view/print/282844<br />

Kim, P.H., D.L. Ferrin, C.D. Cooper and K.T. Dirks: 2004, ‘<strong>The</strong> Effects <strong>of</strong> Apology Versus<br />

Denial for Repairing Competence- Versus Integrity-Based Trust Violations’, Journal<br />

<strong>of</strong> Applied Psychology 89(1), 104-118.<br />

Lazare, A.: 2005, On Apology, (Oxford University Press, Oxford).<br />

Lewicki, R. J. and B. B. Bunker: 1996, ‘Developing and Maintaining Trust in Working<br />

Relationships’, in R. M. Kramer a d T. R. Tyler, eds., Trust in Organizations:<br />

Frontiers <strong>of</strong> <strong>The</strong>ory and Research (Sage, Thousand Oaks, CA).<br />

Liebelt, J.: 2009, ‘AMP?Pepsi Apologize for Bad Taste App’, October 12,<br />

www.kgnw.com/blogs/liebelt/11609739/<br />

Lindner, S.: 2007, ‘Fighting for Consumers, One Post at a Time’, Austin American-<br />

Statesman, October 7, http://www.allbusiness.com/company-activities-<br />

management/operations-quality-control/11903523-1.html<br />

Louis, C.S.: 2011, ‘Up the Career Ladder, Lipstick in Hand’, <strong>The</strong> New York Times, October<br />

12, http://www.nytimes.com/2011/10/13/fashion/makeup-makes-women-appear-<br />

more-competent-study.html?_r=0<br />

Marty, M.: 1973, ‘<strong>Ethics</strong> and Mass Media’, in L. Thayer, ed., Communication: Ethical and<br />

Moral Issues (London, Gordon and Breach), 189-199.<br />

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