The International Typographic Style - ANM102 History of Graphic ...
The International Typographic Style - ANM102 History of Graphic ...
The International Typographic Style - ANM102 History of Graphic ...
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POSTER<br />
Théo Ballmer<br />
• applied De Stijl principles<br />
to graphic design<br />
• used an organized grid to<br />
construct visual forms<br />
• poster for an <strong>of</strong>fice<br />
pr<strong>of</strong>essions exhibit, 1928<br />
• poster for a traveling<br />
exhibition <strong>of</strong> industrial<br />
standards<br />
• uses strict symmetrical grid<br />
• exhibition poster, 1929<br />
CHAPTER 18: THE INTERNATIONAL TYPOGRAPHIC STYLE<br />
William Pickering, title page for the<br />
Book <strong>of</strong> Common Prayer, 1844.<br />
5
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