Review

V. Operating Status
to municipal governments in bond issuance, the sale of various fi nancial products to clients via wealthmanagement
professionals, and the management of various funds or fund utilization under the commission
of clients. Along with outbound investments by Taiwanese businessmen, increasing exchanges among
domestic and foreign fi nancial products, the growing internationalization of enterprise management, rapid
wealth accumulation among locals, the multiplication and in-depth development of wealth-management
needs among local people will step up inevitably.
(5) Tapping overseas markets:
In recent years, domestic fi nancial institutions have successively strengthened overseas deployment to
boost their operating and profi t-making momentum, such as the incursion of Chinatrust Financial Holding
into the consumer-banking markets of Indonesia and the Philippines featuring consumption type similar
to that of Taiwan, the two-pronged strategy of Cathay Financial Holding to step into the life-insurance and
banking markets of China and Vietnam, and the effort of Fubon Financial Holding to tap the Taiwanese
enterprises-related businesses in the Pearl-River Delta area taking advantage of the resources of Taipei
Fubon Bank and Fubon Bank (Hong Kong). Overseas deployment strategies among Taiwanese fi nancial
institutions, including overseas branches, representative’s offi ces, or subsidiaries, are expected to focus
on Vietnam, Hong Kong, and China.
2. Development trend of various fi nancial products
With fi nancial-industry competition expected to become increasingly acute, non-interest income will emerge
as a major income source for banks under the user-pay principle and many new fi nancial products will be
introduced into the domestic market from abroad, leading to market pluralization.
Thanks to the government successively lifting financial control, expanding the participation in banking
management, and pushing the privatization of state fi nancial enterprises, the fi nancial-industry competition
will, in addition to price competition, include such factors as service quality, personnel cultivation, and product
development, boosting the maturity and stability of the domestic fi nancial industry.
d. Research and development
The company will integrate the R&D resources and manpower of various subsidiaries, thereby enabling clients
and employees to access various information on stock market, bond market, exchange rate, interest rate, mutual
fund, and insurance via a single window or platform.
e. Long- and short-term business development plans
As a financial holding firm, the company’s operation is confined investment and management, and as such,
its short-term plan is to strengthen the management of the invested fi rms and its long-term goal is to develop
into a quality fi nancial institution capable of providing complete fi nancial services to Chinese clients worldwide.
For achieving that goal, the company will embrace three strategies: developing into a large fi nancial institution
with international competitiveness, making deployment at Chinese communities worldwide, and continuously
cultivating quality fi nancial talents and developing complete product lineup.
With the joining of international partners (Newbridge Capital of the U.S., Japan’s Nomura Group, and Quantum
Group of Funds), the company will extend the reach of its operation from the domestic market to regional
securities, fi nancial, and insurance markets. The management is fully confi dent of developing the company into
one of the most internationalized fi nancial groups in Taiwan.
40 2009 Taishin Holdings Annual Report