Bakels News 141
Bakels News 141
Bakels News 141
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No 142 2006<br />
<strong>News</strong><br />
South <strong>Bakels</strong>’ World Record Cake + + + Multiseed Bread + + + Hercules Baking Powder
SPOTLIGHT<br />
SOUTH BAKELS<br />
GUINNESS WORLD RECORD CONTINUOUS CAKE<br />
South <strong>Bakels</strong> was approached by the «Reach For A Dream Foundation» to be involved<br />
in the manufacture of the World’s Longest Continuous Birthday Cake. The existing<br />
Guinness World Record was 2.530 of meters. South <strong>Bakels</strong> was proud to be involved<br />
in breaking that record and establishing a new record (under approval) of 2.666 meters<br />
on 7 July 2005, the 17th birthday of the «Reach For A Dream Foundation».<br />
The sponge sheets were baked over a 5-day period, 24 hours per day in South <strong>Bakels</strong><br />
demonstration bakery. The ingredients used were:<br />
Pettina Instant Sponge Mix 9.8 tons<br />
Fresh Eggs 90.000<br />
Water 4 tons<br />
Apito Chocolate Paste 22 kilos<br />
South <strong>Bakels</strong> staff throughout the company<br />
came to be involved in the making<br />
and sandwiching and cutting of the<br />
sponge sheets over the 5 days and really<br />
enjoyed themselves being part of the<br />
record breaking team.<br />
The sponge sheets were transported to<br />
Cresta Shopping Centre underground car<br />
park where they were laid out on 1.300<br />
tables and were iced and decorated by<br />
staff from Rich’s Products and ladies from<br />
the S.A. Cake Decorators Guild. The<br />
finished cake once it was recorded was<br />
sold in meter lengths and also given away<br />
to numerous charities including «Salvation<br />
Army», «Meals on Wheels» and many<br />
Childrens Homes & Aids Homes around<br />
Johannesburg.<br />
Congratulations to everyone involved!<br />
<strong>Bakels</strong> stand:<br />
Hall B1<br />
B1.1 0/3 3<br />
Apito Strawberry Paste 17 kilos<br />
Apito Vanilla Essence 32 litres<br />
All Gold Apricot Jam 2.5 tons<br />
Cake Boards and Boxes 1.300<br />
Kerishne Naicker, ex Miss SA,<br />
and Walter Chadim of South <strong>Bakels</strong><br />
IBA 2006<br />
How many metres?<br />
The <strong>Bakels</strong> Group of companies will once again participate in<br />
IBA, one of the major international bakery trade shows, which<br />
will take place in Munich, Germany, from 3-9 October 2006.<br />
Senior staff from the main <strong>Bakels</strong> companies around the world<br />
including our newest companies, <strong>Bakels</strong> Turkey (see page 12)<br />
and <strong>Bakels</strong> Philippines (see page 14) will be on hand to meet<br />
with visitors.<br />
We can assure you a warm welcome and refreshments while<br />
discussing our newest products, or any requirements you have<br />
that we can help with.<br />
First cutting Miss SA, Claudia Henkel, Baby<br />
Jake and Mark Batchelor with children of the<br />
Reach For A Dream Foundation<br />
<strong>Bakels</strong> <strong>News</strong> – No 14 / 006
Editorial CONTeNTS<br />
Dear Reader<br />
Welcome to BN 14 !<br />
Today companies who trade globally<br />
are viewed negatively in some quarters<br />
and the term «globalisation» is used to<br />
describe what may be seen as an<br />
undesirable aspect of the modern<br />
world.<br />
For <strong>Bakels</strong> however, as a private company which places<br />
great emphasis on our local companies being organised to<br />
respect and meet local market place requirements, we see<br />
our global presence as a benefit which we can use to better<br />
serve all our customers.<br />
One of the benefits is economies of scale which can allow us<br />
to provide a competitive proposition and to be able to fund<br />
R&D and technical innovation. This is illustrated in this<br />
edition of <strong>Bakels</strong> <strong>News</strong> by the launch of frozen unbaked<br />
products by British <strong>Bakels</strong> which are produced in a<br />
specialist plant installed in Australian <strong>Bakels</strong> (reported in<br />
BN 138).<br />
Another benefit is being able to make customers in one<br />
market aware of trends in other markets which they may<br />
be able to take advantage of. Our Multiseed Bread Mix,<br />
which not only tastes superb but has also been officially<br />
tested and classified as having a low glycaemic index (Low<br />
GI) is a good example of this. Originally developed for the<br />
Dutch market, <strong>Bakels</strong> Multiseed Bread Mix has been very<br />
successful in the UK and Ireland and we are convinced<br />
that it presents great sales opportunity for any baker<br />
working in a market where taste, health and well being are<br />
important (and in which market is this not true?).<br />
On page 15 we highlight innovations in a product which is<br />
truly used globally − baking powder. The innovations have<br />
been developed to meet global trends and production<br />
methods, for example frozen batters, or consumer preferpreferences such as organic, gluten free or reduced sodium.<br />
On the opposite page we confirm our participation at IBA<br />
006. This is the one occasion when our local companies<br />
demonstrate our global presence and we hope to welcome as<br />
many readers as possible to our stand.<br />
Finally as our company name, <strong>Bakels</strong>, is of course the name<br />
of our founding family it is with great sadness that we<br />
report (page 14) the death of Sigrid Olofsson-<strong>Bakels</strong>, twin<br />
daughter of the late Bernard <strong>Bakels</strong>.<br />
As always we thank you for your time in reading <strong>Bakels</strong><br />
<strong>News</strong> and trust that we can continue to be of service.<br />
Armin Ulrich<br />
Chairman<br />
Spotlight 2<br />
editorial / Contents 3<br />
Innovate British <strong>Bakels</strong> 4-5<br />
Innovate South <strong>Bakels</strong> 6-7<br />
Innovate Australian <strong>Bakels</strong> 8-9<br />
Innovate NZ <strong>Bakels</strong> 10-11<br />
Innovate Irish <strong>Bakels</strong> 12<br />
Focus on <strong>Bakels</strong> Turkey 13<br />
Behind the Scenes 14<br />
Technology 15<br />
The <strong>Bakels</strong> World 16<br />
Published by EMU AG, Switzerland<br />
3
INNOVATe British <strong>Bakels</strong><br />
«Fancy a taste sensation ??»<br />
And «yes please» has been the response from our customers to the launch of British<br />
<strong>Bakels</strong> new and unique range of soft centred Gourmet Filled Biscuits.<br />
Gourmet Filled Biscuits are quick and easy to prepare,<br />
requiring only a short bake from frozen.<br />
Gourmet Filled Biscuits are ideal for counter service using pick<br />
and mix grab bags, as well as coffee shops with tea and coffee<br />
on the side as a snack deal.<br />
Supplied in 5kg cartons each containing approximately 155<br />
frozen biscuits, skilled staff are not required for their preparation<br />
as no finishing is required. They are ready to sell once baked<br />
and allowed to cool if being wrapped.<br />
Being frozen and portion controlled, the biscuits are quick and<br />
easy to prepare on demand during busy periods and wastage is<br />
kept to a minimum.<br />
Eye catching counter top point of sale packs which include<br />
cellophane display bags and individual biscuit variety stickers<br />
are available, to assist with the display and sale of Gourmet<br />
Filled Biscuits.<br />
Snacks of all kinds are increasing in<br />
popularity as eating on the move<br />
becomes a way of life. Bakers and coffee<br />
shops have been quick to appreciate the<br />
potential that Gourmet Filled Biscuits<br />
can contribute to this profitable market.<br />
The gourmet biscuits are available in four<br />
delicious varieties including Pecan Latte<br />
— offering a subtle hint of coffee:<br />
Chocolate Mint — providing a soft minty<br />
centre: Chocolate Cherry — incorporating<br />
chopped cherries and Fruit Mince — with<br />
traditional mincemeat.<br />
4 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006
British <strong>Bakels</strong> INNOVATe<br />
It is now official — bread can be good for you<br />
Since the launch of <strong>Bakels</strong> low GI Multiseed Bread Concentrate,<br />
featured in <strong>Bakels</strong> <strong>News</strong> 140, the interest in low GI diets<br />
and retail sales for low GI foods in the UK has increased<br />
significantly. This has been reflected in the demand for this<br />
product across all sectors of the industry.<br />
Food & Bake exhibition in Birmingham<br />
If you are planning to visit the Food and Bake exhibition at the<br />
NEC in Birmingham 19-22 March 2006, be sure to visit British<br />
<strong>Bakels</strong> stand J125, where you will be able to sample both the<br />
Gourmet Filled Biscuits and Multiseed Bread.<br />
For the majority of consumers taste is still<br />
the main reason to purchase — and this<br />
is where Multiseed Bread Concentrate<br />
is in a class of its own. However if there is<br />
a health benefit delivered as well as great<br />
taste then that will be welcomed by your<br />
customer as an added benefit.<br />
The health benefits of following a low GI<br />
diet (assistance in dieting, lowering of<br />
blood glucose & cholesterol levels) are<br />
increasingly understood by consumers.<br />
The bread also has reduced salt levels at<br />
0.7gr of salt per 100gr of bread so<br />
consumers concerned about salt in take<br />
will happily switch to Multiseed.<br />
There are also a minority of consumers<br />
for whom health is the number one issue.<br />
One such increasingly important group<br />
are diabetics. It has been clinically proven<br />
that following a low GI diet will lead to<br />
lower blood glucose levels after eating,<br />
which can contribute to the control of<br />
diabetes. Multiseed Bread Concentrate is<br />
suitable as part of such a diet.<br />
Point of sale leaflets are available<br />
outlining the benefits of a low GI diet and<br />
how fresh crusty and tasty bread and<br />
rolls, produced from Multiseed Bread<br />
Concentrate, can still be part of a<br />
healthy eating regime.<br />
5
INNOVATe South <strong>Bakels</strong><br />
<strong>Bakels</strong> Supa Soft Roll Mix<br />
Supa Soft Roll Mix has been developed<br />
for the production of soft rolls which have<br />
an extended shelf-life, a soft crust and<br />
excellent eating qualities. While your<br />
customers will enjoy these properties you<br />
will appreciate the increased water<br />
absorption this mix gives.<br />
Supa Soft Roll Mix is used at 10% of flour<br />
weight. This versatile roll mix can be used<br />
to make a wide variety of shapes and<br />
sizes.<br />
Ovalett<br />
«Ovalett» is a name that has been<br />
associated with <strong>Bakels</strong> since it was<br />
introduced in the late 1960’s.<br />
It is probably the most well known and<br />
most used sponge emulsifier/stabiliser in<br />
South Africa. Ovalett not only produces a<br />
range of sponge products which are light<br />
and extremely stable but also acts as an<br />
egg-extender, while its humectant<br />
properties increase the shelf life of the<br />
finished product.<br />
6 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006
South <strong>Bakels</strong> INNOVATe<br />
<strong>Bakels</strong> 6% Crispy Mix<br />
Has been specially formulated to produce excellent crispy rolls,<br />
baguettes, fancy bread and pita bread which have a crisp crust<br />
and silky soft crumb.<br />
<strong>Bakels</strong> Crispy Mix<br />
is used at the rate<br />
of 6% of flour<br />
weight and requires<br />
only the addition of<br />
flour, yeast and<br />
water to produce a<br />
wide range of<br />
crispy products.<br />
Wheat Free Rye Mix<br />
There are an increasing number of people who are discovering<br />
they are suffering an allergic reaction to products made from<br />
wheat flour.<br />
In response to this, South <strong>Bakels</strong> have launched a Wheat Free<br />
Rye Mix which has excellent eating qualities and is 100% wheat<br />
free.<br />
<strong>Bakels</strong> East London<br />
South <strong>Bakels</strong> opened its branch in the<br />
Independent Homeland of Ciskei in 1988.<br />
Since the reincorporation of Ciskei into South<br />
Africa in the mid 1990‘s businesses have<br />
moved closer to the city of East London for<br />
economic reasons, and South <strong>Bakels</strong> have<br />
followed also.<br />
Trevor Kilfoil, the branch manager of <strong>Bakels</strong><br />
East London and his team moved into their<br />
new premises in East London over the<br />
weekend of August 005 and started<br />
supplying their customers from Monday 9<br />
August.<br />
We wish Trevor and his team all success in<br />
their new home.
INNOVATe Australian <strong>Bakels</strong><br />
<strong>Bakels</strong> Advance 500 Improver<br />
Several factors have combined to lead to<br />
the development of a new generation of<br />
bread improvers:<br />
• The preference for so-called «clean<br />
label» baked products has led to the<br />
elimination of as many ingredients as<br />
possible which require identification<br />
and numbering on labels.<br />
• The continuing need for lower cost<br />
recipes to allow bread and other yeastleavened<br />
goods to compete effectively<br />
for their share of the food dollar.<br />
• The elimination of potassium bromate<br />
as a permitted ingredient in bread generated<br />
accelerated research into food<br />
enzymes capable of replacing this very<br />
effective ingredient in bread recipes.<br />
• An increase in the practice of retarding<br />
or freezing yeast-leavened products<br />
and the additional processing tolerance<br />
that this process requires.<br />
<strong>Bakels</strong> Advance 500 meets all of these market needs.<br />
Clean label — ingredient listing is bakers flour, soya flour, ascorbic acid, enzyme<br />
(amylase). <strong>Bakels</strong> Advance 500 is also «non-GMO».<br />
Low Cost — with a usage rate of only 0.5% on flour weight and kg price similar to<br />
standard 1.0% improvers, it is very cost-effective for the baker.<br />
New technology — the latest European food enzymes are used in <strong>Bakels</strong> Advance<br />
500 to ensure top quality performance.<br />
Tolerance — suited for instant doughs and for retarded or frozen doughs.<br />
<strong>Bakels</strong> Advance 500 Improver is available in 15kg bags. Ask your <strong>Bakels</strong> representative<br />
for a sample or demonstration and enjoy the cost savings and other benefits of<br />
this great product.<br />
Make your products «shine»<br />
Glazes are one of the simplest, cheapest and most effective<br />
ways to give your pastry, cake and dessert lines that extra<br />
appetite appeal.<br />
Australian <strong>Bakels</strong> have a glaze for every occasion, the choice<br />
depending on the product and finished result the customer<br />
wants.<br />
Super Glossy — pre-bake glaze made up from powder by<br />
addition of cold water. Gives a thin, hard-set glaze to the<br />
surface of pies and pastries.<br />
8 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006
Australian <strong>Bakels</strong> INNOVATe<br />
Sponge and Cake Concentrate<br />
Make your products «shine»<br />
Super Glossy Sweet — a post-bake<br />
glaze made up from paste by the addition<br />
of hot water. Gives a thin, hard-set glaze<br />
to sweet fermented goods such as buns,<br />
Danish pastry and scrolls.<br />
Superglaze — a post-bake sweet glaze in gel form. Simply add<br />
water and boil before applying to give a shiny, jelly covering to<br />
pastries and fruit tarts.<br />
Hadeja Gel — a post-bake gel which is heated before application.<br />
Most commonly used to cover fruit flans and sets to a firm<br />
consistency.<br />
Diamond Glaze — a post-bake glaze for gateaux, mousses<br />
and torten. Supplied in RTU gel form and is applied by «flooding»<br />
onto the surface. Sets to a touch-dry, soft and brilliantly<br />
shiny glaze.<br />
All of these glazes, except Diamond Glaze, can be applied by<br />
brush or spray, making them suitable for large and small<br />
bakeries alike.<br />
You will be pleasantly surprised how these glazes and a little<br />
effort can really make your products «shine».<br />
Cakes and sponges manufactured from this concentrate plus<br />
locally available flour are of higher volume, finer texture and<br />
softer, more delicate eating quality.<br />
<strong>Bakels</strong> Sponge and Cake Concentrate is typically used at<br />
20% on weight of flour plus sugar and can produce all varieties<br />
of sponges and cakes.<br />
The best cakes and sponges are made<br />
from soft, low protein flour which in some<br />
markets is also chlorinated for superior<br />
performance. Many markets however do<br />
not have access to these types of flours<br />
and have to rely on lower protein «bakers<br />
flour» or standard cake flour.<br />
Export markets pose special challenges<br />
such as the raw materials which are<br />
available. We detail below an example of<br />
a product developed specifically to work<br />
with the type of flour typically used in the<br />
Middle East.<br />
<strong>Bakels</strong> Sponge and Cake Concentrate<br />
is designed to use with these types of<br />
flour commonly available in markets such<br />
as the Middle East.<br />
9
INNOVATe NZ <strong>Bakels</strong><br />
Perfect Pastry Performance<br />
NZ <strong>Bakels</strong> offer a full range of margarines for all sectors of the<br />
baking industry. NZ <strong>Bakels</strong> have always had a range of vegetable<br />
margarines which are virtually trans fatty acid free (
NZ <strong>Bakels</strong> INNOVATe<br />
Dairy License<br />
Shelley King – Sales Manager<br />
<strong>Bakels</strong> Real Fruit Fillings<br />
NZ <strong>Bakels</strong> are pleased to announce the successful arrival of our<br />
new fruit filling range. This range, available since July 2005, has<br />
proven to be a huge success with our customers, providing<br />
them with a quality alternative to other fruit fillings in the market.<br />
The fillings are made from the finest fruit,<br />
sourced from around the world to ensure<br />
our customers receive the quality of product<br />
expected from the BAKELS name.<br />
The new fruit filling range is:<br />
• Apricot Filling<br />
• Boysenberry Filling<br />
• Blueberry Filling<br />
• Lemon Filling<br />
• Strawberry Filling<br />
• Apple/Raspberry Spread<br />
• Dark Cherry Filling<br />
Independent tests have shown <strong>Bakels</strong><br />
fruit fillings to be of a consistently high<br />
standard across all major variables<br />
including:<br />
• Bake stability<br />
• Colour retention<br />
• Flavour profile<br />
Currently sales are progressing well with<br />
blueberry and dark cherry proving to be<br />
very popular.<br />
Opportunities have become available to NZ <strong>Bakels</strong> to supply a variety of dairy blends<br />
to the Asian market, predominately Japan.<br />
These opportunities have arisen due to Fonterra, who previously manufactured the<br />
blends, wanting to maximise their production facilities. NZ <strong>Bakels</strong> saw the opportunity<br />
to supply the export market with these specialised blends as well as contract blend<br />
back to Fonterra.<br />
Because these products contain high levels of milk and dairy ingredients the company<br />
requires to obtain a dairy license to manufacture. Through submission of the necessary<br />
documentation, meeting food & hygiene standards and auditing requirements<br />
NZ <strong>Bakels</strong> has gained approval to hold a dairy license. On building a closer alliance<br />
with Fonterra, NZ <strong>Bakels</strong> have an expectation of solid growth in export blends sales.<br />
Shelley joins NZ <strong>Bakels</strong> after 19 years experience<br />
in sales.<br />
Shelley began her career in the food service<br />
industry managing restaurants, then moved into<br />
sales within the pharmaceutical industry. From<br />
there, Shelley spent the next 1 years at<br />
Masterfoods, beginning in the food service division<br />
with territory management and progressing<br />
through to category management. Shelley was then transferred on<br />
assignment to Dubai, Middle East to assist in the set up of the food<br />
service business for this region.<br />
The change to the bakery industry is a challenge that Shelley is really<br />
enjoying and is looking forward to growing NZ <strong>Bakels</strong> successfully into<br />
other sales sectors.<br />
Brad Taylor – Production Manager<br />
Brad has been involved within the fats and oils<br />
business for 11 years formally at Meadowlea<br />
Foods.<br />
Brad began his career as an electrician then<br />
progressed into engineering supervision and<br />
moved lastly into refinery manager.<br />
At NZ <strong>Bakels</strong>, Brad is looking forward to understanding<br />
the baking process and complexities<br />
around manufacturing powder and wet products.<br />
Brad has thoroughly enjoyed the first 3 months on site and is looking<br />
forward to contributing significantly to the growth of NZ <strong>Bakels</strong><br />
production capabilities.<br />
11
INNOVATe Irish <strong>Bakels</strong><br />
American Cookie Mix<br />
Ideal to compliment an existing confectionery<br />
range — versatile and easy to<br />
prepare with the addition of only butter<br />
and water. Baked in 10 minutes for a<br />
chewy cookie and 12 minutes for a crispy<br />
cookie. American Cookie Mix is designed<br />
to give quick and consistent cookies time<br />
after time.<br />
Scandinavian Grain Bread Mix<br />
Although a long established successful product within Irish<br />
<strong>Bakels</strong> bread mixes range, Scandinavian Grain Bread Mix has<br />
benefited from the growth in sales of variety breads particularly<br />
grain, seeded and rustic breads.<br />
Scandinavian Grain Bread Mix is a combination of wheat flour,<br />
wheat bran, malted wheat flakes and wholemeal flour which<br />
gives the finished product a slightly open texture, excellent<br />
flavour and eating qualities. Easy to produce by adding 1 part<br />
mix to 2.5 parts flour, yeast and water.<br />
American Style Yeast Doughnut Complete<br />
Continuing the American theme Irish <strong>Bakels</strong> have launched an<br />
American Style Yeast Doughnut Complete to which water and<br />
yeast only are added to produce delicious eating yeast raised<br />
doughnuts offering convenience, volume and superior taste.<br />
Benefits include: • Fine even texture<br />
• Excellent volume<br />
• Tolerance<br />
• Tender eating<br />
• Minimum fat absorption<br />
• Good keeping qualities<br />
Northern Ireland Bakers successful launch of Multiseed Bread Mix<br />
Multiseed Bread Mix has been a tremendous success in both Ireland<br />
and the UK with unprecedented sales growth for a new product<br />
launch. The market for Multiseed is widespread and varied from craft<br />
bakeries to the major supermarkets.<br />
McGlaughlins Bakery in Northern Ireland was one of the first to<br />
launch Multiseed utilising the local press as part of the launch with<br />
particular emphasis on its low GI status.<br />
David McGlaughlin explains: «When we first trialled the product we<br />
were very impressed with its unique flavour and appearance. The GI<br />
status we felt was an added bonus to its appeal and since we began<br />
production we have had on average 10% increases month by month.<br />
The customer feedback has been very positive and we plan to extend<br />
the Multiseed range.»<br />
1 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006
<strong>Bakels</strong> Turkey FOCUS<br />
<strong>Bakels</strong> Turkey: Who is there, wins!<br />
We reported the establishment of our newest company, <strong>Bakels</strong> Turkey, in BN 140.<br />
Since then the staff of <strong>Bakels</strong> Turkey have moved rapidly to create a company which<br />
is equipped to service the large and rapidly developing Turkish bakery market.<br />
In the very short time since their establishment, the staff at <strong>Bakels</strong> Turkey have:<br />
New site in Samandira/Istanbul<br />
The size of the challenge and the opportunity can be seen from<br />
the fact that the Turkish bread market consists of 70 million<br />
people who on average consume 150kg of bread per year.<br />
However the cake and chocolate market is only a fraction of the<br />
size of countries with much smaller populations, giving<br />
immense opportunities for growth.<br />
We hope to be able to report the continuing successful development<br />
of <strong>Bakels</strong> Turkey in future editions of <strong>Bakels</strong> <strong>News</strong>.<br />
Perfect warehousing conditions<br />
• Built a factory equipped for powder<br />
blending and the production of wet<br />
products such as release agents, Tincol<br />
and Tinglide. They did this in just six<br />
months from the laying of the foundation<br />
stone to the production of the first<br />
product!<br />
• Recruited and trained a team which<br />
is now 21 strong, most of whom have<br />
extensive experience in the Turkish<br />
market and all of whom are committed<br />
to building <strong>Bakels</strong> Turkey into the<br />
leading supplier of bakery ingredients<br />
in their region.<br />
• Sourced from the <strong>Bakels</strong> Group and<br />
modified as required to suit local<br />
market tastes a range which already<br />
consists of over 70 products for both<br />
confectionery and bread production.<br />
• Established a sales team of four,<br />
supported by four demonstrators and<br />
created a network of twelve distributors<br />
giving coverage for the entire Turkish<br />
market.<br />
From left: Murat Sakizli, sales manager, and Sebnem Oner, managing<br />
director, of <strong>Bakels</strong> Turkey; Armin Ulrich, chairman of the <strong>Bakels</strong><br />
Group; <strong>Bakels</strong> Turkey pastry chefs during the recent market opening<br />
event.<br />
13
BeHIND THe SCeNeS<br />
National Food Industry<br />
Appointment<br />
Bob Orth, managing director of Australian<br />
<strong>Bakels</strong>, has been appointed to the<br />
National Food Industry Council (NFIC).<br />
NFIC is made up of six Federal Ministers<br />
and representatives of the Australian food<br />
manufacturing industry and leading<br />
industry organisations.<br />
The role of NFIC, which is chaired by the<br />
Honourable Peter McGauran, Federal<br />
Minister for Agriculture, Fisheries and<br />
Forestry, is to advise the Federal Government<br />
on strategic directions and priorities<br />
for the Australian food industry.<br />
Bob Orth (left) and the Honourable Peter<br />
McGauran at a recent NFIC meeting<br />
In Memoriam: Sigrid (Siggi) Linda Olofsson-<strong>Bakels</strong><br />
23.10.1942 to 21.09.2005<br />
Philippine Marketing Excellence Award for <strong>Bakels</strong> Philippines<br />
<strong>Bakels</strong> Philippines (BPI) earned a national award from the Philippine Excellence<br />
Awards Institute, the Asian Institute of Marketing and Entrepreneurship as the Most<br />
Outstanding Bakery Ingredients Manufacturer for 2005. Earning the «seal of<br />
approval» from consumers and marketing executives, BPI was acknowledged as the<br />
best in its category for undertaking «best marketing practices, leading to market<br />
dominance, goodwill, high-level customer confidence and market acceptability».<br />
BPI emerged as the top choice based on performance audits conducted by the<br />
organizers through market research, surveys and focus group discussions among<br />
consumers and marketing executives. The selection criteria used are market dominance,<br />
market awareness, innovative marketing practices, customer service orientation,<br />
product/service quality, value pricing, likeability and goodwill, truthfulness in<br />
advertising, customer confidence and overall market acceptability.<br />
BPI now joins<br />
several leading<br />
companies in the<br />
Official List of<br />
Philippine Marketing<br />
Excellence<br />
Awardees for 2005<br />
in the Sales &<br />
Marketing Magazine<br />
and the PMEA<br />
websites.<br />
Mariano (Bobbi)<br />
Quillamor, BPI’s<br />
managing director,<br />
received the award<br />
on 14 November<br />
2005 at the Westin<br />
Philippine Plaza<br />
Hotel.<br />
A milestone in the history of the <strong>Bakels</strong> Group was that on his death in 1986 Bernard<br />
J <strong>Bakels</strong> passed the <strong>Bakels</strong> companies into the EMU Foundation set up to ensure the<br />
continuation and further development of the business he devoted his life to.<br />
This will be known to readers of <strong>Bakels</strong> <strong>News</strong> who have followed the development of<br />
<strong>Bakels</strong> over many years. What will also be known to older readers is that Bernard<br />
<strong>Bakels</strong> had twin daughters, Sigrid (Siggi) and Irene who were born in 1942. It is well<br />
realised that it is thanks to their generosity that it was possible for the Foundation to<br />
take over the <strong>Bakels</strong> Group of companies.<br />
They were familiar faces in early editions of <strong>Bakels</strong> <strong>News</strong>, first appearing together in<br />
<strong>Bakels</strong> <strong>News</strong> 2 in 1951 admiring savoury pastries made with Rollex. They appeared<br />
together in many future editions of <strong>Bakels</strong> <strong>News</strong> and readers were able to follow the<br />
development of «The Twins» as they were affectionately referred to.<br />
Siggi got married in 1965 and became a proud mother of Malin and Charlotte. In her<br />
professional life Siggi has been in the hotel business for which her outgoing personality<br />
made her well suited.<br />
Siggi and Irene were guests of honour at the <strong>Bakels</strong> centenary celebrations held in<br />
Holland in May 2004. Here they met many old friends and a new generation of<br />
managers carrying on their fathers work. They can be seen once again centre stage in<br />
<strong>Bakels</strong> <strong>News</strong> 139. Sadly, within a year of the celebration Siggi became ill and died on<br />
21 September 2005. All in the <strong>Bakels</strong> Group and many long standing customers have<br />
expressed sadness at her passing and wish to give sincere condolences to the<br />
remaining members of the <strong>Bakels</strong> family.<br />
14 <strong>Bakels</strong> <strong>News</strong> – No 14 / 006
HERCULES BAKING POWDER<br />
What’s innovative about Hercules Baking Powder, which was first featured 50 years<br />
ago in <strong>Bakels</strong> <strong>News</strong> 13?<br />
The answer is nothing as far as the chemistry of Baking Powders is concerned — an<br />
acidic component of the baking powder still reacts with an alkali (or soda) component<br />
to produce the gas carbon dioxide (CO ) which aerates, or raises the baked goods.<br />
2<br />
In well formulated baking powders the acid and alkali components are carefully<br />
balanced so that both are neutralised at the end of the reaction leaving no back taste.<br />
What is new is that today we have a broad range of Hercules Baking Powders<br />
specifically developed for different applications. The different versions of Hercules can<br />
be categorised as follows:<br />
• Strength (amount of CO produced)<br />
2<br />
• Stage of the baking process where the reaction takes place<br />
• Other specialist applications<br />
Increased volume and improved structure<br />
with Hercules Baking Powder<br />
Strength<br />
• High strength — Hercules Best<br />
> 18% CO2 • Medium strength — Hercules Regular<br />
14-16% CO2 • Low strength — Hercules Value<br />
12% CO2 Increasing strength gives increasing<br />
performance and tolerance, but also<br />
increasing costs. This range allows the<br />
baker to choose the most cost effective<br />
product to meet his production requirements.<br />
Reaction Stage<br />
Hercules Best, Regular and Value<br />
primarily produce CO during mixing and<br />
2<br />
processing.<br />
This is not suitable for all applications<br />
and specialist products have been<br />
produced to meet specific processing<br />
requirements.<br />
Hercules Double<br />
A twin reacting product with initial CO2 production during mixing and then a<br />
second heat activated stage during<br />
baking. This is particularly suited for<br />
large-scale automated production where<br />
CO produced during processing can be<br />
2<br />
a problem.<br />
Hercules Slow<br />
(also called Hercules Freeze in some<br />
companies)<br />
CO production takes place primarily at<br />
2<br />
the processing and bake stage. This is<br />
suitable for the production of chilled or<br />
frozen unbaked products where the<br />
production of CO prior to chilling or<br />
2<br />
freezing is undesirable.<br />
TeCHNOLOGY<br />
Specialist Baking Powders<br />
Generally these are not differentiated by<br />
performance but by some other specific<br />
requirement. Examples are:<br />
Hercules Gluten Free<br />
Specifically produced for use in the<br />
production of gluten free products.<br />
Hercules Organic<br />
Produced from ingredients which are<br />
approved by «organic» or «eco» certifying<br />
bodies.<br />
Hercules Reduced Sodium<br />
By using non sodium salts, sodium levels<br />
up to 40% less than those in Hercules<br />
Best can be achieved.<br />
Whilst Hercules Baking Powder will be<br />
sold in some form by every <strong>Bakels</strong><br />
company around the world, the full range<br />
mentioned in this article may not be<br />
available in every country. However, the<br />
technology exists within the <strong>Bakels</strong><br />
Group so ask your local <strong>Bakels</strong> company<br />
for any assistance you need in baking<br />
powder application.<br />
15
HEAD OFFICE<br />
eMU AG / BAKeX AG<br />
6403 Kuessnacht am Rigi/Switzerland<br />
Tel. +41 418 544 644 • Fax +41 418 544 645<br />
emuag@bluewin.ch<br />
EUROPE<br />
AB NORDBAKeLS<br />
415 05 Gothenburg/Sweden<br />
Tel. +46 31 755 3500 • Fax +46 31 755 3549<br />
info@nordbakels.se<br />
BRITISH BAKeLS Ltd<br />
Bicester, Oxfordshire,<br />
OX26 4JT/England<br />
Tel. +44 1869 247098 • Fax +44 1869 242979<br />
bakels@bakels.com<br />
IRISH BAKeLS Ltd<br />
Dunshaughlin Co. Meath/Ireland<br />
Tel. +35 31 825 0645 • Fax +35 31 825 0646<br />
ibakels@aol.com<br />
BAKeLS SeNIOR NV<br />
1380 AA Weesp/Netherlands<br />
Tel. +31 294 414 559 • Fax +31 294 480 265<br />
info@bakels-senior.nl<br />
DeUTSCHe BAKeLS GmbH<br />
c/o BAKELS SENIOR NV<br />
1380 AA Weesp/Netherlands<br />
Tel. +31 294 414 559 • Fax +31 294 480 265<br />
info@bakels-senior.nl<br />
FINNBAKeLS OY<br />
00700 Helsinki/Finland<br />
Tel. +358 9 343 6020 • Fax +358 9 343 60220<br />
bakels@finnbakels.fi<br />
RUSSKY BAKeLS<br />
199106 St. Petersburg/Russia<br />
Tel. +7 812 327 6138 • Fax +7 812 327 2841<br />
info@bakels.ru<br />
KWARTeT-BAKeLS Spzoo<br />
98-200 Sieradz/Poland<br />
Tel. +48 43 822 5246 • Fax +48 43 822 4297<br />
biuro@kwartet-bakels.pl<br />
BAKeLS GIDA SAN Ve TIC AS<br />
34858 Samandira-Istanbul/Turkey<br />
Tel. +90 216 661 3838 • Fax +90 216 661 3323<br />
info@bakels.com.tr<br />
BAKeLS SWITZeRLAND Ltd<br />
6403 Kuessnacht am Rigi/Switzerland<br />
Tel. +41 418 544 644 • Fax +41 418 544 645<br />
emuag@bluewin.ch<br />
BAKBeL TRADING SA<br />
7000 Mons/Belgium<br />
Tel. +32 479 515 644<br />
AFRICA<br />
SOUTH BAKeLS (Pty) Ltd<br />
Johannesburg 2000/South Africa<br />
Tel. +27 11 673 2100 • Fax +27 11 477 7382<br />
sbakels@global.co.za<br />
BAKeLS ZIMBABWe (Pvt) Ltd<br />
Bulawayo/Zimbabwe<br />
Tel. +263 9 479 189 • Fax +263 9 470 610<br />
bakelzim@mweb.co.zw<br />
BAKeLS NAMIBIA (Pty) Ltd<br />
Windhoek/Namibia<br />
Tel. +264 61 238 419 • Fax +264 61 239 231<br />
BAKeLS eAST AFRICA Ltd<br />
Nairobi 00506/Kenya<br />
Tel. +254 20 824 670 • Fax +254 20 350 190<br />
bakels@bakelsbea.co.ke<br />
AUSTRALASIA & OCEANIA<br />
AUSTRALIAN BAKeLS (Pty) Ltd<br />
Silverwater NSW 1811/Australia<br />
Tel. +61 2 9739 9300 • Fax +61 2 9739 9464<br />
ausbak@bakels.com.au<br />
BAKeLS-LeSAFFRe YeAST Pty Ltd<br />
Silverwater NSW 1811/Australia<br />
Tel. +61 2 8748 8200 • Fax +61 2 8748 3475<br />
rbfarr@fermex.com.au<br />
NZ BAKeLS Ltd<br />
Auckland 1135/New Zealand<br />
Tel. +64 9 579 6079 • Fax +64 9 525 0978<br />
bakels@nzbakels.co.nz<br />
BAKeLS eDIBLe OILS (NZ) Ltd<br />
Mt. Maunganui/New Zealand<br />
Tel. +64 7 575 9285 • Fax +64 7 575 9441<br />
bakels@beobakels.co.nz<br />
BAKeLS (FIJI) Ltd<br />
Nadi/Fiji Islands<br />
Tel. +679 6721 764 • Fax +679 6721 922<br />
bakels@connect.com.fj<br />
www.bakels.com<br />
ASIA<br />
BAKeLS SINGAPORe (Pte) Ltd<br />
Singapore 916110<br />
Tel. +65 6265 2577 • Fax +65 6264 1593<br />
sinbak@singnet.com.sg<br />
BAKeLS (MALAYSIA) Sdn Bhd<br />
40708 Shah Alam<br />
Selangor Darul Ehsan/Malaysia<br />
Tel. +60 3 5191 6396 • Fax +60 3 5191 6399<br />
bm@maybakels.com.my<br />
BAKeLS HONGKONG Ltd<br />
Hung Hom, Kowloon/Hong Kong<br />
Tel. +852 2334 6881 • Fax +852 2362 5235<br />
bhk@hkbakels.com.hk<br />
BAKeLS FOOD (SHANGHAI) Ltd<br />
Shanghai 201613 China<br />
Tel. +86 21 5774 2434 • Fax +86 21 5774 2437<br />
beksha@online.sh.cn<br />
INDO BAKeLS Pvt Ltd<br />
Mumbai 400 021/India<br />
Tel. +91 22 2287 3636 • Fax +91 22 2202 0065<br />
inbakels@vsnl.com<br />
BAKeLS PHILIPPINeS Inc<br />
1605 Pasig City/Philippines<br />
Tel. +63 2 9150 372 • Fax +63 2 9150 375<br />
bakels.phil@bakelsph.com<br />
DLA FOOD INGReDIeNTS Inc<br />
Subic, Zambales 2209/Philippines<br />
Tel. +63 47 232 4139 • Fax +63 47 232 4242<br />
dlafood@info.com.ph<br />
AMERICAS<br />
AMeRICAN BAKeLS Inc<br />
Tel. +1 800 799 2253<br />
bakels@swbell.net<br />
BAKeLS CHILe SA<br />
Santiago de Chile/Chile<br />
Tel. +56 2 640 8590 • Fax +56 2 624 3511<br />
info@bakelschile.cl<br />
BAKELS RESEARCH<br />
BAKeLS ReSeARCH (Pty) Ltd<br />
Silverwater NSW 1811/Australia<br />
Tel. +61 2 9739 9300 • Fax +61 2 9748 3180<br />
baksearch@bakels.com.au