The International Typographic Style - ANM102 History of Graphic ...
The International Typographic Style - ANM102 History of Graphic ...
The International Typographic Style - ANM102 History of Graphic ...
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THE SWISS DESIGN STYLE<br />
<strong>International</strong> typographic style<br />
• begun in the 1950s in Switzerland and Germany<br />
• style included a unity <strong>of</strong> design achieved by asymmetrical organization<br />
on a mathematically constructed grid.<br />
• sans serif typography expressed the spirit <strong>of</strong> a more progressive age<br />
• personal expression were rejected for a more universal and scientifc<br />
approach to design problem solving<br />
• clarity and order was ideal<br />
• Ernst Keller, Théo Ballmer, and Max Bill were the pioneers <strong>of</strong> the<br />
movement<br />
• roots <strong>of</strong> this style found in the curriculum <strong>of</strong> the School <strong>of</strong> Design in<br />
Basel, Switzerland<br />
CHAPTER 18: THE INTERNATIONAL TYPOGRAPHIC STYLE<br />
William Pickering, title page for the<br />
Book <strong>of</strong> Common Prayer, 1844.<br />
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