industry news - SAPA

Alltech's Annual Symposium
Changes the Game in 2011
[Lexington, KY] – Whether in sports competition or the game of life, there are turning points that elevate the underdog to
victory, redefining the anonymous as the unforgettable. In the face of mounting challenges, how does one identify and
seize these pivotal moments to create a catalyst for success? In Lexington, Kentucky, USA, from May 22-25, 2011,
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Alltech's 27 Annual International Animal Health and Nutrition Symposium will be dedicated to just such a pursuit,
exploring The Game Changers for the animal health and feed industries.
“Today's challenges signal that it's time to rewrite the playbook,” said Dr. Pearse Lyons, president and founder of Alltech.
“Raw materials are becoming rare materials. Least-cost rations are but one example of failed strategy. Sustainability is
questionable with conventional practices, and consumer confidence is tepid at best.”
Alltech's 2011 International Symposium is intended to be an industry time-out, providing opportunities for professionals
to huddle in specialised breakout sessions – including aquaculture, beef, dairy, equine, poultry, pig production, pet food,
regulatory, food quality, traceability, and communication in agriculture. All sessions will be dedicated to the open
discussion of creative game-changing strategies for revolutionising industry practices and thus redefining its future.
“The clock is ticking. Our planet is expected to reach its 9 billion inhabitants apex by 2050,” said Dr. Lyons. “There is
hope, however, for game-changers that will enable us to generate sustainable profitability, innovatively use new raw
materials, and add value to conventional agricultural products all while maintaining resources for our planet.”
Of particular note, plenary and breakout sessions will include focussed discussion on programmed nutrition;
technology to maximise release of nutrients from DDGs and other feedstuffs; formulation to minimise nutrient waste;
branding nutrition; sustainability strategies; and the use of new media in communicating directly with the consumer.
The prestigious Medal of Excellence and Alltech Young Scientist Awards will also be presented during the Symposium.
For further information, including a full agenda with topics and speakers, and to register, please visit
www.alltech.com/symposium. Join in the conversation on Twitter by using the hashtag: #AlltechSymposium.