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No 142 2006<br />

<strong>News</strong><br />

South <strong>Bakels</strong>’ World Record Cake + + + Multiseed Bread + + + Hercules Baking Powder


SPOTLIGHT<br />

SOUTH BAKELS<br />

GUINNESS WORLD RECORD CONTINUOUS CAKE<br />

South <strong>Bakels</strong> was approached by the «Reach For A Dream Foundation» to be involved<br />

in the manufacture of the World’s Longest Continuous Birthday Cake. The existing<br />

Guinness World Record was 2.530 of meters. South <strong>Bakels</strong> was proud to be involved<br />

in breaking that record and establishing a new record (under approval) of 2.666 meters<br />

on 7 July 2005, the 17th birthday of the «Reach For A Dream Foundation».<br />

The sponge sheets were baked over a 5-day period, 24 hours per day in South <strong>Bakels</strong><br />

demonstration bakery. The ingredients used were:<br />

Pettina Instant Sponge Mix 9.8 tons<br />

Fresh Eggs 90.000<br />

Water 4 tons<br />

Apito Chocolate Paste 22 kilos<br />

South <strong>Bakels</strong> staff throughout the company<br />

came to be involved in the making<br />

and sandwiching and cutting of the<br />

sponge sheets over the 5 days and really<br />

enjoyed themselves being part of the<br />

record breaking team.<br />

The sponge sheets were transported to<br />

Cresta Shopping Centre underground car<br />

park where they were laid out on 1.300<br />

tables and were iced and decorated by<br />

staff from Rich’s Products and ladies from<br />

the S.A. Cake Decorators Guild. The<br />

finished cake once it was recorded was<br />

sold in meter lengths and also given away<br />

to numerous charities including «Salvation<br />

Army», «Meals on Wheels» and many<br />

Childrens Homes & Aids Homes around<br />

Johannesburg.<br />

Congratulations to everyone involved!<br />

<strong>Bakels</strong> stand:<br />

Hall B1<br />

B1.1 0/3 3<br />

Apito Strawberry Paste 17 kilos<br />

Apito Vanilla Essence 32 litres<br />

All Gold Apricot Jam 2.5 tons<br />

Cake Boards and Boxes 1.300<br />

Kerishne Naicker, ex Miss SA,<br />

and Walter Chadim of South <strong>Bakels</strong><br />

IBA 2006<br />

How many metres?<br />

The <strong>Bakels</strong> Group of companies will once again participate in<br />

IBA, one of the major international bakery trade shows, which<br />

will take place in Munich, Germany, from 3-9 October 2006.<br />

Senior staff from the main <strong>Bakels</strong> companies around the world<br />

including our newest companies, <strong>Bakels</strong> Turkey (see page 12)<br />

and <strong>Bakels</strong> Philippines (see page 14) will be on hand to meet<br />

with visitors.<br />

We can assure you a warm welcome and refreshments while<br />

discussing our newest products, or any requirements you have<br />

that we can help with.<br />

First cutting Miss SA, Claudia Henkel, Baby<br />

Jake and Mark Batchelor with children of the<br />

Reach For A Dream Foundation<br />

<strong>Bakels</strong> <strong>News</strong> – No 14 / 006


Editorial CONTeNTS<br />

Dear Reader<br />

Welcome to BN 14 !<br />

Today companies who trade globally<br />

are viewed negatively in some quarters<br />

and the term «globalisation» is used to<br />

describe what may be seen as an<br />

undesirable aspect of the modern<br />

world.<br />

For <strong>Bakels</strong> however, as a private company which places<br />

great emphasis on our local companies being organised to<br />

respect and meet local market place requirements, we see<br />

our global presence as a benefit which we can use to better<br />

serve all our customers.<br />

One of the benefits is economies of scale which can allow us<br />

to provide a competitive proposition and to be able to fund<br />

R&D and technical innovation. This is illustrated in this<br />

edition of <strong>Bakels</strong> <strong>News</strong> by the launch of frozen unbaked<br />

products by British <strong>Bakels</strong> which are produced in a<br />

specialist plant installed in Australian <strong>Bakels</strong> (reported in<br />

BN 138).<br />

Another benefit is being able to make customers in one<br />

market aware of trends in other markets which they may<br />

be able to take advantage of. Our Multiseed Bread Mix,<br />

which not only tastes superb but has also been officially<br />

tested and classified as having a low glycaemic index (Low<br />

GI) is a good example of this. Originally developed for the<br />

Dutch market, <strong>Bakels</strong> Multiseed Bread Mix has been very<br />

successful in the UK and Ireland and we are convinced<br />

that it presents great sales opportunity for any baker<br />

working in a market where taste, health and well being are<br />

important (and in which market is this not true?).<br />

On page 15 we highlight innovations in a product which is<br />

truly used globally − baking powder. The innovations have<br />

been developed to meet global trends and production<br />

methods, for example frozen batters, or consumer preferpreferences such as organic, gluten free or reduced sodium.<br />

On the opposite page we confirm our participation at IBA<br />

006. This is the one occasion when our local companies<br />

demonstrate our global presence and we hope to welcome as<br />

many readers as possible to our stand.<br />

Finally as our company name, <strong>Bakels</strong>, is of course the name<br />

of our founding family it is with great sadness that we<br />

report (page 14) the death of Sigrid Olofsson-<strong>Bakels</strong>, twin<br />

daughter of the late Bernard <strong>Bakels</strong>.<br />

As always we thank you for your time in reading <strong>Bakels</strong><br />

<strong>News</strong> and trust that we can continue to be of service.<br />

Armin Ulrich<br />

Chairman<br />

Spotlight 2<br />

editorial / Contents 3<br />

Innovate British <strong>Bakels</strong> 4-5<br />

Innovate South <strong>Bakels</strong> 6-7<br />

Innovate Australian <strong>Bakels</strong> 8-9<br />

Innovate NZ <strong>Bakels</strong> 10-11<br />

Innovate Irish <strong>Bakels</strong> 12<br />

Focus on <strong>Bakels</strong> Turkey 13<br />

Behind the Scenes 14<br />

Technology 15<br />

The <strong>Bakels</strong> World 16<br />

Published by EMU AG, Switzerland<br />

3


INNOVATe British <strong>Bakels</strong><br />

«Fancy a taste sensation ??»<br />

And «yes please» has been the response from our customers to the launch of British<br />

<strong>Bakels</strong> new and unique range of soft centred Gourmet Filled Biscuits.<br />

Gourmet Filled Biscuits are quick and easy to prepare,<br />

requiring only a short bake from frozen.<br />

Gourmet Filled Biscuits are ideal for counter service using pick<br />

and mix grab bags, as well as coffee shops with tea and coffee<br />

on the side as a snack deal.<br />

Supplied in 5kg cartons each containing approximately 155<br />

frozen biscuits, skilled staff are not required for their preparation<br />

as no finishing is required. They are ready to sell once baked<br />

and allowed to cool if being wrapped.<br />

Being frozen and portion controlled, the biscuits are quick and<br />

easy to prepare on demand during busy periods and wastage is<br />

kept to a minimum.<br />

Eye catching counter top point of sale packs which include<br />

cellophane display bags and individual biscuit variety stickers<br />

are available, to assist with the display and sale of Gourmet<br />

Filled Biscuits.<br />

Snacks of all kinds are increasing in<br />

popularity as eating on the move<br />

becomes a way of life. Bakers and coffee<br />

shops have been quick to appreciate the<br />

potential that Gourmet Filled Biscuits<br />

can contribute to this profitable market.<br />

The gourmet biscuits are available in four<br />

delicious varieties including Pecan Latte<br />

— offering a subtle hint of coffee:<br />

Chocolate Mint — providing a soft minty<br />

centre: Chocolate Cherry — incorporating<br />

chopped cherries and Fruit Mince — with<br />

traditional mincemeat.<br />

4 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006


British <strong>Bakels</strong> INNOVATe<br />

It is now official — bread can be good for you<br />

Since the launch of <strong>Bakels</strong> low GI Multiseed Bread Concentrate,<br />

featured in <strong>Bakels</strong> <strong>News</strong> 140, the interest in low GI diets<br />

and retail sales for low GI foods in the UK has increased<br />

significantly. This has been reflected in the demand for this<br />

product across all sectors of the industry.<br />

Food & Bake exhibition in Birmingham<br />

If you are planning to visit the Food and Bake exhibition at the<br />

NEC in Birmingham 19-22 March 2006, be sure to visit British<br />

<strong>Bakels</strong> stand J125, where you will be able to sample both the<br />

Gourmet Filled Biscuits and Multiseed Bread.<br />

For the majority of consumers taste is still<br />

the main reason to purchase — and this<br />

is where Multiseed Bread Concentrate<br />

is in a class of its own. However if there is<br />

a health benefit delivered as well as great<br />

taste then that will be welcomed by your<br />

customer as an added benefit.<br />

The health benefits of following a low GI<br />

diet (assistance in dieting, lowering of<br />

blood glucose & cholesterol levels) are<br />

increasingly understood by consumers.<br />

The bread also has reduced salt levels at<br />

0.7gr of salt per 100gr of bread so<br />

consumers concerned about salt in take<br />

will happily switch to Multiseed.<br />

There are also a minority of consumers<br />

for whom health is the number one issue.<br />

One such increasingly important group<br />

are diabetics. It has been clinically proven<br />

that following a low GI diet will lead to<br />

lower blood glucose levels after eating,<br />

which can contribute to the control of<br />

diabetes. Multiseed Bread Concentrate is<br />

suitable as part of such a diet.<br />

Point of sale leaflets are available<br />

outlining the benefits of a low GI diet and<br />

how fresh crusty and tasty bread and<br />

rolls, produced from Multiseed Bread<br />

Concentrate, can still be part of a<br />

healthy eating regime.<br />

5


INNOVATe South <strong>Bakels</strong><br />

<strong>Bakels</strong> Supa Soft Roll Mix<br />

Supa Soft Roll Mix has been developed<br />

for the production of soft rolls which have<br />

an extended shelf-life, a soft crust and<br />

excellent eating qualities. While your<br />

customers will enjoy these properties you<br />

will appreciate the increased water<br />

absorption this mix gives.<br />

Supa Soft Roll Mix is used at 10% of flour<br />

weight. This versatile roll mix can be used<br />

to make a wide variety of shapes and<br />

sizes.<br />

Ovalett<br />

«Ovalett» is a name that has been<br />

associated with <strong>Bakels</strong> since it was<br />

introduced in the late 1960’s.<br />

It is probably the most well known and<br />

most used sponge emulsifier/stabiliser in<br />

South Africa. Ovalett not only produces a<br />

range of sponge products which are light<br />

and extremely stable but also acts as an<br />

egg-extender, while its humectant<br />

properties increase the shelf life of the<br />

finished product.<br />

6 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006


South <strong>Bakels</strong> INNOVATe<br />

<strong>Bakels</strong> 6% Crispy Mix<br />

Has been specially formulated to produce excellent crispy rolls,<br />

baguettes, fancy bread and pita bread which have a crisp crust<br />

and silky soft crumb.<br />

<strong>Bakels</strong> Crispy Mix<br />

is used at the rate<br />

of 6% of flour<br />

weight and requires<br />

only the addition of<br />

flour, yeast and<br />

water to produce a<br />

wide range of<br />

crispy products.<br />

Wheat Free Rye Mix<br />

There are an increasing number of people who are discovering<br />

they are suffering an allergic reaction to products made from<br />

wheat flour.<br />

In response to this, South <strong>Bakels</strong> have launched a Wheat Free<br />

Rye Mix which has excellent eating qualities and is 100% wheat<br />

free.<br />

<strong>Bakels</strong> East London<br />

South <strong>Bakels</strong> opened its branch in the<br />

Independent Homeland of Ciskei in 1988.<br />

Since the reincorporation of Ciskei into South<br />

Africa in the mid 1990‘s businesses have<br />

moved closer to the city of East London for<br />

economic reasons, and South <strong>Bakels</strong> have<br />

followed also.<br />

Trevor Kilfoil, the branch manager of <strong>Bakels</strong><br />

East London and his team moved into their<br />

new premises in East London over the<br />

weekend of August 005 and started<br />

supplying their customers from Monday 9<br />

August.<br />

We wish Trevor and his team all success in<br />

their new home.


INNOVATe Australian <strong>Bakels</strong><br />

<strong>Bakels</strong> Advance 500 Improver<br />

Several factors have combined to lead to<br />

the development of a new generation of<br />

bread improvers:<br />

• The preference for so-called «clean<br />

label» baked products has led to the<br />

elimination of as many ingredients as<br />

possible which require identification<br />

and numbering on labels.<br />

• The continuing need for lower cost<br />

recipes to allow bread and other yeastleavened<br />

goods to compete effectively<br />

for their share of the food dollar.<br />

• The elimination of potassium bromate<br />

as a permitted ingredient in bread generated<br />

accelerated research into food<br />

enzymes capable of replacing this very<br />

effective ingredient in bread recipes.<br />

• An increase in the practice of retarding<br />

or freezing yeast-leavened products<br />

and the additional processing tolerance<br />

that this process requires.<br />

<strong>Bakels</strong> Advance 500 meets all of these market needs.<br />

Clean label — ingredient listing is bakers flour, soya flour, ascorbic acid, enzyme<br />

(amylase). <strong>Bakels</strong> Advance 500 is also «non-GMO».<br />

Low Cost — with a usage rate of only 0.5% on flour weight and kg price similar to<br />

standard 1.0% improvers, it is very cost-effective for the baker.<br />

New technology — the latest European food enzymes are used in <strong>Bakels</strong> Advance<br />

500 to ensure top quality performance.<br />

Tolerance — suited for instant doughs and for retarded or frozen doughs.<br />

<strong>Bakels</strong> Advance 500 Improver is available in 15kg bags. Ask your <strong>Bakels</strong> representative<br />

for a sample or demonstration and enjoy the cost savings and other benefits of<br />

this great product.<br />

Make your products «shine»<br />

Glazes are one of the simplest, cheapest and most effective<br />

ways to give your pastry, cake and dessert lines that extra<br />

appetite appeal.<br />

Australian <strong>Bakels</strong> have a glaze for every occasion, the choice<br />

depending on the product and finished result the customer<br />

wants.<br />

Super Glossy — pre-bake glaze made up from powder by<br />

addition of cold water. Gives a thin, hard-set glaze to the<br />

surface of pies and pastries.<br />

8 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006


Australian <strong>Bakels</strong> INNOVATe<br />

Sponge and Cake Concentrate<br />

Make your products «shine»<br />

Super Glossy Sweet — a post-bake<br />

glaze made up from paste by the addition<br />

of hot water. Gives a thin, hard-set glaze<br />

to sweet fermented goods such as buns,<br />

Danish pastry and scrolls.<br />

Superglaze — a post-bake sweet glaze in gel form. Simply add<br />

water and boil before applying to give a shiny, jelly covering to<br />

pastries and fruit tarts.<br />

Hadeja Gel — a post-bake gel which is heated before application.<br />

Most commonly used to cover fruit flans and sets to a firm<br />

consistency.<br />

Diamond Glaze — a post-bake glaze for gateaux, mousses<br />

and torten. Supplied in RTU gel form and is applied by «flooding»<br />

onto the surface. Sets to a touch-dry, soft and brilliantly<br />

shiny glaze.<br />

All of these glazes, except Diamond Glaze, can be applied by<br />

brush or spray, making them suitable for large and small<br />

bakeries alike.<br />

You will be pleasantly surprised how these glazes and a little<br />

effort can really make your products «shine».<br />

Cakes and sponges manufactured from this concentrate plus<br />

locally available flour are of higher volume, finer texture and<br />

softer, more delicate eating quality.<br />

<strong>Bakels</strong> Sponge and Cake Concentrate is typically used at<br />

20% on weight of flour plus sugar and can produce all varieties<br />

of sponges and cakes.<br />

The best cakes and sponges are made<br />

from soft, low protein flour which in some<br />

markets is also chlorinated for superior<br />

performance. Many markets however do<br />

not have access to these types of flours<br />

and have to rely on lower protein «bakers<br />

flour» or standard cake flour.<br />

Export markets pose special challenges<br />

such as the raw materials which are<br />

available. We detail below an example of<br />

a product developed specifically to work<br />

with the type of flour typically used in the<br />

Middle East.<br />

<strong>Bakels</strong> Sponge and Cake Concentrate<br />

is designed to use with these types of<br />

flour commonly available in markets such<br />

as the Middle East.<br />

9


INNOVATe NZ <strong>Bakels</strong><br />

Perfect Pastry Performance<br />

NZ <strong>Bakels</strong> offer a full range of margarines for all sectors of the<br />

baking industry. NZ <strong>Bakels</strong> have always had a range of vegetable<br />

margarines which are virtually trans fatty acid free (


NZ <strong>Bakels</strong> INNOVATe<br />

Dairy License<br />

Shelley King – Sales Manager<br />

<strong>Bakels</strong> Real Fruit Fillings<br />

NZ <strong>Bakels</strong> are pleased to announce the successful arrival of our<br />

new fruit filling range. This range, available since July 2005, has<br />

proven to be a huge success with our customers, providing<br />

them with a quality alternative to other fruit fillings in the market.<br />

The fillings are made from the finest fruit,<br />

sourced from around the world to ensure<br />

our customers receive the quality of product<br />

expected from the BAKELS name.<br />

The new fruit filling range is:<br />

• Apricot Filling<br />

• Boysenberry Filling<br />

• Blueberry Filling<br />

• Lemon Filling<br />

• Strawberry Filling<br />

• Apple/Raspberry Spread<br />

• Dark Cherry Filling<br />

Independent tests have shown <strong>Bakels</strong><br />

fruit fillings to be of a consistently high<br />

standard across all major variables<br />

including:<br />

• Bake stability<br />

• Colour retention<br />

• Flavour profile<br />

Currently sales are progressing well with<br />

blueberry and dark cherry proving to be<br />

very popular.<br />

Opportunities have become available to NZ <strong>Bakels</strong> to supply a variety of dairy blends<br />

to the Asian market, predominately Japan.<br />

These opportunities have arisen due to Fonterra, who previously manufactured the<br />

blends, wanting to maximise their production facilities. NZ <strong>Bakels</strong> saw the opportunity<br />

to supply the export market with these specialised blends as well as contract blend<br />

back to Fonterra.<br />

Because these products contain high levels of milk and dairy ingredients the company<br />

requires to obtain a dairy license to manufacture. Through submission of the necessary<br />

documentation, meeting food & hygiene standards and auditing requirements<br />

NZ <strong>Bakels</strong> has gained approval to hold a dairy license. On building a closer alliance<br />

with Fonterra, NZ <strong>Bakels</strong> have an expectation of solid growth in export blends sales.<br />

Shelley joins NZ <strong>Bakels</strong> after 19 years experience<br />

in sales.<br />

Shelley began her career in the food service<br />

industry managing restaurants, then moved into<br />

sales within the pharmaceutical industry. From<br />

there, Shelley spent the next 1 years at<br />

Masterfoods, beginning in the food service division<br />

with territory management and progressing<br />

through to category management. Shelley was then transferred on<br />

assignment to Dubai, Middle East to assist in the set up of the food<br />

service business for this region.<br />

The change to the bakery industry is a challenge that Shelley is really<br />

enjoying and is looking forward to growing NZ <strong>Bakels</strong> successfully into<br />

other sales sectors.<br />

Brad Taylor – Production Manager<br />

Brad has been involved within the fats and oils<br />

business for 11 years formally at Meadowlea<br />

Foods.<br />

Brad began his career as an electrician then<br />

progressed into engineering supervision and<br />

moved lastly into refinery manager.<br />

At NZ <strong>Bakels</strong>, Brad is looking forward to understanding<br />

the baking process and complexities<br />

around manufacturing powder and wet products.<br />

Brad has thoroughly enjoyed the first 3 months on site and is looking<br />

forward to contributing significantly to the growth of NZ <strong>Bakels</strong><br />

production capabilities.<br />

11


INNOVATe Irish <strong>Bakels</strong><br />

American Cookie Mix<br />

Ideal to compliment an existing confectionery<br />

range — versatile and easy to<br />

prepare with the addition of only butter<br />

and water. Baked in 10 minutes for a<br />

chewy cookie and 12 minutes for a crispy<br />

cookie. American Cookie Mix is designed<br />

to give quick and consistent cookies time<br />

after time.<br />

Scandinavian Grain Bread Mix<br />

Although a long established successful product within Irish<br />

<strong>Bakels</strong> bread mixes range, Scandinavian Grain Bread Mix has<br />

benefited from the growth in sales of variety breads particularly<br />

grain, seeded and rustic breads.<br />

Scandinavian Grain Bread Mix is a combination of wheat flour,<br />

wheat bran, malted wheat flakes and wholemeal flour which<br />

gives the finished product a slightly open texture, excellent<br />

flavour and eating qualities. Easy to produce by adding 1 part<br />

mix to 2.5 parts flour, yeast and water.<br />

American Style Yeast Doughnut Complete<br />

Continuing the American theme Irish <strong>Bakels</strong> have launched an<br />

American Style Yeast Doughnut Complete to which water and<br />

yeast only are added to produce delicious eating yeast raised<br />

doughnuts offering convenience, volume and superior taste.<br />

Benefits include: • Fine even texture<br />

• Excellent volume<br />

• Tolerance<br />

• Tender eating<br />

• Minimum fat absorption<br />

• Good keeping qualities<br />

Northern Ireland Bakers successful launch of Multiseed Bread Mix<br />

Multiseed Bread Mix has been a tremendous success in both Ireland<br />

and the UK with unprecedented sales growth for a new product<br />

launch. The market for Multiseed is widespread and varied from craft<br />

bakeries to the major supermarkets.<br />

McGlaughlins Bakery in Northern Ireland was one of the first to<br />

launch Multiseed utilising the local press as part of the launch with<br />

particular emphasis on its low GI status.<br />

David McGlaughlin explains: «When we first trialled the product we<br />

were very impressed with its unique flavour and appearance. The GI<br />

status we felt was an added bonus to its appeal and since we began<br />

production we have had on average 10% increases month by month.<br />

The customer feedback has been very positive and we plan to extend<br />

the Multiseed range.»<br />

1 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006


<strong>Bakels</strong> Turkey FOCUS<br />

<strong>Bakels</strong> Turkey: Who is there, wins!<br />

We reported the establishment of our newest company, <strong>Bakels</strong> Turkey, in BN 140.<br />

Since then the staff of <strong>Bakels</strong> Turkey have moved rapidly to create a company which<br />

is equipped to service the large and rapidly developing Turkish bakery market.<br />

In the very short time since their establishment, the staff at <strong>Bakels</strong> Turkey have:<br />

New site in Samandira/Istanbul<br />

The size of the challenge and the opportunity can be seen from<br />

the fact that the Turkish bread market consists of 70 million<br />

people who on average consume 150kg of bread per year.<br />

However the cake and chocolate market is only a fraction of the<br />

size of countries with much smaller populations, giving<br />

immense opportunities for growth.<br />

We hope to be able to report the continuing successful development<br />

of <strong>Bakels</strong> Turkey in future editions of <strong>Bakels</strong> <strong>News</strong>.<br />

Perfect warehousing conditions<br />

• Built a factory equipped for powder<br />

blending and the production of wet<br />

products such as release agents, Tincol<br />

and Tinglide. They did this in just six<br />

months from the laying of the foundation<br />

stone to the production of the first<br />

product!<br />

• Recruited and trained a team which<br />

is now 21 strong, most of whom have<br />

extensive experience in the Turkish<br />

market and all of whom are committed<br />

to building <strong>Bakels</strong> Turkey into the<br />

leading supplier of bakery ingredients<br />

in their region.<br />

• Sourced from the <strong>Bakels</strong> Group and<br />

modified as required to suit local<br />

market tastes a range which already<br />

consists of over 70 products for both<br />

confectionery and bread production.<br />

• Established a sales team of four,<br />

supported by four demonstrators and<br />

created a network of twelve distributors<br />

giving coverage for the entire Turkish<br />

market.<br />

From left: Murat Sakizli, sales manager, and Sebnem Oner, managing<br />

director, of <strong>Bakels</strong> Turkey; Armin Ulrich, chairman of the <strong>Bakels</strong><br />

Group; <strong>Bakels</strong> Turkey pastry chefs during the recent market opening<br />

event.<br />

13


BeHIND THe SCeNeS<br />

National Food Industry<br />

Appointment<br />

Bob Orth, managing director of Australian<br />

<strong>Bakels</strong>, has been appointed to the<br />

National Food Industry Council (NFIC).<br />

NFIC is made up of six Federal Ministers<br />

and representatives of the Australian food<br />

manufacturing industry and leading<br />

industry organisations.<br />

The role of NFIC, which is chaired by the<br />

Honourable Peter McGauran, Federal<br />

Minister for Agriculture, Fisheries and<br />

Forestry, is to advise the Federal Government<br />

on strategic directions and priorities<br />

for the Australian food industry.<br />

Bob Orth (left) and the Honourable Peter<br />

McGauran at a recent NFIC meeting<br />

In Memoriam: Sigrid (Siggi) Linda Olofsson-<strong>Bakels</strong><br />

23.10.1942 to 21.09.2005<br />

Philippine Marketing Excellence Award for <strong>Bakels</strong> Philippines<br />

<strong>Bakels</strong> Philippines (BPI) earned a national award from the Philippine Excellence<br />

Awards Institute, the Asian Institute of Marketing and Entrepreneurship as the Most<br />

Outstanding Bakery Ingredients Manufacturer for 2005. Earning the «seal of<br />

approval» from consumers and marketing executives, BPI was acknowledged as the<br />

best in its category for undertaking «best marketing practices, leading to market<br />

dominance, goodwill, high-level customer confidence and market acceptability».<br />

BPI emerged as the top choice based on performance audits conducted by the<br />

organizers through market research, surveys and focus group discussions among<br />

consumers and marketing executives. The selection criteria used are market dominance,<br />

market awareness, innovative marketing practices, customer service orientation,<br />

product/service quality, value pricing, likeability and goodwill, truthfulness in<br />

advertising, customer confidence and overall market acceptability.<br />

BPI now joins<br />

several leading<br />

companies in the<br />

Official List of<br />

Philippine Marketing<br />

Excellence<br />

Awardees for 2005<br />

in the Sales &<br />

Marketing Magazine<br />

and the PMEA<br />

websites.<br />

Mariano (Bobbi)<br />

Quillamor, BPI’s<br />

managing director,<br />

received the award<br />

on 14 November<br />

2005 at the Westin<br />

Philippine Plaza<br />

Hotel.<br />

A milestone in the history of the <strong>Bakels</strong> Group was that on his death in 1986 Bernard<br />

J <strong>Bakels</strong> passed the <strong>Bakels</strong> companies into the EMU Foundation set up to ensure the<br />

continuation and further development of the business he devoted his life to.<br />

This will be known to readers of <strong>Bakels</strong> <strong>News</strong> who have followed the development of<br />

<strong>Bakels</strong> over many years. What will also be known to older readers is that Bernard<br />

<strong>Bakels</strong> had twin daughters, Sigrid (Siggi) and Irene who were born in 1942. It is well<br />

realised that it is thanks to their generosity that it was possible for the Foundation to<br />

take over the <strong>Bakels</strong> Group of companies.<br />

They were familiar faces in early editions of <strong>Bakels</strong> <strong>News</strong>, first appearing together in<br />

<strong>Bakels</strong> <strong>News</strong> 2 in 1951 admiring savoury pastries made with Rollex. They appeared<br />

together in many future editions of <strong>Bakels</strong> <strong>News</strong> and readers were able to follow the<br />

development of «The Twins» as they were affectionately referred to.<br />

Siggi got married in 1965 and became a proud mother of Malin and Charlotte. In her<br />

professional life Siggi has been in the hotel business for which her outgoing personality<br />

made her well suited.<br />

Siggi and Irene were guests of honour at the <strong>Bakels</strong> centenary celebrations held in<br />

Holland in May 2004. Here they met many old friends and a new generation of<br />

managers carrying on their fathers work. They can be seen once again centre stage in<br />

<strong>Bakels</strong> <strong>News</strong> 139. Sadly, within a year of the celebration Siggi became ill and died on<br />

21 September 2005. All in the <strong>Bakels</strong> Group and many long standing customers have<br />

expressed sadness at her passing and wish to give sincere condolences to the<br />

remaining members of the <strong>Bakels</strong> family.<br />

14 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006


HERCULES BAKING POWDER<br />

What’s innovative about Hercules Baking Powder, which was first featured 50 years<br />

ago in <strong>Bakels</strong> <strong>News</strong> 13?<br />

The answer is nothing as far as the chemistry of Baking Powders is concerned — an<br />

acidic component of the baking powder still reacts with an alkali (or soda) component<br />

to produce the gas carbon dioxide (CO ) which aerates, or raises the baked goods.<br />

2<br />

In well formulated baking powders the acid and alkali components are carefully<br />

balanced so that both are neutralised at the end of the reaction leaving no back taste.<br />

What is new is that today we have a broad range of Hercules Baking Powders<br />

specifically developed for different applications. The different versions of Hercules can<br />

be categorised as follows:<br />

• Strength (amount of CO produced)<br />

2<br />

• Stage of the baking process where the reaction takes place<br />

• Other specialist applications<br />

Increased volume and improved structure<br />

with Hercules Baking Powder<br />

Strength<br />

• High strength — Hercules Best<br />

> 18% CO2 • Medium strength — Hercules Regular<br />

14-16% CO2 • Low strength — Hercules Value<br />

12% CO2 Increasing strength gives increasing<br />

performance and tolerance, but also<br />

increasing costs. This range allows the<br />

baker to choose the most cost effective<br />

product to meet his production requirements.<br />

Reaction Stage<br />

Hercules Best, Regular and Value<br />

primarily produce CO during mixing and<br />

2<br />

processing.<br />

This is not suitable for all applications<br />

and specialist products have been<br />

produced to meet specific processing<br />

requirements.<br />

Hercules Double<br />

A twin reacting product with initial CO2 production during mixing and then a<br />

second heat activated stage during<br />

baking. This is particularly suited for<br />

large-scale automated production where<br />

CO produced during processing can be<br />

2<br />

a problem.<br />

Hercules Slow<br />

(also called Hercules Freeze in some<br />

companies)<br />

CO production takes place primarily at<br />

2<br />

the processing and bake stage. This is<br />

suitable for the production of chilled or<br />

frozen unbaked products where the<br />

production of CO prior to chilling or<br />

2<br />

freezing is undesirable.<br />

TeCHNOLOGY<br />

Specialist Baking Powders<br />

Generally these are not differentiated by<br />

performance but by some other specific<br />

requirement. Examples are:<br />

Hercules Gluten Free<br />

Specifically produced for use in the<br />

production of gluten free products.<br />

Hercules Organic<br />

Produced from ingredients which are<br />

approved by «organic» or «eco» certifying<br />

bodies.<br />

Hercules Reduced Sodium<br />

By using non sodium salts, sodium levels<br />

up to 40% less than those in Hercules<br />

Best can be achieved.<br />

Whilst Hercules Baking Powder will be<br />

sold in some form by every <strong>Bakels</strong><br />

company around the world, the full range<br />

mentioned in this article may not be<br />

available in every country. However, the<br />

technology exists within the <strong>Bakels</strong><br />

Group so ask your local <strong>Bakels</strong> company<br />

for any assistance you need in baking<br />

powder application.<br />

15


HEAD OFFICE<br />

eMU AG / BAKeX AG<br />

6403 Kuessnacht am Rigi/Switzerland<br />

Tel. +41 418 544 644 • Fax +41 418 544 645<br />

emuag@bluewin.ch<br />

EUROPE<br />

AB NORDBAKeLS<br />

415 05 Gothenburg/Sweden<br />

Tel. +46 31 755 3500 • Fax +46 31 755 3549<br />

info@nordbakels.se<br />

BRITISH BAKeLS Ltd<br />

Bicester, Oxfordshire,<br />

OX26 4JT/England<br />

Tel. +44 1869 247098 • Fax +44 1869 242979<br />

bakels@bakels.com<br />

IRISH BAKeLS Ltd<br />

Dunshaughlin Co. Meath/Ireland<br />

Tel. +35 31 825 0645 • Fax +35 31 825 0646<br />

ibakels@aol.com<br />

BAKeLS SeNIOR NV<br />

1380 AA Weesp/Netherlands<br />

Tel. +31 294 414 559 • Fax +31 294 480 265<br />

info@bakels-senior.nl<br />

DeUTSCHe BAKeLS GmbH<br />

c/o BAKELS SENIOR NV<br />

1380 AA Weesp/Netherlands<br />

Tel. +31 294 414 559 • Fax +31 294 480 265<br />

info@bakels-senior.nl<br />

FINNBAKeLS OY<br />

00700 Helsinki/Finland<br />

Tel. +358 9 343 6020 • Fax +358 9 343 60220<br />

bakels@finnbakels.fi<br />

RUSSKY BAKeLS<br />

199106 St. Petersburg/Russia<br />

Tel. +7 812 327 6138 • Fax +7 812 327 2841<br />

info@bakels.ru<br />

KWARTeT-BAKeLS Spzoo<br />

98-200 Sieradz/Poland<br />

Tel. +48 43 822 5246 • Fax +48 43 822 4297<br />

biuro@kwartet-bakels.pl<br />

BAKeLS GIDA SAN Ve TIC AS<br />

34858 Samandira-Istanbul/Turkey<br />

Tel. +90 216 661 3838 • Fax +90 216 661 3323<br />

info@bakels.com.tr<br />

BAKeLS SWITZeRLAND Ltd<br />

6403 Kuessnacht am Rigi/Switzerland<br />

Tel. +41 418 544 644 • Fax +41 418 544 645<br />

emuag@bluewin.ch<br />

BAKBeL TRADING SA<br />

7000 Mons/Belgium<br />

Tel. +32 479 515 644<br />

AFRICA<br />

SOUTH BAKeLS (Pty) Ltd<br />

Johannesburg 2000/South Africa<br />

Tel. +27 11 673 2100 • Fax +27 11 477 7382<br />

sbakels@global.co.za<br />

BAKeLS ZIMBABWe (Pvt) Ltd<br />

Bulawayo/Zimbabwe<br />

Tel. +263 9 479 189 • Fax +263 9 470 610<br />

bakelzim@mweb.co.zw<br />

BAKeLS NAMIBIA (Pty) Ltd<br />

Windhoek/Namibia<br />

Tel. +264 61 238 419 • Fax +264 61 239 231<br />

BAKeLS eAST AFRICA Ltd<br />

Nairobi 00506/Kenya<br />

Tel. +254 20 824 670 • Fax +254 20 350 190<br />

bakels@bakelsbea.co.ke<br />

AUSTRALASIA & OCEANIA<br />

AUSTRALIAN BAKeLS (Pty) Ltd<br />

Silverwater NSW 1811/Australia<br />

Tel. +61 2 9739 9300 • Fax +61 2 9739 9464<br />

ausbak@bakels.com.au<br />

BAKeLS-LeSAFFRe YeAST Pty Ltd<br />

Silverwater NSW 1811/Australia<br />

Tel. +61 2 8748 8200 • Fax +61 2 8748 3475<br />

rbfarr@fermex.com.au<br />

NZ BAKeLS Ltd<br />

Auckland 1135/New Zealand<br />

Tel. +64 9 579 6079 • Fax +64 9 525 0978<br />

bakels@nzbakels.co.nz<br />

BAKeLS eDIBLe OILS (NZ) Ltd<br />

Mt. Maunganui/New Zealand<br />

Tel. +64 7 575 9285 • Fax +64 7 575 9441<br />

bakels@beobakels.co.nz<br />

BAKeLS (FIJI) Ltd<br />

Nadi/Fiji Islands<br />

Tel. +679 6721 764 • Fax +679 6721 922<br />

bakels@connect.com.fj<br />

www.bakels.com<br />

ASIA<br />

BAKeLS SINGAPORe (Pte) Ltd<br />

Singapore 916110<br />

Tel. +65 6265 2577 • Fax +65 6264 1593<br />

sinbak@singnet.com.sg<br />

BAKeLS (MALAYSIA) Sdn Bhd<br />

40708 Shah Alam<br />

Selangor Darul Ehsan/Malaysia<br />

Tel. +60 3 5191 6396 • Fax +60 3 5191 6399<br />

bm@maybakels.com.my<br />

BAKeLS HONGKONG Ltd<br />

Hung Hom, Kowloon/Hong Kong<br />

Tel. +852 2334 6881 • Fax +852 2362 5235<br />

bhk@hkbakels.com.hk<br />

BAKeLS FOOD (SHANGHAI) Ltd<br />

Shanghai 201613 China<br />

Tel. +86 21 5774 2434 • Fax +86 21 5774 2437<br />

beksha@online.sh.cn<br />

INDO BAKeLS Pvt Ltd<br />

Mumbai 400 021/India<br />

Tel. +91 22 2287 3636 • Fax +91 22 2202 0065<br />

inbakels@vsnl.com<br />

BAKeLS PHILIPPINeS Inc<br />

1605 Pasig City/Philippines<br />

Tel. +63 2 9150 372 • Fax +63 2 9150 375<br />

bakels.phil@bakelsph.com<br />

DLA FOOD INGReDIeNTS Inc<br />

Subic, Zambales 2209/Philippines<br />

Tel. +63 47 232 4139 • Fax +63 47 232 4242<br />

dlafood@info.com.ph<br />

AMERICAS<br />

AMeRICAN BAKeLS Inc<br />

Tel. +1 800 799 2253<br />

bakels@swbell.net<br />

BAKeLS CHILe SA<br />

Santiago de Chile/Chile<br />

Tel. +56 2 640 8590 • Fax +56 2 624 3511<br />

info@bakelschile.cl<br />

BAKELS RESEARCH<br />

BAKeLS ReSeARCH (Pty) Ltd<br />

Silverwater NSW 1811/Australia<br />

Tel. +61 2 9739 9300 • Fax +61 2 9748 3180<br />

baksearch@bakels.com.au

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