The International Typographic Style - ANM102 History of Graphic ...

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PUBLICATION Anton Stankowski • German designer • use of visual forms to communicate invisible processes and physical forces was his major contribution to graphic design • designed a trademark for the city of Berlin that used a thin horizontal line with a short vertical one to the right of the word Berlin to represent the divided city CHAPTER 18: THE INTERNATIONAL TYPOGRAPHIC STYLE 8
TYPOGRAPHY Adrian Fruitiger • designed Univers, a 21 font family of sans serif typography • all 21 have the same x-height (the height of the body of lower case letters) and identical ascenders and descenders which created greater harmony CHAPTER 18: THE INTERNATIONAL TYPOGRAPHIC STYLE 9
Page 1 and 2: ANM102 | HISTORY OF GRAPHIC AND WEB
Page 3 and 4: THE SWISS DESIGN STYLE Internationa
Page 5 and 6: POSTER Théo Ballmer • applied De
Page 7: PUBLICATION Anthony Froshaug • En
Page 11 and 12: TYPOGRAPHY Edouard Hoffman and Max
Page 13 and 14: LOGO Armin Hofmann • logotype for
Page 15 and 16: POSTER Armin Hofmann • poster for
Page 17 and 18: POSTER Armin Hofmann • poster for
Page 19 and 20: POSTER Josef Müller Brockmann •
Page 21 and 22: BOOK COVER DESIGN Rudolph de Harak
Page 23 and 24: KEY FIGURES • Ernst Keller • Th
Page 25: KEY TERMS Pragmatics a branch of se

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