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Introducing the new Freed - Honda Malaysia

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PP14768/05/2011(029540)<br />

VOL.15 JULY 2010<br />

<strong>Honda</strong> <strong>Malaysia</strong> News<br />

<strong>Introducing</strong> <strong>the</strong> <strong>new</strong> <strong>Freed</strong><br />

Breakthrough<br />

Transcending boundaries with <strong>the</strong> Skydeck<br />

Racing DNA<br />

Cultivating motorsports<br />

through Twin Ring Motegi<br />

Exclusives<br />

Get personal with X-Factor’s Fendi<br />

Rediscover <strong>the</strong> heritage of Ban Hoe Seng<br />

Redeem exclusive dining privileges


CONTENTS<br />

04<br />

<strong>Honda</strong> AND YOU<br />

Accord owner and ex-band member of X-Factor,<br />

Fendi, gets intimate with us on life, marriage and<br />

pursuing dreams. View his stylish makeover inside.<br />

10<br />

RACING DNA<br />

As we explored <strong>the</strong> development of <strong>the</strong> Twin Ring<br />

Motegi circuit in Japan, we are reminded of <strong>Honda</strong>’s<br />

passion for excellence.<br />

How well do you<br />

16-19<br />

KNOW<br />

your<br />

<strong>Honda</strong>?<br />

Be a patron of <strong>the</strong> environment by updating your particulars at<br />

www.honda.com.my/profiles to receive electronic copies of<br />

With Dreams magazine and browse our archive. You’ll also<br />

receive a FREE key chain!<br />

Call our Toll Free Number at 1800 88 2020 Operating hours: 9.00a.m. – 5.00p.m. Closed on weekends and public holidays.<br />

With DREAMS is a quarterly magazine published by <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. All rights reserved. Contents may not be reprinted or o<strong>the</strong>rwise reproduced in<br />

any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. The information<br />

presented in this magazine is compiled from various sources and <strong>the</strong>re is no declaration of responsibility as to legality, completeness and accuracy.<br />

EDITORIAL | CHIEF EDITOR Carol Joseph | EDITORIAL TEAM Sunita, Jayaprakash, AM Zaki<br />

SPECIAL THANKS | Affendy & Nadia • Ban Hoe Seng Sdn Bhd • FJ Benjamin (M) Sdn Bhd • Ibunda KL<br />

We appreciate your feedback.<br />

Please send your comments, suggestions and/or questions to:<br />

<strong>Honda</strong> AND YOU<br />

We rediscovered <strong>the</strong> rich heritage of <strong>Honda</strong>’s<br />

authorized dealer, Ban Hoe Seng, when we met up<br />

with Ignatius Chew and his wife in Ipoh.<br />

<strong>Honda</strong> MALAYSIA NEWS<br />

Since its launch, <strong>the</strong> <strong>Freed</strong> has garnered overwhelming<br />

interest. Let us show you <strong>the</strong> possibilities of our <strong>new</strong><br />

4 Seater + IDEAS.<br />

<strong>Honda</strong> CAR CARE<br />

If you have not been paying attention to your vehicle, it’s about time you do. See our guide to spark plugs and<br />

find good maintenance tips inside to care for your <strong>Honda</strong> vehicle.<br />

Editorial Team <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong><br />

08<br />

06<br />

SKYDECK<br />

Powered by a hybrid system and sporty styling, <strong>the</strong><br />

six-seater Skydeck points towards an exciting future in<br />

environmentally responsible vehicles.<br />

12<br />

14<br />

LIFESTYLE<br />

For a completely memorable meal with friends or<br />

family, Ibunda KL offers a fine traditional Malay dining<br />

experience. See what exclusive deals we have for you.<br />

20<br />

WHAT’S ON <strong>Honda</strong><br />

Read about <strong>Honda</strong>’s showcase at <strong>the</strong> Beijing<br />

International Automotive Exhibition and o<strong>the</strong>r <strong>new</strong>s.<br />

Printed by: Nova Domino Sdn. Bhd. (607395-V)<br />

No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park,<br />

47810 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong>. KDN: PQ1780/3804


EDITOR’S NOTE<br />

Message From <strong>Honda</strong> <strong>Malaysia</strong><br />

A good half a year has passed and we’re glad to have brought you much good <strong>new</strong>s<br />

thus far. Thanks to your enduring support and loyalty, we have not only recorded our<br />

highest monthly sales in March but <strong>the</strong> overwhelming trust placed on us helped us<br />

emerge a Gold winner in <strong>the</strong> Automobile category of Reader’s Digest Trusted Brands<br />

for <strong>the</strong> 12th consecutive year!<br />

We recently introduced <strong>the</strong> all-<strong>new</strong> <strong>Freed</strong> in April, creating value for a <strong>new</strong> market<br />

segment that is <strong>the</strong> compact premium multi-purpose vehicle. It is a privilege indeed<br />

to be part of <strong>the</strong> team who worked on bringing <strong>the</strong> <strong>Freed</strong> to <strong>Malaysia</strong>. It allows us, as<br />

associates, to continuously drive <strong>Honda</strong> to be at <strong>the</strong> forefront of providing value. You<br />

can read about <strong>the</strong> <strong>Freed</strong>’s advanced features inside this issue of With DREAMS.<br />

I have been working at <strong>Honda</strong> <strong>Malaysia</strong> for seven years and have accumulated<br />

much valuable experience in <strong>Honda</strong>’s unique and dynamic culture. This uniqueness<br />

opened up an opportunity for me to lead a marketing team despite my engineering<br />

background.<br />

As associates, we are empowered by dreams that spur developments in <strong>Honda</strong>, not<br />

just in its products and technologies, but also in its people. You will discover how this<br />

passion runs deep in our story on Twin Ring Motegi.<br />

Ano<strong>the</strong>r fundamental attitude that reaffirms <strong>the</strong> <strong>Honda</strong> spirit is <strong>the</strong> challenge to innovate<br />

and to initiate a first step towards <strong>the</strong> future. This is why we pioneered <strong>the</strong> way in <strong>the</strong><br />

hybrid market by introducing a green car on <strong>the</strong> road – <strong>the</strong> Civic Hybrid. It is equipped<br />

with advanced technologies that not only achieves high environmental performance<br />

but delivers a spirited driving experience that is unique to <strong>Honda</strong> vehicles.<br />

Personally, I hope to see us expanding our hybrid line-up in <strong>the</strong> days ahead. To<br />

show you our vision towards zero emissions, here’s a revolutionary concept that will<br />

change current perceptions of hybrids – <strong>the</strong> Skydeck six-seater hybrid vehicle. View<br />

its desirable features in our Breakthrough article.<br />

There is much more to be discovered inside this issue of With DREAMS that we hope<br />

you’ll find empowering. Do enjoy your read!<br />

Mohamed Akkbar Danial<br />

Manager, Marketing Department.<br />

with dreams | 03


04 | with dreams<br />

<strong>Honda</strong> AND YOU: Owner’s Story<br />

The well-grounded high flyer<br />

who dares to dream<br />

“When I set my mind to something, I will do everything I can to<br />

achieve it.” So says Syed Affendi Syed Ibrahim or Fendi from<br />

X-Factor as he is better known, thanks to his stint in one of <strong>the</strong><br />

country’s first boy-bands a few years ago. Now a successful<br />

Assistant Vice President at a multinational bank in Kuala Lumpur,<br />

33 year old Fendi has always followed his dreams in everything<br />

he pursues. His dogged determination has seen him become<br />

a successful model, actor, musician and career person, not to<br />

mention a loving husband and fa<strong>the</strong>r. “I believe that anything is<br />

possible if you don’t lose sight of your dreams,” says Fendi who<br />

along with his wife Nadia Nooraman, were selected for this issue<br />

of <strong>Honda</strong>’s With Dreams Makeover.<br />

Indeed for his age, Fendi is <strong>the</strong> exemplary achiever, but he<br />

makes sure that he doesn’t get too caught up in any one thing.<br />

“It’s about balancing it out,” he says, adding that he believes<br />

life is made up of various stages which one must do <strong>the</strong>ir best<br />

to excel in. “Now that my career is on its way, I intend to<br />

focus on family life.” Fendi and IT Consultant Nadia, 34, were<br />

blessed with <strong>the</strong>ir first child Sharlez, which means ‘beautiful’<br />

in Arabic, in February last year.<br />

He feels that his varied experiences have helped shape his<br />

character. “Being in <strong>the</strong> band and doing those tv dramas<br />

and commercials have made me more self-confident which<br />

has helped me tremendously,” he shares. An accountant by<br />

qualification, Fendi did his fair share of soul-searching before<br />

ending up in <strong>the</strong> IT line, a field he shares in common with<br />

Nadia.<br />

However, she does a lot more travelling as compared to him.<br />

“When we were dating, Nadia was often stationed overseas<br />

which made for a long, long distance love affair.” Interestingly,<br />

one of Fendi’s chart topping songs with X-Factor was called<br />

‘Telefon’. It was a trying time, but <strong>the</strong>y were determined to<br />

make it work. They eventually tied <strong>the</strong> knot in 2006 after he<br />

proposed at <strong>the</strong> top of <strong>the</strong> Eiffel Tower. “Instead of saying yes,<br />

I said thank you,” laughs Nadia.<br />

An avid touch rugby player, Fendi makes it a point to get<br />

toge<strong>the</strong>r with his mates every Saturday for a game, which he<br />

plays competitively. “I want to teach Sharlez <strong>the</strong> game as soon<br />

as she is old enough, ra<strong>the</strong>r than riding a bicycle which doesn’t<br />

Fendi is not one to lose<br />

sight of his dreams, whe<strong>the</strong>r<br />

in pursuing music or a<br />

professional career.<br />

all dressed up: Fendi and Nadia joke with<br />

each o<strong>the</strong>r during <strong>the</strong> shoot.


<strong>the</strong> Loving Couple:<br />

Fendi helps Nadia<br />

with her necklace as<br />

she gets ready for<br />

<strong>the</strong> shoot.<br />

serve much of a purpose <strong>the</strong>se days,” says <strong>the</strong> ever practical<br />

Royal Selangor Club player.<br />

Fendi, who drives a 2.0 litre Accord, persuaded Nadia to get<br />

<strong>the</strong> <strong>new</strong> <strong>Freed</strong> although she initially had her eye on <strong>the</strong> Stream.<br />

“But I’m glad I got <strong>the</strong> <strong>Freed</strong> as it is spacious and very easy to<br />

maneuver and I really love <strong>the</strong> automatic sliding doors, which<br />

comes in handy especially with <strong>the</strong> baby,” adds Nadia who says<br />

she also appreciates <strong>the</strong> practicality of <strong>the</strong> ‘walk through’ cabin<br />

while her baby daughter enjoys sitting in her own captain seat.<br />

And what does <strong>the</strong> future hold for <strong>the</strong>m? “Baby No.2!” <strong>the</strong>y both<br />

say in unison. We wish <strong>the</strong>m all <strong>the</strong> very best.<br />

Fendi and Nadia’s wardrobe is courtesy of Guess, styled by<br />

Grace Kue. make-up and hair by Vicki tang. <strong>the</strong>ir stylish<br />

makeover is made possible by honda malaysia.<br />

Bringing back fond<br />

memories, Fendi<br />

feels at home in <strong>the</strong><br />

recording studio.<br />

<strong>the</strong> couple sharing a light<br />

moment while expressing <strong>the</strong>ir<br />

preference of honda models.<br />

Log on to www.honda.com.my/makeover<br />

today and stand a chance to share your own unique story<br />

as a <strong>Honda</strong> owner. You will also receive a professional<br />

makeover and photo shoot!<br />

with dreams | 05


06 | with dreams<br />

<strong>Honda</strong> AND YOU: Dealer’s Story<br />

A HERITAGE OF DREAMS<br />

MADE REAL<br />

Ban hoe Seng founder<br />

Chew Boon Juan.<br />

1892 1910 1947 1959 1967 1984<br />

Ban Hoe Seng<br />

founder<br />

Chew Boon Juan<br />

arrives from China<br />

aged 17<br />

When Ban Hoe Seng Sdn<br />

Bhd was chosen as <strong>Honda</strong> Dealer<br />

of <strong>the</strong> Year in 2009, its Managing<br />

Director, Ignatius Chew k<strong>new</strong> in his<br />

heart that it wasn’t achieved overnight.<br />

“We’ve come a long, long way since<br />

we became one of <strong>the</strong> first <strong>Honda</strong><br />

dealerships in <strong>Malaysia</strong>,” he says. “It’s<br />

good to see all those years of blood,<br />

sweat and tears come to fruition.”<br />

Indeed, Ban Hoe Seng has a centuryold<br />

legacy which began with his<br />

grandfa<strong>the</strong>r, <strong>the</strong> late Chew Boon Juan arriving in <strong>Malaysia</strong> from<br />

China in <strong>the</strong> late 19th century at <strong>the</strong> tender age of 17 to work as<br />

a kitchen assistant at a tin mine at Kampung Kepayang, Simpang<br />

Pulai. Boon Juan, with his honesty and good social skills, was <strong>the</strong>n<br />

made a cook. “As he had picked up some mining skills as well,<br />

Alma Baker, <strong>the</strong> owner of <strong>the</strong> nearby Gunung Lano tin mine, soon<br />

made him his assistant,” relates Ignatius.<br />

“Being at <strong>the</strong> right place at <strong>the</strong> right time is everything and my<br />

grandfa<strong>the</strong>r was lucky in that sense.” In time, Boon Juan was asked<br />

to take over <strong>the</strong> reins of <strong>the</strong> so called “Golden Mountain” mine. With<br />

enormous wealth generated from <strong>the</strong> tin mine, he <strong>the</strong>n began to<br />

diversify into o<strong>the</strong>r businesses such as sundry shops and properties as<br />

well as being a rice wholesaler and rubber planter/exporter. “Ban Hoe<br />

Seng was formed with <strong>the</strong> aim of handling <strong>the</strong> rice wholesale business,”<br />

says Ignatius who explains that <strong>the</strong> name means ‘very harmonious and<br />

successful’ in Chinese.<br />

Ban Hoe Seng<br />

was formed to<br />

handle <strong>the</strong> rice<br />

wholesale business<br />

Ban Hoe Seng<br />

begins selling<br />

European<br />

motorbikes<br />

and scooters<br />

in Ipoh<br />

After World War II, with <strong>the</strong> looming communist threat, Boon Juan<br />

with <strong>the</strong> help of his two sons, Choon Siew and Choon Kok, decided<br />

it was safer and more productive to conduct <strong>the</strong>ir business in urban<br />

areas, and seeing a promising future for motorized transport, Ban<br />

Hoe Seng began selling European motorbikes and scooters.<br />

“It was tough selling <strong>the</strong>se expensive bikes but <strong>the</strong> experience<br />

gained was invaluable,” says Ignatius. This soon led to Ban Hoe<br />

Seng successfully applying for <strong>the</strong> <strong>Honda</strong> dealership, becoming<br />

<strong>the</strong> main dealer in Perak. With <strong>the</strong> introduction of <strong>the</strong> revolutionary<br />

<strong>Honda</strong> Cub C50 in <strong>the</strong> early ‘60s, <strong>the</strong> business really took off. “Apart<br />

from being affordable, it had <strong>new</strong> gadgets like turn indicators, which<br />

were revolutionary for its time,” laughs Ignatius. By <strong>the</strong> late ‘60s, <strong>the</strong><br />

company, now run by <strong>the</strong> reserved Choon Kok, became <strong>the</strong> main<br />

<strong>Honda</strong> car dealer in Perak as well.<br />

“We initially sold <strong>the</strong> N360, Life and S600 models but it was only<br />

in <strong>the</strong> ‘70s with <strong>the</strong> arrival of <strong>the</strong> Accord and Civic that sales really<br />

shot up,” he says. Indeed, sales were so good that in 1984, Ban<br />

Hoe Seng sold a record breaking 92 units in a month. By <strong>the</strong>n, <strong>the</strong><br />

reins of <strong>the</strong> company had been passed on from Choon Kok to his<br />

son Ignatius.<br />

And what has been his approach to managing <strong>the</strong> company? “The<br />

training in Bangkok under <strong>the</strong> charismatic Mitsuro Sato, president<br />

of Asian <strong>Honda</strong> Motor Co., Ltd. in <strong>the</strong> late ‘80s had a profound<br />

impact on me and everyone who attended it. It was a real eyeopener<br />

how he ran his brand,” says Ignatius who adds that entering<br />

Sato’s showroom was like stepping into a 5-star hotel. “He was a<br />

great teacher and we called him Superman.”<br />

Appointed as main<br />

<strong>Honda</strong> motorcycle<br />

dealer in Perak<br />

Appointed as main<br />

<strong>Honda</strong> car dealer<br />

in Perak<br />

Ban Hoe Seng<br />

achieves record<br />

breaking 92<br />

vehicles sold in<br />

one month


Inspired by ‘Superman’, Ignatius began to implement his teachings<br />

especially regarding customer service, whereby Ban Hoe Seng’s<br />

showroom and service centre were immediately given a facelift for<br />

maximum customer comfort. “We also began to focus on customer<br />

rapport,” he says adding that he had kept in touch with Sato after<br />

<strong>the</strong> training for extra guidance.<br />

The results soon began to show with Ban Hoe<br />

Seng being awarded <strong>the</strong> first <strong>Honda</strong> Dealer Of<br />

The Year award in <strong>the</strong> early ‘90s as well as a string<br />

of o<strong>the</strong>r accolades over <strong>the</strong> years ranging from<br />

Customer Service to Technician and Sales Advisor<br />

awards, proving that <strong>the</strong>y were on <strong>the</strong> right track.<br />

“Ano<strong>the</strong>r indication that our customers are pleased<br />

is that 90 per cent of <strong>the</strong>m come back for insurance<br />

and road tax re<strong>new</strong>al,” he says.<br />

However, Ignatius feels that <strong>the</strong> sales pitch has changed<br />

over <strong>the</strong> years. “Those days it was all about hard selling<br />

but <strong>the</strong>se days it’s more about gentle persuasion and<br />

being inquisitive about <strong>the</strong> customers’ needs. Customers<br />

love to buy instead of being sold to,” he opines.<br />

What is <strong>the</strong> secret to <strong>the</strong>ir success? “Our employees of course!” he<br />

says. Many of <strong>the</strong> company’s 80 personnel have been with <strong>the</strong>m for<br />

over 15 years which gives <strong>the</strong>m a good<br />

balance of experience and eagerness.<br />

“A customer doesn’t ‘belong’ to any one<br />

salesperson. When a customer walks into<br />

<strong>the</strong> showroom, several sales advisors are<br />

on standby to assist <strong>the</strong>m. The customer<br />

chooses <strong>the</strong> one he’s most comfortable<br />

with,” he says.<br />

And what does <strong>the</strong> future hold? “We intend<br />

to focus on after sales support as it directly<br />

affects future sales,” he says adding that he is<br />

proud to carry on <strong>the</strong> family tradition and aims<br />

to achieve even greater success in <strong>the</strong> future,<br />

something that his grandfa<strong>the</strong>r and fa<strong>the</strong>r will<br />

no doubt be smiling about from above.<br />

1988 1990 1994 1991-1996 /<br />

1994-1997 2004 2009<br />

2 personnel<br />

attended one week<br />

training under<br />

Mitsuro Sato in<br />

Bangkok<br />

Ban Hoe Seng<br />

awarded <strong>the</strong> 1st<br />

<strong>Honda</strong> Dealer<br />

Of The Year award<br />

<strong>the</strong> Ban hoe Seng showroom along<br />

Jalan Raja Permaisuri Bainun in ipoh today.<br />

Awarded Best<br />

Service Campaign<br />

award<br />

Wins <strong>Honda</strong><br />

top technician<br />

awards<br />

Wins <strong>Honda</strong><br />

top sales<br />

advisor awards<br />

Runner-up in<br />

<strong>Honda</strong>’s Customer<br />

Service Satisfaction<br />

award<br />

Mitsuro Sato, Pauline hsu and an<br />

associate of Asian honda Motor<br />

Co., Ltd. during <strong>the</strong> Bangkok training<br />

session in 1988 that was a real eye<br />

opener for <strong>the</strong> <strong>Malaysia</strong>n delegation.<br />

ignatius Chew, standing 1st from<br />

right, and Pauline hsu, seated<br />

with Mitsuro Sato, with honda’s<br />

representatives from Singapore,<br />

<strong>Malaysia</strong> and Asian honda Motor<br />

Co., Ltd.<br />

From left: Annie ho, Fiona Cheng,<br />

Pauline hsu and ignatius Chew<br />

Awarded <strong>Honda</strong><br />

Dealer of <strong>the</strong><br />

Year award<br />

with dreams | 07


08 | with dreams<br />

BREAKTHROUGH<br />

The sky’s <strong>the</strong> limit with <strong>the</strong><br />

Skydeck six-seater<br />

hybrid vehicle<br />

If looks could kill…<br />

<strong>the</strong> skydeck’s front features a long aerodynamic<br />

nose with a prominent honeycomb grille flanked<br />

by sleek horizontal headlamps.


Next-generation hybrid packaging<br />

<strong>the</strong> Skydeck’s low floor and low center of gravity allows for better handling<br />

and safety while its compact hybrid system is positioned in <strong>the</strong> centre of<br />

<strong>the</strong> vehicle for improved driving performance.<br />

Extra space in seconds<br />

<strong>the</strong> 3rd row seats of <strong>the</strong> Skydeck can be folded down easily and <strong>the</strong> 2nd<br />

row is equipped with a unique motorized function that enables it to slide<br />

underneath <strong>the</strong> front seats, offering a large, flat area as utility space.<br />

Stylish inside and out<br />

Advanced features like <strong>the</strong> easy-to-use, visually intuitive interface on <strong>the</strong><br />

instrument panel will make an immediate impression with those seeking a<br />

<strong>new</strong> kind of hybrid.<br />

Minimalistic and airy design features<br />

its six seats with thin backs contribute to <strong>the</strong> open, airy feeling of <strong>the</strong> cabin<br />

while <strong>the</strong> seat frames, dashboard and lower part of <strong>the</strong> door panels are<br />

wood laden for a classy, stylish feel.<br />

As we progress towards a low-carbon society, <strong>Honda</strong> continues to<br />

broaden its range of hybrid vehicles to bring environmentally responsible<br />

vehicles to more people.<br />

Trailblazing <strong>the</strong> way in next generation hybrid vehicles is <strong>the</strong> revolutionary<br />

Skydeck, a six seater hybrid concept vehicle that marks yet ano<strong>the</strong>r<br />

milestone in <strong>Honda</strong>’s pursuance of hybrid technology.<br />

“The Skydeck’s compact body contains a flexible and high-utility space<br />

for transporting multiple people as well as <strong>the</strong> tools and equipment for<br />

<strong>the</strong> activities <strong>the</strong>y enjoy,” <strong>Honda</strong> Motor Co., Ltd. President and Chief<br />

Executive Officer, Takanobu Ito proudly announced as he introduced<br />

<strong>the</strong> world to this futuristic vehicle at <strong>the</strong> Tokyo Motor Show last year.<br />

The Skydeck’s futuristic design features a unique, aerodynamic<br />

exterior with an ‘extended’ windshield that sweeps back, making<br />

up <strong>the</strong> glass roof of <strong>the</strong> vehicle, allowing unparalleled views for<br />

passengers. On <strong>the</strong> inside, its minimalist features and spacious layout<br />

gives it a stylish yet functional appeal that points towards a freer and<br />

more enjoyable way of life.<br />

Practically designed with<br />

tomorrow in mind<br />

a unique and sleek feature of this<br />

next generation people mover is<br />

its unusual scissor-style doors<br />

for <strong>the</strong> front passengers, while<br />

<strong>the</strong> rear is accessed via offset<br />

sliding doors that drop down<br />

and away from <strong>the</strong> vehicle as<br />

<strong>the</strong>y move rearward, allowing<br />

for easy access.<br />

with dreams | 09


10 | with dreams<br />

RACING DNA<br />

<strong>the</strong> NsX-Gt had <strong>the</strong>ir last run at honda’s home circuit, <strong>the</strong> twin ring<br />

motegi, during <strong>the</strong> motegi Gt 250km race 2009.<br />

Visitors can take delight in honda’s heritage models displayed at <strong>the</strong><br />

Collection hall, including <strong>the</strong> very first honda F1 race car.<br />

a variety of facilities like <strong>the</strong> side-by-side track allows fans to safely experience<br />

<strong>the</strong> excitement of Formula Car racing.<br />

<strong>the</strong> environmental impact of this sizeable project was carefully studied to<br />

preserve <strong>the</strong> site at tochigi Prefecture.


Any true race enthusiast would know of Twin Ring Motegi,<br />

<strong>Honda</strong>’s famed racing circuit with mega facilities in Motegi, Tochigi<br />

Prefecture, Japan. As its name suggest, Twin Ring Motegi has a<br />

unique two circuit layout – <strong>the</strong> Super Speedway, a 2.4km oval<br />

course, and <strong>the</strong> Road Course, a 4.8km road course. The oval<br />

course is <strong>the</strong> only one in Japan and was primarily built with <strong>the</strong><br />

motivation to nurture <strong>Honda</strong>’s program in IndyCar® Racing.<br />

The idea to build <strong>the</strong> racing circuit was initiated in <strong>the</strong> mid 80’s<br />

when <strong>Honda</strong>’s sales employees suggested creating a network<br />

of facilities where riders can enjoy <strong>the</strong>ir motorcycles. Some<br />

brainstorming and numerous assessments later, a decision was<br />

made to not only build a race track but one that keeps <strong>Honda</strong>’s<br />

ideals alive – to pursue dreams and spread joy.<br />

The company’s <strong>the</strong>n President Tadashi<br />

Kume said to <strong>the</strong> project’s team, “I<br />

want you to create a facility of ample<br />

scale that can foster our dreams.”<br />

With that, <strong>the</strong> passion shared among<br />

a few <strong>Honda</strong> associates to boost <strong>the</strong><br />

enthusiasm for motorsports flourished<br />

into an investment of sizable scale.<br />

Twin Ring Motegi finally opened in August<br />

1997 in <strong>the</strong> eastern district of Motegi-machi<br />

in <strong>the</strong> Haga Gun of Tochigi Prefecture, covering<br />

a remarkable 6.6 million square meters – massive<br />

enough to fit three Suzuka Circuits comfortably!<br />

Serious efforts made to co-exist harmoniously with <strong>the</strong><br />

locals’ environment lasted through <strong>the</strong> years and remains<br />

a critical reminder of <strong>Honda</strong>’s ideal in balancing <strong>the</strong> pursuit<br />

of dreams with using natural environments efficiently.<br />

A great number of major race series have been held at Twin Ring<br />

Motegi and it continues to host international and local racing<br />

events till today, becoming a venue where motorsports culture is<br />

able to thrive. In addition to that, visitors of all ages are encouraged<br />

to experience o<strong>the</strong>r driving-related activities, like safety driving<br />

courses, go-kart and dirt track racing.<br />

Recreational facilities like <strong>the</strong> <strong>Honda</strong> Collection Hall, a museum<br />

that introduces about 350 pieces of <strong>Honda</strong>’s legacy in production<br />

cars and motorcycles including racing machines; Fan Fun Lab,<br />

an amusement complex that promotes <strong>Honda</strong>’s mobility and<br />

environmental culture with various exhibits and amenities; and<br />

Hotel Twin Ring all provide visitors a reason to stay and fully<br />

immerse <strong>the</strong>mselves in <strong>the</strong> thrills and excitement that <strong>the</strong> worldclass<br />

venue offers.<br />

Today, <strong>the</strong> goal to cultivate racing talents and grow <strong>the</strong> motorsports<br />

culture in Japan continues to remain an unshakable foundation of<br />

<strong>the</strong> Twin Ring Motegi. The full-size mobility park stands to mirror<br />

possibilities of <strong>the</strong> future and we will always be reminded that Twin<br />

Ring Motegi is a story of accomplishment, challenge and <strong>Honda</strong>’s<br />

ultimate symbol of dreams.<br />

<strong>the</strong> unique dual-course circuit,<br />

<strong>the</strong> 2.4km Oval Course and<br />

4.8km road Course, gives<br />

twin ring motegi its name<br />

“I want you to create a facility<br />

of ample scale that can foster<br />

our dreams.”<br />

- <strong>Honda</strong> Motor Co., Ltd. President & Chief Executive Officer,<br />

Tadashi Kume, 1983 – 1990<br />

with dreams | 11


12 | with dreams<br />

<strong>Honda</strong> MALAYSIA NEWS


4 Seater + STYLE<br />

<strong>the</strong> <strong>Freed</strong>’s convenient remote entry system allows<br />

<strong>the</strong> opening and closing of its automatic sliding<br />

doors with anti-pinch sensors.<br />

4 Seater + SAFETY<br />

Upper Frame<br />

Absorbing upper part<br />

of impact energy<br />

Impact Energy<br />

its low tailgate allows for<br />

easy and comfortable<br />

access and cargo loading/<br />

unloading.<br />

Main Frame<br />

Highly efcient energy<br />

absorption<br />

Lower Member<br />

Preventing misalignment of<br />

impact-absorbing vehicle members<br />

G-Force Control (G-CON) technology and Advanced Compatibility Engineering<br />

(ACE) help reduce <strong>the</strong> impact of collision force on <strong>the</strong> cabin. <strong>the</strong> <strong>Freed</strong> also scored<br />

an impressive 6 stars in <strong>the</strong> Japan New Car Assessment Programme (JNCAP).<br />

4 Seater + SPACE<br />

First in class technologies<br />

such as shift hold<br />

Control and Grade Logic<br />

Control holds certain<br />

gears on winding roads<br />

for better and safer<br />

cornering while ensuring<br />

constant acceleration<br />

and optimum fuel<br />

efficiency.<br />

<strong>the</strong> <strong>Freed</strong>’s 3rd row seats are foldable one seat at a time and can be stowed to <strong>the</strong> side to maximize cargo space.<br />

….and that’s just what a 4 Seater + IDEAS is all about. The<br />

<strong>Freed</strong> is a compact premium mover developed under <strong>the</strong><br />

concept ‘The freedom to create <strong>the</strong> perfect lifestyle’. From<br />

leisure time family trips to meeting your daily transportation<br />

needs, <strong>the</strong> <strong>Freed</strong> lets you indulge in whatever you set your<br />

mind to by being anything you want it to be, limited only by<br />

your imagination.<br />

Its exterior design seamlessly fuses a triangular shaped front<br />

section with a voluminous square box in <strong>the</strong> rear, ensuring<br />

that <strong>the</strong> <strong>Freed</strong>’s aerodynamics is optimized, while featuring a<br />

low-floor and flat roof – giving it a compact body size with a<br />

spacious cabin that makes for comfortable seating in all three<br />

rows or extra space for cargo in <strong>the</strong> rear.<br />

The <strong>Freed</strong> offers a host of functionalities to cater to a variety of<br />

needs that have been carefully considered in its design such<br />

as its ‘walk through’ cabin that allows passengers <strong>the</strong> freedom<br />

to access any row from any door without having to operate<br />

a seat adjuster. What’s more, its one step low floor with grip<br />

assist enables children and <strong>the</strong> elderly to easily ascend or<br />

descend from <strong>the</strong> vehicle with greater ease. And <strong>the</strong>re’s so<br />

much more.<br />

Using <strong>the</strong> latest Drive-By-Wire technology along with a smooth<br />

shifting 5-speed automatic transmission, <strong>the</strong> <strong>Freed</strong>’s engine<br />

is kept at its most efficient speed range while offering quiet<br />

cruising with better acceleration and fuel economy. And as<br />

for its performance, its fuel economical 1.5L i-VTEC engine<br />

produces an impressive 118PS @ 6,600rpm with a max<br />

torque of 146Nm @ 4,800rpm.<br />

With so much detailed thought put into coming up with <strong>the</strong><br />

ideal compact premium mover, <strong>the</strong> onus is on you to take it<br />

to <strong>the</strong> next level. Whichever way you utilize it, <strong>the</strong> <strong>Freed</strong> offers<br />

you an endless array of possibilities. For work or play. For city<br />

driving or a weekend getaway. It’s time to set your mind free.<br />

with dreams | 13


14 | with dreams<br />

LIFESTYLE<br />

IBUNDA KL,<br />

HERITAGE<br />

REDEFINED<br />

<strong>the</strong> private rooms upstairs provide a<br />

graceful and relaxed ambience perfect<br />

for group dining.


Choose between <strong>the</strong> tasty platters of sajian tradisional ibunda and<br />

Nostalgia ibunda for lunch or santapan Bersaji for dinner.<br />

EXCLUSIVE PROMOTION FOR HONDA OWNERS<br />

Enjoy a hearty lunch or dinner at Ibunda KL every day!<br />

Lunch: RM38 nett per pax<br />

Dinner: Order for 10, get 1 FREE @ RM128++ per pax<br />

terms & Conditions:<br />

• Redeemable from July – October 2010<br />

• Promotion is not available during Ramadhan<br />

• Applicable to residents of <strong>Malaysia</strong> only<br />

Dear <strong>Honda</strong> owners,<br />

To redeem your exclusive dining privilege from Ibunda<br />

KL, please bring along an invoice of your <strong>Honda</strong> service<br />

maintenance from <strong>the</strong> last 6 months as proof of ownership.<br />

Only original invoices from a <strong>Honda</strong> authorised service<br />

centre applies.<br />

Call Ibunda KL to make your reservation:<br />

+603 2148 8488<br />

The concept of Malay fine dining may sound superfluous to most <strong>Malaysia</strong>ns<br />

because as far as traditions go, we are used to indulging in simple, fullflavoured<br />

Malay dishes in our neighbourhood “warung”. At best, fine<br />

Malay cuisine is served mostly at top-notch hotels. So when you step into<br />

Ibunda KL, primed as a Malay fine dining restaurant, your curiosity will be<br />

pleasantly piqued.<br />

Fittingly housed in a refurbished pre-war mansion in <strong>the</strong> heart of <strong>the</strong> city, its<br />

understated elegance evokes <strong>the</strong> kind of ambience familiar to French fine<br />

dining restaurants. But save for a few traditional objet d’art and <strong>the</strong> waft of<br />

familiar spices in <strong>the</strong> air, you pretty much can’t tell what’s cooking.<br />

Indeed, one look at <strong>the</strong> menu might unearth a trove of familiar traditional<br />

dishes although you’ll soon discover that <strong>the</strong> preparation is anything but.<br />

The novelty of cooking here lies in <strong>the</strong> ingenious blend of both exotic and<br />

everyday ingredients that gives it a rich complexity that’s worth its lavish<br />

indulgence. The presentation itself is a work of art, thanks to award-winning<br />

Chef Zabidi Ibrahim who seems set to lead diners on a culinary journey at<br />

Ibunda.<br />

If you are craving for fine traditional Malay cuisine, go for <strong>the</strong> lunch set<br />

where a sumptuous platter of <strong>the</strong>ir best à la carte is presented in one<br />

serving. The portion is recommended for 2 persons but who’s to say one<br />

can’t devour every last bite by <strong>the</strong>mselves when <strong>the</strong> taste is so appealing!<br />

Lunch guests can choose between Sajian Tradisional Ibunda, which<br />

consists of dishes traditionally served at Malay weddings, and Nostalgia<br />

Ibunda with an ample selection that harks back to kampung-styled dishes.<br />

There are at least six to eight types of dishes in ei<strong>the</strong>r sets, served with<br />

condiments and rice – all distinctively Malay but something about <strong>the</strong> way<br />

<strong>the</strong>y’re prepared makes it exceptionally appetizing.<br />

For dinner, patrons can pick from <strong>the</strong> à la carte menu that includes Ibunda’s<br />

splendid array of signature dishes. Standouts include <strong>the</strong> Gulai Udang,<br />

which is braised king prawn and banana drizzled in curry masala on a bed<br />

of saffron rice served with dried kiwi chutney, and Ayam Berdaging Hati Itik,<br />

a texturally satisfying combination of baked mince meat stuffed with foie<br />

gras and served with deep-fried saffron glutinous rice.<br />

If you can’t decide what to order, <strong>the</strong>ir dinner platter is equally gratifying. For<br />

just RM128++ one is served a traditional Santapan Bersaji which consists<br />

of an amuse-bouche, soup (chef’s specialty, Ibunda crab soup), six types<br />

of well-balanced mains and dessert. For afters, we will keenly pick <strong>the</strong><br />

black glutinous rice drizzled with durian mousse, topped with macadamia<br />

nuts ice cream. The durian flavour surprisingly does not dominate but adds<br />

a beautiful depth to <strong>the</strong> dessert.<br />

Ibunda KL exceeds expectations in its take on traditional cuisine – classic<br />

comfort food served with a twist. Add that to <strong>the</strong>ir flawless presentation<br />

and we have a winner. If you are hosting a dinner party, we recommend <strong>the</strong><br />

private rooms upstairs which are guaranteed to make a grand impression<br />

with your guests. Give it a try.<br />

Ibunda KL is located at 251 Jalan Bukit Bintang, 55100 Kuala Lumpur.<br />

with dreams | 15


What’s a spark plug?<br />

Why it’s important to have have a quality spark plug.<br />

Composition Composition of a spark plug. plug.<br />

• Terminal Nut<br />

• Corrugation- The ridges extend<br />

<strong>the</strong> insulating surface distance<br />

to prevent flash over<br />

• Metal Shell – Plated to provide<br />

better resistance to high temperature<br />

corrosion<br />

• Copper Core – Dissipates large<br />

amounts of heat quickly to prevent<br />

overheating & fouling<br />

16 | with dreams<br />

<strong>Honda</strong> CAR CARE<br />

A spark plug serves as a lighter to ignite, via high voltage electrical currents, <strong>the</strong> compressed air/<br />

fuel mixture within <strong>the</strong> combustion chamber to drive <strong>the</strong> pistons in <strong>the</strong> engine.<br />

Good mixture<br />

of fuel and air<br />

Good<br />

compression<br />

Ultra-thin iridium alloy<br />

Good spark<br />

production<br />

Proper engine<br />

operation<br />

• Insulator – High-alumina ceramics give better<br />

insulation, heat resistance & <strong>the</strong>rmal conductivity<br />

• Special Powder Filling – Provides good<br />

gas tightness and robust construction<br />

• Gasket – Prevents any leakage<br />

of combustion gases<br />

• Special nickel alloy ensures superior<br />

heat resistance & durability


Why you should use <strong>new</strong> spark plugs.<br />

Used Spark Plugs<br />

Worn electrodes and carbon<br />

deposits on firing ends<br />

cause side sparking<br />

Fuel is not combusted<br />

efficiently, resulting in more<br />

hydrocarbon emissions due<br />

to improper sparking<br />

New Spark Plugs<br />

Correct sparking as <strong>the</strong><br />

spark jumps straight<br />

Fuel is combusted efficiently<br />

thus maximizing fuel<br />

efficiency, which is better for<br />

<strong>the</strong> environment<br />

Why use spark plugs?<br />

• Less ‘spark jump’ voltage is required - this can be as<br />

much as 5,000 volts less than with standard plug types<br />

• Ignition is improved and less strain is placed on <strong>the</strong><br />

ignition system<br />

• Improved ignition/combustion gives better fuel economy,<br />

increased power/acceleration and better throttle response<br />

• High durability as iridium lasts 5X longer than<br />

conventional nickel spark plugs, while producing<br />

consistently stable sparking<br />

• Superior anti-fouling, anti-corrosion and anti-seizing<br />

properties<br />

Spark plug maintenance:<br />

• Spark plugs are subject to extreme stress from <strong>the</strong> high voltages, burning gasoline and vibration of <strong>the</strong><br />

engine which causes spark plugs to eventually wear out and need replacement.<br />

• Spark plugs generally should be checked every 8,000 to 10,000 km and should be replaced after every<br />

20,000 / 40,000 for conventional nickel spark plugs or 100,000km for Iridium spark plugs, which are used<br />

in all current <strong>Honda</strong> models.<br />

• Your owner’s manual will give you a recommended interval for replacement of your spark plugs and<br />

o<strong>the</strong>r ignition system components. For more information, ask your <strong>Honda</strong> authorized service centre<br />

personnel.<br />

with dreams | 17


Genuine oil filters with<br />

irregular folding<br />

structures help to<br />

increase filtering<br />

efficiency.<br />

18 | with dreams<br />

<strong>Honda</strong> CAR CARE<br />

Did you know this about your <strong>Honda</strong>?<br />

Maintenance Tips Compiled by Our Experts at <strong>Honda</strong> Authorised Service Centres<br />

Iridium spark plugs<br />

should be replaced at<br />

every 100,000 km<br />

as recommended.<br />

Accelerate slowly<br />

upon start-up as<br />

most engine wear<br />

occurs in <strong>the</strong> first<br />

5 minutes.<br />

For maximum tyre<br />

lifespan, swap<br />

front tyres with<br />

back ones at every<br />

10,000 km.<br />

In order to increase<br />

<strong>the</strong> durability of your<br />

wiper blades, we<br />

recommend adding<br />

wiper cleaner into <strong>the</strong><br />

windshield reservoir.<br />

Washing your car<br />

every 10 days<br />

helps to protect<br />

its paint.<br />

Avoid using tyres<br />

that are more than<br />

3 years old, as<br />

recommended by<br />

tyre manufacturers.<br />

Being in <strong>the</strong> know helps to keep your car in its best condition. And when <strong>the</strong> time comes for its<br />

scheduled maintenance, no one knows better than <strong>Honda</strong>.<br />

Because we have <strong>the</strong> right expertise, tools and parts, your <strong>Honda</strong> will experience a maintenance<br />

that’s professional, reliable and most of all, of superior quality.<br />

For quality maintenance, make an appointment with your nearest <strong>Honda</strong> Authorised Service<br />

Centre today! Log on to www.honda.com.my for more info.


You drive it, sit in traffic with it and go for holidays in it, but are you in tune<br />

to your <strong>Honda</strong>’s needs? Take this quiz and find out!<br />

1<br />

How well do you<br />

The type of engine oil that my<br />

<strong>Honda</strong> prefers to use is:<br />

a) Mineral oil<br />

b) Semi-syn<strong>the</strong>tic oil<br />

c) Fully-syn<strong>the</strong>tic oil<br />

2 8<br />

How often do you pump air into<br />

your tyres?<br />

a) Every 1 to 2 weeks<br />

b) Once a month<br />

c) My mechanic pumps my <strong>Honda</strong> up!<br />

3<br />

When I hear a noise coming from<br />

my <strong>Honda</strong>, I…<br />

a) What noise?<br />

b) Send it in to a <strong>Honda</strong> Authorised<br />

Service Centre immediately<br />

c) Attempt to diagnose <strong>the</strong> noise<br />

myself first<br />

4<br />

The best brake fluid for my<br />

<strong>Honda</strong> is…<br />

a) DOT HONDA<br />

b) DOT 5 / DOT 6<br />

c) DOT 3 / DOT 4<br />

5<br />

What may happen if you put non-<br />

<strong>Honda</strong> genuine coolant into your car?<br />

a) I’m not sure, but I think it is not<br />

advisable<br />

b) Failure or malfunction of cooling<br />

system brought on by corrosion<br />

c) White smoke will start spewing from<br />

my car<br />

6<br />

Which element in a <strong>Honda</strong> Genuine<br />

Spark Plug ensures smoo<strong>the</strong>r<br />

start-ups?<br />

a) Aluminium<br />

b) Nickel<br />

c) Iridium<br />

KNOW<br />

7<br />

HAMP is…<br />

a) A brand of ham<br />

b) <strong>Honda</strong> Auto / Manual Precautions<br />

c) The brand of <strong>Honda</strong> Genuine Oil<br />

Filters<br />

When this symbol lights up<br />

while I’m driving, my <strong>Honda</strong> is<br />

trying to tell me that:<br />

a) It has a flat battery / it’s not charging<br />

b) It’s possessed<br />

c) There are complications in <strong>the</strong> engine<br />

9<br />

If I see my temperature meter<br />

reaching <strong>the</strong> Hot level, I should:<br />

a) Drive faster so I can reach my<br />

destination sooner and seek help<br />

<strong>the</strong>re<br />

b) Stop my car in a safe spot and let it<br />

cool down<br />

c) Stop <strong>the</strong> car, open <strong>the</strong> bonet and pour<br />

water over <strong>the</strong> radiator<br />

10<br />

On average, how often do you<br />

wash your car?<br />

a) Every three to seven days<br />

b) Every fortnight<br />

c) When it looks dirty<br />

Count Your Points:<br />

1.<br />

2.<br />

3.<br />

4.<br />

5.<br />

6.<br />

7.<br />

8.<br />

9.<br />

10.<br />

a) 1 b) 2 c) 3<br />

a) 3 b) 2 c) 1<br />

a) 0 b) 2 c) 0<br />

a) 0 b) 0 c) 2<br />

a) 1 b) 2 c) 1<br />

a) 0 b) 1 c) 2<br />

a) 0 b) 0 c) 2<br />

a) 2 b) 0 c) 1<br />

a) 0 b) 2 c) 0<br />

a) 2 b) 2 c) 1<br />

your<br />

<strong>Honda</strong>?<br />

1 TO 7 POINTS<br />

It’s It’s a stranger stranger to to me me”<br />

Looks like someone needs to pay more<br />

attention to <strong>the</strong>ir <strong>Honda</strong>. We recommend<br />

sending your car only to a <strong>Honda</strong> Authorised<br />

Service Centre – so even if you are unfamiliar,<br />

rest assured our mechanics aren’t!<br />

8 TO 15 POINTS<br />

Need to do my homework<br />

You know about your <strong>Honda</strong> here and <strong>the</strong>re.<br />

You care but you seldom pay close attention to<br />

its little details. We recommend some good old<br />

quality time with your car and asking your<br />

Service Advisor more questions!<br />

16 TO 20 POINTS<br />

Like a buddy<br />

To you, your car is not just a car, it is a friend.<br />

You believe that it needs to be cared for and in<br />

return, it will care for you too. That’s why you<br />

strive to give your <strong>Honda</strong> <strong>the</strong> best, like quality<br />

maintenance and genuine parts. Keep this up!<br />

21 TO 23 POINTS<br />

Like <strong>the</strong> back of my hand<br />

Well done! Ei<strong>the</strong>r you have been peeking at <strong>the</strong><br />

answers or you really know your <strong>Honda</strong>! You go<br />

for genuine parts only and <strong>the</strong>re’s no two ways<br />

about it. The <strong>Honda</strong> Authorised Service Centre<br />

you frequent must be really proud of you!<br />

with dreams | 19


20 | with dreams<br />

WHAT’S ON <strong>Honda</strong><br />

<strong>Honda</strong> showcases<br />

environmental technologies<br />

at Beijing International Automotive Exhibition 2010<br />

At <strong>the</strong> Beijing International Automotive<br />

Exhibition 2010, <strong>Honda</strong> Motor Co., Ltd.<br />

President & Chief Executive Officer,<br />

Takanobu Ito announced <strong>the</strong> company’s<br />

environmental initiatives by introducing<br />

near-future environmental technologies,<br />

including <strong>the</strong> fuel cell electric vehicle,<br />

FCX Clarity, and <strong>the</strong> battery electric<br />

powered EV-N.<br />

Leveraging <strong>Honda</strong>’s strength in three<br />

product groups, namely motorcycles,<br />

automobiles and power products,<br />

<strong>Honda</strong> strives to be <strong>the</strong> forerunner<br />

in <strong>the</strong> area of environment and energy technologies by making a<br />

comprehensive commitment to reduce CO2 emissions. This includes not<br />

only making existing products more fuel efficient, but also investing in<br />

areas such as solar cells and electromotive technologies.<br />

“To best contribute to <strong>the</strong> reduction<br />

of CO2 emissions today, we believe<br />

that <strong>Honda</strong> must prioritize <strong>the</strong> fullscale<br />

market penetration of hybrid<br />

vehicles. Towards this goal, <strong>the</strong> most<br />

important challenge is to provide a<br />

wider selection of hybrid models to<br />

increase <strong>the</strong> number of customers in<br />

China who can drive hybrid vehicles,”<br />

said Takanobu Ito.<br />

To comply with <strong>the</strong> increasing fuel<br />

economy regulations and consumer<br />

environmental awareness in China,<br />

two hybrid models produced in Japan, <strong>the</strong> Insight and CR-Z, will be<br />

available in <strong>the</strong> Chinese market before <strong>the</strong> end of 2012.


<strong>Honda</strong> wins Gold<br />

in Reader’s Digest Trusted Brands<br />

<strong>Honda</strong> was recently announced <strong>the</strong> Gold winner of <strong>the</strong> Reader’s<br />

Digest Trusted BrandsTM proprietary research study for Automobiles<br />

category in <strong>Malaysia</strong>. Winning for 12 consecutive years, <strong>Honda</strong><br />

<strong>Malaysia</strong> attributes its favourable standing to its customers for <strong>the</strong>ir<br />

unwavering trust and loyalty.<br />

Speaking on <strong>the</strong> occasion, <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. Managing<br />

Director & Chief Executive Officer, Toru Takahashi said, “We are<br />

pleased to receive <strong>the</strong> Reader’s Digest Trusted BrandsTM Gold<br />

award for Automobiles category in <strong>Malaysia</strong>. This recognition<br />

from <strong>the</strong> consumers will continue to drive <strong>Honda</strong> <strong>Malaysia</strong> in its<br />

endeavour to be <strong>the</strong> most trusted and admired automobile brand<br />

in <strong>the</strong> country.”<br />

<strong>Honda</strong> completes production of 4-Door<br />

CIVIC TYPE R<br />

<strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. announced in April 2010 that <strong>the</strong><br />

company will end sales of <strong>the</strong> popular 4-Door Civic Type R following<br />

<strong>the</strong> announcement from <strong>Honda</strong> Motor Co., Ltd, Japan.<br />

<strong>Honda</strong> Motor Co., Ltd. will discontinue production of<br />

<strong>the</strong> 4-door Civic Type R at <strong>the</strong> end of August,<br />

2010. <strong>Malaysia</strong> is <strong>the</strong> only country<br />

outside of Japan to make<br />

available <strong>the</strong> 4-Door Civic<br />

Type R.<br />

<strong>Honda</strong> <strong>Malaysia</strong> Sdn.<br />

Bhd. Managing Director<br />

& Chief Executive Officer,<br />

Toru Takahashi said, “We are<br />

proud that <strong>the</strong> Civic Type R has fulfilled its<br />

mission of providing <strong>the</strong> joy of driving and joy of ownership to its<br />

En. Rohime Shafie, President & COO of <strong>Honda</strong> <strong>Malaysia</strong> receiving <strong>the</strong><br />

award from Y.B. Dato’ Sri Ismail Sabri bin Yaakob, Minister of Domestic<br />

Trade, Co-operatives and Consumerism while Mr. Thomas Moore from<br />

Editorial, Asia Pacific Magazines Reader’s Digest looks on.<br />

many customers in <strong>Malaysia</strong>. However, having evaluated <strong>the</strong> model<br />

based on environmental performance, which is <strong>the</strong> <strong>new</strong> method<br />

of calculating emissions in JC08 mode, as well as current market<br />

demands, we believe that <strong>the</strong> time has<br />

come for us to discontinue<br />

production of <strong>the</strong> 4-Door<br />

Civic Type R.”<br />

The Civic Type R had<br />

achieved a cult status<br />

with a huge following<br />

since its introduction to<br />

<strong>the</strong> <strong>Malaysia</strong>n market in 2007.<br />

Moving forward, <strong>Honda</strong> will continue to<br />

pursue performance cars that feature <strong>the</strong> highest levels<br />

of not only driving performance, design and quality but also on<br />

environmental responsibility.<br />

with dreams | 21


STATE<br />

K U A L A L U M P U R<br />

S E L A N G O R<br />

P E R A K<br />

22 | with dreams<br />

AUTHORISED <strong>Honda</strong> DEALERS CONTACT LIST<br />

SHOWROOM<br />

COMPANY NAME ADDRESS<br />

SERVICE<br />

CENTRE<br />

BODY & PAINT<br />

SHOWROOM<br />

SERVICE CENTRE<br />

TEL FAX TEL<br />

FAX<br />

Angkasa Motor Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur 03-6257 0608 03-6257 2915 03-6258 1233 03-6253 3184<br />

Kah Motor Co. Sdn Bhd 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur 03-9221 0000 03-9221 1009 – –<br />

Kah Motor Co. Body Repair Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur – – 03-6259 1120 03-6259 1931<br />

MH Prestige Auto Sdn Bhd 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur 03-6277 5548 03-6277 5469 03-6277 4569 03-6272 2617<br />

New Era Sales (M) Sdn Bhd 109, Jalan Pudu, 55100 Kuala Lumpur 03-2032 2266 03-2031 8989 03-2032 4423 03-2072 0028<br />

Noblekey (M) Sdn Bhd Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak,<br />

53200 Kuala Lumpur<br />

03-4021 2104 03-4025 5116 03-4021 2106 03-4025 5116<br />

Peringgit Sri Motor Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur 03-7980 0000 03-7981 9482 – –<br />

Sri Utama Auto Sdn Bhd No. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang,<br />

03-4024 2266<br />

03-4024 2266 03-4024 9320<br />

53200 Kuala Lumpur 03-4024 7268<br />

03-4022 8776<br />

Sri Utama BP Sdn Bhd PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur – – 03-4023 4936 03-4023 7686<br />

The Millennium Auto & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur 03-7728 1361 03-7727 4180 03-7728 8413 03-7722 4698<br />

Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur 03-9130 2288 03-9131 6611 03-9130 9888 03-9130 9922<br />

Roda BB Motor Sdn Bhd 193 & 195, Jalan Imbi, 55100 Kuala Lumpur 03-2142 5088 03-2141 7125 – –<br />

Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur – – 03-7983 3230 03-7983 2985<br />

Lot 2847, Jalan Segambut, 51200 Kuala Lumpur – – 03-6253 2066 03-6253 2936<br />

Weststar Auto Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur 03-2031 5151 03-2031 2008 – –<br />

111-A, Jalan Ulu Klang, 68000 Ampang, Selangor – – 03-4251 5000 03-4257 6813<br />

Kah Motor Co. Sdn Bhd Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur 03-2698 3358 03-2692 9251 – –<br />

Kah Motor Co. Sdn Bhd No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur 03-2282 5585 03-2282 5248 – –<br />

Actmar Sdn Bhd Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor 03-3345 2020 03-3343 2298 – –<br />

Global Amity Sdn Bhd No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya,<br />

03-8945 0946 –<br />

03-8945 9508 03-8945 8953<br />

43300 Seri Kembangan,Selangor ext 108/110<br />

Kosmo Kars Sdn Bhd No. 3, Jalan Pelukis, U1/46, Sec U1, Temasya Industrial Park, Glenmarie,<br />

40150 Shah Alam, Selangor<br />

03-5569 2114 03-5569 2259 03-5569 5259 03-5569 9836<br />

Sumber Auto Edaran Sdn Bhd Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor 03-7960 2828 03-7955 3773 03-7960 2626 03-7957 8233<br />

Tenaga Setia Resources Sdn Bhd Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor 03-7957 6611 03-7957 8718 03-7957 8727 03-7957 8718<br />

USJ Car Express Sdn Bhd Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang,<br />

47610 Subang Jaya, Selangor<br />

03-5636 1100 03-5638 9248 03-5635 8988 03-5635 7372<br />

Imavest Sdn Bhd No. 2, 3 & 4, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor 03-4252 8061 03-4252 8264 – –<br />

No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor – – 03-4251 3883 03-4257 3883<br />

Kah Motor Co. Sdn Bhd 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor 03-8075 5616 03-8075 3640 – –<br />

No. 1, Jalan Bandar 5, Pusat Bandar Puchong, 47100 Puchong, Selangor – – 03-5882 8282 03-5882 6682<br />

Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor 03-3342 0272 03-3342 1682 – –<br />

Shared Auto Sdn Bhd 17 &19, Ground Floor, Block 2, Worldwide Business Park,<br />

Jalan Tinju 13/50, 40675 Shah Alam, Selangor<br />

Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor – – 03-3341 0049 03-3342 5703<br />

03-5510 0099 03-5513 0099 – –<br />

No. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor – – 03-7845 8837 03-7845 8836<br />

Delima Kinta Sdn Bhd Lot 10853, Batu 2 1/2, Jalan Simpang, 34000 Taiping, Perak 05-8483 888 05-8483 266 – –<br />

Kah Motor Co. Sdn Bhd No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak 05-5273 501 05-5273 575 05-5273 500 05-5273 575<br />

Sendi Auto Sdn Bhd Tian Siang Square, 32000 Sitiawan, Perak 05-6920 028 05-6920 828 05-6922 880 05-6917 399<br />

Tian Siang Auto Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 30010 Ipoh, Perak 05-5061 600 05-5064 600 05-5062 600 –


STATE<br />

P E R A K<br />

K E D A H<br />

KELANTAN P U L A U P I N A N G<br />

TERRENGGANU<br />

P A H A N G<br />

NEGERI SEMBILAN<br />

MELAKA<br />

J O H O R<br />

LABUAN SARAWAK SABAH<br />

SHOWROOM<br />

COMPANY NAME ADDRESS<br />

SERVICE<br />

CENTRE<br />

BODY & PAINT<br />

SHOWROOM<br />

SERVICE CENTRE<br />

TEL FAX TEL<br />

FAX<br />

Ban Hoe Seng Sdn Bhd 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak 05-2413 433 05-2552 320 – –<br />

Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak – – 05-2532 001 05-2537 652<br />

Lee Motor Alor Setar (Car Div) Sdn Bhd 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah 04-7311 766 04-7332 722 – 04-7326 313<br />

Lee Motor Alor Setar (Car Div) Sdn Bhd Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang,<br />

08000 Sungai Petani, Kedah<br />

04-4210 116 04-4229 119 – –<br />

Magna Speed Sdn Bhd 357 & 358, Jalan Petaling 10, Taman Sri Petaling, 09000 Kulim, Kedah 04-4959 595 04-4909 595 – –<br />

Yooi Cars Sdn Bhd Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor,<br />

07100 Langkawi, Kedah<br />

04-9557 002 04-9559 007 – 04-9555 007<br />

Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang 04-3244 166 04-3333 946 04-3106 699 04-3231 729<br />

Kah Motor Co. Sdn Bhd 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang 04-2815 100 04-2815 409 04-2821 000 04-2821 100<br />

Motoria Sdn Bhd 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang 04-3995 313 04-3992 139 04-3905 313 –<br />

JM Motor Venture Sdn Bhd Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang 04-540 3399 04-530 6393 04-540 3377 –<br />

Vivahill Auto Sdn Bhd 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang 04-6441 111 04-6442 121 – –<br />

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas,<br />

11900 Pulau Pinang<br />

– – 04-6440 000 04-6442 323<br />

Kah Motor Co. Sdn Bhd 25-B, Lebuh Farquhar, 10200 Pulau Pinang 04-2638 244 04-2637 152 – –<br />

Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan 09-7445 893 09-7484 593 09-7441 897 –<br />

Syarikat Tan Eng Ann Sdn Bhd 686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu 09-6221 796 09-6233 796 – –<br />

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu – – 09-6221 996 09-6229 396<br />

Honhin Auto Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang 09-5177 235 09-5178 940 09-5177 102 09-5178 005<br />

Macinda Auto Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang 09-5687 000 09-5669 000 09-5688 000 –<br />

Chuan Thye Motor Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang 09-2963 308 09-2965 613 – –<br />

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang – – 09-2962 991 09-2961 991<br />

Wanija Classic (M) Sdn Bhd 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang,<br />

70450, Seremban, Negeri Sembilan<br />

06-6794 770 06-6786 764 – –<br />

Ban Lee Heng Motor Sdn Bhd No. 381, Jalan Haruan 2, Oakland Industrial Park, 70300 Seremban, Negeri Sembilan 06-6017 815 06-6017 130 06-6017 808 06-6017 130<br />

Kah Motor Co. Sdn Bhd No. 88, Jalan Semabok, 75050 Melaka 06-2833 988 06-2840 200 – 06-2811 116<br />

Haslita Motor Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor 07-9313 822 07-9310 986 07-9322 866 –<br />

Iptimas Motor Sdn Bhd No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor 07-7730 924 07-7739 200 07-7727 600 –<br />

K.M. Lim Motor Sdn Bhd 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir,<br />

83000 Batu Pahat, Johor<br />

07-4327 890 07-4314 202 07-4315 768 07-4328 790<br />

Sutera Auto Sdn Bhd No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor 07-3321 888 07-3338 070 07-3381 222 07-3332 188<br />

Syarikat Motor GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor 06-9522 855 06-9527 669 06-9537 878 –<br />

Yong Ming Motor Sdn Bhd 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor 07-2351 717 07-2329 993 – 07-2387 858<br />

Wang Loo Motor Sdn Bhd Lot 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor 07-5982 288 07-5985 588 07-5983 388 07-5986 688<br />

Boon Siew (Borneo) Sdn Bhd 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah 088-421 770 088-421 719 088-420 996 –<br />

Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak 085-436 746 085-418 876 – –<br />

Jimisar Corporation Sdn Bhd 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak 082-459 322 082-452 322 – –<br />

Jimisar Motors Sdn Bhd Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak 084-210 198 084-214 978 084-217 578 –<br />

Premier Motor 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T 087-412 282 087-416 808 087-415 522 –<br />

with dreams | 23

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