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impart knowledge and empower people to make a difference to the ethical running of their companies. “Students don’t read. Executives don’t read,” she says, even though she gives them a reading list that includes Defi ning Moments by Joseph Badaracco and How Good People Make Tough Choices by Rushmore Kidder. “You strive to engage them with the issues in the course and hope they’ll pursue the goals afterwards in terms of actions.” The University of the Free State’s School of Management has a reading list online, which includes Mark Gevisser’s Thabo Mbeki: The Dream Deferred, Richard Branson’s Losing My Virginity and Rudy Giuliani’s Leadership. An interesting list, but more in the vein of Schoeman’s than Sucher’s. Daniel Malan, a senior lecturer teaching business ethics and corporate governance at the University of Stellenbosch Business School agrees with his South African colleague’s main point: “There is just no time,” he says. He prescribes Manuel Velasquez’s Business Ethics: Concepts and Cases, which contains a chapter providing a basic introduction to some ethical and philosophical theories, but literature isn’t on the curriculum. What about the world’s largest correspondence school? Anton Ferreira, who teaches corporate and business strategy at Unisa’s Graduate School of Business Leadership, is currently the academic head of the department. “We don’t have anything remotely similar [to Harvard’s reading list] in the MBL or MBA programmes,” he said. “Our course in business ethics is a yearlong core module for second year MBL students. The prescribed textbooks and articles look at similar things and refer to the classics, especially philosophical classics. Machiavelli, for example, is referred to in their strategy studies. Students don’t actually read the classics, though.” Professor Oliver Williams, author of Responsible Corporate Citizenship and the Ideals of the U.N. Global Compact, is a visiting professor from the University of Notre Dame, and has been jointly appointed at the UCT and Stellenbosch schools of business. 27 CAPE TOWN BOOK FAIR PROGRAMME 2008 He has business ethics students look at the all-time classic of business literature, Adam Smith’s The Wealth of Nations. Written in 1776, it is an enquiry into the nature and causes fo states’ prosperity. “Smith, it can be argued,” says Williams, “was the fi rst economist-as-moralphilosopher. A lot of people understand that Adam Smith says that ‘greed is good’, that he promotes the value of self-interest in business. However, he also aims to help one understand how wealth is created. His point is that wealth lies not just in diamonds, or oil, but in human ingenuity, in creative minds. “We study the theory of moral sentiments – what does it mean to be human? It means to be compassionate. Self-interest is not the same as selfi shness, but requires moral maturity. Compassion is what differentiates us from the animal kingdom. As far as classics of literature goes, that book always gets into my courses,” said Williams. “I use selections from Dostoyevsky’s The Brothers Karamazov to show human behaviour being restrained by an overarching philosophy or world view. We all need some some reason to get out of bed each morning, some answer to ‘What’s it all about?’” he said. In an ideal world, professors from near and far agree, MBA students would be garnering wisdom from literature to apply to real-world business situations. But in South Africa, the priorities of learning constrain the scope of the curricula, and the dimension of business leadership that extends beyond the concrete terms of commerce is only haphazardly explored. On that note, those enrolled for the degree might wish to bear the words of American tycoon Henry Kravis in mind: “If you don’t have integrity, you have nothing. You can’t buy it. You can have all the money in the world, but if you are not a moral and ethical person, you really have nothing.” The Brothers Karamazov in a nutshell!
Tuesday 17 June Tuesday 17th June 09h00 Room 1.41 “New Technologies in Publishing:” A publisher’s guide to print-on-demand, ebooks, and online publishing. Electric Book Works. 09h00 Room 1.61 “Cover design- Expression of Brand Identity” Exploring the concept of brand identity as the backbone to all communications presented by Thys de Beer Setting of key design principles, the creative briefing process presented by Danie Jansen van Vuuren. 09h00 Room1.63 “Buckingham Palace, District Six” (David Philip:1986). Richard Rive’s novel, set in Cape Town’s District Six, is a witty, funny, nostalgic and moving protest against Apartheid’s forced removals. The session will be conducted by Shaun Viljoen, a lecturer in the English Department at Stellenbosch University, who did his doctorate on Rive’s life and work. Dramatic readings will be done by Basil Appollis, actor, director and playwright, who is currently working on a TV series inspired by Rive’s novel. 09h30 Children’s Zone “Cool Nguni Cow” and “The Long Trousers,” by Maryanne Bester. Reading By Carol Broomhall. Ages 5-8. 10h00 Room 1.42 “The implications of economic crime and money laundering on Cape Town in 2008.” Institute for Security Studies. 10h00 Room 1.43 “What not to write.” Join New Africa Books for an entertaining, invaluable and informative workshop on the Dos and Don’ts of good English. Whoever you are, if writing is part of your everyday life, this workshop is for you. Writing should be a pleasure, but there are rules and conventions ... use them as a foundation on which to explore the richness and versatility of the language. 28 CAPE TOWN BOOK FAIR PROGRAMME 2008 10h00 Room 1.63 Career talk for High School students:”Infinite Career Options” by Bafikile Gwiji. 10h00 Stand C19 Early Reading for Babies and Toddlers: Reading is not just about stories. Join Kim Barker (Speech and Hearing Therapist, Author, Editor, Teacher and Mother) on this magical exploration of how to make story-time a very special time for the family. Maskew Miller Longman. 10h00 Stand F15 African wildlife trivia for kids (of all ages). Trivia session with Dawid van Lill, with an interactive trivia wheel (also including “Famous Dinosaurs” and other children’s titles). Struik Publishers. 10h00 Stand K14 Jasper is Back! Join Jasper for 15 minutes of reading fun. Readings will take place in English, isiXhosa and Afrikaans. Macmillan. 10h00 Stand K17 “Calling learners to a dynamic career in the printing industry!” Don’t let the daunting task of studying and job hunting put you off. Face the challenge with Paarl Media. Join a successful team where development and training are critical focus areas! Paarl Media. 10h00 Stand L8 SA Encyclopedia. A demonstration of the electronic resource SA Encyclopedia. Nasou Via Afrika. 10h00 Stand Q7.6 Alaythea Hamlyn will be available to sign copies of “Secret of the Tomb,” the first book in the new Epic of the Realm series. Truth House Publishing. 10h15 Stand J6 “Who is Matilda Mudpuddle?” Matilda Mudpuddle is amazing in everything
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