The International Typographic Style - ANM102 History of Graphic ...

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TYPOGRAPHY • The font Arial was introduced in 1982 by Robin Nicholas and Patricia Saunders for Monotype and is often confused with Helvetica. • http://www.youtube.com/watch? v=R1ZBknDPlu4&feature=related CHAPTER 18: THE INTERNATIONAL TYPOGRAPHIC STYLE • Helvetica • Arial 12
LOGO Armin Hofmann • logotype for the Base Civic Theater, 1954 • hand-lettered logotype joins the letters into forms that create visual unity and rhythm. CHAPTER 18: THE INTERNATIONAL TYPOGRAPHIC STYLE 13
Page 1 and 2: ANM102 | HISTORY OF GRAPHIC AND WEB
Page 3 and 4: THE SWISS DESIGN STYLE Internationa
Page 5 and 6: POSTER Théo Ballmer • applied De
Page 7 and 8: PUBLICATION Anthony Froshaug • En
Page 9 and 10: TYPOGRAPHY Adrian Fruitiger • des
Page 11: TYPOGRAPHY Edouard Hoffman and Max
Page 15 and 16: POSTER Armin Hofmann • poster for
Page 17 and 18: POSTER Armin Hofmann • poster for
Page 19 and 20: POSTER Josef Müller Brockmann •
Page 21 and 22: BOOK COVER DESIGN Rudolph de Harak
Page 23 and 24: KEY FIGURES • Ernst Keller • Th
Page 25: KEY TERMS Pragmatics a branch of se

The International Typographic Style - ANM102 History of Graphic ...

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