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SCA magazine Shape 3 2011 English

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UPDATED<br />

Tunisia<br />

TEMPO GOES TO TUNISIA<br />

<strong>SCA</strong>’S TISSUE BRAND Tempo just expanded<br />

into Tunisia with the fi rst premium-quality<br />

hanky in the country.<br />

Hankies are popular in the Maghreb countries<br />

and are used in multiple ways: blowing<br />

your nose, wiping sweat or as a substitute<br />

for tissue napkins. After a successful launch<br />

in Morocco, <strong>SCA</strong> has now launched Tempo<br />

tissues in Tunisia through the joint venture<br />

company Sancella.<br />

Tempo hankies were launched in mid-<br />

February, and despite the unstable political<br />

situation in the country and the January<br />

riots impacting both sales in modern trade<br />

and the in-store animation program, the<br />

launch has been successful.<br />

2,500<br />

2,000<br />

1,500<br />

1,000<br />

<strong>SCA</strong>: PROFIT BEFORE TAX<br />

<strong>SCA</strong>'s profi t before tax, excluding restructuring costs,<br />

quarterly results(SEKm)<br />

4 <strong>SCA</strong> SHAPE 3<strong>2011</strong><br />

Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2<br />

2009 2010 <strong>2011</strong><br />

Turkey<br />

KOMILI – A TURKISH DELIGHT...<br />

KOMILI, THE FOURTH LARGEST PRODUCER of baby diapers<br />

and feminine care products in Turkey, is incorporated<br />

with the <strong>SCA</strong> group. The purchase consideration<br />

amounts to SEK 308m on a debt-free basis.<br />

<strong>SCA</strong> has acquired 50 percent of the Turkish hygiene<br />

products company Komili from Yıldız Holding, the<br />

largest food group in Turkey.<br />

Komili also has operations in associated product<br />

areas such as wet wipes, soaps and shampoos.<br />

Komili will operate as a joint venture between <strong>SCA</strong><br />

and Yıldız Holding.<br />

“The acquisition will enable us to establish powerful<br />

hygiene products operations in Turkey in the fi elds<br />

of baby diapers and feminine care products. Turkey is<br />

a key growth market with 70 million inhabitants and a<br />

fast-growing population,” says Jan Johansson, president<br />

and CEO of <strong>SCA</strong>.<br />

16<br />

BILLION SEK<br />

Statkraft <strong>SCA</strong> Vind AB´s estimated total<br />

investment in the new wind farm<br />

(read more on page 41)<br />

“ <strong>SCA</strong> will now<br />

have a complete<br />

personal<br />

care product<br />

portfolio in<br />

Turkey,”<br />

Jan Johansson,<br />

CEO of <strong>SCA</strong>.<br />

Turkey<br />

... AND SAN SAG-<br />

LIK COMPLETES<br />

PORTFOLIO<br />

<strong>SCA</strong> HAS acquired 95<br />

percent of the Turkish<br />

company San Saglik,<br />

producer of incontinence<br />

care products, from the<br />

MT Group. The purchase<br />

consideration corresponds<br />

to SEK 95m on a<br />

debt-free basis.<br />

“<strong>SCA</strong> will now have a<br />

complete personal care<br />

product portfolio in Turkey,”<br />

says Jan Johansson,<br />

CEO of <strong>SCA</strong>.

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