an interdisciplinary assay upon internet and social advertising ...

technologies became the new media. (Karamustafa, 2003, p. 41). The new media, as part of their
nature, reshape the message they carry and present it to the audience. This brings the need to
design the same messages in different ways for different media. The change and transformation
of the communication concept as the information technologies develop, causes the graphic
design discipline that designs communication, to be changed and transformed just like other
disciplines.
The most significant and most widely-usable tool among the new communication technologies
is the Internet. The Internet’s discovery has a past of forty years while its public use only dates
back to circa 20 years. However, if evaluated in terms of civilization history, the use of Internet
as a multi-functional tool, is at a mesmerizing speed. The Internet has gone through a rapid
evolution just as its development. The Internet user, who acted as a regular book reader in the
beginning, became a user in every sense as the technology advanced. Web 2.0, which
transformed Internet users from viewers to participants, is a word that started to be used by
O’Reilly Media in 2004 and defines the second generation Internet services, – societal
communication sites, the “wiki”s, communication tools, the ranking and tagging systems in
social networks – in other words, the system created by Internet users collectively through
sharing. (O’Reilly, Tim; August, 2008). It became an indispensable part of the daily life with the
cellular phones, palm pilots and wireless network technologies. As a consequence, the effects of
the Internet on social life and culture varied. These effects increase day by day as the Internet
technologies advance. The world of Internet is forming and shaping the basis of communication
of our day. This new media that many people spend their spare time in, is fed by cultural
structures. This new line of work that can be called cultural industry, is putting millions of
images online in a matter of seconds and is reshaped through a global point of view while
emitting the local cultures and their influences. With the simulations of the real world that we
breathe in, the high level user-computer interactivity and the new network and satellite systems
equipped with the advancing technologies, Internet has led people from every nationality,
every culture and geography to create their own life styles and realities and a completely new
interactive way of perception. The sense of reality provided by the Internet’s multimedia
applications, is supported by the wide range of new job opportunities from IT to advertising,
from software programming to entrepreneurship and design.
4. METHOD
The design stage of the project’s subject of study is shaped through a descriptive research while
visual and written sources were scanned and preliminary work has been done based on
previously developed theories on the project’s focal points of communication technologies and
new media. The research process was realized through the scanning method. With this method,
the various existing source on the specified subject were scanned, expert and user opinions on
Internet, social networks and social media were utilized. It is expected to find results that were
not forecasted in the study to define the project due to its experimental nature.
4.1. Descriptive Research Method
Descriptive methods are methods used to illustrate the existing state of the problem that needs
to be researched. The basic characteristic of these methods is to work under its own context as it
is. Descriptive research requires collecting the data to answer the questions that the studied
matter evokes. The descriptive research includes methods such as observational studies, case
analysis, standardized test, interviews and surveys. In this study, the descriptive research was
conducted through state analysis, interviews and case studies. The social, cultural, technological
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