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Rhetorical Strategies and Gender in Marinetti's Futurist Manifesto ...

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cases, the fundamental ideological drive is not to subvert the phall-<br />

ogocentrism of the old symbolic order, but to produce a reassur<strong>in</strong>g<br />

representation of self, founded on exclusive opposition <strong>and</strong> on the de-<br />

valuation of otherness. The declared destruction of the literary "I"<br />

does not <strong>in</strong>volve the deconstruction of the unitary subject, but its<br />

"multiplication," its transformation <strong>in</strong>to a new all-powerful one. Ac-<br />

cord<strong>in</strong>gly, modern reality <strong>in</strong> the <strong>Futurist</strong> manifesto is not, as <strong>in</strong> other<br />

texts, a problematic world of contradictions to explore; it is, <strong>in</strong>stead,<br />

a source of new myths to celebrate-a world to colonize <strong>and</strong> subjugate<br />

<strong>in</strong> a self-assertive, self-aggr<strong>and</strong>iz<strong>in</strong>g enterprise.<br />

Just as Mar<strong>in</strong>etti's syntactic destruction is coextensive with a re-<br />

constructive effort, so the theme of destructive violence is <strong>in</strong>extrica-<br />

bly bound up with the construction of new myths predicated on the<br />

terra<strong>in</strong> of modernity-the third step of the <strong>Futurist</strong> project: the utopia<br />

of the multiplied, metallicized man, who will be immunized aga<strong>in</strong>st<br />

the disease of love; the celebration of technological progress-life <strong>in</strong><br />

the <strong>in</strong>dustrial city, the "electric" war; <strong>and</strong> the exaltation of the all-<br />

powerful, but controllable mach<strong>in</strong>e, which replaces woman as the<br />

ideal of beauty <strong>and</strong> as the object of man's narcissistic love.<br />

By focus<strong>in</strong>g on the rhetorical function of gender <strong>and</strong> on the recur-<br />

rent use of erotic imagery, it is possible to <strong>in</strong>vestigate the complicity<br />

between the apparently contradictory themes of warldestruction <strong>and</strong><br />

progresslcreation. Mar<strong>in</strong>etti's most paradigmatic <strong>and</strong> illum<strong>in</strong>at<strong>in</strong>g<br />

articulation of the idea of (male) creativity was not given <strong>in</strong> a man-<br />

ifesto, but <strong>in</strong> the "explosive novel" 8 Anime <strong>in</strong> una bomba (1919),<br />

where the central idea of phallic power is expressed <strong>in</strong> a series of for-<br />

mulas or multiplied analogies:<br />

Formule<br />

MEMBRO VIRILE = sverg<strong>in</strong>are - vulva - fecondazione - baci sangue,<br />

ecc.<br />

STANTUFFO = <strong>and</strong>are venire - caldaia - <strong>in</strong>dustria - vapore, ecc.<br />

PRUA = navigare - mare vento - commercio - schiuma, ecc.<br />

ARATRO = aprire - terra - agricoltura - l<strong>in</strong>fa, ecc.<br />

SHRAPNEL = spaccare - corpo nemico - guerra - lagrime sangue,<br />

ecc.<br />

VOCE PENNA SCALPELLO = creare spirito - arte - he, ecc.<br />

BISTURI = anatomizzare - corpo amico - chirurgia - pus - salute o<br />

morte, ecc. ITIF, 8381<br />

The first analogical cha<strong>in</strong> refers to the action of fecundat<strong>in</strong>g deflora-<br />

tion. The phallic power thus evoked is then both projected on <strong>and</strong><br />

multiplied by the subsequent cha<strong>in</strong>s (<strong>in</strong> themselves marked by patent<br />

sexual connotations), so that it is set up as the paradigm or the orig<strong>in</strong><br />

of all the other manifestations of power: <strong>in</strong>dustrial production, eco-

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