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Conversation starter<br />
ALL BLACKS IS<br />
THE NEW BLACK<br />
RUGBY IS THE national sport of<br />
New Zealand. Although New<br />
Zealand is a small country, its All<br />
Blacks have the highest record<br />
of any national team in the world.<br />
<strong>SCA</strong> is proud of New Zealand’s<br />
accomplishment. To express its<br />
Kiwiness, <strong>SCA</strong> is supporting the<br />
All Blacks by going “all black”<br />
in a limited edition of Treasures<br />
diapers. Apart from the black<br />
packages, these consist of the<br />
Kiwi Treasures Fernie character<br />
on the front of the diaper and a<br />
variety of supporter phrases or<br />
jersey numbers on the back.<br />
42 <strong>SCA</strong> SHAPE 3<strong>2011</strong><br />
“I KNOW I’M NOT the only one who has this condition, but I feel like I am.”<br />
These are the words of a participant in a recent focus group among women<br />
with bladder weakness conducted by <strong>SCA</strong> in Atlanta in the US.<br />
To address this problem <strong>SCA</strong> has built the traveling TENA Conversation<br />
Couch. It’s a colorful oversized couch that provides a comfortable<br />
platform for sharing experiences with other women and<br />
experts on incontinence. <strong>SCA</strong> is bringing the TENA Conversation<br />
Couch to events throughout the US and Canada to interact<br />
with women and put a diffi cult topic in the spotlight.<br />
“ One in four women suffers from bladder weakness,<br />
and nearly 40 percent with symptoms have never<br />
discussed their condition with anyone, including<br />
their doctor.” Source: Journal of the American Medical Association<br />
Interested in the All Blacks rugby team?<br />
See www.allblacks.com
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