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Upcoming Events<br />
oWEB SEMINARS<br />
FOR ADDED CONVENIENCE, MAPINFO IS PROUD TO ANNOUNCE THE LATEST IN OUR<br />
WEB EVENTS—THE VIEW-ON-DEMAND SEMINAR (VOD)—A SELF-EXECUTABLE<br />
SEMINAR AND BRIEF INTRODUCTION TO MANY TOPICS, PRODUCTS OR SOLUTIONS.<br />
VODS ARE VIEWABLE ONLINE AND ON YOUR OWN TIME.<br />
Discover the Power of Where—an Introduction to MapInfo’s CRM Solutions<br />
Learn how MapInfo’s Location-based Intelligence helps predict customer behavior<br />
by understanding and acting upon location information—in less than five minutes<br />
Using TargetPro to Better Understand e-Markets and Customers<br />
Take a half-hour to learn how MapInfo ® TargetPro ® can focus around the Internet<br />
and predict customer behavior by combining real world demographics and virtual<br />
world behavioral data<br />
Local Calling Plan Solutions—Focus on Location<br />
A 30-minute seminar exploring the possibilities with MapInfo’s local calling area<br />
software solutions<br />
MapInfo Coverage Locator—a Web-based Solution<br />
In 30 minutes, learn how to share network coverage or service availability data<br />
across the organization and with customers and prospects interactively.<br />
Check out the schedule and register online at www.mapinfo.com/seminars or e-mail<br />
registration@mapinfo.com.All seminars are free.<br />
US Web Seminars<br />
May 6 Using Location to Profile, Predict and Understand Customer Behavior<br />
May 10 Building Wireless Handheld Applications<br />
May 22 Telecom Date—The Information Advantage<br />
May 23 Bringing Mapping Applications to Your Intranet or Web Site (Nontechnical)<br />
May 24 Wireless Network Planning<br />
May 30 Understanding Mapping and GIS for Police Departments<br />
May 31 Bringing Mapping Applications to Your Intranet or Web Site (Technical)<br />
June 6 Using Location to Profile, Predict and Understand Customer Behavior<br />
June 13 Driving Directions— Gaining a Competitive Advantage<br />
June 14 Building Wireless Handheld Applications<br />
June 19 Telecom Data—The Information Advantage<br />
June 20 Understanding Mapping and GIS for Police Departments<br />
June 21 Wireless Network Planning<br />
June 26 Bringing Mapping Applications to Your Intranet or Web Site (Nontechnical)<br />
June 28 Bringing Mapping Applications to Your Intranet or Web Site (Technical)<br />
Asia-Pac Web Seminar<br />
May 24 Bringing Mapping Applications to Your Intranet or Web Site<br />
EMEA Web Seminars<br />
May 14 Learn About MapInfo’s Location-based Solutions<br />
May 16 Mit standortbasierten Lösungen zum CRM<br />
May 30 Mobile Location-based Services<br />
June 6 Mit standortbasierten Lösungen zum CRM<br />
June 13 Mobile Location-based Services<br />
OTHER SHOWS MAPINFO WILL BE ATTENDING:<br />
TELECOM Supercomm • June 4-7 • Atlanta, GA • Booth 740D<br />
ALL Java One • June 4-7 • San Francisco • Booth TBD<br />
GOVERNMENT E Gov Conference • July 9-12 • Washington DC • Booth 264<br />
CRM NCDM (National Center for Database Marketing) • July 30-August 1 • Rosemont, IL • Booth TBD<br />
viewpoint: ASIA PACIFIC<br />
By Trevor Westlake<br />
Orange Delivers Unique<br />
LocalZone Service Using<br />
MapInfo Technology<br />
MapInfo Australia and Logica, an international<br />
systems integrator, have developed<br />
a location information system that supports<br />
Orange’s digital phone network. The solution<br />
enables Orange to precisely identify<br />
coverage areas within its CDMA network<br />
and deliver enhanced customer service.<br />
The CDMA network provides coverage to<br />
about 8 million people in and around Sydney<br />
and Melbourne.<br />
The service, Orange One, offers the combined<br />
features of mobile and local calls from<br />
one wireless handset. The application uses<br />
a combination of sophisticated mapping<br />
tools and geographic data to provide a<br />
visual representation of CDMA coverage<br />
by geographic region.<br />
“Our focus has always been on developing<br />
a reputable and reliable wireless service,”<br />
said Susan Buttsworth, director of IT and<br />
billing, Orange. “The spatial information<br />
system, provided by MapInfo and Logica,<br />
helps us to deliver a higher level of service<br />
to existing and prospective customers.”<br />
Orange uses MapInfo ® MapX ® , MapInfo ®<br />
StreetWorks ® Australia and MapInfo ®<br />
GeoLoc, which are integrated into the<br />
PeopleSoft customer contact application<br />
to provide LocalZone, a unique Orange One<br />
feature. Orange can customize a distinctive<br />
zone for each user, enabling the wireless<br />
handset to act like a home phone when used<br />
within a customer’s registered local area.<br />
Local calls are then billed at a local rate.<br />
Once the customer moves outside the<br />
LocalZone, calls are billed at mobile rates.<br />
With MapInfo technology, Orange pinpoints<br />
locations within its network and identifies its<br />
user base, customer by customer, allowing<br />
Orange to strategically offer its services as<br />
customers enter new sales areas.<br />
Trevor Westlake is vice president<br />
and general manager of MapInfo’s<br />
Asia-Pacific operations.<br />
SPRING 2001 MAPINFO MAGAZINE<br />
www.mapinfo.com/magazine<br />
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