Review

V. Operating Status
loving the earth together.”
Taishin FHC firmly believes that only a stable and harmonious society can offer an environment facilitating
the sustainable development of an enterprise. In adherence to the “customer-oriented” principle, it bases
its operation on consideration and satisfaction of customer needs, thereby creating customer value. For
shareholders, its primary goal is to maximize investment returns for them. However, along with the pursuit of
profi t, the company also actively takes part in public services, in order to provide payback to the society and
fulfi ll its corporate responsibility for the society.
76 2009 Taishin Holdings Annual Report