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technologies became the new media. (Karamustafa, 2003, p. 41). The new media, as part of their nature, reshape the message they carry and present it to the audience. This brings the need to design the same messages in different ways for different media. The change and transformation of the communication concept as the information technologies develop, causes the graphic design discipline that designs communication, to be changed and transformed just like other disciplines. The most significant and most widely-usable tool among the new communication technologies is the Internet. The Internet’s discovery has a past of forty years while its public use only dates back to circa 20 years. However, if evaluated in terms of civilization history, the use of Internet as a multi-functional tool, is at a mesmerizing speed. The Internet has gone through a rapid evolution just as its development. The Internet user, who acted as a regular book reader in the beginning, became a user in every sense as the technology advanced. Web 2.0, which transformed Internet users from viewers to participants, is a word that started to be used by O’Reilly Media in 2004 and defines the second generation Internet services, – societal communication sites, the “wiki”s, communication tools, the ranking and tagging systems in social networks – in other words, the system created by Internet users collectively through sharing. (O’Reilly, Tim; August, 2008). It became an indispensable part of the daily life with the cellular phones, palm pilots and wireless network technologies. As a consequence, the effects of the Internet on social life and culture varied. These effects increase day by day as the Internet technologies advance. The world of Internet is forming and shaping the basis of communication of our day. This new media that many people spend their spare time in, is fed by cultural structures. This new line of work that can be called cultural industry, is putting millions of images online in a matter of seconds and is reshaped through a global point of view while emitting the local cultures and their influences. With the simulations of the real world that we breathe in, the high level user-computer interactivity and the new network and satellite systems equipped with the advancing technologies, Internet has led people from every nationality, every culture and geography to create their own life styles and realities and a completely new interactive way of perception. The sense of reality provided by the Internet’s multimedia applications, is supported by the wide range of new job opportunities from IT to advertising, from software programming to entrepreneurship and design. 4. METHOD The design stage of the project’s subject of study is shaped through a descriptive research while visual and written sources were scanned and preliminary work has been done based on previously developed theories on the project’s focal points of communication technologies and new media. The research process was realized through the scanning method. With this method, the various existing source on the specified subject were scanned, expert and user opinions on Internet, social networks and social media were utilized. It is expected to find results that were not forecasted in the study to define the project due to its experimental nature. 4.1. Descriptive Research Method Descriptive methods are methods used to illustrate the existing state of the problem that needs to be researched. The basic characteristic of these methods is to work under its own context as it is. Descriptive research requires collecting the data to answer the questions that the studied matter evokes. The descriptive research includes methods such as observational studies, case analysis, standardized test, interviews and surveys. In this study, the descriptive research was conducted through state analysis, interviews and case studies. The social, cultural, technological 279
and artistic developments that influenced today’s communication methods, were placed on a time line and were evaluated in scope of their synchronized and mutual effects while the reasons behind the effects were tried to be explained through their contextual relationships. This way, the contact between cinema and graphic design, which is a form of visual communication design, was also analyzed. 4.2. Research Scope As this research involves the collaboration of graphic design and cinema students in an Internet-based social advertising campaign, the research’s study scope includes only these two disciplines and their interactions with each other. As it is planned to be circulated on the Internet like the project’s objective suggests, the communication technologies were analyzed in terms of their effects on the Internet and on the new media. 4.3. Data gathering tools Due to the project’s nature, the research’s data gathering tools primarily include observation of social communication networks that fit in the description of social media, blogs, viral films, internet advertising examples, internet user behaviors and blogger inclinations. The research scope was defined through the results from the basic behavioral patterns of Internet users. 4.4. Data Gathering and Analysis The research-related data was collected through the target audiences and the social networks inline with the social advertising campaigns that the students were required to design and execute. The behaviors of the users of these social networks in similar situations were observed, interpreted and analyzed. 4.5. Validity and Reliability This study is based on an experimental student project. The research part of the study is focused on globalization, hybridization and concepts of new media. In scope of these studies, an interdisciplinary project was designed. 4.6. Strengths and Weaknesses This study that is prepared with descriptive research methods is focused on an experimental project. Therefore, it is inevitable to use some generalizations regarding certain points. The project was designed by taking the existing situation into consideration rather than the potential developments in communications and Internet technologies. It was aimed fro a social advertising campaign to reach its target audience in a rapid and effective way while improvements on the Internet, data transfer speeds and formats, blogs and social media were predicted. The probable result this study aims for, can not be generalized to other interdisciplinary projects but can be transferred to other projects. 5. FINDINGS AND INTERPRETATION 5.1. Interdisciplinary Study The term interdisciplinary originated at first in the field of social sciences to define the combination or inclusion of two or more academic disciplines or research scopes. In results of 280
Page 1 and 2: AN INTERDISCIPLINARY ASSAY UPON INT
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