Review

products, ranking fi rst place among domestic banks for DCI business volume. Under the principle of equal emphasis
on risk management and business growth, corporate loans only scored minuscule growth in the year, with the NPL
ratio dropping to 0.59% and bad debt-coverage ratio rising to 280%, outperforming the industrial average. Thanks to
adequate risk management, pre-tax profi t hit NT$3.9 billion, a remarkable performance.
Overall speaking, the two business groups under Taishin Financial Holding will maintain steady progress in revenue
and profi ts, aspiring, in the short run, to become major corresponding banks of customers and muscle into the ranks
of fi rst-tier domestic banks. Along with the steady improvement of the cross-Taiwan Strait relationship and the signing
of cross-Strait Economic Cooperation Framework Agreement (ECFA), China is sure to become a critical market
for Taishin Financial Holding, which is striving to step into that market in a short time via various possible channels
and cooperative opportunities, in order to achieve the medium-term objective of becoming a cross-border regional
fi nancial institution.
Chang Hwa Bank was put under the auspices of Taishin Financial Holding via an open and fair public bidding, in
accordance with the legal procedure, and its legal status as a subsidiary of the company has remained unchanged.
Taishin Financial Holding remains the controlling shareholder of Chang Hwa Bank, playing a dominant role in its
board of directors, and will continue pursuing the optimal interest for the shareholders of both companies in the long run.
“Making Taishin the cash cow for its customers” has been the mission and vision of the company for its customers.
Under the objective, all of the staffers will adhere to the company’s core corporate value of “integrity, commitment,
innovation, and cooperation” and materialize the value in their services for customers, thereby helping customers and
shareholders achieve their fi nancial goals.
Lastly, we would like to express our sincere appreciation of the persistent patronage and support of shareholders for
Taishin Financial Holding and its subsidiaries. We also hope the shareholders can continue giving us support and
guidance. The management team will spare no effort in continuing to pursue the optimal interest for the shareholders,
customers, and employees in the long run.
Chairman
Taishin Financial Holding
June 2010
Message to Shareholders
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