Introducing the new Freed - Honda Malaysia
Introducing the new Freed - Honda Malaysia
Introducing the new Freed - Honda Malaysia
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PP14768/05/2011(029540)<br />
VOL.15 JULY 2010<br />
<strong>Honda</strong> <strong>Malaysia</strong> News<br />
<strong>Introducing</strong> <strong>the</strong> <strong>new</strong> <strong>Freed</strong><br />
Breakthrough<br />
Transcending boundaries with <strong>the</strong> Skydeck<br />
Racing DNA<br />
Cultivating motorsports<br />
through Twin Ring Motegi<br />
Exclusives<br />
Get personal with X-Factor’s Fendi<br />
Rediscover <strong>the</strong> heritage of Ban Hoe Seng<br />
Redeem exclusive dining privileges
CONTENTS<br />
04<br />
<strong>Honda</strong> AND YOU<br />
Accord owner and ex-band member of X-Factor,<br />
Fendi, gets intimate with us on life, marriage and<br />
pursuing dreams. View his stylish makeover inside.<br />
10<br />
RACING DNA<br />
As we explored <strong>the</strong> development of <strong>the</strong> Twin Ring<br />
Motegi circuit in Japan, we are reminded of <strong>Honda</strong>’s<br />
passion for excellence.<br />
How well do you<br />
16-19<br />
KNOW<br />
your<br />
<strong>Honda</strong>?<br />
Be a patron of <strong>the</strong> environment by updating your particulars at<br />
www.honda.com.my/profiles to receive electronic copies of<br />
With Dreams magazine and browse our archive. You’ll also<br />
receive a FREE key chain!<br />
Call our Toll Free Number at 1800 88 2020 Operating hours: 9.00a.m. – 5.00p.m. Closed on weekends and public holidays.<br />
With DREAMS is a quarterly magazine published by <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. All rights reserved. Contents may not be reprinted or o<strong>the</strong>rwise reproduced in<br />
any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. The information<br />
presented in this magazine is compiled from various sources and <strong>the</strong>re is no declaration of responsibility as to legality, completeness and accuracy.<br />
EDITORIAL | CHIEF EDITOR Carol Joseph | EDITORIAL TEAM Sunita, Jayaprakash, AM Zaki<br />
SPECIAL THANKS | Affendy & Nadia • Ban Hoe Seng Sdn Bhd • FJ Benjamin (M) Sdn Bhd • Ibunda KL<br />
We appreciate your feedback.<br />
Please send your comments, suggestions and/or questions to:<br />
<strong>Honda</strong> AND YOU<br />
We rediscovered <strong>the</strong> rich heritage of <strong>Honda</strong>’s<br />
authorized dealer, Ban Hoe Seng, when we met up<br />
with Ignatius Chew and his wife in Ipoh.<br />
<strong>Honda</strong> MALAYSIA NEWS<br />
Since its launch, <strong>the</strong> <strong>Freed</strong> has garnered overwhelming<br />
interest. Let us show you <strong>the</strong> possibilities of our <strong>new</strong><br />
4 Seater + IDEAS.<br />
<strong>Honda</strong> CAR CARE<br />
If you have not been paying attention to your vehicle, it’s about time you do. See our guide to spark plugs and<br />
find good maintenance tips inside to care for your <strong>Honda</strong> vehicle.<br />
Editorial Team <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong><br />
08<br />
06<br />
SKYDECK<br />
Powered by a hybrid system and sporty styling, <strong>the</strong><br />
six-seater Skydeck points towards an exciting future in<br />
environmentally responsible vehicles.<br />
12<br />
14<br />
LIFESTYLE<br />
For a completely memorable meal with friends or<br />
family, Ibunda KL offers a fine traditional Malay dining<br />
experience. See what exclusive deals we have for you.<br />
20<br />
WHAT’S ON <strong>Honda</strong><br />
Read about <strong>Honda</strong>’s showcase at <strong>the</strong> Beijing<br />
International Automotive Exhibition and o<strong>the</strong>r <strong>new</strong>s.<br />
Printed by: Nova Domino Sdn. Bhd. (607395-V)<br />
No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park,<br />
47810 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong>. KDN: PQ1780/3804
EDITOR’S NOTE<br />
Message From <strong>Honda</strong> <strong>Malaysia</strong><br />
A good half a year has passed and we’re glad to have brought you much good <strong>new</strong>s<br />
thus far. Thanks to your enduring support and loyalty, we have not only recorded our<br />
highest monthly sales in March but <strong>the</strong> overwhelming trust placed on us helped us<br />
emerge a Gold winner in <strong>the</strong> Automobile category of Reader’s Digest Trusted Brands<br />
for <strong>the</strong> 12th consecutive year!<br />
We recently introduced <strong>the</strong> all-<strong>new</strong> <strong>Freed</strong> in April, creating value for a <strong>new</strong> market<br />
segment that is <strong>the</strong> compact premium multi-purpose vehicle. It is a privilege indeed<br />
to be part of <strong>the</strong> team who worked on bringing <strong>the</strong> <strong>Freed</strong> to <strong>Malaysia</strong>. It allows us, as<br />
associates, to continuously drive <strong>Honda</strong> to be at <strong>the</strong> forefront of providing value. You<br />
can read about <strong>the</strong> <strong>Freed</strong>’s advanced features inside this issue of With DREAMS.<br />
I have been working at <strong>Honda</strong> <strong>Malaysia</strong> for seven years and have accumulated<br />
much valuable experience in <strong>Honda</strong>’s unique and dynamic culture. This uniqueness<br />
opened up an opportunity for me to lead a marketing team despite my engineering<br />
background.<br />
As associates, we are empowered by dreams that spur developments in <strong>Honda</strong>, not<br />
just in its products and technologies, but also in its people. You will discover how this<br />
passion runs deep in our story on Twin Ring Motegi.<br />
Ano<strong>the</strong>r fundamental attitude that reaffirms <strong>the</strong> <strong>Honda</strong> spirit is <strong>the</strong> challenge to innovate<br />
and to initiate a first step towards <strong>the</strong> future. This is why we pioneered <strong>the</strong> way in <strong>the</strong><br />
hybrid market by introducing a green car on <strong>the</strong> road – <strong>the</strong> Civic Hybrid. It is equipped<br />
with advanced technologies that not only achieves high environmental performance<br />
but delivers a spirited driving experience that is unique to <strong>Honda</strong> vehicles.<br />
Personally, I hope to see us expanding our hybrid line-up in <strong>the</strong> days ahead. To<br />
show you our vision towards zero emissions, here’s a revolutionary concept that will<br />
change current perceptions of hybrids – <strong>the</strong> Skydeck six-seater hybrid vehicle. View<br />
its desirable features in our Breakthrough article.<br />
There is much more to be discovered inside this issue of With DREAMS that we hope<br />
you’ll find empowering. Do enjoy your read!<br />
Mohamed Akkbar Danial<br />
Manager, Marketing Department.<br />
with dreams | 03
04 | with dreams<br />
<strong>Honda</strong> AND YOU: Owner’s Story<br />
The well-grounded high flyer<br />
who dares to dream<br />
“When I set my mind to something, I will do everything I can to<br />
achieve it.” So says Syed Affendi Syed Ibrahim or Fendi from<br />
X-Factor as he is better known, thanks to his stint in one of <strong>the</strong><br />
country’s first boy-bands a few years ago. Now a successful<br />
Assistant Vice President at a multinational bank in Kuala Lumpur,<br />
33 year old Fendi has always followed his dreams in everything<br />
he pursues. His dogged determination has seen him become<br />
a successful model, actor, musician and career person, not to<br />
mention a loving husband and fa<strong>the</strong>r. “I believe that anything is<br />
possible if you don’t lose sight of your dreams,” says Fendi who<br />
along with his wife Nadia Nooraman, were selected for this issue<br />
of <strong>Honda</strong>’s With Dreams Makeover.<br />
Indeed for his age, Fendi is <strong>the</strong> exemplary achiever, but he<br />
makes sure that he doesn’t get too caught up in any one thing.<br />
“It’s about balancing it out,” he says, adding that he believes<br />
life is made up of various stages which one must do <strong>the</strong>ir best<br />
to excel in. “Now that my career is on its way, I intend to<br />
focus on family life.” Fendi and IT Consultant Nadia, 34, were<br />
blessed with <strong>the</strong>ir first child Sharlez, which means ‘beautiful’<br />
in Arabic, in February last year.<br />
He feels that his varied experiences have helped shape his<br />
character. “Being in <strong>the</strong> band and doing those tv dramas<br />
and commercials have made me more self-confident which<br />
has helped me tremendously,” he shares. An accountant by<br />
qualification, Fendi did his fair share of soul-searching before<br />
ending up in <strong>the</strong> IT line, a field he shares in common with<br />
Nadia.<br />
However, she does a lot more travelling as compared to him.<br />
“When we were dating, Nadia was often stationed overseas<br />
which made for a long, long distance love affair.” Interestingly,<br />
one of Fendi’s chart topping songs with X-Factor was called<br />
‘Telefon’. It was a trying time, but <strong>the</strong>y were determined to<br />
make it work. They eventually tied <strong>the</strong> knot in 2006 after he<br />
proposed at <strong>the</strong> top of <strong>the</strong> Eiffel Tower. “Instead of saying yes,<br />
I said thank you,” laughs Nadia.<br />
An avid touch rugby player, Fendi makes it a point to get<br />
toge<strong>the</strong>r with his mates every Saturday for a game, which he<br />
plays competitively. “I want to teach Sharlez <strong>the</strong> game as soon<br />
as she is old enough, ra<strong>the</strong>r than riding a bicycle which doesn’t<br />
Fendi is not one to lose<br />
sight of his dreams, whe<strong>the</strong>r<br />
in pursuing music or a<br />
professional career.<br />
all dressed up: Fendi and Nadia joke with<br />
each o<strong>the</strong>r during <strong>the</strong> shoot.
<strong>the</strong> Loving Couple:<br />
Fendi helps Nadia<br />
with her necklace as<br />
she gets ready for<br />
<strong>the</strong> shoot.<br />
serve much of a purpose <strong>the</strong>se days,” says <strong>the</strong> ever practical<br />
Royal Selangor Club player.<br />
Fendi, who drives a 2.0 litre Accord, persuaded Nadia to get<br />
<strong>the</strong> <strong>new</strong> <strong>Freed</strong> although she initially had her eye on <strong>the</strong> Stream.<br />
“But I’m glad I got <strong>the</strong> <strong>Freed</strong> as it is spacious and very easy to<br />
maneuver and I really love <strong>the</strong> automatic sliding doors, which<br />
comes in handy especially with <strong>the</strong> baby,” adds Nadia who says<br />
she also appreciates <strong>the</strong> practicality of <strong>the</strong> ‘walk through’ cabin<br />
while her baby daughter enjoys sitting in her own captain seat.<br />
And what does <strong>the</strong> future hold for <strong>the</strong>m? “Baby No.2!” <strong>the</strong>y both<br />
say in unison. We wish <strong>the</strong>m all <strong>the</strong> very best.<br />
Fendi and Nadia’s wardrobe is courtesy of Guess, styled by<br />
Grace Kue. make-up and hair by Vicki tang. <strong>the</strong>ir stylish<br />
makeover is made possible by honda malaysia.<br />
Bringing back fond<br />
memories, Fendi<br />
feels at home in <strong>the</strong><br />
recording studio.<br />
<strong>the</strong> couple sharing a light<br />
moment while expressing <strong>the</strong>ir<br />
preference of honda models.<br />
Log on to www.honda.com.my/makeover<br />
today and stand a chance to share your own unique story<br />
as a <strong>Honda</strong> owner. You will also receive a professional<br />
makeover and photo shoot!<br />
with dreams | 05
06 | with dreams<br />
<strong>Honda</strong> AND YOU: Dealer’s Story<br />
A HERITAGE OF DREAMS<br />
MADE REAL<br />
Ban hoe Seng founder<br />
Chew Boon Juan.<br />
1892 1910 1947 1959 1967 1984<br />
Ban Hoe Seng<br />
founder<br />
Chew Boon Juan<br />
arrives from China<br />
aged 17<br />
When Ban Hoe Seng Sdn<br />
Bhd was chosen as <strong>Honda</strong> Dealer<br />
of <strong>the</strong> Year in 2009, its Managing<br />
Director, Ignatius Chew k<strong>new</strong> in his<br />
heart that it wasn’t achieved overnight.<br />
“We’ve come a long, long way since<br />
we became one of <strong>the</strong> first <strong>Honda</strong><br />
dealerships in <strong>Malaysia</strong>,” he says. “It’s<br />
good to see all those years of blood,<br />
sweat and tears come to fruition.”<br />
Indeed, Ban Hoe Seng has a centuryold<br />
legacy which began with his<br />
grandfa<strong>the</strong>r, <strong>the</strong> late Chew Boon Juan arriving in <strong>Malaysia</strong> from<br />
China in <strong>the</strong> late 19th century at <strong>the</strong> tender age of 17 to work as<br />
a kitchen assistant at a tin mine at Kampung Kepayang, Simpang<br />
Pulai. Boon Juan, with his honesty and good social skills, was <strong>the</strong>n<br />
made a cook. “As he had picked up some mining skills as well,<br />
Alma Baker, <strong>the</strong> owner of <strong>the</strong> nearby Gunung Lano tin mine, soon<br />
made him his assistant,” relates Ignatius.<br />
“Being at <strong>the</strong> right place at <strong>the</strong> right time is everything and my<br />
grandfa<strong>the</strong>r was lucky in that sense.” In time, Boon Juan was asked<br />
to take over <strong>the</strong> reins of <strong>the</strong> so called “Golden Mountain” mine. With<br />
enormous wealth generated from <strong>the</strong> tin mine, he <strong>the</strong>n began to<br />
diversify into o<strong>the</strong>r businesses such as sundry shops and properties as<br />
well as being a rice wholesaler and rubber planter/exporter. “Ban Hoe<br />
Seng was formed with <strong>the</strong> aim of handling <strong>the</strong> rice wholesale business,”<br />
says Ignatius who explains that <strong>the</strong> name means ‘very harmonious and<br />
successful’ in Chinese.<br />
Ban Hoe Seng<br />
was formed to<br />
handle <strong>the</strong> rice<br />
wholesale business<br />
Ban Hoe Seng<br />
begins selling<br />
European<br />
motorbikes<br />
and scooters<br />
in Ipoh<br />
After World War II, with <strong>the</strong> looming communist threat, Boon Juan<br />
with <strong>the</strong> help of his two sons, Choon Siew and Choon Kok, decided<br />
it was safer and more productive to conduct <strong>the</strong>ir business in urban<br />
areas, and seeing a promising future for motorized transport, Ban<br />
Hoe Seng began selling European motorbikes and scooters.<br />
“It was tough selling <strong>the</strong>se expensive bikes but <strong>the</strong> experience<br />
gained was invaluable,” says Ignatius. This soon led to Ban Hoe<br />
Seng successfully applying for <strong>the</strong> <strong>Honda</strong> dealership, becoming<br />
<strong>the</strong> main dealer in Perak. With <strong>the</strong> introduction of <strong>the</strong> revolutionary<br />
<strong>Honda</strong> Cub C50 in <strong>the</strong> early ‘60s, <strong>the</strong> business really took off. “Apart<br />
from being affordable, it had <strong>new</strong> gadgets like turn indicators, which<br />
were revolutionary for its time,” laughs Ignatius. By <strong>the</strong> late ‘60s, <strong>the</strong><br />
company, now run by <strong>the</strong> reserved Choon Kok, became <strong>the</strong> main<br />
<strong>Honda</strong> car dealer in Perak as well.<br />
“We initially sold <strong>the</strong> N360, Life and S600 models but it was only<br />
in <strong>the</strong> ‘70s with <strong>the</strong> arrival of <strong>the</strong> Accord and Civic that sales really<br />
shot up,” he says. Indeed, sales were so good that in 1984, Ban<br />
Hoe Seng sold a record breaking 92 units in a month. By <strong>the</strong>n, <strong>the</strong><br />
reins of <strong>the</strong> company had been passed on from Choon Kok to his<br />
son Ignatius.<br />
And what has been his approach to managing <strong>the</strong> company? “The<br />
training in Bangkok under <strong>the</strong> charismatic Mitsuro Sato, president<br />
of Asian <strong>Honda</strong> Motor Co., Ltd. in <strong>the</strong> late ‘80s had a profound<br />
impact on me and everyone who attended it. It was a real eyeopener<br />
how he ran his brand,” says Ignatius who adds that entering<br />
Sato’s showroom was like stepping into a 5-star hotel. “He was a<br />
great teacher and we called him Superman.”<br />
Appointed as main<br />
<strong>Honda</strong> motorcycle<br />
dealer in Perak<br />
Appointed as main<br />
<strong>Honda</strong> car dealer<br />
in Perak<br />
Ban Hoe Seng<br />
achieves record<br />
breaking 92<br />
vehicles sold in<br />
one month
Inspired by ‘Superman’, Ignatius began to implement his teachings<br />
especially regarding customer service, whereby Ban Hoe Seng’s<br />
showroom and service centre were immediately given a facelift for<br />
maximum customer comfort. “We also began to focus on customer<br />
rapport,” he says adding that he had kept in touch with Sato after<br />
<strong>the</strong> training for extra guidance.<br />
The results soon began to show with Ban Hoe<br />
Seng being awarded <strong>the</strong> first <strong>Honda</strong> Dealer Of<br />
The Year award in <strong>the</strong> early ‘90s as well as a string<br />
of o<strong>the</strong>r accolades over <strong>the</strong> years ranging from<br />
Customer Service to Technician and Sales Advisor<br />
awards, proving that <strong>the</strong>y were on <strong>the</strong> right track.<br />
“Ano<strong>the</strong>r indication that our customers are pleased<br />
is that 90 per cent of <strong>the</strong>m come back for insurance<br />
and road tax re<strong>new</strong>al,” he says.<br />
However, Ignatius feels that <strong>the</strong> sales pitch has changed<br />
over <strong>the</strong> years. “Those days it was all about hard selling<br />
but <strong>the</strong>se days it’s more about gentle persuasion and<br />
being inquisitive about <strong>the</strong> customers’ needs. Customers<br />
love to buy instead of being sold to,” he opines.<br />
What is <strong>the</strong> secret to <strong>the</strong>ir success? “Our employees of course!” he<br />
says. Many of <strong>the</strong> company’s 80 personnel have been with <strong>the</strong>m for<br />
over 15 years which gives <strong>the</strong>m a good<br />
balance of experience and eagerness.<br />
“A customer doesn’t ‘belong’ to any one<br />
salesperson. When a customer walks into<br />
<strong>the</strong> showroom, several sales advisors are<br />
on standby to assist <strong>the</strong>m. The customer<br />
chooses <strong>the</strong> one he’s most comfortable<br />
with,” he says.<br />
And what does <strong>the</strong> future hold? “We intend<br />
to focus on after sales support as it directly<br />
affects future sales,” he says adding that he is<br />
proud to carry on <strong>the</strong> family tradition and aims<br />
to achieve even greater success in <strong>the</strong> future,<br />
something that his grandfa<strong>the</strong>r and fa<strong>the</strong>r will<br />
no doubt be smiling about from above.<br />
1988 1990 1994 1991-1996 /<br />
1994-1997 2004 2009<br />
2 personnel<br />
attended one week<br />
training under<br />
Mitsuro Sato in<br />
Bangkok<br />
Ban Hoe Seng<br />
awarded <strong>the</strong> 1st<br />
<strong>Honda</strong> Dealer<br />
Of The Year award<br />
<strong>the</strong> Ban hoe Seng showroom along<br />
Jalan Raja Permaisuri Bainun in ipoh today.<br />
Awarded Best<br />
Service Campaign<br />
award<br />
Wins <strong>Honda</strong><br />
top technician<br />
awards<br />
Wins <strong>Honda</strong><br />
top sales<br />
advisor awards<br />
Runner-up in<br />
<strong>Honda</strong>’s Customer<br />
Service Satisfaction<br />
award<br />
Mitsuro Sato, Pauline hsu and an<br />
associate of Asian honda Motor<br />
Co., Ltd. during <strong>the</strong> Bangkok training<br />
session in 1988 that was a real eye<br />
opener for <strong>the</strong> <strong>Malaysia</strong>n delegation.<br />
ignatius Chew, standing 1st from<br />
right, and Pauline hsu, seated<br />
with Mitsuro Sato, with honda’s<br />
representatives from Singapore,<br />
<strong>Malaysia</strong> and Asian honda Motor<br />
Co., Ltd.<br />
From left: Annie ho, Fiona Cheng,<br />
Pauline hsu and ignatius Chew<br />
Awarded <strong>Honda</strong><br />
Dealer of <strong>the</strong><br />
Year award<br />
with dreams | 07
08 | with dreams<br />
BREAKTHROUGH<br />
The sky’s <strong>the</strong> limit with <strong>the</strong><br />
Skydeck six-seater<br />
hybrid vehicle<br />
If looks could kill…<br />
<strong>the</strong> skydeck’s front features a long aerodynamic<br />
nose with a prominent honeycomb grille flanked<br />
by sleek horizontal headlamps.
Next-generation hybrid packaging<br />
<strong>the</strong> Skydeck’s low floor and low center of gravity allows for better handling<br />
and safety while its compact hybrid system is positioned in <strong>the</strong> centre of<br />
<strong>the</strong> vehicle for improved driving performance.<br />
Extra space in seconds<br />
<strong>the</strong> 3rd row seats of <strong>the</strong> Skydeck can be folded down easily and <strong>the</strong> 2nd<br />
row is equipped with a unique motorized function that enables it to slide<br />
underneath <strong>the</strong> front seats, offering a large, flat area as utility space.<br />
Stylish inside and out<br />
Advanced features like <strong>the</strong> easy-to-use, visually intuitive interface on <strong>the</strong><br />
instrument panel will make an immediate impression with those seeking a<br />
<strong>new</strong> kind of hybrid.<br />
Minimalistic and airy design features<br />
its six seats with thin backs contribute to <strong>the</strong> open, airy feeling of <strong>the</strong> cabin<br />
while <strong>the</strong> seat frames, dashboard and lower part of <strong>the</strong> door panels are<br />
wood laden for a classy, stylish feel.<br />
As we progress towards a low-carbon society, <strong>Honda</strong> continues to<br />
broaden its range of hybrid vehicles to bring environmentally responsible<br />
vehicles to more people.<br />
Trailblazing <strong>the</strong> way in next generation hybrid vehicles is <strong>the</strong> revolutionary<br />
Skydeck, a six seater hybrid concept vehicle that marks yet ano<strong>the</strong>r<br />
milestone in <strong>Honda</strong>’s pursuance of hybrid technology.<br />
“The Skydeck’s compact body contains a flexible and high-utility space<br />
for transporting multiple people as well as <strong>the</strong> tools and equipment for<br />
<strong>the</strong> activities <strong>the</strong>y enjoy,” <strong>Honda</strong> Motor Co., Ltd. President and Chief<br />
Executive Officer, Takanobu Ito proudly announced as he introduced<br />
<strong>the</strong> world to this futuristic vehicle at <strong>the</strong> Tokyo Motor Show last year.<br />
The Skydeck’s futuristic design features a unique, aerodynamic<br />
exterior with an ‘extended’ windshield that sweeps back, making<br />
up <strong>the</strong> glass roof of <strong>the</strong> vehicle, allowing unparalleled views for<br />
passengers. On <strong>the</strong> inside, its minimalist features and spacious layout<br />
gives it a stylish yet functional appeal that points towards a freer and<br />
more enjoyable way of life.<br />
Practically designed with<br />
tomorrow in mind<br />
a unique and sleek feature of this<br />
next generation people mover is<br />
its unusual scissor-style doors<br />
for <strong>the</strong> front passengers, while<br />
<strong>the</strong> rear is accessed via offset<br />
sliding doors that drop down<br />
and away from <strong>the</strong> vehicle as<br />
<strong>the</strong>y move rearward, allowing<br />
for easy access.<br />
with dreams | 09
10 | with dreams<br />
RACING DNA<br />
<strong>the</strong> NsX-Gt had <strong>the</strong>ir last run at honda’s home circuit, <strong>the</strong> twin ring<br />
motegi, during <strong>the</strong> motegi Gt 250km race 2009.<br />
Visitors can take delight in honda’s heritage models displayed at <strong>the</strong><br />
Collection hall, including <strong>the</strong> very first honda F1 race car.<br />
a variety of facilities like <strong>the</strong> side-by-side track allows fans to safely experience<br />
<strong>the</strong> excitement of Formula Car racing.<br />
<strong>the</strong> environmental impact of this sizeable project was carefully studied to<br />
preserve <strong>the</strong> site at tochigi Prefecture.
Any true race enthusiast would know of Twin Ring Motegi,<br />
<strong>Honda</strong>’s famed racing circuit with mega facilities in Motegi, Tochigi<br />
Prefecture, Japan. As its name suggest, Twin Ring Motegi has a<br />
unique two circuit layout – <strong>the</strong> Super Speedway, a 2.4km oval<br />
course, and <strong>the</strong> Road Course, a 4.8km road course. The oval<br />
course is <strong>the</strong> only one in Japan and was primarily built with <strong>the</strong><br />
motivation to nurture <strong>Honda</strong>’s program in IndyCar® Racing.<br />
The idea to build <strong>the</strong> racing circuit was initiated in <strong>the</strong> mid 80’s<br />
when <strong>Honda</strong>’s sales employees suggested creating a network<br />
of facilities where riders can enjoy <strong>the</strong>ir motorcycles. Some<br />
brainstorming and numerous assessments later, a decision was<br />
made to not only build a race track but one that keeps <strong>Honda</strong>’s<br />
ideals alive – to pursue dreams and spread joy.<br />
The company’s <strong>the</strong>n President Tadashi<br />
Kume said to <strong>the</strong> project’s team, “I<br />
want you to create a facility of ample<br />
scale that can foster our dreams.”<br />
With that, <strong>the</strong> passion shared among<br />
a few <strong>Honda</strong> associates to boost <strong>the</strong><br />
enthusiasm for motorsports flourished<br />
into an investment of sizable scale.<br />
Twin Ring Motegi finally opened in August<br />
1997 in <strong>the</strong> eastern district of Motegi-machi<br />
in <strong>the</strong> Haga Gun of Tochigi Prefecture, covering<br />
a remarkable 6.6 million square meters – massive<br />
enough to fit three Suzuka Circuits comfortably!<br />
Serious efforts made to co-exist harmoniously with <strong>the</strong><br />
locals’ environment lasted through <strong>the</strong> years and remains<br />
a critical reminder of <strong>Honda</strong>’s ideal in balancing <strong>the</strong> pursuit<br />
of dreams with using natural environments efficiently.<br />
A great number of major race series have been held at Twin Ring<br />
Motegi and it continues to host international and local racing<br />
events till today, becoming a venue where motorsports culture is<br />
able to thrive. In addition to that, visitors of all ages are encouraged<br />
to experience o<strong>the</strong>r driving-related activities, like safety driving<br />
courses, go-kart and dirt track racing.<br />
Recreational facilities like <strong>the</strong> <strong>Honda</strong> Collection Hall, a museum<br />
that introduces about 350 pieces of <strong>Honda</strong>’s legacy in production<br />
cars and motorcycles including racing machines; Fan Fun Lab,<br />
an amusement complex that promotes <strong>Honda</strong>’s mobility and<br />
environmental culture with various exhibits and amenities; and<br />
Hotel Twin Ring all provide visitors a reason to stay and fully<br />
immerse <strong>the</strong>mselves in <strong>the</strong> thrills and excitement that <strong>the</strong> worldclass<br />
venue offers.<br />
Today, <strong>the</strong> goal to cultivate racing talents and grow <strong>the</strong> motorsports<br />
culture in Japan continues to remain an unshakable foundation of<br />
<strong>the</strong> Twin Ring Motegi. The full-size mobility park stands to mirror<br />
possibilities of <strong>the</strong> future and we will always be reminded that Twin<br />
Ring Motegi is a story of accomplishment, challenge and <strong>Honda</strong>’s<br />
ultimate symbol of dreams.<br />
<strong>the</strong> unique dual-course circuit,<br />
<strong>the</strong> 2.4km Oval Course and<br />
4.8km road Course, gives<br />
twin ring motegi its name<br />
“I want you to create a facility<br />
of ample scale that can foster<br />
our dreams.”<br />
- <strong>Honda</strong> Motor Co., Ltd. President & Chief Executive Officer,<br />
Tadashi Kume, 1983 – 1990<br />
with dreams | 11
12 | with dreams<br />
<strong>Honda</strong> MALAYSIA NEWS
4 Seater + STYLE<br />
<strong>the</strong> <strong>Freed</strong>’s convenient remote entry system allows<br />
<strong>the</strong> opening and closing of its automatic sliding<br />
doors with anti-pinch sensors.<br />
4 Seater + SAFETY<br />
Upper Frame<br />
Absorbing upper part<br />
of impact energy<br />
Impact Energy<br />
its low tailgate allows for<br />
easy and comfortable<br />
access and cargo loading/<br />
unloading.<br />
Main Frame<br />
Highly efcient energy<br />
absorption<br />
Lower Member<br />
Preventing misalignment of<br />
impact-absorbing vehicle members<br />
G-Force Control (G-CON) technology and Advanced Compatibility Engineering<br />
(ACE) help reduce <strong>the</strong> impact of collision force on <strong>the</strong> cabin. <strong>the</strong> <strong>Freed</strong> also scored<br />
an impressive 6 stars in <strong>the</strong> Japan New Car Assessment Programme (JNCAP).<br />
4 Seater + SPACE<br />
First in class technologies<br />
such as shift hold<br />
Control and Grade Logic<br />
Control holds certain<br />
gears on winding roads<br />
for better and safer<br />
cornering while ensuring<br />
constant acceleration<br />
and optimum fuel<br />
efficiency.<br />
<strong>the</strong> <strong>Freed</strong>’s 3rd row seats are foldable one seat at a time and can be stowed to <strong>the</strong> side to maximize cargo space.<br />
….and that’s just what a 4 Seater + IDEAS is all about. The<br />
<strong>Freed</strong> is a compact premium mover developed under <strong>the</strong><br />
concept ‘The freedom to create <strong>the</strong> perfect lifestyle’. From<br />
leisure time family trips to meeting your daily transportation<br />
needs, <strong>the</strong> <strong>Freed</strong> lets you indulge in whatever you set your<br />
mind to by being anything you want it to be, limited only by<br />
your imagination.<br />
Its exterior design seamlessly fuses a triangular shaped front<br />
section with a voluminous square box in <strong>the</strong> rear, ensuring<br />
that <strong>the</strong> <strong>Freed</strong>’s aerodynamics is optimized, while featuring a<br />
low-floor and flat roof – giving it a compact body size with a<br />
spacious cabin that makes for comfortable seating in all three<br />
rows or extra space for cargo in <strong>the</strong> rear.<br />
The <strong>Freed</strong> offers a host of functionalities to cater to a variety of<br />
needs that have been carefully considered in its design such<br />
as its ‘walk through’ cabin that allows passengers <strong>the</strong> freedom<br />
to access any row from any door without having to operate<br />
a seat adjuster. What’s more, its one step low floor with grip<br />
assist enables children and <strong>the</strong> elderly to easily ascend or<br />
descend from <strong>the</strong> vehicle with greater ease. And <strong>the</strong>re’s so<br />
much more.<br />
Using <strong>the</strong> latest Drive-By-Wire technology along with a smooth<br />
shifting 5-speed automatic transmission, <strong>the</strong> <strong>Freed</strong>’s engine<br />
is kept at its most efficient speed range while offering quiet<br />
cruising with better acceleration and fuel economy. And as<br />
for its performance, its fuel economical 1.5L i-VTEC engine<br />
produces an impressive 118PS @ 6,600rpm with a max<br />
torque of 146Nm @ 4,800rpm.<br />
With so much detailed thought put into coming up with <strong>the</strong><br />
ideal compact premium mover, <strong>the</strong> onus is on you to take it<br />
to <strong>the</strong> next level. Whichever way you utilize it, <strong>the</strong> <strong>Freed</strong> offers<br />
you an endless array of possibilities. For work or play. For city<br />
driving or a weekend getaway. It’s time to set your mind free.<br />
with dreams | 13
14 | with dreams<br />
LIFESTYLE<br />
IBUNDA KL,<br />
HERITAGE<br />
REDEFINED<br />
<strong>the</strong> private rooms upstairs provide a<br />
graceful and relaxed ambience perfect<br />
for group dining.
Choose between <strong>the</strong> tasty platters of sajian tradisional ibunda and<br />
Nostalgia ibunda for lunch or santapan Bersaji for dinner.<br />
EXCLUSIVE PROMOTION FOR HONDA OWNERS<br />
Enjoy a hearty lunch or dinner at Ibunda KL every day!<br />
Lunch: RM38 nett per pax<br />
Dinner: Order for 10, get 1 FREE @ RM128++ per pax<br />
terms & Conditions:<br />
• Redeemable from July – October 2010<br />
• Promotion is not available during Ramadhan<br />
• Applicable to residents of <strong>Malaysia</strong> only<br />
Dear <strong>Honda</strong> owners,<br />
To redeem your exclusive dining privilege from Ibunda<br />
KL, please bring along an invoice of your <strong>Honda</strong> service<br />
maintenance from <strong>the</strong> last 6 months as proof of ownership.<br />
Only original invoices from a <strong>Honda</strong> authorised service<br />
centre applies.<br />
Call Ibunda KL to make your reservation:<br />
+603 2148 8488<br />
The concept of Malay fine dining may sound superfluous to most <strong>Malaysia</strong>ns<br />
because as far as traditions go, we are used to indulging in simple, fullflavoured<br />
Malay dishes in our neighbourhood “warung”. At best, fine<br />
Malay cuisine is served mostly at top-notch hotels. So when you step into<br />
Ibunda KL, primed as a Malay fine dining restaurant, your curiosity will be<br />
pleasantly piqued.<br />
Fittingly housed in a refurbished pre-war mansion in <strong>the</strong> heart of <strong>the</strong> city, its<br />
understated elegance evokes <strong>the</strong> kind of ambience familiar to French fine<br />
dining restaurants. But save for a few traditional objet d’art and <strong>the</strong> waft of<br />
familiar spices in <strong>the</strong> air, you pretty much can’t tell what’s cooking.<br />
Indeed, one look at <strong>the</strong> menu might unearth a trove of familiar traditional<br />
dishes although you’ll soon discover that <strong>the</strong> preparation is anything but.<br />
The novelty of cooking here lies in <strong>the</strong> ingenious blend of both exotic and<br />
everyday ingredients that gives it a rich complexity that’s worth its lavish<br />
indulgence. The presentation itself is a work of art, thanks to award-winning<br />
Chef Zabidi Ibrahim who seems set to lead diners on a culinary journey at<br />
Ibunda.<br />
If you are craving for fine traditional Malay cuisine, go for <strong>the</strong> lunch set<br />
where a sumptuous platter of <strong>the</strong>ir best à la carte is presented in one<br />
serving. The portion is recommended for 2 persons but who’s to say one<br />
can’t devour every last bite by <strong>the</strong>mselves when <strong>the</strong> taste is so appealing!<br />
Lunch guests can choose between Sajian Tradisional Ibunda, which<br />
consists of dishes traditionally served at Malay weddings, and Nostalgia<br />
Ibunda with an ample selection that harks back to kampung-styled dishes.<br />
There are at least six to eight types of dishes in ei<strong>the</strong>r sets, served with<br />
condiments and rice – all distinctively Malay but something about <strong>the</strong> way<br />
<strong>the</strong>y’re prepared makes it exceptionally appetizing.<br />
For dinner, patrons can pick from <strong>the</strong> à la carte menu that includes Ibunda’s<br />
splendid array of signature dishes. Standouts include <strong>the</strong> Gulai Udang,<br />
which is braised king prawn and banana drizzled in curry masala on a bed<br />
of saffron rice served with dried kiwi chutney, and Ayam Berdaging Hati Itik,<br />
a texturally satisfying combination of baked mince meat stuffed with foie<br />
gras and served with deep-fried saffron glutinous rice.<br />
If you can’t decide what to order, <strong>the</strong>ir dinner platter is equally gratifying. For<br />
just RM128++ one is served a traditional Santapan Bersaji which consists<br />
of an amuse-bouche, soup (chef’s specialty, Ibunda crab soup), six types<br />
of well-balanced mains and dessert. For afters, we will keenly pick <strong>the</strong><br />
black glutinous rice drizzled with durian mousse, topped with macadamia<br />
nuts ice cream. The durian flavour surprisingly does not dominate but adds<br />
a beautiful depth to <strong>the</strong> dessert.<br />
Ibunda KL exceeds expectations in its take on traditional cuisine – classic<br />
comfort food served with a twist. Add that to <strong>the</strong>ir flawless presentation<br />
and we have a winner. If you are hosting a dinner party, we recommend <strong>the</strong><br />
private rooms upstairs which are guaranteed to make a grand impression<br />
with your guests. Give it a try.<br />
Ibunda KL is located at 251 Jalan Bukit Bintang, 55100 Kuala Lumpur.<br />
with dreams | 15
What’s a spark plug?<br />
Why it’s important to have have a quality spark plug.<br />
Composition Composition of a spark plug. plug.<br />
• Terminal Nut<br />
• Corrugation- The ridges extend<br />
<strong>the</strong> insulating surface distance<br />
to prevent flash over<br />
• Metal Shell – Plated to provide<br />
better resistance to high temperature<br />
corrosion<br />
• Copper Core – Dissipates large<br />
amounts of heat quickly to prevent<br />
overheating & fouling<br />
16 | with dreams<br />
<strong>Honda</strong> CAR CARE<br />
A spark plug serves as a lighter to ignite, via high voltage electrical currents, <strong>the</strong> compressed air/<br />
fuel mixture within <strong>the</strong> combustion chamber to drive <strong>the</strong> pistons in <strong>the</strong> engine.<br />
Good mixture<br />
of fuel and air<br />
Good<br />
compression<br />
Ultra-thin iridium alloy<br />
Good spark<br />
production<br />
Proper engine<br />
operation<br />
• Insulator – High-alumina ceramics give better<br />
insulation, heat resistance & <strong>the</strong>rmal conductivity<br />
• Special Powder Filling – Provides good<br />
gas tightness and robust construction<br />
• Gasket – Prevents any leakage<br />
of combustion gases<br />
• Special nickel alloy ensures superior<br />
heat resistance & durability
Why you should use <strong>new</strong> spark plugs.<br />
Used Spark Plugs<br />
Worn electrodes and carbon<br />
deposits on firing ends<br />
cause side sparking<br />
Fuel is not combusted<br />
efficiently, resulting in more<br />
hydrocarbon emissions due<br />
to improper sparking<br />
New Spark Plugs<br />
Correct sparking as <strong>the</strong><br />
spark jumps straight<br />
Fuel is combusted efficiently<br />
thus maximizing fuel<br />
efficiency, which is better for<br />
<strong>the</strong> environment<br />
Why use spark plugs?<br />
• Less ‘spark jump’ voltage is required - this can be as<br />
much as 5,000 volts less than with standard plug types<br />
• Ignition is improved and less strain is placed on <strong>the</strong><br />
ignition system<br />
• Improved ignition/combustion gives better fuel economy,<br />
increased power/acceleration and better throttle response<br />
• High durability as iridium lasts 5X longer than<br />
conventional nickel spark plugs, while producing<br />
consistently stable sparking<br />
• Superior anti-fouling, anti-corrosion and anti-seizing<br />
properties<br />
Spark plug maintenance:<br />
• Spark plugs are subject to extreme stress from <strong>the</strong> high voltages, burning gasoline and vibration of <strong>the</strong><br />
engine which causes spark plugs to eventually wear out and need replacement.<br />
• Spark plugs generally should be checked every 8,000 to 10,000 km and should be replaced after every<br />
20,000 / 40,000 for conventional nickel spark plugs or 100,000km for Iridium spark plugs, which are used<br />
in all current <strong>Honda</strong> models.<br />
• Your owner’s manual will give you a recommended interval for replacement of your spark plugs and<br />
o<strong>the</strong>r ignition system components. For more information, ask your <strong>Honda</strong> authorized service centre<br />
personnel.<br />
with dreams | 17
Genuine oil filters with<br />
irregular folding<br />
structures help to<br />
increase filtering<br />
efficiency.<br />
18 | with dreams<br />
<strong>Honda</strong> CAR CARE<br />
Did you know this about your <strong>Honda</strong>?<br />
Maintenance Tips Compiled by Our Experts at <strong>Honda</strong> Authorised Service Centres<br />
Iridium spark plugs<br />
should be replaced at<br />
every 100,000 km<br />
as recommended.<br />
Accelerate slowly<br />
upon start-up as<br />
most engine wear<br />
occurs in <strong>the</strong> first<br />
5 minutes.<br />
For maximum tyre<br />
lifespan, swap<br />
front tyres with<br />
back ones at every<br />
10,000 km.<br />
In order to increase<br />
<strong>the</strong> durability of your<br />
wiper blades, we<br />
recommend adding<br />
wiper cleaner into <strong>the</strong><br />
windshield reservoir.<br />
Washing your car<br />
every 10 days<br />
helps to protect<br />
its paint.<br />
Avoid using tyres<br />
that are more than<br />
3 years old, as<br />
recommended by<br />
tyre manufacturers.<br />
Being in <strong>the</strong> know helps to keep your car in its best condition. And when <strong>the</strong> time comes for its<br />
scheduled maintenance, no one knows better than <strong>Honda</strong>.<br />
Because we have <strong>the</strong> right expertise, tools and parts, your <strong>Honda</strong> will experience a maintenance<br />
that’s professional, reliable and most of all, of superior quality.<br />
For quality maintenance, make an appointment with your nearest <strong>Honda</strong> Authorised Service<br />
Centre today! Log on to www.honda.com.my for more info.
You drive it, sit in traffic with it and go for holidays in it, but are you in tune<br />
to your <strong>Honda</strong>’s needs? Take this quiz and find out!<br />
1<br />
How well do you<br />
The type of engine oil that my<br />
<strong>Honda</strong> prefers to use is:<br />
a) Mineral oil<br />
b) Semi-syn<strong>the</strong>tic oil<br />
c) Fully-syn<strong>the</strong>tic oil<br />
2 8<br />
How often do you pump air into<br />
your tyres?<br />
a) Every 1 to 2 weeks<br />
b) Once a month<br />
c) My mechanic pumps my <strong>Honda</strong> up!<br />
3<br />
When I hear a noise coming from<br />
my <strong>Honda</strong>, I…<br />
a) What noise?<br />
b) Send it in to a <strong>Honda</strong> Authorised<br />
Service Centre immediately<br />
c) Attempt to diagnose <strong>the</strong> noise<br />
myself first<br />
4<br />
The best brake fluid for my<br />
<strong>Honda</strong> is…<br />
a) DOT HONDA<br />
b) DOT 5 / DOT 6<br />
c) DOT 3 / DOT 4<br />
5<br />
What may happen if you put non-<br />
<strong>Honda</strong> genuine coolant into your car?<br />
a) I’m not sure, but I think it is not<br />
advisable<br />
b) Failure or malfunction of cooling<br />
system brought on by corrosion<br />
c) White smoke will start spewing from<br />
my car<br />
6<br />
Which element in a <strong>Honda</strong> Genuine<br />
Spark Plug ensures smoo<strong>the</strong>r<br />
start-ups?<br />
a) Aluminium<br />
b) Nickel<br />
c) Iridium<br />
KNOW<br />
7<br />
HAMP is…<br />
a) A brand of ham<br />
b) <strong>Honda</strong> Auto / Manual Precautions<br />
c) The brand of <strong>Honda</strong> Genuine Oil<br />
Filters<br />
When this symbol lights up<br />
while I’m driving, my <strong>Honda</strong> is<br />
trying to tell me that:<br />
a) It has a flat battery / it’s not charging<br />
b) It’s possessed<br />
c) There are complications in <strong>the</strong> engine<br />
9<br />
If I see my temperature meter<br />
reaching <strong>the</strong> Hot level, I should:<br />
a) Drive faster so I can reach my<br />
destination sooner and seek help<br />
<strong>the</strong>re<br />
b) Stop my car in a safe spot and let it<br />
cool down<br />
c) Stop <strong>the</strong> car, open <strong>the</strong> bonet and pour<br />
water over <strong>the</strong> radiator<br />
10<br />
On average, how often do you<br />
wash your car?<br />
a) Every three to seven days<br />
b) Every fortnight<br />
c) When it looks dirty<br />
Count Your Points:<br />
1.<br />
2.<br />
3.<br />
4.<br />
5.<br />
6.<br />
7.<br />
8.<br />
9.<br />
10.<br />
a) 1 b) 2 c) 3<br />
a) 3 b) 2 c) 1<br />
a) 0 b) 2 c) 0<br />
a) 0 b) 0 c) 2<br />
a) 1 b) 2 c) 1<br />
a) 0 b) 1 c) 2<br />
a) 0 b) 0 c) 2<br />
a) 2 b) 0 c) 1<br />
a) 0 b) 2 c) 0<br />
a) 2 b) 2 c) 1<br />
your<br />
<strong>Honda</strong>?<br />
1 TO 7 POINTS<br />
It’s It’s a stranger stranger to to me me”<br />
Looks like someone needs to pay more<br />
attention to <strong>the</strong>ir <strong>Honda</strong>. We recommend<br />
sending your car only to a <strong>Honda</strong> Authorised<br />
Service Centre – so even if you are unfamiliar,<br />
rest assured our mechanics aren’t!<br />
8 TO 15 POINTS<br />
Need to do my homework<br />
You know about your <strong>Honda</strong> here and <strong>the</strong>re.<br />
You care but you seldom pay close attention to<br />
its little details. We recommend some good old<br />
quality time with your car and asking your<br />
Service Advisor more questions!<br />
16 TO 20 POINTS<br />
Like a buddy<br />
To you, your car is not just a car, it is a friend.<br />
You believe that it needs to be cared for and in<br />
return, it will care for you too. That’s why you<br />
strive to give your <strong>Honda</strong> <strong>the</strong> best, like quality<br />
maintenance and genuine parts. Keep this up!<br />
21 TO 23 POINTS<br />
Like <strong>the</strong> back of my hand<br />
Well done! Ei<strong>the</strong>r you have been peeking at <strong>the</strong><br />
answers or you really know your <strong>Honda</strong>! You go<br />
for genuine parts only and <strong>the</strong>re’s no two ways<br />
about it. The <strong>Honda</strong> Authorised Service Centre<br />
you frequent must be really proud of you!<br />
with dreams | 19
20 | with dreams<br />
WHAT’S ON <strong>Honda</strong><br />
<strong>Honda</strong> showcases<br />
environmental technologies<br />
at Beijing International Automotive Exhibition 2010<br />
At <strong>the</strong> Beijing International Automotive<br />
Exhibition 2010, <strong>Honda</strong> Motor Co., Ltd.<br />
President & Chief Executive Officer,<br />
Takanobu Ito announced <strong>the</strong> company’s<br />
environmental initiatives by introducing<br />
near-future environmental technologies,<br />
including <strong>the</strong> fuel cell electric vehicle,<br />
FCX Clarity, and <strong>the</strong> battery electric<br />
powered EV-N.<br />
Leveraging <strong>Honda</strong>’s strength in three<br />
product groups, namely motorcycles,<br />
automobiles and power products,<br />
<strong>Honda</strong> strives to be <strong>the</strong> forerunner<br />
in <strong>the</strong> area of environment and energy technologies by making a<br />
comprehensive commitment to reduce CO2 emissions. This includes not<br />
only making existing products more fuel efficient, but also investing in<br />
areas such as solar cells and electromotive technologies.<br />
“To best contribute to <strong>the</strong> reduction<br />
of CO2 emissions today, we believe<br />
that <strong>Honda</strong> must prioritize <strong>the</strong> fullscale<br />
market penetration of hybrid<br />
vehicles. Towards this goal, <strong>the</strong> most<br />
important challenge is to provide a<br />
wider selection of hybrid models to<br />
increase <strong>the</strong> number of customers in<br />
China who can drive hybrid vehicles,”<br />
said Takanobu Ito.<br />
To comply with <strong>the</strong> increasing fuel<br />
economy regulations and consumer<br />
environmental awareness in China,<br />
two hybrid models produced in Japan, <strong>the</strong> Insight and CR-Z, will be<br />
available in <strong>the</strong> Chinese market before <strong>the</strong> end of 2012.
<strong>Honda</strong> wins Gold<br />
in Reader’s Digest Trusted Brands<br />
<strong>Honda</strong> was recently announced <strong>the</strong> Gold winner of <strong>the</strong> Reader’s<br />
Digest Trusted BrandsTM proprietary research study for Automobiles<br />
category in <strong>Malaysia</strong>. Winning for 12 consecutive years, <strong>Honda</strong><br />
<strong>Malaysia</strong> attributes its favourable standing to its customers for <strong>the</strong>ir<br />
unwavering trust and loyalty.<br />
Speaking on <strong>the</strong> occasion, <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. Managing<br />
Director & Chief Executive Officer, Toru Takahashi said, “We are<br />
pleased to receive <strong>the</strong> Reader’s Digest Trusted BrandsTM Gold<br />
award for Automobiles category in <strong>Malaysia</strong>. This recognition<br />
from <strong>the</strong> consumers will continue to drive <strong>Honda</strong> <strong>Malaysia</strong> in its<br />
endeavour to be <strong>the</strong> most trusted and admired automobile brand<br />
in <strong>the</strong> country.”<br />
<strong>Honda</strong> completes production of 4-Door<br />
CIVIC TYPE R<br />
<strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. announced in April 2010 that <strong>the</strong><br />
company will end sales of <strong>the</strong> popular 4-Door Civic Type R following<br />
<strong>the</strong> announcement from <strong>Honda</strong> Motor Co., Ltd, Japan.<br />
<strong>Honda</strong> Motor Co., Ltd. will discontinue production of<br />
<strong>the</strong> 4-door Civic Type R at <strong>the</strong> end of August,<br />
2010. <strong>Malaysia</strong> is <strong>the</strong> only country<br />
outside of Japan to make<br />
available <strong>the</strong> 4-Door Civic<br />
Type R.<br />
<strong>Honda</strong> <strong>Malaysia</strong> Sdn.<br />
Bhd. Managing Director<br />
& Chief Executive Officer,<br />
Toru Takahashi said, “We are<br />
proud that <strong>the</strong> Civic Type R has fulfilled its<br />
mission of providing <strong>the</strong> joy of driving and joy of ownership to its<br />
En. Rohime Shafie, President & COO of <strong>Honda</strong> <strong>Malaysia</strong> receiving <strong>the</strong><br />
award from Y.B. Dato’ Sri Ismail Sabri bin Yaakob, Minister of Domestic<br />
Trade, Co-operatives and Consumerism while Mr. Thomas Moore from<br />
Editorial, Asia Pacific Magazines Reader’s Digest looks on.<br />
many customers in <strong>Malaysia</strong>. However, having evaluated <strong>the</strong> model<br />
based on environmental performance, which is <strong>the</strong> <strong>new</strong> method<br />
of calculating emissions in JC08 mode, as well as current market<br />
demands, we believe that <strong>the</strong> time has<br />
come for us to discontinue<br />
production of <strong>the</strong> 4-Door<br />
Civic Type R.”<br />
The Civic Type R had<br />
achieved a cult status<br />
with a huge following<br />
since its introduction to<br />
<strong>the</strong> <strong>Malaysia</strong>n market in 2007.<br />
Moving forward, <strong>Honda</strong> will continue to<br />
pursue performance cars that feature <strong>the</strong> highest levels<br />
of not only driving performance, design and quality but also on<br />
environmental responsibility.<br />
with dreams | 21
STATE<br />
K U A L A L U M P U R<br />
S E L A N G O R<br />
P E R A K<br />
22 | with dreams<br />
AUTHORISED <strong>Honda</strong> DEALERS CONTACT LIST<br />
SHOWROOM<br />
COMPANY NAME ADDRESS<br />
SERVICE<br />
CENTRE<br />
BODY & PAINT<br />
SHOWROOM<br />
SERVICE CENTRE<br />
TEL FAX TEL<br />
FAX<br />
Angkasa Motor Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur 03-6257 0608 03-6257 2915 03-6258 1233 03-6253 3184<br />
Kah Motor Co. Sdn Bhd 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur 03-9221 0000 03-9221 1009 – –<br />
Kah Motor Co. Body Repair Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur – – 03-6259 1120 03-6259 1931<br />
MH Prestige Auto Sdn Bhd 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur 03-6277 5548 03-6277 5469 03-6277 4569 03-6272 2617<br />
New Era Sales (M) Sdn Bhd 109, Jalan Pudu, 55100 Kuala Lumpur 03-2032 2266 03-2031 8989 03-2032 4423 03-2072 0028<br />
Noblekey (M) Sdn Bhd Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak,<br />
53200 Kuala Lumpur<br />
03-4021 2104 03-4025 5116 03-4021 2106 03-4025 5116<br />
Peringgit Sri Motor Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur 03-7980 0000 03-7981 9482 – –<br />
Sri Utama Auto Sdn Bhd No. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang,<br />
03-4024 2266<br />
03-4024 2266 03-4024 9320<br />
53200 Kuala Lumpur 03-4024 7268<br />
03-4022 8776<br />
Sri Utama BP Sdn Bhd PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur – – 03-4023 4936 03-4023 7686<br />
The Millennium Auto & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur 03-7728 1361 03-7727 4180 03-7728 8413 03-7722 4698<br />
Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur 03-9130 2288 03-9131 6611 03-9130 9888 03-9130 9922<br />
Roda BB Motor Sdn Bhd 193 & 195, Jalan Imbi, 55100 Kuala Lumpur 03-2142 5088 03-2141 7125 – –<br />
Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur – – 03-7983 3230 03-7983 2985<br />
Lot 2847, Jalan Segambut, 51200 Kuala Lumpur – – 03-6253 2066 03-6253 2936<br />
Weststar Auto Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur 03-2031 5151 03-2031 2008 – –<br />
111-A, Jalan Ulu Klang, 68000 Ampang, Selangor – – 03-4251 5000 03-4257 6813<br />
Kah Motor Co. Sdn Bhd Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur 03-2698 3358 03-2692 9251 – –<br />
Kah Motor Co. Sdn Bhd No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur 03-2282 5585 03-2282 5248 – –<br />
Actmar Sdn Bhd Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor 03-3345 2020 03-3343 2298 – –<br />
Global Amity Sdn Bhd No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya,<br />
03-8945 0946 –<br />
03-8945 9508 03-8945 8953<br />
43300 Seri Kembangan,Selangor ext 108/110<br />
Kosmo Kars Sdn Bhd No. 3, Jalan Pelukis, U1/46, Sec U1, Temasya Industrial Park, Glenmarie,<br />
40150 Shah Alam, Selangor<br />
03-5569 2114 03-5569 2259 03-5569 5259 03-5569 9836<br />
Sumber Auto Edaran Sdn Bhd Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor 03-7960 2828 03-7955 3773 03-7960 2626 03-7957 8233<br />
Tenaga Setia Resources Sdn Bhd Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor 03-7957 6611 03-7957 8718 03-7957 8727 03-7957 8718<br />
USJ Car Express Sdn Bhd Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang,<br />
47610 Subang Jaya, Selangor<br />
03-5636 1100 03-5638 9248 03-5635 8988 03-5635 7372<br />
Imavest Sdn Bhd No. 2, 3 & 4, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor 03-4252 8061 03-4252 8264 – –<br />
No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor – – 03-4251 3883 03-4257 3883<br />
Kah Motor Co. Sdn Bhd 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor 03-8075 5616 03-8075 3640 – –<br />
No. 1, Jalan Bandar 5, Pusat Bandar Puchong, 47100 Puchong, Selangor – – 03-5882 8282 03-5882 6682<br />
Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor 03-3342 0272 03-3342 1682 – –<br />
Shared Auto Sdn Bhd 17 &19, Ground Floor, Block 2, Worldwide Business Park,<br />
Jalan Tinju 13/50, 40675 Shah Alam, Selangor<br />
Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor – – 03-3341 0049 03-3342 5703<br />
03-5510 0099 03-5513 0099 – –<br />
No. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor – – 03-7845 8837 03-7845 8836<br />
Delima Kinta Sdn Bhd Lot 10853, Batu 2 1/2, Jalan Simpang, 34000 Taiping, Perak 05-8483 888 05-8483 266 – –<br />
Kah Motor Co. Sdn Bhd No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak 05-5273 501 05-5273 575 05-5273 500 05-5273 575<br />
Sendi Auto Sdn Bhd Tian Siang Square, 32000 Sitiawan, Perak 05-6920 028 05-6920 828 05-6922 880 05-6917 399<br />
Tian Siang Auto Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 30010 Ipoh, Perak 05-5061 600 05-5064 600 05-5062 600 –
STATE<br />
P E R A K<br />
K E D A H<br />
KELANTAN P U L A U P I N A N G<br />
TERRENGGANU<br />
P A H A N G<br />
NEGERI SEMBILAN<br />
MELAKA<br />
J O H O R<br />
LABUAN SARAWAK SABAH<br />
SHOWROOM<br />
COMPANY NAME ADDRESS<br />
SERVICE<br />
CENTRE<br />
BODY & PAINT<br />
SHOWROOM<br />
SERVICE CENTRE<br />
TEL FAX TEL<br />
FAX<br />
Ban Hoe Seng Sdn Bhd 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak 05-2413 433 05-2552 320 – –<br />
Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak – – 05-2532 001 05-2537 652<br />
Lee Motor Alor Setar (Car Div) Sdn Bhd 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah 04-7311 766 04-7332 722 – 04-7326 313<br />
Lee Motor Alor Setar (Car Div) Sdn Bhd Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang,<br />
08000 Sungai Petani, Kedah<br />
04-4210 116 04-4229 119 – –<br />
Magna Speed Sdn Bhd 357 & 358, Jalan Petaling 10, Taman Sri Petaling, 09000 Kulim, Kedah 04-4959 595 04-4909 595 – –<br />
Yooi Cars Sdn Bhd Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor,<br />
07100 Langkawi, Kedah<br />
04-9557 002 04-9559 007 – 04-9555 007<br />
Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang 04-3244 166 04-3333 946 04-3106 699 04-3231 729<br />
Kah Motor Co. Sdn Bhd 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang 04-2815 100 04-2815 409 04-2821 000 04-2821 100<br />
Motoria Sdn Bhd 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang 04-3995 313 04-3992 139 04-3905 313 –<br />
JM Motor Venture Sdn Bhd Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang 04-540 3399 04-530 6393 04-540 3377 –<br />
Vivahill Auto Sdn Bhd 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang 04-6441 111 04-6442 121 – –<br />
Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas,<br />
11900 Pulau Pinang<br />
– – 04-6440 000 04-6442 323<br />
Kah Motor Co. Sdn Bhd 25-B, Lebuh Farquhar, 10200 Pulau Pinang 04-2638 244 04-2637 152 – –<br />
Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan 09-7445 893 09-7484 593 09-7441 897 –<br />
Syarikat Tan Eng Ann Sdn Bhd 686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu 09-6221 796 09-6233 796 – –<br />
25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu – – 09-6221 996 09-6229 396<br />
Honhin Auto Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang 09-5177 235 09-5178 940 09-5177 102 09-5178 005<br />
Macinda Auto Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang 09-5687 000 09-5669 000 09-5688 000 –<br />
Chuan Thye Motor Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang 09-2963 308 09-2965 613 – –<br />
H31-32, Taman Muhibbah, 28000 Temerloh, Pahang – – 09-2962 991 09-2961 991<br />
Wanija Classic (M) Sdn Bhd 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang,<br />
70450, Seremban, Negeri Sembilan<br />
06-6794 770 06-6786 764 – –<br />
Ban Lee Heng Motor Sdn Bhd No. 381, Jalan Haruan 2, Oakland Industrial Park, 70300 Seremban, Negeri Sembilan 06-6017 815 06-6017 130 06-6017 808 06-6017 130<br />
Kah Motor Co. Sdn Bhd No. 88, Jalan Semabok, 75050 Melaka 06-2833 988 06-2840 200 – 06-2811 116<br />
Haslita Motor Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor 07-9313 822 07-9310 986 07-9322 866 –<br />
Iptimas Motor Sdn Bhd No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor 07-7730 924 07-7739 200 07-7727 600 –<br />
K.M. Lim Motor Sdn Bhd 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir,<br />
83000 Batu Pahat, Johor<br />
07-4327 890 07-4314 202 07-4315 768 07-4328 790<br />
Sutera Auto Sdn Bhd No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor 07-3321 888 07-3338 070 07-3381 222 07-3332 188<br />
Syarikat Motor GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor 06-9522 855 06-9527 669 06-9537 878 –<br />
Yong Ming Motor Sdn Bhd 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor 07-2351 717 07-2329 993 – 07-2387 858<br />
Wang Loo Motor Sdn Bhd Lot 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor 07-5982 288 07-5985 588 07-5983 388 07-5986 688<br />
Boon Siew (Borneo) Sdn Bhd 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah 088-421 770 088-421 719 088-420 996 –<br />
Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak 085-436 746 085-418 876 – –<br />
Jimisar Corporation Sdn Bhd 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak 082-459 322 082-452 322 – –<br />
Jimisar Motors Sdn Bhd Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak 084-210 198 084-214 978 084-217 578 –<br />
Premier Motor 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T 087-412 282 087-416 808 087-415 522 –<br />
with dreams | 23