The International Typographic Style - ANM102 History of Graphic ...
The International Typographic Style - ANM102 History of Graphic ...
The International Typographic Style - ANM102 History of Graphic ...
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TYPOGRAPHY<br />
Edouard H<strong>of</strong>fman and<br />
Max Miedinger<br />
• together designed a<br />
sans serif typeface<br />
with a larger x-height<br />
and even positive<br />
and negative shapes<br />
• became the most<br />
widely used typeface<br />
during the 1960s and<br />
70s<br />
• renamed Helvetica,<br />
the latin name for<br />
Swiss.<br />
• http://www.youtube.com/watch?<br />
v=yhKKIXDypxk<br />
CHAPTER 18: THE INTERNATIONAL TYPOGRAPHIC STYLE<br />
11
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