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Editorial - Pool.mo.it

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14<br />

CER MAGAZINE INTERNATIONAL N.17 Spring/Summer 2006<br />

››news<br />

continued from page 13 »<br />

THE “ALADDIN’S LAMP”<br />

OF MARCA CORONA<br />

As part of<br />

<strong>it</strong>s new<br />

Alchimie<br />

collection,<br />

Marca<br />

Corona has<br />

introduced<br />

the concept<br />

of a lighting<br />

system<br />

built into<br />

the<br />

ceramics,<br />

offering customers yet another tool<br />

(in add<strong>it</strong>ion to the original Alchimie<br />

floor and wall covering system) to<br />

help highlight special interior<br />

arch<strong>it</strong>ecture. The solution is Alchimie<br />

Sculpture, a lamp w<strong>it</strong>h a “crater”<br />

shape, al<strong>mo</strong>st a layer that peels<br />

away from the wall w<strong>it</strong>h light<br />

emerging from <strong>it</strong>, made of the same<br />

ceramic material and in the same<br />

colours of the collection by the same<br />

name.<br />

ABK GROUP<br />

BUCKS THE TREND IN 2005<br />

The Finale Emilia ceramics group<br />

that includes the brands ABK, Ariana,<br />

and Valverde closed out 2005 w<strong>it</strong>h<br />

an increase in exports and turnover,<br />

reporting over 90 million in net<br />

revenue, up 14% over 2004. The<br />

group has been growing steadily<br />

since 1996, acquiring historic<br />

brands and working to give them an<br />

aggressive new approach to sales,<br />

employing tools such as research,<br />

innovation, and personnel training.<br />

CASAMOOD IN HANNOVER<br />

Casa Dolce Casa presented<br />

Casa<strong>mo</strong>od at Contract World in<br />

Hanover. The Casa<strong>mo</strong>od stand was<br />

completely dedicated to the interior<br />

arch<strong>it</strong>ectural designs created by<br />

seven arch<strong>it</strong>ects during a workshop<br />

ent<strong>it</strong>led “The Seven Deadly Sins”.<br />

Each participant was inv<strong>it</strong>ed to<br />

develop the theme of one of the<br />

seven deadly sins, associating each<br />

w<strong>it</strong>h one of the colours in the Neutra<br />

collection. The participating arch<strong>it</strong>ects<br />

came from all around the<br />

world: Beda Faessler (Riken<br />

Yama<strong>mo</strong>to & Beda Faassler, Japan),<br />

Marcin Orawiec (OX2 Arch<strong>it</strong>ekten,<br />

Germany), Hannes Pfau (UN Studio,<br />

the Netherlands), Piergiorgio Robino<br />

(Nucleus, Italy), Steve Schappacher<br />

(Schappacher Wh<strong>it</strong>e, USA), Jordi<br />

Torres (Torres & Torres, Spain),<br />

Much Untertrifaller (Dietrich<br />

Untertrifaller Arch<strong>it</strong>ekten, Austria).<br />

EMAS CERTIFICATION<br />

FOR LEA<br />

The Lea Ceramiche plant in Fiorano<br />

Modenese has obtained EMAS certification,<br />

a prestigious acknowledgement<br />

of work to safeguard the<br />

environment. The Panariagroup<br />

company has therefore added a<br />

new aspect of qual<strong>it</strong>y to <strong>it</strong>s already<br />

high product standards. Along w<strong>it</strong>h<br />

Lea, all the Italian plants in<br />

Panariagroup (Toano and Finale<br />

Emilia) have now achieved this certification,<br />

de<strong>mo</strong>nstrating the group’s<br />

ongoing comm<strong>it</strong>ment to environmental<br />

protection and safety and<br />

health at <strong>it</strong>s production s<strong>it</strong>es. The<br />

certification of Lea is the last step in<br />

a long process that tested all the<br />

group’s Italian production plants for<br />

their compliance w<strong>it</strong>h several fundamental<br />

parameters, such as<br />

worker safety, environmental performance,<br />

and, in a future perspective,<br />

the environmental objectives<br />

and targets that the company has<br />

comm<strong>it</strong>ted <strong>it</strong>self to achieve.<br />

A COLOURFUL IDEA<br />

Even tiles can be therapeutic:<br />

recharging your batteries, relaxing<br />

your mind, fighting insomnia, and<br />

restoring har<strong>mo</strong>ny and balance,<br />

thanks to the new Cro<strong>mo</strong>therapy<br />

collection from Idea Ceramica. This<br />

Finale Emilia-based company is<br />

exploring the world of colour, offering<br />

tiles as way to create a har<strong>mo</strong>nious<br />

environment that nurtures the<br />

body and the spir<strong>it</strong>. Lilac is just the<br />

thing for bedrooms and baths, since<br />

<strong>it</strong> fights insomnia and anxiety; orange<br />

and yellow help give you energy<br />

and concentration, and are perfect<br />

for dining rooms and k<strong>it</strong>chens; relaxing<br />

greens and blues are recommended<br />

for offices and studies. All<br />

tiles in the range are lead-free and<br />

environmentally friendly.<br />

NEW GRAPHIC APPLICATIONS<br />

FOR GARDENIA ORCHIDEA<br />

A new year, a new beginning. At the<br />

Gardenia Orchidea plants in<br />

Spezzano, 2006 was ushered in w<strong>it</strong>h<br />

the introduction of an innovative<br />

graphic application method in three<br />

production lines. “It’s about<br />

integrating four-colour decoration<br />

machinery directly into the<br />

production line,” explains General<br />

Director Massi<strong>mo</strong> Bonezzi, “in order<br />

to create floor and wall coverings,<br />

and special trims w<strong>it</strong>h graphic<br />

characteristics that are completely<br />

new in mass production”. A long<br />

series of tests has led to the<br />

determination of the various types of<br />

bodies, firing methods, glazes, inks<br />

to be employed, and their related<br />

colorimetric development. A new<br />

path that is yet to be explored, w<strong>it</strong>h a<br />

new product to be presented at<br />

Cersaie 2006.<br />

GAMBARELLI<br />

STUDENT AWARD<br />

The Ceramiche Gambarelli Group<br />

has strengthened <strong>it</strong>s partnership<br />

w<strong>it</strong>h the Univers<strong>it</strong>y of Modena and<br />

Reggio Emilia by establishing the<br />

“Giuseppe Gambarelli” student<br />

award. The prize is intended for<br />

Engineering Department graduates<br />

who have presented the best thesis<br />

on topics related to scientific or<br />

technological innovation in products<br />

or processes for the ceramics<br />

sector. In 2005, the winner was the<br />

new engineer Marcello Valentini<br />

(who graduated in the 2003-2004<br />

scholastic year) for his thesis<br />

“Analysis of the interdependencies<br />

between chemical and<br />

mineralogical compos<strong>it</strong>ion and<br />

sintering methods for fully v<strong>it</strong>rified<br />

ceramics bodies”.<br />

The award honours the me<strong>mo</strong>ry of<br />

Giuseppe Gambarelli, the self-made<br />

founder of the company, which later<br />

grew under the guidance of his<br />

daughter Ivana and his<br />

grandchildren Giuseppe and<br />

Tommaso, who now head the<br />

Modena-based firm. ∏

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