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<strong>Fascist</strong> <strong>Spectacle</strong> http://content.cdlib.org/xtf/view?docId=ft18700444&chunk.id=0&doc.v...<br />

75. "While socialist syndicalism through class struggle leads to politics with a final program that foresees the suppression of<br />

private property and individual initiative, fascist syndicalism, through class collaboration, leads to corporations. Corporations<br />

make that collaboration systematic and harmonic by safeguarding property but elevating it to a social function, by respecting<br />

individual initiative but within the frame of the Nation's life and economy" ( Scritti e discorsi , vol. VII, p. 193).<br />

76. Amintore Fanfani, "Declino del capitalismo e significato del corporativismo," in Oreste del Buono, ed., Eja, Eja, Alalà! La<br />

stampa Italiana sotto il fascismo 1919-1943 (Milan: Feltrinelli, 1971), pp. 223-224.<br />

77. See the entry "Sindacalismo fascista" in Dizionario di Politica , vol. IV (Rome, 1940), now in Casucci, op. cit.<br />

78. Ibid., p. 129.<br />

79. Carlo Costamagna, "Stato e corporazioni," in Dizionario di Politica (Rome, 1940), now in Casucci, op. cit.<br />

80. On corporativism also see Giuseppe Bottai, Esperienza corporativa, 1929-1934 (Florence: Vallecchi, 1934).<br />

81. Alfredo Rocco, Scritti e discorsi politici (Milan: Giuffré, 1938).<br />

82. "Il corporativismo come liberalismo assoluto e socialismo assoluto," in Casucci, op. cit., p. 148.<br />

83. In his speech of November 14, 1933, to the General Assembly of the National Council of Corporations, Mussolini stated: "It is<br />

perfectly conceivable that a national Council of Corporations substitute 'in toto' for the actual Chamber of Deputies: I never liked<br />

the Chamber of Deputies. . . . The Chamber of Deputies presupposes a world that we have demolished: it presupposes a<br />

plurality of parties, and more often than not the attack of diligence. Ever since we annulled this plurality, the Chamber of<br />

Deputies has lost the essential reason for which it was born" ( Scritti e discorsi , vol. VIII, p. 270).<br />

84. In 1928 Mussolini had already forecast the end of capitalism. See speech of May 7 to the Third National Congress of <strong>Fascist</strong><br />

Syndicates, Scritti e discorsi , vol. VI, pp. 161-166.<br />

85. Scritti e discorsi , vol. VIII, pp. 219-222.<br />

86. Ibid., p. 121.<br />

87. Ibid., pp. 257-273.<br />

88. Ibid., p. 259.<br />

89. Ibid. Mussolini condemned the bourgeoisie as a moral category. In 1938, when the polemic against the bourgeoisie became<br />

harsher, Mussolini defined the bourgeoisie as a "political-moral category," not as an economic class ( Opera Omnia , vol. XXIX, p.<br />

187, speech to the Grand Council of October 25).<br />

90. Scritti e discorsi , vol. VIII, p. 263.<br />

91. Ibid., p. 264.<br />

92. Ibid., p. 263.<br />

93. Scritti e discorsi , vol. IX, p. 20 (speech of January 13, 1934, to the General Assembly of the National Council of<br />

Corporations).<br />

94. Many fascists from the conservative-nationalist faction feared the development of industrial capitalism and standardization<br />

identified with American Fordism. See Melograni, Gli industriali e Mussolini: Rapporti tra Confindustria e fascismo dal 1919 al<br />

1929 (Milan: Longanesi, 1972), especially pp. 258-276.<br />

95. Gualberto Gualerni, Lo Stato industriale in Italia, 1890-1940 (Milan: Etas Libri, 1982), pp. 53-54. Also see Luigi Salvatorelli<br />

and Giovanni Mira, Storia d'Italia nel periodo fascista (Turin: Einaudi, 1957), pp. 538-542, and Salvemini, op. cit., chapters<br />

11-14. According to Salvatorelli and Mira, the consumption of meat lowered from 22 kilos in 1928 to 18 in 1932; the<br />

consumption of sugar went from 9.2 kilos in 1930 to 6.9 in 1932. Also see Cesare Vannutelli, "The Living Standards of Italian<br />

Workers, 1929-1939," in Roland Sarti, ed., The Ax Within: Italian Fascism in Action (New York: New Viewpoints, 1974).<br />

96. Autarchy implied high import tariffs, import quotas, and embargoes on industrial products. On autarchy, see Shepard B.<br />

Clough, The Economic History of Modern Italy (New York: Columbia University Press, 1964), and Salvatore La Francesca, La<br />

politica economica del fascismo (Bari: Laterza, 1972), Chapter II.<br />

97. Scritti e discorsi , vol. IX, p. 97.<br />

98. Scritti e discorsi , vol. VIII, p. 273.<br />

99. Ibid., p. 271.<br />

100. In his speech of January 13, 1934, to the General Assembly of the National Council of Corporations, Mussolini affirmed that<br />

the state represented the consumer, "[t]he anonymous mass which, since it is not organized as consumers in specific<br />

organizations, has to be guarded by the organ that represents the collectivity of citizens" ( Scritti e discorsi , vol. IX, p. 21).<br />

101. Cited in Giovanni Salvemini, op. cit., p. 138.<br />

102. Rachel Bowlby, Just Looking: Consumer Culture in Dreiser, Gissing, and Zola (New York: Methuen, 1985).<br />

103. John F. Kasson, Amusing the Million: Coney Island at the Turn of the Century (New York: Hill and Wang, 1978); Lewis A.<br />

Erenberg, Steppin' Out: New York Nightlife and the Transformation of American Culture, 1890-1930 (Chicago: University of<br />

Chicago Press, 1981); Kathy Peiss, Cheap Amusements: Working Women and Leisure in Turn-of-the-Century New York<br />

(Philadelphia: Temple, 1986); Stuart Ewen, Captains of Consciousness: Advertising and the Social Roots of the Consumer<br />

Culture (New York: McGraw Hill, 1976).<br />

104. Kasson, op. cit.<br />

105. William Leach, "Strategists of Display and the Production of Desire" in Simon J. Bonner, ed., Consuming Visions:<br />

Accumulation and Display of Goods in America, 1880-1920 (New York: W.W. Norton and Co., 1989).<br />

106. Other senses, such as touch, were also involved.<br />

107. Leach, op. cit., p. 202. The "satisfaction of desires" was a formula pioneered by the sociologist Lester Ward in his 1903<br />

work Pure Sociology: A Treatise on the Origin and Spontaneous Development of Society.<br />

108. Leach, op. cit. Also see his "Transformations in a Culture of Consumption: Women and Department Stores, 1890-1925,"<br />

Journal of American History , vol. 71, no. 2 (September 1984), pp. 319-342.<br />

109. The word did not exist until World War I: "Before 1890 display as a term denoting systematic treatment of goods did not<br />

exist, nor would it be part of everyday merchandising language until World War I. What display did exist was primitive, as<br />

trimmers crowded goods together inside the windows or, weather permitting, piled them up outside on the street" (Leach,<br />

"Strategists of Display," op. cit., p. 106).<br />

110. Ibid., p. 109. In a secular manner, which contemptuously challenged established religions, Baum recommended earthly<br />

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